ABOUT THIS EPISODE
What if the key to your practice's success isn't better marketing, but simply understanding who you're actually trying to serve?
Mike Green is the owner of Dr. Demographics and a seasoned healthcare strategist with over 30 years of experience helping doctors and practice owners build thriving patient-centered businesses. He has conducted more than 10,000 market studies, transforming complex data into practical strategies that help practices excel.
Kevin explores how demographics and psychographics drive sustainable practice growth, why location alone isn't enough, and how to stop blind blaming when facing business challenges.
In this episode, Kevin and Mike will discuss:
(00:00) Introduction to data-driven practice strategies
(03:13) Mike's journey into healthcare demographics consulting
(06:55) Why marketing should be scientific equations
(08:08) The power of psychographics over demographics
(10:26) Location dangers without proper research
(13:50) Common blind blaming patterns in practices
(16:04) How practice owners misuse demographic data
(18:12) COVID's impact on practice demographics
(21:06) Actionable steps for understanding your market
(22:31) Strategy and mindset for long-term success
(24:29) Mike's approach to continuous learning
(25:23) Working beyond medical practices
Mike Green is the owner of Dr. Demographics, a healthcare strategist with over 30 years of experience helping doctors and practice owners build thriving businesses. He specializes in practice placement, demographics, and psychographics, having conducted more than 10,000 market studies to help practices identify optimal locations and attract ideal patients.
Connect with Mike Green:
Website: https://drdemographics.com
Email: mike@drdemographics.com
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