19. Baking it Down - Instagram Workflow and Photography Do's

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Wait, wait, I'm recording.
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Oh, okay.
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Season one, episode 19 of our never ending series of sugar, cookie marketing podcasts.
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So Heather, tell us, what did you do with your most valuable weekend ever, and the most valuable where you have time to yourself, where you can just forget about the world?
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Hi.
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I thought I'd be absolutely adorable.
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So I drove 21 hours to grab dinner and drive back.
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So I thought it'd be cute to surprise my boyfriend of Michigan on if you hold your hand up, like the mitten, like you Michiganders like to do it's on the left side of the pinkie
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As possible from Virginia.
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I told him I had scheduled an Uber eats driver to arrive at four and drop off food from his favorite restaurant.
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To what you said, I'm pretty sure they don't deliver here.
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It's too far away.
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And I said, darn it.
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My cover is blown.
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I said, I don't know.
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It looks like they're making an exception.
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If I give them a very large tip.
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Anyways, I showed up.
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It was adorable.
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I thought I was 20.
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I couldn't do this drive.
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I am 32 and can no longer do a drive like that.
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So that'll be my one and done.
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I will never drive that far in a day and saying I would rather poke my eyes out than drive two hours.
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Okay, great.
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Tell us about your exciting
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Mosquito Skeeter Skeeter off.
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Got into my bedroom last night
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And I couldn't see it, but I could hear it.
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What a crazy wild and interesting life you leave.
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No.
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So do I think that it is torture to be able to hear a buck and not know getting out the dog was lurking looking with me, but I think it was got, we were playing a game.
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I'm just looking for this bug.
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Could not find him.
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So I buried myself in three blankets, but just put my nose out so I could still breathe.
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I said, this is either going to be a great idea or Rudolph the Red-Nosed reindeer situation.
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My morning was a risky, quick, it was risky, but I actually have an air purifier in my room and a fan.
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So I angled the fan at the air purifier, hoping that the bug would get caught in this Airstream and like get like purified in
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A way to grow less.
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Sorry, your favorite twin, let me tell you how she sleeps at night.
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The house temperature said to 68, but it's too cold.
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Fair enough.
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So she wrapped herself in three blinks until she sweats I'm old, but then it's too hot.
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So she adds a face.
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There's so many layers and a lot of layers, mentally figuratively and physically I burrito myself.
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She wakes up in a suit, a suit.
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What people, people of the airways, people talking to me right now
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Can sleep sweating.
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It's
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Good until like, if I wake up, then I just like, like provide a blanket, sticking to everything.
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And she's, she's she's acid that I drove 21 hours and she seems like a burrito bun.
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So I don't like a sauna.
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I'm literally losing weight.
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Well it's like, but if you want to be cold, why the fan, if you want to be hot, why the fan?
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Like what the fans kind of throwing it.
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You don't like when you pop a LA a pop a foot out
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When you pop up for not to like cool off.
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Yeah.
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I need that instant.
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Cool.
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Cause I'm so hot.
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Cause whenever you just eliminated the blankets and just had one blink too cold, I've tried it.
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They don't get too cold.
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One blanket does not shield my body.
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Let me paint a picture for the people listening and bless their souls.
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You are in a burrito bun, but a leg is hanging
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Off the edge[inaudible] and
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So we'll be having, we'll be accepting new members to Heather's my favorite twin Facebook group and us burrito folk come online and all do.
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Yeah.
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All right, Heather.
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So explain what this podcast is, where it's from and who's it's geared towards.
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So we are the two people representing a Facebook group of now 18,500 folk, mostly centered around sugar, cookie baking and selling.
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But we have, you know, a diverse subset of people there.
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Yeah.
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But the concept is I'm working out of my home and I'm here to make money.
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Right.
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Um, so what the podcast covers is basically what we cover in the group up in audio form.
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Yeah.
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So what I thought the podcast would be fun.
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I, that literally pull Heather's teeth to be a part of this.
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But when you're baking, you got flour on your hands.
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You can't scroll through the grill.
