ABOUT THIS EPISODE
What makes someone feel like a VIP? Nathaniel Hill thinks it has less to do with what you spend than how you make someone feel.
The Broadway Plus founder, Tony Award-winning producer, and author of The VIP Effect joins Zach Miller to talk about building a business around human connection.
We discuss the idea behind Broadway Plus, rebuilding during the shutdown, the difference between expensive and meaningful, and what to do when an experience goes wrong. Nathaniel also shares the five Cs he uses to think about experience design.
Before We Cheers is hosted by Zach Miller. New episode every week.
Follow Zach:
https://www.instagram.com/iamzcm/
More about Nathaniel:
https://www.broadwayplus.com/artists/nathaniel-hill
Recorded September 15, 2026. References to upcoming productions and release timing reflect the conversation at recording.
