ABOUT THIS EPISODE
Struggling to attract and convert the right leads? Your Ideal Client Profile (ICP) might be the missing link. In this episode of Brews & Buzzwords, Digital Marketing Director Sylvia Wong sits down with Lifecycle Marketing Strategist Petrija Dos Santos to explore how identifying and refining your ICP can dramatically improve your B2B marketing results. Learn how to define your ideal client, avoid common ICP mistakes, and align your sales and marketing efforts to attract high-value customers who actually convert. Whether you’re in SaaS, services, or any B2B space — this is a must-watch.
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English
United States
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