WEBVTT
00:00:00.080 --> 00:00:07.280
If you still got some of that fire in your belly, that means that you really continue to want to take care of people.
00:00:07.519 --> 00:00:09.199
This is where I get my life back.
00:00:09.279 --> 00:00:13.199
If I fix this and my and when my day closes, I'm at zero.
00:00:13.359 --> 00:00:15.919
We need the AI to do the heavy lifting.
00:00:16.079 --> 00:00:20.960
So that's where AI really pays for itself.
00:00:21.039 --> 00:00:24.079
And that's where we have to get it into our practice.
00:00:24.480 --> 00:00:25.760
This is possible.
00:00:26.160 --> 00:00:29.760
The notes and that part of it doesn't need to run my life.
00:00:30.000 --> 00:00:40.719
You're about to hear a chiropractor tell me the 90 minutes a day he handed back to his profession was never really about the software.
00:00:41.039 --> 00:00:46.799
And once you hear him explain why, you might start looking at your own practice a little differently.
00:00:47.039 --> 00:00:48.240
This is part two.
00:00:51.119 --> 00:00:53.119
Welcome back to Beyond Adjustments.
00:00:53.200 --> 00:00:57.039
I'm your host, Amin Said, and this is part two of our conversation with Dr.
00:00:57.119 --> 00:01:06.079
Aaron Bailey, founder of Vining Spine and Health Center, Chief Chiropractic Officer at Cairoscribe, practicing since 1999.
00:01:06.400 --> 00:01:08.480
That was my first year of college, guys.
00:01:08.640 --> 00:01:09.680
Just saying.
00:01:10.079 --> 00:01:18.640
But if you missed part one, hit pause, please go back one episode, listen, then come back.
00:01:18.719 --> 00:01:19.840
Go ahead, I'll wait for you.
00:01:20.079 --> 00:01:29.439
We covered his why, we covered the practice he built in place of that seven-minute visit and then uh the three frameworks underneath it.
00:01:29.519 --> 00:01:31.519
We try to at least we could talk for hours.
00:01:31.599 --> 00:01:45.040
If I it felt like I feel like we just literally scratched the surface of it all, but but but today we get into the practical stuff, the business model, where AI actually earns its keep in a chiropractic office.
00:01:45.280 --> 00:01:48.879
And a couple of direct messages to doctors listening right now.
00:01:49.120 --> 00:01:49.439
Dr.
00:01:49.599 --> 00:01:51.840
Bailey, welcome back.
00:01:52.079 --> 00:01:52.640
Welcome back.
00:01:52.879 --> 00:01:54.480
Thank you, I mean, thank you, sir.
00:01:54.640 --> 00:01:55.519
Yeah, absolutely.
00:01:55.680 --> 00:01:57.200
All right, business hat on.
00:01:57.359 --> 00:01:57.680
Okay.
00:01:58.079 --> 00:02:19.520
This is where I might make you slightly uncomfortable because most doctors did not open a practice to run a business, but you did open a business, whether you framed it that way at the start or not, and you built one where your income is not chained to your calendar, all that.
00:02:19.680 --> 00:02:27.199
Let's let's actually talk about that because this is where the DCs in my audience really need you.
00:02:27.520 --> 00:02:35.360
Most DCs listening right now are trading hours for dollars and quietly burning out.
00:02:35.520 --> 00:02:37.439
You've lived that you shared that with us.
00:02:37.599 --> 00:02:40.960
You talked about your health and how it deteriorated over time.
00:02:41.520 --> 00:02:51.680
And if they can if they can only fix one system this quarter, what's the one you'd tell them to fix first?
00:02:52.240 --> 00:02:59.439
Well, it depends on how you're practicing, like what your situation is.
00:02:59.759 --> 00:03:08.639
So if you're working for someone else, then you know you're working for somebody else, and you have to kind of do it their way.
00:03:08.800 --> 00:03:17.680
But of course, you can introduce your own innovations, you can be your own free thinker, and you can maybe help that practice run more efficiently.
00:03:18.000 --> 00:03:30.719
Um whether it directly creates value for you and your paycheck or not, it's still you know something that that you can do.
00:03:30.960 --> 00:03:47.039
So when the the landscape of chiropractic today, chiropractic practice and the business of the chiropractic practice, when it comes to healthcare insurance, it's completely different than when I first started.
00:03:48.879 --> 00:03:55.199
The people having this little card that they come in and say, Hey, this is my health insurance card.
00:03:55.360 --> 00:04:00.319
This card, this is how they feel, of course, insures my health.
00:04:00.560 --> 00:04:05.759
So I'm gonna give this thing to you, doctor, and these people are gonna pay for what I need.
00:04:06.639 --> 00:04:11.280
And in in the business of it, the reimbursements are just terrible these.
00:04:40.399 --> 00:04:46.720
A lot of Kairos do not take x-rays because they were kind of taught that way in school.
00:04:46.800 --> 00:04:50.800
There's that's a whole different conversation of how that has come about.
00:04:51.040 --> 00:05:08.160
But one of the things that they can do if you're dealing with issues with reimbursements and the amount of time spent on documentation, because I've I've never met a chiropractor that loves to document.
00:05:08.639 --> 00:05:18.079
We just do it, and every person that I know that, oh yeah, on the weekends, or I go in on a Friday evening and I'll do two hours here, or I'll do this, that.
00:05:18.399 --> 00:05:19.600
And I was in the same place.
00:05:19.680 --> 00:05:23.120
I was like, I have got to make a change.
00:05:23.600 --> 00:05:31.759
Because when I was leaving my practice, I wasn't at zero, the day wasn't closed out completely because I hadn't done all my documenting.
00:05:33.199 --> 00:05:48.240
And the entire energy of trying to appease a third party that's never met you or the patient, or never walked into your practice and see what kind of value that we create for people, you know, it's tough.
00:05:48.399 --> 00:05:51.519
It's we just the energy of it, you just don't want to do it.
00:05:51.759 --> 00:06:02.160
So getting the the process of documenting down, if you're still gonna do insurance, is a thing that I understood like this is where I get my life back.
00:06:02.319 --> 00:06:06.560
If I fix this and my and when my day closes, I'm at zero.
00:06:07.199 --> 00:06:17.279
That's still a work in process because AI is still new in a lot of ways when it uh comes to interacting in a chiropractic practice.
00:06:18.000 --> 00:06:21.920
But I I would say that would be the first thing that they you gotta handle.
00:06:22.079 --> 00:06:25.199
Like, can you close out your day at zero?
00:06:25.680 --> 00:06:35.920
And can we never take any of this homework carrying it in our mind with us that what we haven't done, and it's just taking up space on the hard drive.
00:06:36.160 --> 00:06:37.120
Yeah, that's good.
00:06:37.360 --> 00:06:49.439
I know a lot of um chiropractor or chiropractic owners, practice owners that have actually dropped insurance because it was just yeah, it was just it was just too much.
00:06:49.839 --> 00:06:51.040
It is, yeah.
00:06:51.360 --> 00:06:52.720
Okay, well, that's a good one.
00:06:52.959 --> 00:06:56.079
So talk a little, we'll talk revenue, right?
00:06:56.240 --> 00:07:04.480
Not gonna ask you numbers, workshops, education, structure plans, all these things probably revolve around your practice.
00:07:04.639 --> 00:07:13.600
What roughly shape or or what yeah, shape your your revenue kind of today?
00:07:13.759 --> 00:07:15.360
Like what where's your focus?
00:07:15.519 --> 00:07:23.279
And then kind of a follow-up to that would be what percentage is tied to you personally being in the room with a patient?
00:07:23.519 --> 00:07:35.439
Well, right now, presently, there's still more time tied to me being in the room than where I'm going because it's a process.
00:07:36.000 --> 00:07:44.319
So I I still see clients three times per week for half of a day where I'm delivering chiropractic care.
00:07:44.399 --> 00:07:49.120
I still take care of uh people that have been in auto accidents.
00:07:49.759 --> 00:07:55.920
Um and just earlier this, no, no, this is uh Wednesday.
00:07:56.000 --> 00:08:02.399
So and just last week, a lady brought me her three-month-old and say, Can you check my newborn son?
00:08:02.560 --> 00:08:04.000
She's a first-time mom.
00:08:04.720 --> 00:08:08.319
And can you check his spine for misalignments?
00:08:08.720 --> 00:08:13.839
So it's to me, it is a it's a piece of it's a pie.
00:08:14.240 --> 00:08:21.600
And there are revenue points that come from here, they come from different streams and different types of uh people.
00:08:21.759 --> 00:08:30.000
Yeah, but but the goal is is because I've always had as part of my purpose to help as many people as I can.
00:08:30.800 --> 00:08:37.039
And so in this day and age, like what vehicle can serve that purpose?
00:08:37.279 --> 00:09:02.480
So if we can get to people virtually, if we can create a program that they can follow that we know that people need, and let's have the revenue start coming from there so we don't have to reinvent the wheel and trading one-on-one time for dollars in in that same type of manner.
00:09:02.559 --> 00:09:09.840
So, because when you make digital content, it's reproducible uh for infinity, it never goes away.
00:09:10.080 --> 00:09:12.000
It's always there once you create it.
00:09:12.159 --> 00:09:18.799
If it's good for people, because human beings, we haven't changed how our how we express health, it hasn't changed.
00:09:19.840 --> 00:09:28.559
So, and and and with the landscape of what's going on in the United States, that has to change for a long period of time as well.
00:09:28.799 --> 00:09:31.679
So, so we created a program.
00:09:31.840 --> 00:09:42.320
I adopted some of this program, and and it gives people that re-education and helps walk them through what it's like to be healthy now.
00:09:43.279 --> 00:09:45.840
Is that the the workshop piece?
00:09:46.080 --> 00:09:49.840
That is the that's getting into the longevity reset method.
00:09:50.080 --> 00:09:50.399
Okay.
00:09:50.559 --> 00:09:54.320
And there's an online curriculum that gotcha happens with that.
00:09:54.480 --> 00:09:54.799
Gotcha.
00:09:54.879 --> 00:09:56.720
And the the workshop piece of it, right?
00:09:56.879 --> 00:09:58.000
You still you're still doing that.
00:09:58.080 --> 00:10:00.799
It's like a 60-minute workshop or something like that.
00:10:01.360 --> 00:10:02.960
I do in-office workshops.
00:10:03.120 --> 00:10:03.440
Okay.
00:10:04.159 --> 00:10:10.399
And I do webinars and just just started doing webinars just recently.
00:10:10.879 --> 00:10:11.360
Nice.
00:10:11.519 --> 00:10:20.799
And um, I don't know how it was when you first started doing this, but you know, when you first started, it's like I was I think really I was so bad.
00:10:21.919 --> 00:10:24.559
Awful, yeah, absolutely.
00:10:24.879 --> 00:10:26.879
Uh yeah, that stage now.
00:10:26.960 --> 00:10:27.759
Yeah, I get it.
00:10:28.000 --> 00:10:29.840
Because it it's a process.
00:10:30.080 --> 00:10:35.759
So uh the last one that I delivered, I didn't have any feedback from people.
00:10:35.840 --> 00:10:38.720
I'm just talking to a camera.
00:10:39.120 --> 00:10:42.080
This and I'm like, this is really challenging.
00:10:42.159 --> 00:10:45.919
There's no other face, not one face I can see.
00:10:46.080 --> 00:10:47.279
Yeah, yeah.
00:10:47.519 --> 00:10:48.879
Yeah, it's not easy, yeah.
00:10:49.600 --> 00:10:50.240
Yeah, yeah.
00:10:50.480 --> 00:10:57.840
So, so uh, so doing the workshops, workshops, uh, I I do those for free.
00:10:58.080 --> 00:11:00.240
Uh so that's are those strength.
00:11:00.559 --> 00:11:02.000
Qu a question about the workshop.
00:11:02.080 --> 00:11:09.440
Are those like do your patients have to go through that hour workshop before they're actually seen by you, or how does that work?
00:11:09.759 --> 00:11:10.720
Not yet.
00:11:11.039 --> 00:11:11.360
Okay.
00:11:12.159 --> 00:11:16.559
But I I imagine that it will go that way.
00:11:16.720 --> 00:11:31.279
And in the chiropractic practice, currently, people that show up are largely looking for chiropractic care and give them the option of doing the going through the workshop and learning about the whole body wellness.
00:11:31.519 --> 00:11:32.159
Got it.
00:11:32.399 --> 00:11:33.120
Got it.
00:11:33.519 --> 00:11:49.600
But I can certainly uh envision that we'll flip it a bit, especially if in that first interaction with people that I know that they fit the model and that they really need the longevity reset method more than they just need nervous system work.
00:11:49.919 --> 00:11:55.919
The first, I don't know, 10 times you filled that room for for the workshop.
00:11:56.000 --> 00:11:59.679
I'm assuming you you have multiple, multiple people in that workshop at once.
00:11:59.759 --> 00:12:01.600
It's not just a one-on-one kind of thing.
00:12:01.759 --> 00:12:02.559
Correct.
00:12:02.960 --> 00:12:05.600
What would you have not learned any other way?
00:12:05.759 --> 00:12:13.279
Like, like, are you learning also what people's behaviors are, what they what they need as you're doing these workshops?
00:12:13.440 --> 00:12:16.720
I'm assuming they're like asking questions and and things like that.
00:12:16.960 --> 00:12:18.000
Do you recommend them?
00:12:18.159 --> 00:12:19.120
Yeah, yeah.