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Plus the group, the only post that trend or
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Feed hater, it's like, what's a beat aider, the data, sorry, sorry.
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We went to the olive garden.
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So we were like chock-full of crease out and brushed.
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But when you're there, your families go
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Anyways, the podcast we started at marketing minutes to start at marketing.
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Then we go to kind of the business of baking, which is more what
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Business theory things
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To grow your business, business mindset.
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I like that.
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And then we swing by kind of, uh, oh yeah.
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Voicemails.
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So things that you guys call in texting or emailing about after that, we go to group stuff, group stuff, which we always have a lot of stuff going on the group.
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So now we have a ton of stuff going on the ground.
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Now it was crazy.
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And we'll talk about that in a second.
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Then two interests, winter, and then office sponsors then empty mailbox.
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Nailed that.
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Ma'am
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Okay.
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So let's get started.
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So in the marketing minutes, Corey wanted to talk about the strategy behind Instagram posting, but I also would love to talk about the logo collab and why we're doing MTA hit us with that first.
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I'm very excited.
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I baked all last night, Heather ate them this morning.
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They were delicious.
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There's still a few left upstairs.
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So in the group we set up a logo collab.
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This is not our idea.
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It's nothing new, but it is a fascinating way to generate engagement.
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And it's also a great challenge to just push yourself with your baking, right?
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Yeah.
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Um, so basically what the collab is, is a bunch of people get together and agree on the same day, they're going to post a certain challenge cook at the same time.
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And then everyone's going to go through and find a certain hashtag.
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And you're going to engage with Postmates throughout the day.
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Yeah.
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So what does that do for people?
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So, so what it does is it brings a group of people together that might not have already known each other.
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Um, you know, you can be from any facet.
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So we have, you know, someone's cooking something, another, person's making a pie or cake, cake, macaroni, macaroni people.
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So all these people that usually go down a different route are being brought together.
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And then what it does, it challenges you.
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So we're doing a logo collab.
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So you literally are turning your logo logo into a baked, into a baked.
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Good.
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Right?
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And then everyone from that collab is going to come and engage with your content to give you a boost in the algorithms to show you a little bit of support and to bring this new community together.
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So let's do think logo clubs are just challenges.
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They're more of an engagement thing.
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You could post anything as long as you're using the correct hashtag on the correct date.
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Um, you kind of get like a little, what do they used to call those groups where you, uh, manufacturing, engagement, uh, engagement, pods, engagement, pod.
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That's exactly what it is.
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Yeah.
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So the thing is, if I ever saw a collab of any sort, I'd engage with it, I would try to join it because it is, yes, you're pushing yourself a little creatively, unless you haven't any, then you're pressing the print button.
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Um, but you are pushing yourself to try new stuff, meet new people, engage and things like that.
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Now the key is it's not a follow challenge.
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You're not following these people, right.
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You're just engaging.
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You're commenting, you're liking, you're commenting, engaging comments.
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And then you're also getting inspired by other people's work.
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Right?
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So I think I ran a club last year and it was a cat collab.
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If anyone knows me on Instagram, you know that I'm a little obsessed with cat cookies and my cats mostly fuzz that is brutal, brutal.
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Oh, gee, Korea has a cat that is just old, but it never grew up.
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It's very little, but it is like generic issue cat
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There for someone already said it has it out for Ru, but Ruby is like the best catch he understands.
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Like when I want affection, when we need to go the other way, never
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At Corey's house.
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I just know Rube Rubert, what is his name?
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What was technically really kitty.
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But
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I know Ruby kitty is looking at me from the summer.
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I don't know where
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It is, but it is.
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Yeah.
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But we did a cat collab and it brought everyone, people, I didn't know.
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They were like, Hey, I like cats.
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I like claps.
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Can I join a part of it?
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Absolutely.
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Then on the same day, we all posted this cat day collab.
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And I met a ton of nice people through it.
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People that I still follow today.
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And it was great because we all saw cats, cookies, claps.
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So
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We've wrapped up the signups for the squad, but you can still check out the hashtag tomorrow around noon is when we challenged everyone to post it.
