ABOUT THIS EPISODE
Creators and innovators, are you ready to unlock the secrets of AI without getting lost in the jargon or overwhelmed by it all? This episode of "Behind the Creator" is a must-listen!
Join host Daniel Plume as he sits down with Heather Murray, a non-technical AI consultant who has gone from marketing agency founder to a leading figure in the AI revolution.
Her journey is indicative of the power of AI - Heather turned a newsletter idea into a hugely successful business and brand. This episode is packed with practical, no-nonsense advice on everything Gen-AI.
Here’s what you’ll discover:
- AI for real problems, not just tech: Heather emphasizes solving business problems over getting the latest tech. Discover why starting with your problems, rather than the tools, is your path to success.
- AI doesn’t have to sound like a robot: Learn Heather’s expert tips on making AI sound like your unique voice, especially for those crucial social media posts.
- Speed over replacement: Find out how copywriters can use AI to streamline their work rather than fear being replaced. Heather shares some game-changing advice for speeding up your content creation.
- ROI like never before: Heather’s first use of AI saw her marketing agency deliver more than £50 million in sales for a global brand. One tool at a time: With so many AI tools, where do you even start? Heather shares her recommendations and gives everyone simple advice on where to start.
- From audience to community: Get insights into how Heather plans to foster engagement with Live shows and build an interactive community
- Staying updated: Struggling to keep up with the ever-evolving AI landscape? Heather shares her go-to resources and people to follow to stay ahead of the curve.
Heather Murray’s journey from her first speaking gig to becoming a pivotal AI consultant is a wild one - in just a few short months, Heather has found herself talking around the world about the topic and educating others on the potential of AI.
Don’t miss out on her advice and practical solutions that even non-techies can implement.