00:12:19.440 --> 00:12:31.039
So, you know, the the longer that you spend with human beings talking about something like health, you certainly understand and learn their patterns of behavior.
00:12:32.000 --> 00:12:35.440
And uh it's tough.
00:12:36.159 --> 00:12:37.360
It's tough.
00:12:37.600 --> 00:12:47.679
We I don't like to use the word brainwashing or being brainwashed, but we have been mentally conditioned as a society, as a U.S.
00:12:47.840 --> 00:12:57.120
culture, that the path to or the way I should approach my health is with medicine, with traditional medicine.
00:12:57.360 --> 00:12:59.039
We've been brainwashed, you can say that.
00:12:59.440 --> 00:13:01.600
Okay, I can say that here a hundred percent space.
00:13:01.919 --> 00:13:03.600
This is absolutely thankful.
00:13:03.759 --> 00:13:04.559
We've been brainwashed.
00:13:04.799 --> 00:13:07.200
Thank you, I mean, for God's sake, space.
00:13:07.440 --> 00:13:08.399
It's all about truth, man.
00:13:08.559 --> 00:13:08.799
100%.
00:13:10.000 --> 00:13:21.200
So it's tough, and these days, people are so overly sensitive about things that are not important.
00:13:23.679 --> 00:13:30.960
I had a lady last week or yeah, and she's still uh bugging me about this.
00:13:31.200 --> 00:13:38.080
She in the she's a chiropractic patient, and she said she stopped coming in because Dr.
00:13:38.240 --> 00:13:42.559
Bailey kicked my shoes, and I felt so uncomfortable.
00:13:42.720 --> 00:13:47.360
He kicked my shoes, and I'm like, I kicked her shoes.
00:13:47.679 --> 00:13:54.480
I've never in in 27 years of practice, like, what did I punt it?
00:13:54.639 --> 00:13:57.679
Did I kick it off and make it to the 20-yard line?
00:13:57.919 --> 00:14:05.039
So she's referencing that she took her shoes off by the table and I took my feet and slid her shoes underneath the table.
00:14:05.360 --> 00:14:06.000
Wow.
00:14:06.240 --> 00:14:08.720
And she said it made me so uncomfortable.
00:14:08.879 --> 00:14:10.080
Oh, poor lady.
00:14:10.240 --> 00:14:15.759
She said, Can I get my money back for the visits that I came before then?
00:14:16.159 --> 00:14:24.799
So dealing with the mentality of people these days, it is it is so different.
00:14:26.960 --> 00:14:37.759
And and this person, she, you know, she came into the office with uh like regular sandal shoes.
00:14:39.120 --> 00:14:53.120
It wasn't like you wearing some super red bottom stiletto or something or this or that, but this is what we have to deal with as as practitioners uh in 2020.
00:14:53.360 --> 00:14:54.639
That is it in the United States.
00:14:55.120 --> 00:14:55.519
Yeah.
00:14:55.759 --> 00:14:56.399
Wow.
00:14:56.720 --> 00:14:57.120
Wow.
00:14:57.279 --> 00:14:57.919
Yeah.
00:14:58.320 --> 00:15:05.679
So when it when it comes to being in the workshops, I genuinely find that people they need help, they want help.
00:15:05.840 --> 00:15:09.759
And the tough thing is, is most people they want it for nothing.
00:15:09.919 --> 00:15:10.240
Yeah.
00:15:10.559 --> 00:15:11.679
Or next to nothing.
00:15:11.919 --> 00:15:12.320
Yeah.
00:15:12.480 --> 00:15:12.799
Yeah.
00:15:13.039 --> 00:15:33.519
But there are people that if they get enough leverage on themselves that they're willing to say, let me exchange some value and and and let me go through this and let me give you this 5,000 bucks for this program that's gonna last for 90 days or for four months.
00:15:34.000 --> 00:15:47.200
You know, because when I was first as a as a practitioner, I'm like, what do you mean I'm only gonna see them for six or 12 adjustments and they're gonna give me 5,000 bucks?
00:15:47.519 --> 00:15:48.159
Huh?
00:15:49.360 --> 00:15:59.360
And then you have this feeling of like, well, I'm not really giving value if I'm not having my hands and adjusting people and doing all this kind of stuff.
00:15:59.519 --> 00:16:04.399
Yeah, but the real thing that we have to stay connected to is results.
00:16:04.559 --> 00:16:09.679
Yeah, and what our our purpose is our result.
00:16:10.399 --> 00:16:14.559
So, whatever result that we're getting in life, that's really our life's purpose.
00:16:14.799 --> 00:16:15.279
That's good.
00:16:15.440 --> 00:16:29.279
Results, results are key, and it's it's one thing that's hard to really drill through brains like mine as the as the patient, is it's a long game.
00:16:30.159 --> 00:16:46.799
You're not gonna go into the chiropractor and walk out completely healed, but you can have a visit that could change something significantly, especially if your mind is in the right place.
00:16:47.039 --> 00:16:47.519
Correct.
00:16:47.679 --> 00:16:52.240
It has a lot to do with what we believe about chiropractic care, also 100%.
00:16:53.519 --> 00:17:10.319
So that's a big one, but I want to pull it back just a little bit because the the workshop piece, I touched on it because we also touched on kind of today's social media age a little bit, um, and how practices are run.
00:17:10.559 --> 00:17:21.119
Well, here's a fun fact because if and this is really more for well-run kind of wellness establishments, right?
00:17:21.440 --> 00:17:48.079
So, so that that wellness and the education workshops in honestly in any kind of local service business, because yes, it um we're talking about chiropractic care, but any kind of health um that adopts this, convert, I want to say somewhere between 30 and 50 percent of the attendees to a paid next step.
00:17:49.119 --> 00:18:06.480
So with you having something of so much value, bringing people in the room, I I guess the webinar can be a complement to that, but there's something about being in the room that dramatically changes that outcome.
00:18:06.640 --> 00:18:10.880
It dream it's dramatically better than any digital funnel.
00:18:11.119 --> 00:18:16.480
100% that that I could build for a practice, or the practice can build itself now with AI, right?
00:18:16.640 --> 00:18:16.880
100%.
00:18:17.359 --> 00:18:22.160
And and it's a it's a room with no ad spin on top.
00:18:22.480 --> 00:18:24.480
It's just a chair.
00:18:24.720 --> 00:18:30.000
And it's you know, maybe a video projector or a screen, right?
00:18:30.559 --> 00:18:32.720
And and you're teaching.
00:18:32.960 --> 00:18:38.559
And here's where it actually flips, and why the 50% mark actually gets hit.
00:18:38.720 --> 00:18:41.759
It's when you're actually giving them value.
00:18:41.920 --> 00:18:52.000
So you're not just teaching them something about chiropractic care, you're giving them nuggets, you're telling them here, do this, do that, this will help you.
00:18:52.160 --> 00:18:55.599
Giving them valuable pieces of information to walk away with.
00:18:55.759 --> 00:18:57.680
I do that even in technology.
00:18:57.920 --> 00:19:01.200
I have meetings with people all the time that I don't charge for.
00:19:01.279 --> 00:19:03.440
They're like, okay, what does the session cost with you?
00:19:03.599 --> 00:19:04.799
Absolutely free.
00:19:05.039 --> 00:19:09.839
I will tell you anything and everything that you need to know that will add value to your life.
00:19:10.160 --> 00:19:11.839
Nobody's gonna do it.
00:19:12.480 --> 00:19:17.279
The half that do try it, but then they still need the help to complete it.
00:19:17.440 --> 00:19:25.759
With chiropractic care, if you get people in the room and you're teaching them, hey, do this and do that, they're only gonna get maybe 10, 20% of the way there.
00:19:26.079 --> 00:19:28.559
The rest is the actual care that they receive from you.
00:19:28.720 --> 00:19:37.599
So I'm speaking to those doctors that are just fully relying on, yeah, social media page and the snapcrackle pop of their Instagram and TikTok and all that.
00:19:37.759 --> 00:19:39.839
Wonderful, do that, have fun with that.
00:19:39.920 --> 00:19:47.680
Okay, continue to work your hands to help and heal people and help get bodies back to where they need to be so that they can heal heal themselves.
00:19:47.920 --> 00:19:57.279
But do these workshops, bring people in, have a face-to-face, touch them, yes, or go out and do screenings as well.
00:19:57.599 --> 00:19:58.480
Screenings.
00:19:58.640 --> 00:20:08.559
I have uh uh uh chiropractors that I talk to that um affiliate with local soccer teams or baseball teams or or whatever, and they go out and they set a table up.
00:20:08.640 --> 00:20:11.519
The other day I did a 5k run with my chiropractor.
00:20:11.680 --> 00:20:19.519
Um, he had a table out by um, you know, by by that event, and he literally was just talking to people and just giving away stuff.
00:20:19.599 --> 00:20:24.880
Like he wasn't like come to my no, he was just at just talking, literally just talking.
00:20:25.039 --> 00:20:27.519
But these workshops are are are critical anyway.
00:20:27.680 --> 00:20:33.759
I went on a rant there, but they're so important because it brings back the element of of that human touch.
00:20:33.839 --> 00:20:36.880
Yeah, I know people don't like to be touched these days, whatever.
00:20:37.039 --> 00:20:38.319
Shake a hand, dude.
00:20:38.480 --> 00:20:42.160
Like let's get back to basics in this situation.
00:20:42.240 --> 00:20:43.279
Yeah, that's all I'm saying.
00:20:43.440 --> 00:20:44.400
Yeah, yeah, yeah.
00:20:44.559 --> 00:21:11.519
Yeah, people think that they don't like to be touched, but human beings, we're we're all the same, and we all need and want love and like uh I I think as Stephen uh Covey said to to live, to learn, to love, and to leave a legacy is like the some four big human needs to live, to love, to learn, and to leave a legacy.
00:21:11.680 --> 00:21:13.759
All human beings are baked in with that.
00:21:14.000 --> 00:21:15.839
And uh you're right.
00:21:16.079 --> 00:21:31.440
The because people get in the car and they show up if they come to your office, that first step is the critical thing because they've taken that first action to show you that, yeah, I really want help here.
00:21:31.680 --> 00:21:41.279
And then it's just can you connect with them and and can you translate to them like, hey, I'm somebody that knows what talking about.
00:21:41.359 --> 00:21:46.559
The first thing is they got to know you care because they don't care how much you know until they know how much you care.
00:21:46.720 --> 00:21:59.759
And if you can translate that you really care about people and that you're gonna do your dead level best to help them be a healthier person, then then you've created a situation where you can exchange.
00:22:00.559 --> 00:22:04.400
They'll give you uh what you asked for.
00:22:04.480 --> 00:22:08.799
They you're trading your you're selling your talent, not your time.
00:22:09.119 --> 00:22:12.400
And the more talented you are, the better you are at what you do.
00:22:12.640 --> 00:22:21.279
Then, of course, then you can condense that the the time that's involved, and then your revenue is just overall better.
00:22:21.519 --> 00:22:25.279
If we're just talking about the business and we're talking two chiropractors, yeah.
00:22:25.440 --> 00:22:30.480
I was telling my chiropractor, I have a young chiropractor who's independent contracting with me now.
00:22:30.559 --> 00:22:34.240
He's been out for three, four years or something like that.
00:22:34.480 --> 00:22:37.200
I was telling the same thing, you can't leave out the screenings.
00:22:37.440 --> 00:22:40.720
Go to these companies, go and talk to people, meet people.
00:22:40.960 --> 00:22:42.400
People are cool.
00:22:43.039 --> 00:22:46.480
Yeah, they can be cool, they're good to interact with.
00:22:46.640 --> 00:22:52.400
Yeah, and it's good to just take out that moment and just have that uh human experience for other people.
00:22:52.559 --> 00:23:06.720
Yeah, we you know, in in this day and age with the politics in the United States, it's more us versus them than I've ever felt it in my 50, almost 54 years of life.
00:23:06.960 --> 00:23:13.519
And the thing that we want to, you know, bring everybody back to is it's just us.
00:23:14.400 --> 00:23:19.200
We're just people, we're all here on the planet at the same time.
00:23:19.440 --> 00:23:25.200
And it's our duty and that I believe to help each other along.
00:23:25.359 --> 00:23:29.119
It's just chiropractors, we're helping people in this health space.
00:23:29.279 --> 00:23:40.079
You help people in a different way, but you're contributing to the health space and whatever you do with technology, that's your day job, uh so to speak.
00:23:40.400 --> 00:23:40.799
Yeah.
00:23:41.039 --> 00:23:44.000
Uh, but yeah, yeah, can't leave it out.
00:23:44.319 --> 00:23:46.319
Is your business invisible on Google?
00:23:46.480 --> 00:23:48.079
It's time to light up the map.
00:23:48.240 --> 00:23:53.039
With AI Local Boost, we turn your profile into a customer magnet that people can't miss.
00:23:53.200 --> 00:23:58.880
Dominate local search, rack up five-star reviews, and climb straight to the top of the map pack.
00:23:59.200 --> 00:24:02.960
Watch your neighborhood light up with new customers, all heading straight to your door.
00:24:03.200 --> 00:24:05.039
AILocalboost.com.
00:24:05.200 --> 00:24:07.279
Start growing your local presence today.
00:24:07.519 --> 00:24:13.440
Yeah, well, speaking of technology, let's contradict ourselves a little bit here and talk about AI a little.
00:24:13.680 --> 00:24:13.920
Yep.
