ABOUT THIS EPISODE
Welcome to the very third episode of BriightCast Season 3. In this episode, Rob, Jess and Drew are joined by copywriting author and all-round copy legend, Andrew Boulton, to discuss the power of copywriting in marketing and why it's still your best bet to memorable marketing.
The episode is full of industry insights as well as a look into the copywriting process for a working - and celebrated - copywriter.
Love what you listened to? Well, you can actually WATCH all podcast episodes here. Or check out more content by Briight here.
English
United States
explicit content
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OTHER EPISODES IN THIS PODCAST
In the very eighth episode of BriightCast Season 2, Rob, Drew and Jess discuss how you can break out of a creative rut - like they have done many, many times.
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In the very fifth episode of BriightCast Season 2, Rob and Jess are joined by Briight's senior designer, Ben, to discuss the importance of having a strong visual identity. Within the episode, the team discuss what a "visual identity" is and ways you can improve yours to build a strong base for your…
In the very sixth episode of BriightCast Season 2, Drew returns to join Rob and Jess in their discussion on personalised marketing. The team explore the good, the bad and the ugly of how businesses have used personalised marketing and how you can implement personalisation to your strategy.
As alwa…
In the very fourth episode of BriightCast Season 2, Rob and Jess are joined by one of Briight's editors, Charlie, to discuss the rapidly changing world of content creation. The team explore how content is changing, the way platforms are adjusting to support these changes, and why your business need…
In the very seventh episode of BriightCast Season 2, Rob and Drew are joined by Briight’s production wizard, Dan, as they discuss how listeners can up their production and produce better quality videos. Within the episode, the team explore numerous tips, including set dress, audio, lighting and cam…
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