ABOUT THIS EPISODE
This short guided ideal client exercise accompanies our series on how to build a Human Design offer that sells.
Rather than creating an ideal client profile based solely on demographics, marketing formulas or what you think you should sell, Vickie guides you through a grounding visualization designed to help you connect with the people you are here to serve.
You’ll reflect on your natural gifts, bring your ideal client to mind and ask:
- How may I serve you?
- What do you need from me to move forward?
- Is there anything else you want me to know?
Use what comes through to clarify the problem your offer solves, strengthen your messaging and create an offer rooted in what your ideal client genuinely needs.
Find somewhere quiet where you can safely close your eyes and be fully present. Please don’t do this exercise while driving or walking.
When you’re finished, write down what you heard, felt or recognized—before your mind has a chance to complicate it.
Sometimes, building an offer that sells is simpler than you’ve been making it. Your job is to trust what your people need from you and clearly communicate how you can help.
