ABOUT THIS EPISODE
Gigi Kenneth speaks with Garima Surana, founder of Roller Coaster, about building women's health snacks that work with your hormones instead of against them. Garima calls it food for hormones: functional snack bars formulated for the follicular and luteal phases of the menstrual cycle, built on the seed cycling protocol and a clean, pronounceable ingredient list.
Gigi and Garima get into why the wellness snack aisle has been coded for men for so long, and what it takes to make something genuinely for women. They also dig into why women's health is so under-researched and underfunded, from the years it can take to get an endometriosis diagnosis to the many symptoms of PMS most people never hear named.
Garima shares the personal health crisis that led her to found Roller Coaster, how she is keeping the product evidence-based as a bootstrapped, pre-launch founder, and the observational study she is planning with a University of Greenwich advisor. It is also a founder story: a second-time entrepreneur and immigrant founder who built and sold a podcasting marketplace empowering women's voices, now setting out to become the PepsiCo of women's health.
Connect with Garima Surana
https://www.linkedin.com/in/garima-surana-290331a0/
https://rollercoaster.health/
Connect with Asele
https://asele.tech
https://asele.health
https://instagram.com/asele.tech
https://linkedin.com/company/asele
Connect with Gigi Kenneth
https://linkedin.com/in/gigikenneth
Question for listeners:
If snacks were actually built for your cycle, what would you want them to help with most?
This episode is for general informational purposes and does not constitute medical, legal, or regulatory advice.
