ABOUT THIS EPISODE
In today's episode, Brock Johnson breaks down what's changed with the Instagram algorithm right now and how it's heavily weighting retention. He walks through the three-part funnel: skip rate is the bouncer that decides whether you get into the club at all, retention is what separates average content from great content, and share rate is what gets you into the VIP section. Understanding where you're losing people in that funnel tells you exactly what to fix.
Brock also covers Instagram's crackdown on AI content and how the pendulum has swung both on the platform side and on the audience side, why flashing text on screen is getting penalized, and why using outside editing apps isn't. He gets into the crackdown on duplicate trial Reels, why carousels are performing exceptionally well right now, and one specific data point: carousels are getting 89% better performance, or roughly 1.9x the views, compared to other formats.
Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos
🔥 Related Link:
Merticool - Use Code BROCK
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Connect with Brock on your fav social platform:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson
