ABOUT THIS EPISODE
Chris Panteli, from the SEO and authority building agency Linkifi, joins Eric Bramlett to talk about how earned media has replaced traditional link building as the foundation of online authority. Chris explains how Google's original PageRank algorithm rewarded links from trusted sites, why links that can be bought are losing value, and how that same principle now shapes how large language models like ChatGPT and Claude decide who to recommend.
The conversation moves into practical strategy for real estate professionals: getting the basics of a consistent online presence right before pitching the media, using hyperlocal journalism as a starting point before chasing national coverage, and why AI generated pitches to reporters tend to fail. Chris and Eric also discuss editorial writing and thought leadership as a next step for building a reputation, and why authority building is a long term investment rather than a quick win.
00:00 Introduction and guest background
02:38 How Google's PageRank changed the value of earned links
07:55 How AI and large language models are reshaping search
09:46 Building a consistent personal brand and online presence
17:18 Getting started as a real estate agent through hyperlocal media
19:41 Why AI generated pitches to journalists do not work
21:47 Using journalist request platforms and dictation tools to pitch
28:36 Pitching editorials and building thought leadership
35:12 The long term mindset behind building lasting authority
38:36 Free cheat sheet and where to find Chris
39:56 Brand marketing vs. performance marketing and measuring ROI
See where Linkifi has earned Eric and Bramlett Partners real authority in the press:
Inman:
https://www.inman.com/2026/02/09/stop-chasing-leads-how-boring-built-this-750m-brokerage/
https://x.com/Inman/status/2061855581028127213
https://www.inman.com/2026/05/22/zillow-redfin-antitrust-case-real-estate-rental-listings/
NAR:
Wall Street Journal:
CNBC:
News Channel 6 (KAUZ-TV): https://www.newschannel6now.com/2026/03/25/texoma-housing-market-sees-widespread-price-decline/
HousingWire (Byline): https://www.housingwire.com/articles/housing-volume-first-time-buyers/
Resources:
Linkifi - https://www.linkifi.io/
Linkifi cheat sheet - https://www.linkifi.io/cheat-sheet
Aggregator Websites:
HARO (Help a Reporter Out) - https://www.helpareporter.com
SOS (Source of Sources) - https://www.sourceofsources.com
PressPlugs - https://pressplugs.co.uk
Qwoted - https://www.qwoted.com
AI Dictation Tool:
VoiceInk - https://tryvoiceink.com
WisprFlow - https://wisprflow.ai/
Follow the podcast for more conversations with the people shaping Central Texas real estate.
Bramlett Partners
Austin, Texas
bramlettpartners.com
