Exploring Marketing Funnels That Actually Work | Bright Commerce Podcast EP 19

Struggling to get traffic and conversions for your e-commerce store?

In this episode, we break down the marketing strategies that actually work in 2025. Join hosts Carlos Caneja and Judd Dunagan as they sit down with Austin Lovvorn, CEO of Orange Carrot Media, to discuss proven tactics for driving traffic, optimizing conversions, and tracking what really matters.

What You'll Learn:

• Understanding the marketing funnel (top, middle, and bottom)
• Push vs. Pull marketing strategies.
• TikTok advertising: Who it's for and how to leverage it
• Meta (Facebook/Instagram) marketing: Still the 800-pound gorilla
• Google Shopping: Setting up feeds that convert
• Server-side tracking and attribution challenges
• Why multi-channel marketing is essential
• Platform-specific best practicesYou need to be seen across multiple channels to convert. With consumers requiring 15 or more touchpoints before making a purchase, diversifying your traffic sources is no longer optional; it's essential for e-commerce success.

Resources Mentioned:

• Stape.io (Server-Side Tracking Solution)
• Google Looker Studio
• Google Analytics 4

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