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Your Next Customer Isn't Human — Here's What to Do About It

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ABOUT THIS EPISODE

Your Next Customer Isn't Human — Here's What to Do About It

Your business has a new ideal customer — and it's not human.

In this episode, you'll learn why AI bots are now scraping earned media to answer buyer queries, why tiny unknown websites are outranking Forbes in AI search results, and why a surgical 4-outlet PR strategy now beats a 20-outlet carpet bomb campaign.

Jackson Wightman, founder of Proper Propaganda and 25-year PR veteran, joins Daniel Bussius and co-host Richard Varga to break down how AI is reshaping marketing, PR, and the entire customer journey — from first search to post-purchase.

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Built By Love Podcast is hosted by Daniel Bussius, a visionary entrepreneur, bestselling author, and award-winning marketing strategist, on a mission to help you build a business, life, and legacy you love.

#BuiltByLove #Podcast #DanielBussius #Entrepreneur #marketing #Leadership #strategy #growthmindset #thoughtleadership #buildyourbrand #BusinessGrowth #AI #ArtificialIntelligence #DigitalMarketing #PublicRelations #EarnedMedia #AIMarketing #ContentStrategy #SEO #founderlife #entrepreneurmindset #success #PersonalDevelopment #smallbusiness #ImpactDr

Entrepreneurship
Health & Fitness
Business
Investing
English
United States
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