ABOUT THIS EPISODE
From Edo State, Nigeria to the helm of one of the world’s most iconic platforms — Vivian Odior, Global Head of Marketing at WhatsApp, shares the untold story behind building one of the most quietly powerful brands in tech.
She breaks down:
How WhatsApp went from “background app” to cultural mainstay across generations and continents
Partnering with Giannis Antetokounmpo to launch WhatsApp’s first-ever athlete brand campaign
The hidden challenges of being a Black woman at the top of global tech
Why visibility is a non-negotiable for the next generation
Her personal mission to turn corporate platforms into vehicles for real-world change
"You can’t be what you can’t see."
Vivian doesn’t just market a product — she builds movements. In this conversation, she opens up about identity, impact, and what it truly means to lead with both head and heart.