00:24:14.079 --> 00:24:29.839
Um, you're the chief chiropractic officer of Cairo Scribe, which means every AI scribe, marketing bot, and AI receptionist vendor on the planet pitches you before breakfast, I'm sure.
00:24:30.000 --> 00:24:31.920
But I want your honest read, right?
00:24:32.000 --> 00:24:39.440
So where does AI where does AI actually earn its keep inside a chiropractic practice?
00:24:39.599 --> 00:24:42.880
And where is it being sold as something it's not?
00:24:43.119 --> 00:24:47.119
Number one, it saves a ton of money with employees.
00:24:47.839 --> 00:24:52.079
And and this is the whole double-edged sword with with AI.
00:24:52.720 --> 00:24:55.279
Um, is it taking jobs?
00:24:56.559 --> 00:25:03.039
But I've been in practice uh yeah, 27 years, and I've had a lot of employees.
00:25:03.680 --> 00:25:15.359
And the work ethic of people these days and their value of holding and keeping the same job is night and day different than when I first started.
00:25:15.519 --> 00:25:23.920
Back in the day, people were like, I'm gonna come to work and I'm going to actually work for you.
00:25:24.240 --> 00:25:26.400
I understand that I need to work.
00:25:27.119 --> 00:25:37.200
But when cell phones and social media came along, the the dopamine that that thing is given when they're scrolling is just far sexier than work.
00:25:37.359 --> 00:25:38.960
Like, this is way better.
00:25:39.119 --> 00:25:56.079
Yeah, so dealing with distracted employees that expect a significant stack of money, uh, because the starting salary has certainly gone way up since uh since I was first in practice.
00:25:56.319 --> 00:25:59.759
Uh, so that's the first place the AI earns its keep.
00:25:59.920 --> 00:26:10.319
It's going to save you from um increasing employees and having employees do it that is, you know, and the AI is not 100% reliable.
00:26:10.480 --> 00:26:10.640
Yeah.
00:26:11.279 --> 00:26:11.839
Yeah, yeah.
00:26:11.920 --> 00:26:13.839
Yeah it's got bugs, yeah.
00:26:14.319 --> 00:26:22.400
But having uh just only relying on people to do it, it's gonna be more costly.
00:26:22.960 --> 00:26:34.160
So my philosophy is, and when Kyra Scribe, when we first came up with this, my I have a uh a great friend, uh Kevin Poindexter.
00:26:35.039 --> 00:26:37.119
This guy's brilliant, by the way.
00:26:37.440 --> 00:26:46.160
I I have never seen a human being process information so quickly over a computer uh than this guy.
00:26:46.319 --> 00:26:49.119
Um I'll tell you the the a quick story.
00:26:49.279 --> 00:26:52.880
Uh one day I had some kind of thing going on in practice.
00:26:53.279 --> 00:27:00.240
When you know, us chiropractors, we know whenever it's go time, you got a whole lot of spinning plates.
00:27:00.480 --> 00:27:07.759
You have to get people seen in a certain amount of time so your revenue can be right, so you can feed our we can feed our families and all this different kind of thing.
00:27:07.920 --> 00:27:10.160
So your brain has to be on.
00:27:11.359 --> 00:27:15.119
So I was having an issue with um a computer.
00:27:15.200 --> 00:27:18.640
I get this pop-up and said, Oh, your computer's getting taken over.
00:27:18.880 --> 00:27:24.160
So I'm messaging back and forth with my buddy, which I do every day, him and another guy.
00:27:24.319 --> 00:27:28.000
And I say, uh, KP, I've got this thing that came up.
00:27:28.240 --> 00:27:30.000
Can can one of you guys help?
00:27:30.079 --> 00:27:32.880
The other guy, Perrin, uh great friend of mine.
00:27:33.119 --> 00:27:36.079
Perrin was probably traveling the world or in an airport or something like that.
00:27:36.160 --> 00:27:37.599
He said, I can't get to it right now.
00:27:37.680 --> 00:27:49.759
And and so KP's like, you know, I'll try to go back and remember this small little thing that you have going on because he's in cybersecurity, like and does big stuff like that.
00:27:50.400 --> 00:28:00.640
Um, so he logged into my computer, and I've never in my life, and I have a lot of IT people, I've never seen a mouse move so fast.
00:28:01.519 --> 00:28:02.160
Never.
00:28:02.720 --> 00:28:07.759
It was just I was sitting there looking at the screen like, wow.
00:28:08.400 --> 00:28:15.599
I knew he was a smart guy, is why why uh we're great friends because I surround myself with incredibly smart people.
00:28:16.000 --> 00:28:28.720
But I was telling him about this issue, and I was like, man, I this is just taking me too much time to document, and I want to do documentation thoroughly.
00:28:29.440 --> 00:28:39.680
And the goalpost of the insurance companies is always moving, uh, and and they're always trying to find something that you didn't do, so they can say that they they don't want to pay you.
00:28:39.920 --> 00:28:44.000
Uh so KP says, well, let's talk about it.
00:28:44.160 --> 00:28:46.079
He fixed that the problem that I had.
00:28:46.160 --> 00:28:48.960
So he's like, let's talk about this issue.
00:28:49.039 --> 00:28:50.000
Maybe I can help you.
00:28:50.160 --> 00:28:54.160
So we have a meeting over the phone, a lay it out, this is what's going on, this is what's going on.
00:28:54.240 --> 00:29:15.119
What I really because at the time I was taking my iWatch and I was recording a voice memo on my iWatch, recording that voice memo, then I was transcribing it, then I was putting in it to my chat GBT, having it create a note for me, and then I was posting that to the EMR that I was using.
00:29:15.359 --> 00:29:17.359
So there's a lot of mouse clicks in that.
00:29:17.440 --> 00:29:29.200
And the way the current uh EMR that I'm using, not really giving a note that's really nice and compliant that the insurance company wants, and there's a lot of mouse clicks in that.
00:29:29.519 --> 00:29:47.359
So I have used, oh my God, so many different EMR systems, but none of them were getting what chiropractors really needed, which was I don't want to have to think about these things.
00:29:47.519 --> 00:29:53.119
I want to set up the framework and the rules of how I talk with people.
00:29:53.279 --> 00:29:58.799
And I want you to understand what my conversation is and kind of read in between the lines.
00:29:58.880 --> 00:30:00.880
You can teach the AI to do that.
00:30:01.440 --> 00:30:13.119
Um, and then create me a note that I don't have to tell you every single thing and you just transcribing my exact words over to a document, you know, so for it to be interpretive.
00:30:13.279 --> 00:30:20.480
And I wanted it to do from the watch because the watch is easy, boom, you hit the thing, and you don't have to think about anything else.
00:30:20.559 --> 00:30:22.799
You just have a regular conversation with people.
00:30:23.599 --> 00:30:27.599
So that's how Cairo Scribe was born.
00:30:29.200 --> 00:30:36.559
So uh KP says, well, send me this, send me that, and I'll start working on some stuff and I'll just try to figure it out.
00:30:36.640 --> 00:30:39.440
So the next thing I know, this guy's created an entire app.
00:30:40.160 --> 00:30:44.799
Because we didn't set it out to be, I didn't say, hey, KP, make me KP.
00:30:44.960 --> 00:31:02.640
When I say KP, I'm talking about Kevin Poyndexter, the uh the person who developed uh Kyroscribe and created it from a digital standpoint, made it the app that it is today, and uh of how this thing has continued to evolve and add value to practitioners.
00:31:02.799 --> 00:31:08.079
But I never set out to say, hey, I want you to create me an app and I wanted to do this, this, this.
00:31:08.480 --> 00:31:13.119
But then after he says, hey, I created this whole app, I'm gonna call it Chiber Scrap.
00:31:13.279 --> 00:31:14.799
I'm like, okay, huh?
00:31:15.119 --> 00:31:18.559
He says, well, it'll work with your watch and we'll do this, that.
00:31:18.720 --> 00:31:26.319
So that's how we we started, and then spending countless hours developing it, using it.
00:31:26.559 --> 00:31:27.839
This problem is here.
00:31:28.000 --> 00:31:32.559
You know, that's the creative process of doing something like this.
00:31:33.279 --> 00:31:42.400
So the beautiful thing about it is you can open up your iWatch that for iPhone users, you can hit the button and it starts recording.
00:31:43.440 --> 00:31:59.920
Then you have an experience with the client and it records far bet all the information that the client's talking about of their history and all that kind of stuff, it's gonna capture that stuff way better than if we have to remember it and go sit down and click a mouse.
00:32:00.160 --> 00:32:01.119
Yeah, yeah, exactly.
00:32:01.279 --> 00:32:01.680
Yeah.
00:32:02.240 --> 00:32:25.759
So then um how it runs in the background and creates the notes, you know, put your X-rays in there and interprets the X-rays, MRIs, creates the treatment plans for you, interprets what you're talking about, and understands that this is the most probable diagnosis, and go ahead and give that diagnosis to you.
00:32:26.000 --> 00:32:28.640
All of these things is what I told the KB.
00:32:28.720 --> 00:32:32.240
I was like, we don't want to have to think about it.
00:32:32.400 --> 00:32:44.559
We need the AI to do the heavy lifting and to try to have a human being employee do this and follow you around, which a lot of practitioners have done, and some practitioners still do.
00:32:45.119 --> 00:32:48.799
Whew, it's taxing and it's way more expensive.
00:32:49.039 --> 00:32:49.359
Sure.
00:32:49.599 --> 00:32:57.759
So that's where AI really pays for itself, and that's where we have to get it into our practices.
00:32:57.920 --> 00:33:03.359
I know a lot of DCs and they haven't gotten AI into their practice this much.
00:33:03.519 --> 00:33:07.440
They certainly heard about it, they're interested in it, they're thinking about it.
00:33:07.680 --> 00:33:16.319
Most people's EMRs have saying, hey, you can prescribe, uh transcribe with AI now, and the thing that I use.
00:33:16.559 --> 00:33:20.880
But the issue is that is is still thinking of it from a medical model.
00:33:21.279 --> 00:33:43.839
And in a chiropractic practice, we're not gonna, I'm not just gonna see a mean and say, oh, well, now after I've seen a mean, I've I've taken six, seven minutes to perform the alignment now, means on to doing his rehabilitative stuff, and now I'm gonna sit down in a controlled environment and talk to a device about what I just did on a mean so it can create a note.
00:33:44.000 --> 00:33:45.119
No, you can't do it.
00:33:45.279 --> 00:33:55.599
You got to go from the next person to the next person to the next person because there's not enough revenue in seeing fee for service and the chiropractory practice.
00:33:55.839 --> 00:33:58.240
There's not enough revenue to really do it another way.
00:33:59.680 --> 00:34:05.119
So the great thing about chiro scribe, I can hit the watch.
00:34:05.759 --> 00:34:08.559
This is a mean Said.
00:34:09.280 --> 00:34:10.079
Is that your last name?
00:34:10.159 --> 00:34:12.000
Yes, Amin Saeed.
00:34:12.239 --> 00:34:16.880
He's here for a daily visit, and then I just start talking do my thing.
00:34:17.039 --> 00:34:27.039
Then when I finish with you, I don't have to hit stop or anything else, the next person, and this is uh Joe Said.
00:34:27.599 --> 00:34:28.880
He's the next person.
00:34:29.039 --> 00:34:34.960
I might say his date of birth, I might not, but the you know, after it gets established, it understands.
00:34:35.199 --> 00:34:42.000
And now I'm on Jane Doe and Billy next client is Billy Billy Bob.
00:34:42.480 --> 00:34:54.639
And now Billy Billy Bob is on the table, and then what Kyra Scribe is gonna do is gonna take all of those notes, it's gonna chop them up and send them in their different directions.
00:34:54.800 --> 00:34:56.559
Yeah, that's awesome.
00:34:57.519 --> 00:34:59.679
Really cool, saves a lot of time, yeah.
00:34:59.920 --> 00:35:00.880
It really does.
00:35:01.039 --> 00:35:05.920
Yeah, that's awesome, and and it's it's still a work in progress.
00:35:06.159 --> 00:35:18.400
Yeah, you know, it's not perfect yet, but just like with the amount of time that I've been using AI, and I'm sure that you can attest to this, it's just getting better and better.
00:35:18.639 --> 00:35:20.480
Yeah, oh yeah, absolutely.
00:35:20.800 --> 00:35:22.000
Yeah, yeah, yeah.
00:35:22.239 --> 00:35:22.639
Yeah.
00:35:22.800 --> 00:35:32.960
Um, I mean, my my business wouldn't exist if AI hadn't gotten as expend exponentially uh um useful.
00:35:33.519 --> 00:35:42.480
Um unfortunately, though, it's being misused um now in the education system, and that's the problem.
00:35:42.639 --> 00:35:43.199
Yeah.
00:35:43.440 --> 00:35:53.599
So not just in schools, but like educating from a lot of different things, um, even when it comes to religion, people are making things up and people are taking it as truth and things like that.
00:35:53.679 --> 00:35:55.840
So it's it's a little, it's a little worrisome.
00:35:56.079 --> 00:36:00.800
I again, my my my business wouldn't be where it is if it wasn't for AI.
00:36:00.880 --> 00:36:02.079
So I I completely get it.
00:36:02.239 --> 00:36:06.480
Every product that we touch has some sort of AI infused into it.
00:36:06.639 --> 00:36:08.079
So a hundred percent get it.
00:36:08.320 --> 00:36:10.559
Love what you built, I think it's really cool.