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But anytime afternoon,
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Hashtag sugar, cookie mark,
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Clap, clap.
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Right?
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So basically you can go and look at people's logos.
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And if you want to engage with them and throw them a little likey, like that'd be great.
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Um, but we found that doing cookie cloud management is pretty difficult.
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This will be our first one, mind
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People first off, most clubs are like maybe 20 people stop.
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This is 350 people.
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So it's a lot more intensive than the normal class.
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You would kind of be a part of, but we
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Have a healthy list.
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I've done a list scrubbing today.
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Some of you all do not know how to type Facebook, duck con yeah.
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10 or just, y'all heard someone said that cotton's sophomore and put a space in there.
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Yeah.
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So we cleaned up the list and if you're on the list, you can either go through the hashtag, but for Facebook, hashtags don't work.
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So we needed, um, a list to click too.
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Right?
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So you could essentially open Instagram on your browser, open the Google sheet doc that we have shared in the logo collab event and just click through and engage.
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So
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Because of that, we thought, Hey, what a great time to talk about how to get Instagram engagement when it's time to post.
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And I'm going to tell you exactly what I do.
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Okay.
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To get them like get them sponsored.
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But when you go to post, we have a little sister, she doesn't listen to this.
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So it's okay if I talk bad about her.
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Um, but she says, query, I wish I could get more followers, but I said, do you go and engage with people's content?
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She says never.
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What are you looking at?
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Oh yeah.
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I'm sorry.
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You're a little green.
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Light's not going to say something.
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Okay.
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Okay.
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So summer doesn't engage with people.
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She doesn't get followers.
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So what I do before I go to post first off, I check my insights.
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When is my audience most active?
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I love it.
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Great.
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One.
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And Facebook tells you that Corey did not make that up.
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Facebook tells you when the audience is most active.
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If
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You're on your Instagram profile, go to insights.
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If you have a business account or a creator account, click insights, I think you click audience, scroll down to the bottom, choose your day, click on those graph bars.
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And we'll tell you exactly how many of your followers are active at that hour of the day.
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So most of my followers for some odd reason are I think clicking on during lunch because it's usually around 12:00 PM.
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So at 1130, if I really have my strategy in place, what I'll go ahead and do is go to hashtag sugar cookies on Instagram and then go to recents.
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And then I started
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Gaining weight.
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This is genius.
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See everyone thought you were going to say, you're going to upload your posts.
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But she said, no, boo bear follow me down this path.
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So you go and start engaging with people 30 minutes prior to your posts.
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Yes.
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Love it.
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Now, why did you pick recent and not talk?
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Yeah,
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I picked recents because those people are currently on the platform.
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And
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What she means is she looked at the hashtag and when you look up a hashtag on Instagram, it populates the top post for that hashtag.
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And then towards the right, you can switch this screen to show you the recent posts.
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Now, top posts, those people famous.
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These
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People don't need your likes, right?
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So we
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Need the recent posts because those people are right on the platform currently.
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I mean, you're seeing things posted seconds ago.
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So the reason why I do such a broad hashtag in my, the Crump cookies account, which is when I post my funnel things to, I just want bakers to follow me.
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So that's more of an influencer style account.
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Um, it's a creator account versus maybe going after local, which you can use this strategy there as well.
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So I will go to hashtag Sheree cookies.
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I will start engaging with people that are, have recently posted and it's not just liking him and giving him like a comment of an emoji heart.
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Now I am reading their caption and I am looking at their photo and I am commenting on their caption, their photo because you know what people are stalkers and you know what they're going to do, click to my profile.
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And you know what I want to have when I am posting be stopped, be stopped.
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I want to be stuck.
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So in the 30 minutes that I'm going to post my content, I want those people stocking my profile.
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Why?
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Because I went to them to get likes to my new post so it can trend so I can reach more people get more followers.
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I like that.
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So go ahead.
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I'm still walking down this road with you.
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So I'll start engaging with their content.
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I'll start commenting.
