ABOUT THIS EPISODE
In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy.
Too many copywriters skip this step and it shows in weak copy. Make sure you're not one of them.
I promise that including this step on every project will save you time AND will result in much stronger copy.
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OTHER EPISODES IN THIS PODCAST
This episode isn't really about copywriting.
It's about building your career around your life instead of the other way around.
CCA student, copywriter, and ESL educator Andi is sharing how she's taking one imperfect step after another to do just that.
On this Build Your Copywriting Business p…
Put a check next to any of these that you've thought:
[ ] That business is too big to need my help.
[ ] That business works with an agency already.
[ ] They must have copywriters already.
[ ] Solopreneur? They can’t afford me!
[ ] It's a holiday. I can't reach out to them now.
Admittedl…
Does it ever feel like someone’s trying to put you in a box?
It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word.
That’s why I can…
At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal!
Many of you may be experiencing this already and, if you've had to juggle multiple deadlines, you know it isn't always easy.
I'm sharing my t…
When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet.
That means you might need to borrow a little bit of confidence from the people who have been there, done …
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