00:36:10.800 --> 00:36:16.480
We have something similar, it's not chiroscribe, but it's um it's not out.
00:36:16.639 --> 00:36:22.400
It's just an EHR that we're building that also automates the um the medical building piece as well.
00:36:22.480 --> 00:36:26.000
So we're we're working through that also, which uh that should be fun.
00:36:26.239 --> 00:36:27.119
Anyway.
00:36:27.440 --> 00:36:33.039
So what what part of the chiropractic practice would you never let AI touch?
00:36:33.280 --> 00:36:41.679
The part of it when it comes to I mean, for my thing, you have to deliver the alignment, yeah.
00:36:42.159 --> 00:36:54.000
And and and um the interpreting of the nervous system is something that AI will never be able to reproduce.
00:36:54.159 --> 00:36:54.480
Yeah.
00:36:54.639 --> 00:37:16.320
Uh there will never be a uh well, you know, they never say never, but there won't be a robot that can really understand what is going on uh with this person's nervous system and be able to understand it and then just deliver it right on right on the spot.
00:37:16.480 --> 00:37:30.320
And after these number of years of practicing, I have deeply learned more and more about having a conversation with a nervous system that I can't have with the person.
00:37:31.519 --> 00:37:44.559
So these days I I literally can just deal with the energy in your body, and I can get feedback from your nervous system and and you don't need to say a word.
00:37:44.800 --> 00:37:48.480
All you need to do is participate in a muscle testing that I'm doing.
00:37:48.800 --> 00:38:10.159
Because if if the if the day comes when the machine writes the note and does the adjustment, yeah, I I just just a two-week heads up would be fine, so I can kind of invest in whatever uh robo robot polo shirt company goes public, so that can Yeah, that would be that would be big.
00:38:10.239 --> 00:38:26.719
The whole chiropractic profession would be uh looking for a new job who's tired, who is not sure they want to do another decade of this, who is quietly googling exit valuations at 10 o'clock at night.
00:38:26.960 --> 00:38:32.719
Um, they're they're not gonna raise their hand, um, but they are here.
00:38:34.880 --> 00:38:37.360
What do you say to that doctor?
00:38:37.760 --> 00:38:41.199
It all goes back to why and purpose.
00:38:41.920 --> 00:38:44.159
What is your purpose in life?
00:38:44.719 --> 00:38:51.599
Do you do you still love the practice of chiropractic?
00:38:52.400 --> 00:39:01.519
Or is it the business of the practice of going to your practice, the thing that's burning you out?
00:39:02.320 --> 00:39:05.199
Is it the insurance companies that you're fed up with?
00:39:05.840 --> 00:39:13.679
Or are you afraid that you can't make a living without the insurance companies?
00:39:14.639 --> 00:39:21.519
Um, so that's what I say to them like really get reconnected with your why.
00:39:21.599 --> 00:39:24.960
Is there something else in life that is a new chapter?
00:39:25.039 --> 00:39:30.960
And if that's the new chapter, then enjoy your life, man, or enjoy your life, girl.
00:39:32.079 --> 00:39:36.880
Uh and and and with grace, go ahead and and sell and do your thing.
00:39:37.119 --> 00:39:51.440
But if you still got some of that fire in your belly that means that you really continue to want to take care of people, then put the AI into the practice where it needs to be.
00:39:51.599 --> 00:39:58.159
The the uh thing like chiroscribe, put it in and and start to be like, hey, you know what?
00:39:58.400 --> 00:39:59.679
This is possible.
00:40:00.079 --> 00:40:08.320
The notes and that part of it doesn't need to run my life, and maybe you can feel that thing get rekindled a bit.
00:40:08.559 --> 00:40:19.519
So, you know, being a chiropractor means that you already sign up for not having a lot of freedom because we're chained to the adjustment table.
00:40:19.679 --> 00:40:23.280
Yep, and then people make us feel guilty when we go on vacation.
00:40:23.920 --> 00:40:26.079
How dare you! Oh, I know.
00:40:26.320 --> 00:40:26.960
Oh, Dr.
00:40:27.119 --> 00:40:30.159
Bailey, I needed you, and uh this and that.
00:40:30.320 --> 00:40:41.599
My back was killing me, and it just wears on you, and they just come and dump all this stuff, and I and I, you know, these days I've just learned to say, Yep, I was on vacation.
00:40:41.920 --> 00:40:49.199
Yeah, and then some people like really lean into it, and I'm like, Yeah, I've been telling you you need to come in all this time, and you ain't came in.
00:40:49.360 --> 00:40:52.000
So I had a great time on vacation.
00:40:54.320 --> 00:40:56.000
Oh yeah.
00:40:56.639 --> 00:41:02.320
So the burnout thing though is real, because you you said vacation, it's important that you give yourself breaks.
00:41:02.400 --> 00:41:07.199
I think the I think it's like in 60 percent or so, I don't know, it's a really high number.
00:41:07.440 --> 00:41:16.400
Um, uh, as far as why um, you know, I would say uh the peak, right, for just physicians in general.
00:41:16.480 --> 00:41:22.800
I don't know if there's actual chiropractic uh you know study out or whatever, but it's a really high percentage.
00:41:22.960 --> 00:41:30.000
Um, doctors who who left their profession didn't leave because of money.
00:41:30.880 --> 00:41:36.079
In fact, they were probably making the most amount of money in the right around the time that they left.
00:41:36.239 --> 00:41:36.639
Yep.
00:41:37.119 --> 00:41:40.159
Um, but yeah, so not 2015.
00:41:40.480 --> 00:41:55.840
I was I was so burnt out because the 95% of DCs, we never take vacation because we lose, especially when you start to get staff.
00:41:56.000 --> 00:41:58.400
I had eight staff at one point in time.
00:41:58.880 --> 00:42:04.639
So for me to take a vacation, it was incredibly expensive because I still had to pay all those people.
00:42:04.800 --> 00:42:05.199
Yeah.
00:42:05.440 --> 00:42:08.079
And now I'm gone, I'm not making any money.
00:42:08.320 --> 00:42:12.559
Or when I would have somebody stand in, people are like, I'll just wait till Dr.
00:42:12.639 --> 00:42:13.840
Bailey gets back.
00:42:14.159 --> 00:42:22.239
But you you can't tell your employees, hey, we're closing down for a week, I'm on vacation, I'm not gonna get paid, y'all don't get paid either.
00:42:22.800 --> 00:42:23.760
You just can't.
00:42:24.079 --> 00:42:24.639
We can't.
00:42:24.880 --> 00:42:31.760
So DCs do they don't they don't take vacations starting from early in practice.
00:42:32.000 --> 00:42:32.480
Yeah.
00:42:32.800 --> 00:42:35.920
And and we just build our whole lives around seminars.
00:42:36.000 --> 00:42:40.480
A seminar is our our our vacation, so to speak.
00:42:41.440 --> 00:42:47.920
So yeah, you we we have to put those those things in and just schedule them throughout the year.
00:42:48.079 --> 00:42:57.760
When you have kids, it gets it's gotten easier for me since I've become a dad, because when he's on fall break, it's like I want to do something with my kid.
00:42:57.920 --> 00:43:02.719
So I'll just take the week off, we'll go do this and that.
00:43:02.880 --> 00:43:05.360
But but yeah, the burnout is very real.
00:43:05.599 --> 00:43:08.480
Doctors of chiropractic, I love you.
00:43:08.960 --> 00:43:13.440
I am I am you, we are each other.
00:43:13.679 --> 00:43:15.920
Okay, I exist because you exist.
00:43:16.800 --> 00:43:28.320
Take the vacations and um and get in and just try to set your practice up in a manner that even when you hire employees and say, hey, this is what the landscape's gonna be.
00:43:28.559 --> 00:43:37.760
You're gonna have six or eight weeks or whatever it is of vacation that you're not gonna get paid for.
00:43:38.000 --> 00:43:40.800
And the people that want that, then they'll show up.
00:43:41.280 --> 00:43:43.840
You just gotta start it off that way, all with intention.
00:43:44.159 --> 00:43:44.400
Yeah.
00:43:44.480 --> 00:43:46.159
Now, let's uh flip it.
00:43:46.320 --> 00:43:47.920
Doctor on the other end, right?
00:43:48.320 --> 00:43:52.320
You're year three, still trying to figure out you know if any of this is gonna work.
00:43:52.400 --> 00:43:53.519
Like, what do you say to them?
00:43:53.679 --> 00:43:56.960
It will work as long as your purpose is in place.
00:43:58.480 --> 00:43:59.760
If you're just in it.
00:44:00.320 --> 00:46:16.320
for the money or you don't have your uh you don't have your craft perfected which I see a lot I have uh I've taught a lot of people adjustment techniques and things like that it with different volunteer programs through life university and things like that and uh having hand eye coordination and delivering chiropractic is a very important thing and having fast twist muscle fibers so if you're not all the way there three year doctors of chiropractic keep practicing waiting to have a patient on the table is not the time to practice you can practice just with going back through the curriculum and listening to and listening to the different books and the techniques go back through the technique when I first got out of school I would put myself through chiropractic sprints where I would call it a self-inflicted uh chiro school where I would go back through and just block everything out and go back through and study a certain um uh chiropractic technique and and sharpen the saw if you've heard of Stephen Covey's seven habits of highly effective people habit number six or seven is sharpen the saw because you have to continue to keep yourself sharp uh so if you're out in three years of practice are you gonna make it yes as long as you keep putting out that effort on a day in day out basis loving your clients and making sure they exchange value for you and and have a mentor the the the practitioner that I have now I work with him on adjustment skills and work with him on different things and it's it's really important to have somebody uh who's ahead of you that you can be connected with I wanted to go through some rapid fire questions but we are running really tight on time so I um that this this is the last one for you.
00:46:16.400 --> 00:46:35.360
Yeah and this is one I ask every guest in in one form or another but as you as you know my my audience consists of kind of two two types of people you have laymen like myself who are trying to learn about what chiropractic actually is and you have DCs.
00:46:36.000 --> 00:46:50.000
But for those that are you know people like myself if if if a listener does exactly one thing for their health this week one tiny stack uh what what should it be?
00:46:50.239 --> 00:46:56.239
I think people need to get out and just walk more and get outside.
00:46:56.559 --> 00:48:52.880
Motion is lotion yep get outside if they can do it like right away just get outside and walk five minutes away from the house five minutes back five minutes away from the house five minutes back if it's that big of a chore then ten minutes away from the house did eat did it did eat ten minutes back and it'll build it'll build in that that tiny stack that habit will build on itself and the next thing you know you're like huh I don't want to walk anymore I think I kind of want to jog okay huh I'm gonna jog five minutes away from the house five minutes back it's 10 minutes it's over with it's easy if that's a good that's a good people would just stop thinking about it so much people like oh yeah I know you just go put your shoes on let's go yeah yep yeah finish this sentence the future of chiropractic is bright if you want it to be if you make it bright I like to talk about kind of what chiropractic is going to look like in the future when it comes to just the the medical landscape because I do feel like and we we won't have time to do that here today maybe maybe the next time you come on the show um but I I do feel like people are waking up a little bit when it comes to their health yeah more I see more and more people leaning towards the natural side of things um than the medical side the younger generations even my generation Gen X is starting to really do some natural stuff and um and and and I I I I think I think I agree um but I also I'm careful when I say that because it really depends on AI and what it feeds what it feeds the feeds is what I say because the the people rely on their feeds a lot.
00:48:53.039 --> 00:50:35.519
So um but yeah I I I agree I believe the future of chiropractic is bright especially if more people do what I'm doing get the word out people cheese some good stuff yes all right so what's last question what's the one non-negotiable truth you want the DC in the audience to walk away with today the non-negotiable truth is we have to deliver chiropractic better than what we are you you have to be excellent and take x rays for crying out loud take x rays and look at x rays each visit you're with the client don't create a brand new experience every single time chiropractors I'm talking to you I love you I know the joint chiropractic chain exists a lot of you if you're new practitioners maybe you've worked there that is not a model of excellence it is a model that fits with a lot of people on a budget basis be a top level doctor and take x rays and be thorough period that's good it's good for people it's good for the profession thank you for that that was good doctor Aaron Bailey founder of Vining Spine and Health Center in Metro Atlanta chief chiropractic officer at Cairo Scribe Dr.
00:50:35.679 --> 00:51:07.119
Bailey thank you for coming on Beyond Adjustments this was one of those conversations I could just keep going for another hour I might just have uh have to have you back again I will have you back if you're willing to come back love to love to I've enjoyed the conversation thank you so much for what you do thank you absolutely I I'm I I'm thanking you by bringing you on because you guys are the ones that are making the difference I'm not the one that had to pay a quarter million dollars for school to to to go and and change lives so I appreciate you guys so much.
00:51:07.199 --> 00:51:17.360
Again this is really why I do what I do when it comes to this podcast it is not revenue generating in any way shape or form I just want to educate the community so I appreciate you Dr.
00:51:17.440 --> 00:51:56.559
Bailey and yeah I would definitely love to have you on um if if you're a listener still with us and this one hit for you send it uh to the DC in your life who who needs to hear it send it to somebody who wants it who you know who's got back pain just start there even though that's it's not what we should focus on let's let's start there because you could you could enter that conversation in that way but but that's how this grows that's how this info grows and that's how this show grows by you clicking the like and the subscribe button but if you miss part one hit the back button on your app and we'll see you next week or maybe in the next couple weeks on Beyond Adjustments.
