ABOUT THIS EPISODE
On this episode of Between Two Joels, Dig Insights AI leaders Joel Armstrong and Joel Anderson argue that synthetic data was never the point. The point is the questions it lets you ask faster and cheaper. Using the not-quite-death of phone research as a guide, they map where synthetic data will actually land, then make the case for a different route to the same goal: measuring the AI that more than half of consumers now lean on when they buy. They also break down the Anthropic researcher who quit with a doom warning and Meta's new Muse agent. Plus a "most likely to" game to close things out.
English
United States
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On this episode of Between Two Joels, Joel Armstrong and Joel Anderson map the three-era evolution of synthetic data in market research — from the early LLM gold rush, through the digital-twins era, to where the field actually stands today. Along the way, they share the results of their tests and s…
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On this episode of Between Two Joels, Dig Insights AI leaders Joel Armstrong and Joel Anderson dig into one of the most-cited papers in synthetic data research — and ask a simple question: what does 88% accurate actually mean? They unpack how digital twins are built, how accuracy gets measured, and…
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