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I'll make sure that if I didn't respond to comments on my last post that I do it 30 minutes before I make my new posts, I get them back in their vacation will show up on their phone.
00:13:21.360 --> 00:13:26.070
And of course they want to see what was said to them because people love reading comments.
00:13:26.129 --> 00:13:30.990
So I want them to come back to my profile right before I post my big shebang.
00:13:32.039 --> 00:13:41.820
Then at the 30 minutes, mark, when I know the highest amount of people are on the platform that follow me, I'll go ahead and make my post in my post.
00:13:42.029 --> 00:13:43.500
I'm going to give them a little piece of me.
00:13:43.500 --> 00:13:49.379
It's not just going to be like, thank you, Cindy, for your cookie order, because that doesn't give anyone anything to go off,
00:13:49.889 --> 00:13:50.879
Nothing to engage with.
00:13:50.880 --> 00:13:51.570
They don't know Sunday.
00:13:51.571 --> 00:13:52.230
They don't know what Sunday.
00:13:52.230 --> 00:13:52.350
Right?
00:13:52.379 --> 00:13:53.669
They know I bake cookies.
00:13:53.700 --> 00:13:55.139
They know I would probably bake them for somebody.
00:13:55.710 --> 00:13:56.190
So what I
00:13:56.190 --> 00:13:58.710
Want to do is give them a little information about me.
00:13:58.711 --> 00:14:02.129
It doesn't have to be like, you know, I tell me troubles yesterday.
00:14:02.130 --> 00:14:03.240
It needs to be something
00:14:03.360 --> 00:14:13.549
That[inaudible]. So I wouldn't
00:14:14.159 --> 00:14:21.960
Give him a little bit peace and me, whether it be the inspiration behind my unicorn cookies that I posted last time or that one birthday party I had.
00:14:22.139 --> 00:14:25.080
But after, uh, I give them a little piece of me.
00:14:25.081 --> 00:14:28.379
I want to end my Instagram post with a question for you.
00:14:29.190 --> 00:14:29.460
Great.
00:14:29.461 --> 00:14:34.320
And now you've allowed somebody to engage with you without them having to think like what come on now,
00:14:35.639 --> 00:14:37.019
Cooker cookies, cholerae.
00:14:37.529 --> 00:14:38.080
Nailed it.
00:14:38.250 --> 00:14:38.620
Right?
00:14:38.759 --> 00:14:39.539
Where did you get that kind of from?
00:14:39.870 --> 00:14:42.480
No, it w like give us an example of a question you're asked,
00:14:42.750 --> 00:14:45.419
Be like, what was your favorite birthday party?
00:14:45.490 --> 00:14:45.539
You know?
00:14:46.799 --> 00:14:47.580
Good, good.
00:14:47.581 --> 00:14:48.840
And now Corey can just ask
00:14:48.929 --> 00:14:49.769
Them that and not reply to him.
00:14:49.889 --> 00:14:50.669
You got to start that.
00:14:51.049 --> 00:14:51.409
Guess what?
00:14:51.440 --> 00:14:53.029
They're going to tell me their favorite birthday party.
00:14:53.059 --> 00:14:54.559
Now we have a conversation going.
00:14:55.009 --> 00:15:02.059
Now I can say, instead of them being like kid cookies, Cory, they can be like, oh, this one time, my mom surprised me and took me to this picnic.
00:15:02.690 --> 00:15:04.399
Like, oh, I'm going to ask my mom and dad's name.
00:15:06.019 --> 00:15:06.620
And then now we
00:15:06.620 --> 00:15:08.960
Have more of a friendship and rapport, more, everything like
00:15:08.960 --> 00:15:09.090
That.
00:15:09.340 --> 00:15:11.110
Now, how do you implement a hashtag?
00:15:11.110 --> 00:15:14.889
So I'm sure people, if you don't know, Instagram allows you to use up to 30 hashtags.
00:15:15.129 --> 00:15:19.779
If you don't think hashtags are valuable, I'll go back to Corey's step one, where she searches hashtags.
00:15:20.289 --> 00:15:21.580
Guys, I love me a good hashtag.