00:51:56.719 --> 00:52:01.360
Have a good one awesome thank you be well you as well
00:00:00.080 --> 00:00:07.280
If you still got some of that fire in your belly, that means that you really continue to want to take care of people.
00:00:07.519 --> 00:00:09.199
This is where I get my life back.
00:00:09.279 --> 00:00:13.199
If I fix this and my and when my day closes, I'm at zero.
00:00:13.359 --> 00:00:15.919
We need the AI to do the heavy lifting.
00:00:16.079 --> 00:00:20.960
So that's where AI really pays for itself.
00:00:21.039 --> 00:00:24.079
And that's where we have to get it into our practice.
00:00:24.480 --> 00:00:25.760
This is possible.
00:00:26.160 --> 00:00:29.760
The notes and that part of it doesn't need to run my life.
00:00:30.000 --> 00:00:40.719
You're about to hear a chiropractor tell me the 90 minutes a day he handed back to his profession was never really about the software.
00:00:41.039 --> 00:00:46.799
And once you hear him explain why, you might start looking at your own practice a little differently.
00:00:47.039 --> 00:00:48.240
This is part two.
00:00:51.119 --> 00:00:53.119
Welcome back to Beyond Adjustments.
00:00:53.200 --> 00:00:57.039
I'm your host, Amin Said, and this is part two of our conversation with Dr.
00:00:57.119 --> 00:01:06.079
Aaron Bailey, founder of Vining Spine and Health Center, Chief Chiropractic Officer at Cairoscribe, practicing since 1999.
00:01:06.400 --> 00:01:08.480
That was my first year of college, guys.
00:01:08.640 --> 00:01:09.680
Just saying.
00:01:10.079 --> 00:01:18.640
But if you missed part one, hit pause, please go back one episode, listen, then come back.
00:01:18.719 --> 00:01:19.840
Go ahead, I'll wait for you.
00:01:20.079 --> 00:01:29.439
We covered his why, we covered the practice he built in place of that seven-minute visit and then uh the three frameworks underneath it.
00:01:29.519 --> 00:01:31.519
We try to at least we could talk for hours.
00:01:31.599 --> 00:01:45.040
If I it felt like I feel like we just literally scratched the surface of it all, but but but today we get into the practical stuff, the business model, where AI actually earns its keep in a chiropractic office.
00:01:45.280 --> 00:01:48.879
And a couple of direct messages to doctors listening right now.
00:01:49.120 --> 00:01:49.439
Dr.
00:01:49.599 --> 00:01:51.840
Bailey, welcome back.
00:01:52.079 --> 00:01:52.640
Welcome back.
00:01:52.879 --> 00:01:54.480
Thank you, I mean, thank you, sir.
00:01:54.640 --> 00:01:55.519
Yeah, absolutely.
00:01:55.680 --> 00:01:57.200
All right, business hat on.
00:01:57.359 --> 00:01:57.680
Okay.
00:01:58.079 --> 00:02:19.520
This is where I might make you slightly uncomfortable because most doctors did not open a practice to run a business, but you did open a business, whether you framed it that way at the start or not, and you built one where your income is not chained to your calendar, all that.
00:02:19.680 --> 00:02:27.199
Let's let's actually talk about that because this is where the DCs in my audience really need you.
00:02:27.520 --> 00:02:35.360
Most DCs listening right now are trading hours for dollars and quietly burning out.
00:02:35.520 --> 00:02:37.439
You've lived that you shared that with us.
00:02:37.599 --> 00:02:40.960
You talked about your health and how it deteriorated over time.
00:02:41.520 --> 00:02:51.680
And if they can if they can only fix one system this quarter, what's the one you'd tell them to fix first?
00:02:52.240 --> 00:02:59.439
Well, it depends on how you're practicing, like what your situation is.
00:02:59.759 --> 00:03:08.639
So if you're working for someone else, then you know you're working for somebody else, and you have to kind of do it their way.
00:03:08.800 --> 00:03:17.680
But of course, you can introduce your own innovations, you can be your own free thinker, and you can maybe help that practice run more efficiently.
00:03:18.000 --> 00:03:30.719
Um whether it directly creates value for you and your paycheck or not, it's still you know something that that you can do.
00:03:30.960 --> 00:03:47.039
So when the the landscape of chiropractic today, chiropractic practice and the business of the chiropractic practice, when it comes to healthcare insurance, it's completely different than when I first started.
00:03:48.879 --> 00:03:55.199
The people having this little card that they come in and say, Hey, this is my health insurance card.
00:03:55.360 --> 00:04:00.319
This card, this is how they feel, of course, insures my health.
00:04:00.560 --> 00:04:05.759
So I'm gonna give this thing to you, doctor, and these people are gonna pay for what I need.
00:04:06.639 --> 00:04:11.280
And in in the business of it, the reimbursements are just terrible these.
00:04:40.399 --> 00:04:46.720
A lot of Kairos do not take x-rays because they were kind of taught that way in school.
00:04:46.800 --> 00:04:50.800
There's that's a whole different conversation of how that has come about.
00:04:51.040 --> 00:05:08.160
But one of the things that they can do if you're dealing with issues with reimbursements and the amount of time spent on documentation, because I've I've never met a chiropractor that loves to document.
00:05:08.639 --> 00:05:18.079
We just do it, and every person that I know that, oh yeah, on the weekends, or I go in on a Friday evening and I'll do two hours here, or I'll do this, that.
00:05:18.399 --> 00:05:19.600
And I was in the same place.
00:05:19.680 --> 00:05:23.120
I was like, I have got to make a change.
00:05:23.600 --> 00:05:31.759
Because when I was leaving my practice, I wasn't at zero, the day wasn't closed out completely because I hadn't done all my documenting.
00:05:33.199 --> 00:05:48.240
And the entire energy of trying to appease a third party that's never met you or the patient, or never walked into your practice and see what kind of value that we create for people, you know, it's tough.
00:05:48.399 --> 00:05:51.519
It's we just the energy of it, you just don't want to do it.
00:05:51.759 --> 00:06:02.160
So getting the the process of documenting down, if you're still gonna do insurance, is a thing that I understood like this is where I get my life back.
00:06:02.319 --> 00:06:06.560
If I fix this and my and when my day closes, I'm at zero.
00:06:07.199 --> 00:06:17.279
That's still a work in process because AI is still new in a lot of ways when it uh comes to interacting in a chiropractic practice.
00:06:18.000 --> 00:06:21.920
But I I would say that would be the first thing that they you gotta handle.
00:06:22.079 --> 00:06:25.199
Like, can you close out your day at zero?
00:06:25.680 --> 00:06:35.920
And can we never take any of this homework carrying it in our mind with us that what we haven't done, and it's just taking up space on the hard drive.
00:06:36.160 --> 00:06:37.120
Yeah, that's good.
00:06:37.360 --> 00:06:49.439
I know a lot of um chiropractor or chiropractic owners, practice owners that have actually dropped insurance because it was just yeah, it was just it was just too much.
00:06:49.839 --> 00:06:51.040
It is, yeah.
00:06:51.360 --> 00:06:52.720
Okay, well, that's a good one.
00:06:52.959 --> 00:06:56.079
So talk a little, we'll talk revenue, right?
00:06:56.240 --> 00:07:04.480
Not gonna ask you numbers, workshops, education, structure plans, all these things probably revolve around your practice.
00:07:04.639 --> 00:07:13.600
What roughly shape or or what yeah, shape your your revenue kind of today?
00:07:13.759 --> 00:07:15.360
Like what where's your focus?
00:07:15.519 --> 00:07:23.279
And then kind of a follow-up to that would be what percentage is tied to you personally being in the room with a patient?
00:07:23.519 --> 00:07:35.439
Well, right now, presently, there's still more time tied to me being in the room than where I'm going because it's a process.
00:07:36.000 --> 00:07:44.319
So I I still see clients three times per week for half of a day where I'm delivering chiropractic care.
00:07:44.399 --> 00:07:49.120
I still take care of uh people that have been in auto accidents.
00:07:49.759 --> 00:07:55.920
Um and just earlier this, no, no, this is uh Wednesday.
00:07:56.000 --> 00:08:02.399
So and just last week, a lady brought me her three-month-old and say, Can you check my newborn son?
00:08:02.560 --> 00:08:04.000
She's a first-time mom.
00:08:04.720 --> 00:08:08.319
And can you check his spine for misalignments?
00:08:08.720 --> 00:08:13.839
So it's to me, it is a it's a piece of it's a pie.
00:08:14.240 --> 00:08:21.600
And there are revenue points that come from here, they come from different streams and different types of uh people.
00:08:21.759 --> 00:08:30.000
Yeah, but but the goal is is because I've always had as part of my purpose to help as many people as I can.
00:08:30.800 --> 00:08:37.039
And so in this day and age, like what vehicle can serve that purpose?
00:08:37.279 --> 00:09:02.480
So if we can get to people virtually, if we can create a program that they can follow that we know that people need, and let's have the revenue start coming from there so we don't have to reinvent the wheel and trading one-on-one time for dollars in in that same type of manner.
00:09:02.559 --> 00:09:09.840
So, because when you make digital content, it's reproducible uh for infinity, it never goes away.
00:09:10.080 --> 00:09:12.000
It's always there once you create it.
00:09:12.159 --> 00:09:18.799
If it's good for people, because human beings, we haven't changed how our how we express health, it hasn't changed.
00:09:19.840 --> 00:09:28.559
So, and and and with the landscape of what's going on in the United States, that has to change for a long period of time as well.
00:09:28.799 --> 00:09:31.679
So, so we created a program.
00:09:31.840 --> 00:09:42.320
I adopted some of this program, and and it gives people that re-education and helps walk them through what it's like to be healthy now.
00:09:43.279 --> 00:09:45.840
Is that the the workshop piece?
00:09:46.080 --> 00:09:49.840
That is the that's getting into the longevity reset method.
00:09:50.080 --> 00:09:50.399
Okay.
00:09:50.559 --> 00:09:54.320
And there's an online curriculum that gotcha happens with that.
00:09:54.480 --> 00:09:54.799
Gotcha.
00:09:54.879 --> 00:09:56.720
And the the workshop piece of it, right?
00:09:56.879 --> 00:09:58.000
You still you're still doing that.
00:09:58.080 --> 00:10:00.799
It's like a 60-minute workshop or something like that.
00:10:01.360 --> 00:10:02.960
I do in-office workshops.
00:10:03.120 --> 00:10:03.440
Okay.
00:10:04.159 --> 00:10:10.399
And I do webinars and just just started doing webinars just recently.
00:10:10.879 --> 00:10:11.360
Nice.
00:10:11.519 --> 00:10:20.799
And um, I don't know how it was when you first started doing this, but you know, when you first started, it's like I was I think really I was so bad.
00:10:21.919 --> 00:10:24.559
Awful, yeah, absolutely.
00:10:24.879 --> 00:10:26.879
Uh yeah, that stage now.
00:10:26.960 --> 00:10:27.759
Yeah, I get it.
00:10:28.000 --> 00:10:29.840
Because it it's a process.
00:10:30.080 --> 00:10:35.759
So uh the last one that I delivered, I didn't have any feedback from people.
00:10:35.840 --> 00:10:38.720
I'm just talking to a camera.
00:10:39.120 --> 00:10:42.080
This and I'm like, this is really challenging.
00:10:42.159 --> 00:10:45.919
There's no other face, not one face I can see.
00:10:46.080 --> 00:10:47.279
Yeah, yeah.
00:10:47.519 --> 00:10:48.879
Yeah, it's not easy, yeah.
00:10:49.600 --> 00:10:50.240
Yeah, yeah.
00:10:50.480 --> 00:10:57.840
So, so uh, so doing the workshops, workshops, uh, I I do those for free.
00:10:58.080 --> 00:11:00.240
Uh so that's are those strength.
00:11:00.559 --> 00:11:02.000
Qu a question about the workshop.
00:11:02.080 --> 00:11:09.440
Are those like do your patients have to go through that hour workshop before they're actually seen by you, or how does that work?
00:11:09.759 --> 00:11:10.720
Not yet.
00:11:11.039 --> 00:11:11.360
Okay.
00:11:12.159 --> 00:11:16.559
But I I imagine that it will go that way.
00:11:16.720 --> 00:11:31.279
And in the chiropractic practice, currently, people that show up are largely looking for chiropractic care and give them the option of doing the going through the workshop and learning about the whole body wellness.
00:11:31.519 --> 00:11:32.159
Got it.
00:11:32.399 --> 00:11:33.120
Got it.
00:11:33.519 --> 00:11:49.600
But I can certainly uh envision that we'll flip it a bit, especially if in that first interaction with people that I know that they fit the model and that they really need the longevity reset method more than they just need nervous system work.
00:11:49.919 --> 00:11:55.919
The first, I don't know, 10 times you filled that room for for the workshop.
00:11:56.000 --> 00:11:59.679
I'm assuming you you have multiple, multiple people in that workshop at once.
00:11:59.759 --> 00:12:01.600
It's not just a one-on-one kind of thing.
00:12:01.759 --> 00:12:02.559
Correct.
00:12:02.960 --> 00:12:05.600
What would you have not learned any other way?
00:12:05.759 --> 00:12:13.279
Like, like, are you learning also what people's behaviors are, what they what they need as you're doing these workshops?
00:12:13.440 --> 00:12:16.720
I'm assuming they're like asking questions and and things like that.
00:12:16.960 --> 00:12:18.000
Do you recommend them?
00:12:18.159 --> 00:12:19.120
Yeah, yeah.
