ABOUT THIS EPISODE
What should you post today? That might actually be the wrong question.
Instead, ask: "What do I need to sell today?"
Your inventory should help determine your marketing strategy. In this episode, Sara Burks breaks down how boutique owners can stop posting just to stay active and start creating content with a purpose—based on where their dollars are actually tied up. From fresh arrivals and high-demand products to excess inventory and merchandise that simply needs to leave, each category requires a different approach.
You'll learn:
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Why your inventory should determine your marketing
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Why "sale, sale, sale" can lose its impact with customers
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Ways to bundle, restyle, rephotograph, and reposition products
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How to identify the products that need attention right now
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Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
