ABOUT THIS EPISODE
Treating every SaaS customer equally may feel fair but it often leads to poor resource allocation. High-value customers become under-supported while lower-value accounts consume disproportionate time and attention.
That weakens retention, expansion and post-sales growth.
Christine Day, founder of Results 2Day, joins us to explain how SaaS companies can use customer segmentation and the 80/20 principle more effectively.
You will learn why MRR alone can be misleading, how to identify genuinely high-value customers and how to focus Customer Success resources where they create the greatest commercial value.
We also discuss what to do with the other 80% and how better customer data can improve prioritisation, retention and expansion.
Connect with Christine:
https://www.linkedin.com/in/christineeday/
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