00:12:19.440 --> 00:12:31.039
So, you know, the the longer that you spend with human beings talking about something like health, you certainly understand and learn their patterns of behavior.
00:12:32.000 --> 00:12:35.440
And uh it's tough.
00:12:36.159 --> 00:12:37.360
It's tough.
00:12:37.600 --> 00:12:47.679
We I don't like to use the word brainwashing or being brainwashed, but we have been mentally conditioned as a society, as a U.S.
00:12:47.840 --> 00:12:57.120
culture, that the path to or the way I should approach my health is with medicine, with traditional medicine.
00:12:57.360 --> 00:12:59.039
We've been brainwashed, you can say that.
00:12:59.440 --> 00:13:01.600
Okay, I can say that here a hundred percent space.
00:13:01.919 --> 00:13:03.600
This is absolutely thankful.
00:13:03.759 --> 00:13:04.559
We've been brainwashed.
00:13:04.799 --> 00:13:07.200
Thank you, I mean, for God's sake, space.
00:13:07.440 --> 00:13:08.399
It's all about truth, man.
00:13:08.559 --> 00:13:08.799
100%.
00:13:10.000 --> 00:13:21.200
So it's tough, and these days, people are so overly sensitive about things that are not important.
00:13:23.679 --> 00:13:30.960
I had a lady last week or yeah, and she's still uh bugging me about this.
00:13:31.200 --> 00:13:38.080
She in the she's a chiropractic patient, and she said she stopped coming in because Dr.
00:13:38.240 --> 00:13:42.559
Bailey kicked my shoes, and I felt so uncomfortable.
00:13:42.720 --> 00:13:47.360
He kicked my shoes, and I'm like, I kicked her shoes.
00:13:47.679 --> 00:13:54.480
I've never in in 27 years of practice, like, what did I punt it?
00:13:54.639 --> 00:13:57.679
Did I kick it off and make it to the 20-yard line?
00:13:57.919 --> 00:14:05.039
So she's referencing that she took her shoes off by the table and I took my feet and slid her shoes underneath the table.
00:14:05.360 --> 00:14:06.000
Wow.
00:14:06.240 --> 00:14:08.720
And she said it made me so uncomfortable.
00:14:08.879 --> 00:14:10.080
Oh, poor lady.
00:14:10.240 --> 00:14:15.759
She said, Can I get my money back for the visits that I came before then?
00:14:16.159 --> 00:14:24.799
So dealing with the mentality of people these days, it is it is so different.
00:14:26.960 --> 00:14:37.759
And and this person, she, you know, she came into the office with uh like regular sandal shoes.
00:14:39.120 --> 00:14:53.120
It wasn't like you wearing some super red bottom stiletto or something or this or that, but this is what we have to deal with as as practitioners uh in 2020.
00:14:53.360 --> 00:14:54.639
That is it in the United States.
00:14:55.120 --> 00:14:55.519
Yeah.
00:14:55.759 --> 00:14:56.399
Wow.
00:14:56.720 --> 00:14:57.120
Wow.
00:14:57.279 --> 00:14:57.919
Yeah.
00:14:58.320 --> 00:15:05.679
So when it when it comes to being in the workshops, I genuinely find that people they need help, they want help.
00:15:05.840 --> 00:15:09.759
And the tough thing is, is most people they want it for nothing.
00:15:09.919 --> 00:15:10.240
Yeah.
00:15:10.559 --> 00:15:11.679
Or next to nothing.
00:15:11.919 --> 00:15:12.320
Yeah.
00:15:12.480 --> 00:15:12.799
Yeah.
00:15:13.039 --> 00:15:33.519
But there are people that if they get enough leverage on themselves that they're willing to say, let me exchange some value and and and let me go through this and let me give you this 5,000 bucks for this program that's gonna last for 90 days or for four months.
00:15:34.000 --> 00:15:47.200
You know, because when I was first as a as a practitioner, I'm like, what do you mean I'm only gonna see them for six or 12 adjustments and they're gonna give me 5,000 bucks?
00:15:47.519 --> 00:15:48.159
Huh?
00:15:49.360 --> 00:15:59.360
And then you have this feeling of like, well, I'm not really giving value if I'm not having my hands and adjusting people and doing all this kind of stuff.
00:15:59.519 --> 00:16:04.399
Yeah, but the real thing that we have to stay connected to is results.
00:16:04.559 --> 00:16:09.679
Yeah, and what our our purpose is our result.
00:16:10.399 --> 00:16:14.559
So, whatever result that we're getting in life, that's really our life's purpose.
00:16:14.799 --> 00:16:15.279
That's good.
00:16:15.440 --> 00:16:29.279
Results, results are key, and it's it's one thing that's hard to really drill through brains like mine as the as the patient, is it's a long game.
00:16:30.159 --> 00:16:46.799
You're not gonna go into the chiropractor and walk out completely healed, but you can have a visit that could change something significantly, especially if your mind is in the right place.
00:16:47.039 --> 00:16:47.519
Correct.
00:16:47.679 --> 00:16:52.240
It has a lot to do with what we believe about chiropractic care, also 100%.
00:16:53.519 --> 00:17:10.319
So that's a big one, but I want to pull it back just a little bit because the the workshop piece, I touched on it because we also touched on kind of today's social media age a little bit, um, and how practices are run.
00:17:10.559 --> 00:17:21.119
Well, here's a fun fact because if and this is really more for well-run kind of wellness establishments, right?
00:17:21.440 --> 00:17:48.079
So, so that that wellness and the education workshops in honestly in any kind of local service business, because yes, it um we're talking about chiropractic care, but any kind of health um that adopts this, convert, I want to say somewhere between 30 and 50 percent of the attendees to a paid next step.
00:17:49.119 --> 00:18:06.480
So with you having something of so much value, bringing people in the room, I I guess the webinar can be a complement to that, but there's something about being in the room that dramatically changes that outcome.
00:18:06.640 --> 00:18:10.880
It dream it's dramatically better than any digital funnel.
00:18:11.119 --> 00:18:16.480
100% that that I could build for a practice, or the practice can build itself now with AI, right?
00:18:16.640 --> 00:18:16.880
100%.
00:18:17.359 --> 00:18:22.160
And and it's a it's a room with no ad spin on top.
00:18:22.480 --> 00:18:24.480
It's just a chair.
00:18:24.720 --> 00:18:30.000
And it's you know, maybe a video projector or a screen, right?
00:18:30.559 --> 00:18:32.720
And and you're teaching.
00:18:32.960 --> 00:18:38.559
And here's where it actually flips, and why the 50% mark actually gets hit.
00:18:38.720 --> 00:18:41.759
It's when you're actually giving them value.
00:18:41.920 --> 00:18:52.000
So you're not just teaching them something about chiropractic care, you're giving them nuggets, you're telling them here, do this, do that, this will help you.
00:18:52.160 --> 00:18:55.599
Giving them valuable pieces of information to walk away with.
00:18:55.759 --> 00:18:57.680
I do that even in technology.
00:18:57.920 --> 00:19:01.200
I have meetings with people all the time that I don't charge for.
00:19:01.279 --> 00:19:03.440
They're like, okay, what does the session cost with you?
00:19:03.599 --> 00:19:04.799
Absolutely free.
00:19:05.039 --> 00:19:09.839
I will tell you anything and everything that you need to know that will add value to your life.
00:19:10.160 --> 00:19:11.839
Nobody's gonna do it.
00:19:12.480 --> 00:19:17.279
The half that do try it, but then they still need the help to complete it.
00:19:17.440 --> 00:19:25.759
With chiropractic care, if you get people in the room and you're teaching them, hey, do this and do that, they're only gonna get maybe 10, 20% of the way there.
00:19:26.079 --> 00:19:28.559
The rest is the actual care that they receive from you.
00:19:28.720 --> 00:19:37.599
So I'm speaking to those doctors that are just fully relying on, yeah, social media page and the snapcrackle pop of their Instagram and TikTok and all that.
00:19:37.759 --> 00:19:39.839
Wonderful, do that, have fun with that.
00:19:39.920 --> 00:19:47.680
Okay, continue to work your hands to help and heal people and help get bodies back to where they need to be so that they can heal heal themselves.
00:19:47.920 --> 00:19:57.279
But do these workshops, bring people in, have a face-to-face, touch them, yes, or go out and do screenings as well.
00:19:57.599 --> 00:19:58.480
Screenings.
00:19:58.640 --> 00:20:08.559
I have uh uh uh chiropractors that I talk to that um affiliate with local soccer teams or baseball teams or or whatever, and they go out and they set a table up.
00:20:08.640 --> 00:20:11.519
The other day I did a 5k run with my chiropractor.
00:20:11.680 --> 00:20:19.519
Um, he had a table out by um, you know, by by that event, and he literally was just talking to people and just giving away stuff.
00:20:19.599 --> 00:20:24.880
Like he wasn't like come to my no, he was just at just talking, literally just talking.
00:20:25.039 --> 00:20:27.519
But these workshops are are are critical anyway.
00:20:27.680 --> 00:20:33.759
I went on a rant there, but they're so important because it brings back the element of of that human touch.
00:20:33.839 --> 00:20:36.880
Yeah, I know people don't like to be touched these days, whatever.
00:20:37.039 --> 00:20:38.319
Shake a hand, dude.
00:20:38.480 --> 00:20:42.160
Like let's get back to basics in this situation.
00:20:42.240 --> 00:20:43.279
Yeah, that's all I'm saying.
00:20:43.440 --> 00:20:44.400
Yeah, yeah, yeah.
00:20:44.559 --> 00:21:11.519
Yeah, people think that they don't like to be touched, but human beings, we're we're all the same, and we all need and want love and like uh I I think as Stephen uh Covey said to to live, to learn, to love, and to leave a legacy is like the some four big human needs to live, to love, to learn, and to leave a legacy.
00:21:11.680 --> 00:21:13.759
All human beings are baked in with that.
00:21:14.000 --> 00:21:15.839
And uh you're right.
00:21:16.079 --> 00:21:31.440
The because people get in the car and they show up if they come to your office, that first step is the critical thing because they've taken that first action to show you that, yeah, I really want help here.
00:21:31.680 --> 00:21:41.279
And then it's just can you connect with them and and can you translate to them like, hey, I'm somebody that knows what talking about.
00:21:41.359 --> 00:21:46.559
The first thing is they got to know you care because they don't care how much you know until they know how much you care.
00:21:46.720 --> 00:21:59.759
And if you can translate that you really care about people and that you're gonna do your dead level best to help them be a healthier person, then then you've created a situation where you can exchange.
00:22:00.559 --> 00:22:04.400
They'll give you uh what you asked for.
00:22:04.480 --> 00:22:08.799
They you're trading your you're selling your talent, not your time.
00:22:09.119 --> 00:22:12.400
And the more talented you are, the better you are at what you do.
00:22:12.640 --> 00:22:21.279
Then, of course, then you can condense that the the time that's involved, and then your revenue is just overall better.
00:22:21.519 --> 00:22:25.279
If we're just talking about the business and we're talking two chiropractors, yeah.
00:22:25.440 --> 00:22:30.480
I was telling my chiropractor, I have a young chiropractor who's independent contracting with me now.
00:22:30.559 --> 00:22:34.240
He's been out for three, four years or something like that.
00:22:34.480 --> 00:22:37.200
I was telling the same thing, you can't leave out the screenings.
00:22:37.440 --> 00:22:40.720
Go to these companies, go and talk to people, meet people.
00:22:40.960 --> 00:22:42.400
People are cool.
00:22:43.039 --> 00:22:46.480
Yeah, they can be cool, they're good to interact with.
00:22:46.640 --> 00:22:52.400
Yeah, and it's good to just take out that moment and just have that uh human experience for other people.
00:22:52.559 --> 00:23:06.720
Yeah, we you know, in in this day and age with the politics in the United States, it's more us versus them than I've ever felt it in my 50, almost 54 years of life.
00:23:06.960 --> 00:23:13.519
And the thing that we want to, you know, bring everybody back to is it's just us.
00:23:14.400 --> 00:23:19.200
We're just people, we're all here on the planet at the same time.
00:23:19.440 --> 00:23:25.200
And it's our duty and that I believe to help each other along.
00:23:25.359 --> 00:23:29.119
It's just chiropractors, we're helping people in this health space.
00:23:29.279 --> 00:23:40.079
You help people in a different way, but you're contributing to the health space and whatever you do with technology, that's your day job, uh so to speak.
00:23:40.400 --> 00:23:40.799
Yeah.
00:23:41.039 --> 00:23:44.000
Uh, but yeah, yeah, can't leave it out.
00:23:44.319 --> 00:23:46.319
Is your business invisible on Google?
00:23:46.480 --> 00:23:48.079
It's time to light up the map.
00:23:48.240 --> 00:23:53.039
With AI Local Boost, we turn your profile into a customer magnet that people can't miss.
00:23:53.200 --> 00:23:58.880
Dominate local search, rack up five-star reviews, and climb straight to the top of the map pack.
00:23:59.200 --> 00:24:02.960
Watch your neighborhood light up with new customers, all heading straight to your door.
00:24:03.200 --> 00:24:05.039
AILocalboost.com.
00:24:05.200 --> 00:24:07.279
Start growing your local presence today.
00:24:07.519 --> 00:24:13.440
Yeah, well, speaking of technology, let's contradict ourselves a little bit here and talk about AI a little.
00:24:13.680 --> 00:24:13.920
Yep.
