ABOUT THIS EPISODE
In the latest episode of Behavioral Economics Today Podcast, Hugh Massie had the privilege of speaking with Frank Corrado, Founder & CEO of Pivot Point, about why behavior should be viewed as the foundation of the entire advisory system.
This conversation goes beyond theory and explores what happens when organizations design for real human behavior rather than assumptions.
Key topics discussed include:
• Why financial behavior is hardwired and most visible under stress
• The gap between “knowing the client” and designing for real behavior
• The concept of a Behavioral Operating Layer (BOL)
• Why humanization, not personalization, is the future
One of the most powerful insights from the episode:
“Understanding does not lead to action. Design does.”
If you are in leadership, financial services, coaching, or any field where decisions matter, this episode offers valuable insights into how behavior shapes outcomes.
Tune in now and discover why the future of advisory systems starts with understanding human behavior.
#Podcast #BehavioralEconomics #Leadership #FinancialServices #HumanBehavior #DNABehavior #HughMassie #PivotPoint #FrankCorrado
