ABOUT THIS EPISODE
Back in 1962, two discount stores opened their first locations. One became the biggest retailer in the world. The other went bankrupt, despite a massive head start.
In this episode I talk about shiny object syndrome and why saying no to a good opportunity is so much harder than saying no to a bad one. I walk through the story of Sears, Kmart, and Walmart, how two retail giants spread themselves across new industries and new businesses while Walmart just kept getting better at what it already did, and what that meant for all three companies decades later. I also get into my own version of this at Primavera, when we expanded into window cleaning and started losing focus on the house cleaning business that actually had the most potential, and the book that changed how I thought about it.
I get into how to figure out which opportunities are actually worth saying yes to, what to do when a customer asks for a service you don't offer, and a simple habit for saying no to a good idea without feeling like you're missing out.
If you want a simple way to create and organize your SOPs, check out Sophie at sophiehq.com
Resources and Links:
Visit: https://bit.ly/JhonLeBaron
Download the free resource: https://bit.ly/Jhons5Reasons
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Check out Beyond the Office Book: https://www.beyondtheofficebook.com/