00:24:14.079 --> 00:24:29.839
Um, you're the chief chiropractic officer of Cairo Scribe, which means every AI scribe, marketing bot, and AI receptionist vendor on the planet pitches you before breakfast, I'm sure.
00:24:30.000 --> 00:24:31.920
But I want your honest read, right?
00:24:32.000 --> 00:24:39.440
So where does AI where does AI actually earn its keep inside a chiropractic practice?
00:24:39.599 --> 00:24:42.880
And where is it being sold as something it's not?
00:24:43.119 --> 00:24:47.119
Number one, it saves a ton of money with employees.
00:24:47.839 --> 00:24:52.079
And and this is the whole double-edged sword with with AI.
00:24:52.720 --> 00:24:55.279
Um, is it taking jobs?
00:24:56.559 --> 00:25:03.039
But I've been in practice uh yeah, 27 years, and I've had a lot of employees.
00:25:03.680 --> 00:25:15.359
And the work ethic of people these days and their value of holding and keeping the same job is night and day different than when I first started.
00:25:15.519 --> 00:25:23.920
Back in the day, people were like, I'm gonna come to work and I'm going to actually work for you.
00:25:24.240 --> 00:25:26.400
I understand that I need to work.
00:25:27.119 --> 00:25:37.200
But when cell phones and social media came along, the the dopamine that that thing is given when they're scrolling is just far sexier than work.
00:25:37.359 --> 00:25:38.960
Like, this is way better.
00:25:39.119 --> 00:25:56.079
Yeah, so dealing with distracted employees that expect a significant stack of money, uh, because the starting salary has certainly gone way up since uh since I was first in practice.
00:25:56.319 --> 00:25:59.759
Uh, so that's the first place the AI earns its keep.
00:25:59.920 --> 00:26:10.319
It's going to save you from um increasing employees and having employees do it that is, you know, and the AI is not 100% reliable.
00:26:10.480 --> 00:26:10.640
Yeah.
00:26:11.279 --> 00:26:11.839
Yeah, yeah.
00:26:11.920 --> 00:26:13.839
Yeah it's got bugs, yeah.
00:26:14.319 --> 00:26:22.400
But having uh just only relying on people to do it, it's gonna be more costly.
00:26:22.960 --> 00:26:34.160
So my philosophy is, and when Kyra Scribe, when we first came up with this, my I have a uh a great friend, uh Kevin Poindexter.
00:26:35.039 --> 00:26:37.119
This guy's brilliant, by the way.
00:26:37.440 --> 00:26:46.160
I I have never seen a human being process information so quickly over a computer uh than this guy.
00:26:46.319 --> 00:26:49.119
Um I'll tell you the the a quick story.
00:26:49.279 --> 00:26:52.880
Uh one day I had some kind of thing going on in practice.
00:26:53.279 --> 00:27:00.240
When you know, us chiropractors, we know whenever it's go time, you got a whole lot of spinning plates.
00:27:00.480 --> 00:27:07.759
You have to get people seen in a certain amount of time so your revenue can be right, so you can feed our we can feed our families and all this different kind of thing.
00:27:07.920 --> 00:27:10.160
So your brain has to be on.
00:27:11.359 --> 00:27:15.119
So I was having an issue with um a computer.
00:27:15.200 --> 00:27:18.640
I get this pop-up and said, Oh, your computer's getting taken over.
00:27:18.880 --> 00:27:24.160
So I'm messaging back and forth with my buddy, which I do every day, him and another guy.
00:27:24.319 --> 00:27:28.000
And I say, uh, KP, I've got this thing that came up.
00:27:28.240 --> 00:27:30.000
Can can one of you guys help?
00:27:30.079 --> 00:27:32.880
The other guy, Perrin, uh great friend of mine.
00:27:33.119 --> 00:27:36.079
Perrin was probably traveling the world or in an airport or something like that.
00:27:36.160 --> 00:27:37.599
He said, I can't get to it right now.
00:27:37.680 --> 00:27:49.759
And and so KP's like, you know, I'll try to go back and remember this small little thing that you have going on because he's in cybersecurity, like and does big stuff like that.
00:27:50.400 --> 00:28:00.640
Um, so he logged into my computer, and I've never in my life, and I have a lot of IT people, I've never seen a mouse move so fast.
00:28:01.519 --> 00:28:02.160
Never.
00:28:02.720 --> 00:28:07.759
It was just I was sitting there looking at the screen like, wow.
00:28:08.400 --> 00:28:15.599
I knew he was a smart guy, is why why uh we're great friends because I surround myself with incredibly smart people.
00:28:16.000 --> 00:28:28.720
But I was telling him about this issue, and I was like, man, I this is just taking me too much time to document, and I want to do documentation thoroughly.
00:28:29.440 --> 00:28:39.680
And the goalpost of the insurance companies is always moving, uh, and and they're always trying to find something that you didn't do, so they can say that they they don't want to pay you.
00:28:39.920 --> 00:28:44.000
Uh so KP says, well, let's talk about it.
00:28:44.160 --> 00:28:46.079
He fixed that the problem that I had.
00:28:46.160 --> 00:28:48.960
So he's like, let's talk about this issue.
00:28:49.039 --> 00:28:50.000
Maybe I can help you.
00:28:50.160 --> 00:28:54.160
So we have a meeting over the phone, a lay it out, this is what's going on, this is what's going on.
00:28:54.240 --> 00:29:15.119
What I really because at the time I was taking my iWatch and I was recording a voice memo on my iWatch, recording that voice memo, then I was transcribing it, then I was putting in it to my chat GBT, having it create a note for me, and then I was posting that to the EMR that I was using.
00:29:15.359 --> 00:29:17.359
So there's a lot of mouse clicks in that.
00:29:17.440 --> 00:29:29.200
And the way the current uh EMR that I'm using, not really giving a note that's really nice and compliant that the insurance company wants, and there's a lot of mouse clicks in that.
00:29:29.519 --> 00:29:47.359
So I have used, oh my God, so many different EMR systems, but none of them were getting what chiropractors really needed, which was I don't want to have to think about these things.
00:29:47.519 --> 00:29:53.119
I want to set up the framework and the rules of how I talk with people.
00:29:53.279 --> 00:29:58.799
And I want you to understand what my conversation is and kind of read in between the lines.
00:29:58.880 --> 00:30:00.880
You can teach the AI to do that.
00:30:01.440 --> 00:30:13.119
Um, and then create me a note that I don't have to tell you every single thing and you just transcribing my exact words over to a document, you know, so for it to be interpretive.
00:30:13.279 --> 00:30:20.480
And I wanted it to do from the watch because the watch is easy, boom, you hit the thing, and you don't have to think about anything else.
00:30:20.559 --> 00:30:22.799
You just have a regular conversation with people.
00:30:23.599 --> 00:30:27.599
So that's how Cairo Scribe was born.
00:30:29.200 --> 00:30:36.559
So uh KP says, well, send me this, send me that, and I'll start working on some stuff and I'll just try to figure it out.
00:30:36.640 --> 00:30:39.440
So the next thing I know, this guy's created an entire app.
00:30:40.160 --> 00:30:44.799
Because we didn't set it out to be, I didn't say, hey, KP, make me KP.
00:30:44.960 --> 00:31:02.640
When I say KP, I'm talking about Kevin Poyndexter, the uh the person who developed uh Kyroscribe and created it from a digital standpoint, made it the app that it is today, and uh of how this thing has continued to evolve and add value to practitioners.
00:31:02.799 --> 00:31:08.079
But I never set out to say, hey, I want you to create me an app and I wanted to do this, this, this.
00:31:08.480 --> 00:31:13.119
But then after he says, hey, I created this whole app, I'm gonna call it Chiber Scrap.
00:31:13.279 --> 00:31:14.799
I'm like, okay, huh?
00:31:15.119 --> 00:31:18.559
He says, well, it'll work with your watch and we'll do this, that.
00:31:18.720 --> 00:31:26.319
So that's how we we started, and then spending countless hours developing it, using it.
00:31:26.559 --> 00:31:27.839
This problem is here.
00:31:28.000 --> 00:31:32.559
You know, that's the creative process of doing something like this.
00:31:33.279 --> 00:31:42.400
So the beautiful thing about it is you can open up your iWatch that for iPhone users, you can hit the button and it starts recording.
00:31:43.440 --> 00:31:59.920
Then you have an experience with the client and it records far bet all the information that the client's talking about of their history and all that kind of stuff, it's gonna capture that stuff way better than if we have to remember it and go sit down and click a mouse.
00:32:00.160 --> 00:32:01.119
Yeah, yeah, exactly.
00:32:01.279 --> 00:32:01.680
Yeah.
00:32:02.240 --> 00:32:25.759
So then um how it runs in the background and creates the notes, you know, put your X-rays in there and interprets the X-rays, MRIs, creates the treatment plans for you, interprets what you're talking about, and understands that this is the most probable diagnosis, and go ahead and give that diagnosis to you.
00:32:26.000 --> 00:32:28.640
All of these things is what I told the KB.
00:32:28.720 --> 00:32:32.240
I was like, we don't want to have to think about it.
00:32:32.400 --> 00:32:44.559
We need the AI to do the heavy lifting and to try to have a human being employee do this and follow you around, which a lot of practitioners have done, and some practitioners still do.
00:32:45.119 --> 00:32:48.799
Whew, it's taxing and it's way more expensive.
00:32:49.039 --> 00:32:49.359
Sure.
00:32:49.599 --> 00:32:57.759
So that's where AI really pays for itself, and that's where we have to get it into our practices.
00:32:57.920 --> 00:33:03.359
I know a lot of DCs and they haven't gotten AI into their practice this much.
00:33:03.519 --> 00:33:07.440
They certainly heard about it, they're interested in it, they're thinking about it.
00:33:07.680 --> 00:33:16.319
Most people's EMRs have saying, hey, you can prescribe, uh transcribe with AI now, and the thing that I use.
00:33:16.559 --> 00:33:20.880
But the issue is that is is still thinking of it from a medical model.
00:33:21.279 --> 00:33:43.839
And in a chiropractic practice, we're not gonna, I'm not just gonna see a mean and say, oh, well, now after I've seen a mean, I've I've taken six, seven minutes to perform the alignment now, means on to doing his rehabilitative stuff, and now I'm gonna sit down in a controlled environment and talk to a device about what I just did on a mean so it can create a note.
00:33:44.000 --> 00:33:45.119
No, you can't do it.
00:33:45.279 --> 00:33:55.599
You got to go from the next person to the next person to the next person because there's not enough revenue in seeing fee for service and the chiropractory practice.
00:33:55.839 --> 00:33:58.240
There's not enough revenue to really do it another way.
00:33:59.680 --> 00:34:05.119
So the great thing about chiro scribe, I can hit the watch.
00:34:05.759 --> 00:34:08.559
This is a mean Said.
00:34:09.280 --> 00:34:10.079
Is that your last name?
00:34:10.159 --> 00:34:12.000
Yes, Amin Saeed.
00:34:12.239 --> 00:34:16.880
He's here for a daily visit, and then I just start talking do my thing.
00:34:17.039 --> 00:34:27.039
Then when I finish with you, I don't have to hit stop or anything else, the next person, and this is uh Joe Said.
00:34:27.599 --> 00:34:28.880
He's the next person.
00:34:29.039 --> 00:34:34.960
I might say his date of birth, I might not, but the you know, after it gets established, it understands.
00:34:35.199 --> 00:34:42.000
And now I'm on Jane Doe and Billy next client is Billy Billy Bob.
00:34:42.480 --> 00:34:54.639
And now Billy Billy Bob is on the table, and then what Kyra Scribe is gonna do is gonna take all of those notes, it's gonna chop them up and send them in their different directions.
00:34:54.800 --> 00:34:56.559
Yeah, that's awesome.
00:34:57.519 --> 00:34:59.679
Really cool, saves a lot of time, yeah.
00:34:59.920 --> 00:35:00.880
It really does.
00:35:01.039 --> 00:35:05.920
Yeah, that's awesome, and and it's it's still a work in progress.
00:35:06.159 --> 00:35:18.400
Yeah, you know, it's not perfect yet, but just like with the amount of time that I've been using AI, and I'm sure that you can attest to this, it's just getting better and better.
00:35:18.639 --> 00:35:20.480
Yeah, oh yeah, absolutely.
00:35:20.800 --> 00:35:22.000
Yeah, yeah, yeah.
00:35:22.239 --> 00:35:22.639
Yeah.
00:35:22.800 --> 00:35:32.960
Um, I mean, my my business wouldn't exist if AI hadn't gotten as expend exponentially uh um useful.
00:35:33.519 --> 00:35:42.480
Um unfortunately, though, it's being misused um now in the education system, and that's the problem.
00:35:42.639 --> 00:35:43.199
Yeah.
00:35:43.440 --> 00:35:53.599
So not just in schools, but like educating from a lot of different things, um, even when it comes to religion, people are making things up and people are taking it as truth and things like that.
00:35:53.679 --> 00:35:55.840
So it's it's a little, it's a little worrisome.
00:35:56.079 --> 00:36:00.800
I again, my my my business wouldn't be where it is if it wasn't for AI.
00:36:00.880 --> 00:36:02.079
So I I completely get it.
00:36:02.239 --> 00:36:06.480
Every product that we touch has some sort of AI infused into it.
00:36:06.639 --> 00:36:08.079
So a hundred percent get it.
00:36:08.320 --> 00:36:10.559
Love what you built, I think it's really cool.
00:36:10.800 --> 00:36:16.480
We have something similar, it's not chiroscribe, but it's um it's not out.
