ABOUT THIS PODCAST 🔗
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands.
Hosted by Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods.
From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Produced by Sampl. Precision product sampling that puts your product in the hands of real buyers. Visit www.sampltech.com for more info.
Hosted by Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods.
From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Produced by Sampl. Precision product sampling that puts your product in the hands of real buyers. Visit www.sampltech.com for more info.
Update frequency:
every 19 days
Average audio length:
44 minutes
Guest interviews
Has sponsors
English
United States
31 episodes
since Feb. 3, 2025
episodic
LATEST EPISODE 🔗
This episode of Beyond the Brand looks at three big questions food and drink brands are facing right now. What do weight loss drugs mean for what people eat? How do you change a brand people already love without losing them? And what happens when you run a brand you didn’t build?
A lot of the indus…
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PREVIOUS EPISODES 🔗
Twenty years into a marketing career built across six countries and 40-plus brands, staying relevant has meant reinventing more than once, not settling into one version of the job.
In this episode, Angeliki Kazantzidi, Head of Marketing Northern Europe at Kenvue, joins Adam to talk through what tha…
Any competitor can cite the same ingredient study you cite.
Looking credible has gotten cheap, and the science page, the citations, and the claims that used to set a brand apart are now within reach of anyone with a product and a browser.
What's left is the evidence you own about your own finished…
Peony Li built Jude by serving the customer that almost everyone else in women's health overlooks: older women.
She and Adam talk through how she built around them, from imagery that shows older women with dignity to a 30,000-strong community that now shapes the brand and gave Jude its first-ever e…
Max Henderson started Hotpod Yoga in 2013 with his childhood friend Nick, despite neither of them being yoga people at the time. Today, Hotpod Yoga is Europe's largest yoga business in 3 countries with over 500,000 customers.
Most of those customers arrived sceptical about yoga, or were put off by …
From social to shelf without a pitch
Hannah Samano left Unilever at the height of the direct-to-consumer boom to build something from nothing. She's now founder and CEO of Unfabled, a women's health and supplements brand that has gone from a pure D2C launch to 730+ Boots stores, Holland & Barre…
You can get water from a tap for free. So why does anyone pay for a bottle? And why do some people pay more for one bottle over another?
Michele Ricci is Head of Global Marketing for Nestlé Pure Life and local brands. He has spent 15 years working on Nesquik, San Pellegrino, and Buxton, in some of …
85% of Heinz's in-house content hits or beats the engagement rates their external agencies deliver. Karen Owen, Chief Growth Officer for Europe and Pacific at Kraft Heinz, built the team behind that.
In this episode, she talks through the architecture of The Kitchen, Heinz's content studio now run…
In this episode, luxury marketing expert Michael Edelmann (CMO, 111SKIN. Ex. Dr. Barbara Sturm, Business of Fashion, Gucci) talks about what it takes to build a brand universe that people genuinely want to belong to, and why that matters for anyone managing a brand in FMCG.
He explains how 111SKIN …
In this episode, Caroline Pay (Ex. Headspace, Mother, BBH, Grey) discusses the creative layer that sits between a brief and the work that comes back, and why, in her experience, it is almost always missing.
The brief lands with a designer. The thinking that should happen in between — the strategic …
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