00:15:21.700 --> 00:15:25.600
Now hashtags can be in the bio or they can be in the first comment of your post and they still count.
00:15:25.690 --> 00:15:26.080
Yes.
00:15:26.081 --> 00:15:30.220
So I always put it in the caption because I guess I liked that messy look.
00:15:30.759 --> 00:15:32.590
Some people can put it in the first comment.
00:15:32.620 --> 00:15:35.110
It is up to you, but you got 30 of them.
00:15:35.289 --> 00:15:36.009
You have 30 of them.
00:15:36.049 --> 00:15:39.220
Some people are like, I never used 30 raceways.
00:15:39.250 --> 00:15:40.629
See it being a negative
00:15:40.629 --> 00:15:40.960
Thing.
00:15:41.080 --> 00:15:41.320
Right?
00:15:41.649 --> 00:15:46.059
So what I kind of see a cool strategy is a 10 industry hashtags.
00:15:46.179 --> 00:15:46.450
Again.
00:15:46.451 --> 00:15:47.620
Now think about your target audience.
00:15:47.860 --> 00:15:48.850
Cory says hers is cookies.
00:15:48.850 --> 00:15:51.759
So maybe she'd be looking more about 20, right?
00:15:51.760 --> 00:15:55.840
But if you're a local cookie here, we still want to get the engagement from cookie people.
00:15:55.841 --> 00:15:56.740
This isn't a following thing.
00:15:56.740 --> 00:15:57.610
This is engagement thing.
00:15:57.610 --> 00:16:03.039
So I'd say 10 industry hashtags from sugar, cookie sugar, cookie marketing, uh,
00:16:03.100 --> 00:16:03.909
Cookie decorator.
00:16:03.970 --> 00:16:05.830
I can just feel my cookie love
00:16:06.529 --> 00:16:06.850
Cookie dens.
00:16:06.970 --> 00:16:08.529
And they're like inspo cookie.
00:16:09.279 --> 00:16:09.639
Right?
00:16:09.820 --> 00:16:12.700
So those find you 10 solid ones of those that you really like.
00:16:13.000 --> 00:16:14.500
Then I'd like to challenge people.
00:16:14.590 --> 00:16:19.269
I'm sorry, I'm taking it a little penny off at 10 local, local hashtags.
00:16:19.270 --> 00:16:24.100
So hashtags that are local to your city, your location, something that people are using here.
00:16:24.100 --> 00:16:24.970
We have Nova foodies.
00:16:24.971 --> 00:16:26.889
I know I reference it a lot because it's perfect for us.
00:16:26.890 --> 00:16:32.379
It's our location, Northern Virginia Nova, and an interest foodies people consuming and food.
00:16:32.500 --> 00:16:32.919
So
00:16:33.340 --> 00:16:38.649
To that, you're like, okay, I have the one hashtag Nova food is no there's DMV eats.
00:16:38.799 --> 00:16:40.330
There's Northern Virginia foodies.
00:16:40.360 --> 00:16:44.019
There's hashtag foodie, Virginia foodies, BA food is there.
00:16:44.020 --> 00:16:44.379
So
00:16:45.220 --> 00:16:50.379
Was a thing to, nobody realized nor Nova foodies, plural and Nova foodie are considered two different hands.
00:16:50.679 --> 00:16:50.980
Yeah.
00:16:51.009 --> 00:16:52.299
And you can actually check they're falling.
00:16:52.301 --> 00:17:02.320
So here's my, my, what I look for in hashtags, the hashtag sugar cookies actually has 3.9 million mentions.
00:17:02.350 --> 00:17:05.680
Do you think I would stay at the top of that hashtag very well, no baby girl.
00:17:05.890 --> 00:17:13.269
But if I chose maybe a smaller hashtag that only had 200,000 mentions, do you think I could stay at the top of that one longer,
00:17:13.460 --> 00:17:16.359
A lot longer than that, less competition longer you're parked up there.
00:17:16.420 --> 00:17:20.440
So a few of each is a really healthy hashtags.