00:36:16.639 --> 00:36:22.400
It's just an EHR that we're building that also automates the um the medical building piece as well.
00:36:22.480 --> 00:36:26.000
So we're we're working through that also, which uh that should be fun.
00:36:26.239 --> 00:36:27.119
Anyway.
00:36:27.440 --> 00:36:33.039
So what what part of the chiropractic practice would you never let AI touch?
00:36:33.280 --> 00:36:41.679
The part of it when it comes to I mean, for my thing, you have to deliver the alignment, yeah.
00:36:42.159 --> 00:36:54.000
And and and um the interpreting of the nervous system is something that AI will never be able to reproduce.
00:36:54.159 --> 00:36:54.480
Yeah.
00:36:54.639 --> 00:37:16.320
Uh there will never be a uh well, you know, they never say never, but there won't be a robot that can really understand what is going on uh with this person's nervous system and be able to understand it and then just deliver it right on right on the spot.
00:37:16.480 --> 00:37:30.320
And after these number of years of practicing, I have deeply learned more and more about having a conversation with a nervous system that I can't have with the person.
00:37:31.519 --> 00:37:44.559
So these days I I literally can just deal with the energy in your body, and I can get feedback from your nervous system and and you don't need to say a word.
00:37:44.800 --> 00:37:48.480
All you need to do is participate in a muscle testing that I'm doing.
00:37:48.800 --> 00:38:10.159
Because if if the if the day comes when the machine writes the note and does the adjustment, yeah, I I just just a two-week heads up would be fine, so I can kind of invest in whatever uh robo robot polo shirt company goes public, so that can Yeah, that would be that would be big.
00:38:10.239 --> 00:38:26.719
The whole chiropractic profession would be uh looking for a new job who's tired, who is not sure they want to do another decade of this, who is quietly googling exit valuations at 10 o'clock at night.
00:38:26.960 --> 00:38:32.719
Um, they're they're not gonna raise their hand, um, but they are here.
00:38:34.880 --> 00:38:37.360
What do you say to that doctor?
00:38:37.760 --> 00:38:41.199
It all goes back to why and purpose.
00:38:41.920 --> 00:38:44.159
What is your purpose in life?
00:38:44.719 --> 00:38:51.599
Do you do you still love the practice of chiropractic?
00:38:52.400 --> 00:39:01.519
Or is it the business of the practice of going to your practice, the thing that's burning you out?
00:39:02.320 --> 00:39:05.199
Is it the insurance companies that you're fed up with?
00:39:05.840 --> 00:39:13.679
Or are you afraid that you can't make a living without the insurance companies?
00:39:14.639 --> 00:39:21.519
Um, so that's what I say to them like really get reconnected with your why.
00:39:21.599 --> 00:39:24.960
Is there something else in life that is a new chapter?
00:39:25.039 --> 00:39:30.960
And if that's the new chapter, then enjoy your life, man, or enjoy your life, girl.
00:39:32.079 --> 00:39:36.880
Uh and and and with grace, go ahead and and sell and do your thing.
00:39:37.119 --> 00:39:51.440
But if you still got some of that fire in your belly that means that you really continue to want to take care of people, then put the AI into the practice where it needs to be.
00:39:51.599 --> 00:39:58.159
The the uh thing like chiroscribe, put it in and and start to be like, hey, you know what?
00:39:58.400 --> 00:39:59.679
This is possible.
00:40:00.079 --> 00:40:08.320
The notes and that part of it doesn't need to run my life, and maybe you can feel that thing get rekindled a bit.
00:40:08.559 --> 00:40:19.519
So, you know, being a chiropractor means that you already sign up for not having a lot of freedom because we're chained to the adjustment table.
00:40:19.679 --> 00:40:23.280
Yep, and then people make us feel guilty when we go on vacation.
00:40:23.920 --> 00:40:26.079
How dare you! Oh, I know.
00:40:26.320 --> 00:40:26.960
Oh, Dr.
00:40:27.119 --> 00:40:30.159
Bailey, I needed you, and uh this and that.
00:40:30.320 --> 00:40:41.599
My back was killing me, and it just wears on you, and they just come and dump all this stuff, and I and I, you know, these days I've just learned to say, Yep, I was on vacation.
00:40:41.920 --> 00:40:49.199
Yeah, and then some people like really lean into it, and I'm like, Yeah, I've been telling you you need to come in all this time, and you ain't came in.
00:40:49.360 --> 00:40:52.000
So I had a great time on vacation.
00:40:54.320 --> 00:40:56.000
Oh yeah.
00:40:56.639 --> 00:41:02.320
So the burnout thing though is real, because you you said vacation, it's important that you give yourself breaks.
00:41:02.400 --> 00:41:07.199
I think the I think it's like in 60 percent or so, I don't know, it's a really high number.
00:41:07.440 --> 00:41:16.400
Um, uh, as far as why um, you know, I would say uh the peak, right, for just physicians in general.
00:41:16.480 --> 00:41:22.800
I don't know if there's actual chiropractic uh you know study out or whatever, but it's a really high percentage.
00:41:22.960 --> 00:41:30.000
Um, doctors who who left their profession didn't leave because of money.
00:41:30.880 --> 00:41:36.079
In fact, they were probably making the most amount of money in the right around the time that they left.
00:41:36.239 --> 00:41:36.639
Yep.
00:41:37.119 --> 00:41:40.159
Um, but yeah, so not 2015.
00:41:40.480 --> 00:41:55.840
I was I was so burnt out because the 95% of DCs, we never take vacation because we lose, especially when you start to get staff.
00:41:56.000 --> 00:41:58.400
I had eight staff at one point in time.
00:41:58.880 --> 00:42:04.639
So for me to take a vacation, it was incredibly expensive because I still had to pay all those people.
00:42:04.800 --> 00:42:05.199
Yeah.
00:42:05.440 --> 00:42:08.079
And now I'm gone, I'm not making any money.
00:42:08.320 --> 00:42:12.559
Or when I would have somebody stand in, people are like, I'll just wait till Dr.
00:42:12.639 --> 00:42:13.840
Bailey gets back.
00:42:14.159 --> 00:42:22.239
But you you can't tell your employees, hey, we're closing down for a week, I'm on vacation, I'm not gonna get paid, y'all don't get paid either.
00:42:22.800 --> 00:42:23.760
You just can't.
00:42:24.079 --> 00:42:24.639
We can't.
00:42:24.880 --> 00:42:31.760
So DCs do they don't they don't take vacations starting from early in practice.
00:42:32.000 --> 00:42:32.480
Yeah.
00:42:32.800 --> 00:42:35.920
And and we just build our whole lives around seminars.
00:42:36.000 --> 00:42:40.480
A seminar is our our our vacation, so to speak.
00:42:41.440 --> 00:42:47.920
So yeah, you we we have to put those those things in and just schedule them throughout the year.
00:42:48.079 --> 00:42:57.760
When you have kids, it gets it's gotten easier for me since I've become a dad, because when he's on fall break, it's like I want to do something with my kid.
00:42:57.920 --> 00:43:02.719
So I'll just take the week off, we'll go do this and that.
00:43:02.880 --> 00:43:05.360
But but yeah, the burnout is very real.
00:43:05.599 --> 00:43:08.480
Doctors of chiropractic, I love you.
00:43:08.960 --> 00:43:13.440
I am I am you, we are each other.
00:43:13.679 --> 00:43:15.920
Okay, I exist because you exist.
00:43:16.800 --> 00:43:28.320
Take the vacations and um and get in and just try to set your practice up in a manner that even when you hire employees and say, hey, this is what the landscape's gonna be.
00:43:28.559 --> 00:43:37.760
You're gonna have six or eight weeks or whatever it is of vacation that you're not gonna get paid for.
00:43:38.000 --> 00:43:40.800
And the people that want that, then they'll show up.
00:43:41.280 --> 00:43:43.840
You just gotta start it off that way, all with intention.
00:43:44.159 --> 00:43:44.400
Yeah.
00:43:44.480 --> 00:43:46.159
Now, let's uh flip it.
00:43:46.320 --> 00:43:47.920
Doctor on the other end, right?
00:43:48.320 --> 00:43:52.320
You're year three, still trying to figure out you know if any of this is gonna work.
00:43:52.400 --> 00:43:53.519
Like, what do you say to them?
00:43:53.679 --> 00:43:56.960
It will work as long as your purpose is in place.
00:43:58.480 --> 00:43:59.760
If you're just in it.
00:44:00.320 --> 00:46:16.320
for the money or you don't have your uh you don't have your craft perfected which I see a lot I have uh I've taught a lot of people adjustment techniques and things like that it with different volunteer programs through life university and things like that and uh having hand eye coordination and delivering chiropractic is a very important thing and having fast twist muscle fibers so if you're not all the way there three year doctors of chiropractic keep practicing waiting to have a patient on the table is not the time to practice you can practice just with going back through the curriculum and listening to and listening to the different books and the techniques go back through the technique when I first got out of school I would put myself through chiropractic sprints where I would call it a self-inflicted uh chiro school where I would go back through and just block everything out and go back through and study a certain um uh chiropractic technique and and sharpen the saw if you've heard of Stephen Covey's seven habits of highly effective people habit number six or seven is sharpen the saw because you have to continue to keep yourself sharp uh so if you're out in three years of practice are you gonna make it yes as long as you keep putting out that effort on a day in day out basis loving your clients and making sure they exchange value for you and and have a mentor the the the practitioner that I have now I work with him on adjustment skills and work with him on different things and it's it's really important to have somebody uh who's ahead of you that you can be connected with I wanted to go through some rapid fire questions but we are running really tight on time so I um that this this is the last one for you.
00:46:16.400 --> 00:46:35.360
Yeah and this is one I ask every guest in in one form or another but as you as you know my my audience consists of kind of two two types of people you have laymen like myself who are trying to learn about what chiropractic actually is and you have DCs.
00:46:36.000 --> 00:46:50.000
But for those that are you know people like myself if if if a listener does exactly one thing for their health this week one tiny stack uh what what should it be?
00:46:50.239 --> 00:46:56.239
I think people need to get out and just walk more and get outside.
00:46:56.559 --> 00:48:52.880
Motion is lotion yep get outside if they can do it like right away just get outside and walk five minutes away from the house five minutes back five minutes away from the house five minutes back if it's that big of a chore then ten minutes away from the house did eat did it did eat ten minutes back and it'll build it'll build in that that tiny stack that habit will build on itself and the next thing you know you're like huh I don't want to walk anymore I think I kind of want to jog okay huh I'm gonna jog five minutes away from the house five minutes back it's 10 minutes it's over with it's easy if that's a good that's a good people would just stop thinking about it so much people like oh yeah I know you just go put your shoes on let's go yeah yep yeah finish this sentence the future of chiropractic is bright if you want it to be if you make it bright I like to talk about kind of what chiropractic is going to look like in the future when it comes to just the the medical landscape because I do feel like and we we won't have time to do that here today maybe maybe the next time you come on the show um but I I do feel like people are waking up a little bit when it comes to their health yeah more I see more and more people leaning towards the natural side of things um than the medical side the younger generations even my generation Gen X is starting to really do some natural stuff and um and and and I I I I think I think I agree um but I also I'm careful when I say that because it really depends on AI and what it feeds what it feeds the feeds is what I say because the the people rely on their feeds a lot.
00:48:53.039 --> 00:50:35.519
So um but yeah I I I agree I believe the future of chiropractic is bright especially if more people do what I'm doing get the word out people cheese some good stuff yes all right so what's last question what's the one non-negotiable truth you want the DC in the audience to walk away with today the non-negotiable truth is we have to deliver chiropractic better than what we are you you have to be excellent and take x rays for crying out loud take x rays and look at x rays each visit you're with the client don't create a brand new experience every single time chiropractors I'm talking to you I love you I know the joint chiropractic chain exists a lot of you if you're new practitioners maybe you've worked there that is not a model of excellence it is a model that fits with a lot of people on a budget basis be a top level doctor and take x rays and be thorough period that's good it's good for people it's good for the profession thank you for that that was good doctor Aaron Bailey founder of Vining Spine and Health Center in Metro Atlanta chief chiropractic officer at Cairo Scribe Dr.
00:50:35.679 --> 00:51:07.119
Bailey thank you for coming on Beyond Adjustments this was one of those conversations I could just keep going for another hour I might just have uh have to have you back again I will have you back if you're willing to come back love to love to I've enjoyed the conversation thank you so much for what you do thank you absolutely I I'm I I'm thanking you by bringing you on because you guys are the ones that are making the difference I'm not the one that had to pay a quarter million dollars for school to to to go and and change lives so I appreciate you guys so much.
00:51:07.199 --> 00:51:17.360
Again this is really why I do what I do when it comes to this podcast it is not revenue generating in any way shape or form I just want to educate the community so I appreciate you Dr.
00:51:17.440 --> 00:51:56.559
Bailey and yeah I would definitely love to have you on um if if you're a listener still with us and this one hit for you send it uh to the DC in your life who who needs to hear it send it to somebody who wants it who you know who's got back pain just start there even though that's it's not what we should focus on let's let's start there because you could you could enter that conversation in that way but but that's how this grows that's how this info grows and that's how this show grows by you clicking the like and the subscribe button but if you miss part one hit the back button on your app and we'll see you next week or maybe in the next couple weeks on Beyond Adjustments.
00:51:56.719 --> 00:52:01.360
Have a good one awesome thank you be well you as well
