Behind the Playbook: How Financial Brands Win
Behind the Playbook: How Financial Brands Win
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How Sustainability Is Disrupting Financial Services: Interview with Aspiration CEO Andrei Cherny

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ABOUT THIS EPISODE

Note: This episode originally aired on November 13, 2024 as part of the Mintel Little Conversation podcast.

Host Andrew Davidson and Aspiration CEO Andrei Cherny discuss the societal shift that's occurring as consumers shop more consciously and things like the environment and ethics play an increasingly important role in consumer behaviour.

Cherny has worked for decades to make the financial system more sustainable and fair; with Aspiration, he offers an 'eco-friendly alternative to the big banks' telling consumers to 'leave your bank, save the planet'.

Hear Andrei's take on why consumers are caring more, why brands struggle with consumer trust, the sustainability-as-a-service model, and what he says to those who question the impact of planting trees as a credit card reward.

Additional Resources

  • Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠⁠Lightbulb Moments⁠⁠
  • ⁠OpenBrand⁠⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond
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