ABOUT THIS EPISODE
James Dornor looked around the motorsport industry and couldn’t find a community that felt like his — so he built one. In this episode of BeDifferential, the founder of Driven By Us traces the full journey from that personal experience of isolation to an organization that has directly impacted over 4,600 students, reached nearly 19,000 more, and built a Driver Academy supporting young talent from underrepresented backgrounds through a system that was never designed with them in mind. Recognized with the Prime Minister’s Points of Light Award and the Black Talent Award for Social Change, DBU has also built genuine partnerships with Aston Martin F1, Red Bull Racing, and Mission 44. James gets honest about what the industry keeps getting wrong about this work, what “inclusion built into the chassis” actually looks like in a real conversation with a manufacturer who thinks they’re already doing enough, and what the version of motorsport Driven By Us is building toward actually looks like. For any young person who loves this sport but has never once seen themselves reflected in it — this conversation is for you.
Learn more about Driven By Us at https://www.drivenbyus.org/
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Learn more about today's sponsor, KNIPEX at https://www.knipex-tools.com/
