00:00:00DTNT - 725 - BB 132
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ABOUT THIS EPISODE
Marketers keep finding out that the platforms they depend on change the rules without telling anyone. Jay Schwedelson pushes back hard on Daniel Murray’s view that impressions don’t matter as long as the right people engage. The two end up agreeing on where email is heading now that AI assistants are sorting inboxes. Plus, a small existential crisis about every millennial now being over 30.
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Best Moments:
(01:01) Is bottle service an instant tool move at any age?
(02:58) Jay stopped liking his own posts from company pages, and reach went up
(06:09) Why Instagram may be a much easier growth play than YouTube
(06:49) How brands can tease a launch and keep viewers on-platform for the full reveal
(07:49) The first 200 characters of live text are email’s new North Star
(08:50) Image-heavy emails are invisible to AI summaries
English
United States
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TRANSCRIPT 🔗
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