00:17:21.099 --> 00:17:21.579
That's a good tip.
00:17:21.910 --> 00:17:34.009
Um, so I want people, I know since my Chrome cookies is geared towards bakers, that people just entering the industry, don't know of all the industry hashtags, and they're going to go with the most broad one, hashtag sugar cookies.
00:17:34.010 --> 00:17:37.960
So I do want to use that one in there because people who are new, that's what they're looking up.
00:17:37.990 --> 00:17:43.390
They haven't been, you know, in the industry long enough to know that there's 50 million more that you can use.
00:17:43.391 --> 00:17:45.220
So I want to get the new people.
00:17:45.579 --> 00:17:48.640
And then I want to get some hashtags that have lower mentions.
00:17:48.641 --> 00:17:57.230
So I can at the top of it longer, potentially get to the Explorer feed for that hashtag and get more reach, hopefully more followers, another,
00:17:57.470 --> 00:17:58.160
Uh, hashtag strategy.
00:17:58.161 --> 00:17:59.990
So we talked about 10 industry.
00:17:59.990 --> 00:18:02.869
I like the variance between popular and less popular.
00:18:03.259 --> 00:18:05.630
I like 10 location based hashtags.
00:18:05.750 --> 00:18:09.769
So wait, you're going to use, Corey is going to be different than what somebody in Texas is going to use payment.
00:18:09.859 --> 00:18:13.700
And then I like to say 10 kind of photo specific hashtags.
00:18:13.701 --> 00:18:14.150
So now we're
00:18:14.150 --> 00:18:14.900
Coming at 30.
00:18:15.710 --> 00:18:19.670
I look up photo specific hashtags all the time for inspiration.
00:18:19.849 --> 00:18:23.329
So if I need a cactus cookies, I'm gonna look up hashtag
00:18:23.329 --> 00:18:26.900
Cactus cookies, which Corey would not use on another post.
00:18:26.901 --> 00:18:28.519
Because again, we only have 30 hashtags.
00:18:28.520 --> 00:18:30.950
Sounds like a lot is not in the grand scheme of things.
00:18:31.250 --> 00:18:36.299
So if you're using hashtag unicorn, cookie, hashtag unicorn cookies, you know, things like that.
00:18:36.349 --> 00:18:36.349
Yeah.
00:18:36.559 --> 00:18:36.559
Yeah.
00:18:36.769 --> 00:18:45.650
So if you're making a wedding set of cookies, regardless if it's a ring or just, if it's a wedding set, hashtag wedding cookies, you will stay at the top of that one a lot longer.
00:18:45.920 --> 00:18:48.470
A lot of people look for that hashtag for inspiration.
00:18:48.471 --> 00:18:50.240
So you're going to reach a lot of those people.
00:18:51.559 --> 00:18:51.559
Okay.
00:18:51.829 --> 00:18:52.460
So let's okay.
00:18:52.461 --> 00:18:54.890
So you got your, you got your engaging caption.
00:18:54.891 --> 00:18:56.240
You have a nice photo.
00:18:56.539 --> 00:18:58.970
Here's the thing, the better the photo as well.
00:18:59.000 --> 00:19:01.130
Next topic for Mississippi now.
00:19:01.190 --> 00:19:02.359
And this is a big one.
00:19:02.361 --> 00:19:10.490
So a lot of it, you can have the best marketing strategy in the world and without an eye capturing photo, it's going to be, you're fighting an uphill battle.
00:19:10.519 --> 00:19:14.150
You're fighting an uphill that, so we want to have our photography on lock.
00:19:14.151 --> 00:19:15.589
We want to have our caption on lock.
00:19:15.590 --> 00:19:17.809
We definitely want to have our hashtags unlock.
00:19:17.810 --> 00:19:18.289
Here's the thing.
00:19:18.319 --> 00:19:19.759
Are you going to type out 30 hashtags?
00:19:19.789 --> 00:19:20.690
Absolutely.
00:19:20.930 --> 00:19:21.200
You're not.
00:19:21.650 --> 00:19:32.000
But a great way is to use the notes app on your phone to save the 20, that you're going to use the, you know, 10 industry, 10 local, and then hand type that last 10 to be photo specific.
00:19:32.000 --> 00:19:32.210
So
00:19:32.660 --> 00:19:34.609
I do, I have it on my shortcut keys.
00:19:35.269 --> 00:19:38.089
I can just speak it to type it and then it just populates it for me.
00:19:38.119 --> 00:19:38.690
Perfect.
00:19:39.019 --> 00:19:42.019
Um, but I do say don't grow stale with your hashtags.
00:19:42.020 --> 00:19:43.069
Switch it up a little bit.
00:19:43.070 --> 00:19:50.509
If you do the good hashtag research that we've talked about in the past in the group, um, there's a lot of thick hashtags in smaller hashtags that you can switch up.
00:19:50.630 --> 00:19:52.099
So your content never grows stale.
00:19:52.460 --> 00:19:54.440
No, I know people think we're done, but we ain't done yet.
00:19:54.529 --> 00:19:55.099
Tagging people,
00:19:55.430 --> 00:19:56.269
Tagging people.
00:19:56.270 --> 00:19:59.089
I tag literally anything if I see it.
00:19:59.090 --> 00:20:08.779
And I think, I think I know that from hobby lobby circa 2012, I am going to tag home, maybe low baby, and I'm going to hope they never share my stuff, but do and fabric steered your stuff.
00:20:11.150 --> 00:20:11.150
PRP
00:20:11.559 --> 00:20:12.269
Tagged the box, coming in.
00:20:12.270 --> 00:20:12.920
I change stuff.
00:20:12.921 --> 00:20:14.390
Tag the person you got the beads from.
00:20:14.391 --> 00:20:18.769
If it's an Etsy seller, I guarantee you, if your photos are nice, they all share your stuff.
00:20:19.549 --> 00:20:19.549
Hag,
00:20:19.569 --> 00:20:24.380
The cutter shops, I get it from because a lot of cutter shops do have a rather large following.
00:20:24.589 --> 00:20:31.700
And I want that like from that account, because it's considered a power, like, which is a whole different aspect.
00:20:31.701 --> 00:20:35.599
But if you can get accounts with large following, so like your stuff even better.
00:20:36.200 --> 00:20:37.700
Um, so there's a strategy there.
00:20:37.701 --> 00:20:43.460
I also always include a location in my posts because we are our biggest fans here.
00:20:43.579 --> 00:20:44.720
Like, but it's in my bio.
00:20:44.721 --> 00:20:50.230
But if I'm scrolling through Instagram, I'm not clicking to everyone's thing to see where they're located at.
00:20:50.230 --> 00:20:56.230
But I want someone in Fairfax county, Virginia scroll past my post and they jive with it in some way.
00:20:56.259 --> 00:20:57.549
I want them to be like, oh, she's here.
00:20:58.140 --> 00:20:58.440
Here's
00:20:58.440 --> 00:21:01.170
Another part of tagging location that I really liked.
00:21:01.171 --> 00:21:02.549
Just like you can search hashtags.
00:21:02.579 --> 00:21:05.009
You can search to tag locations, meaning.
00:21:05.339 --> 00:21:08.309
So I can see when Corey posts, she's going to tag Fairfax in one post.
00:21:08.700 --> 00:21:11.460
Birken another post Springfield in another post Tysons and another post.
00:21:11.730 --> 00:21:16.619
And that way that when somebody just searched location, which they'll do that, they want to find what's good to do.
00:21:16.799 --> 00:21:24.240
Because again, even location tags are searchable by top and recent, so people can come and that could be another discovery point.
00:21:24.690 --> 00:21:29.130
And now I'm going to give my hidden tip that I never give anybody.
00:21:29.940 --> 00:21:31.079
Oh, we is ready.
00:21:31.200 --> 00:21:31.769
I know,
00:21:32.190 --> 00:21:33.210
Take us down and pay.
00:21:33.211 --> 00:21:34.349
I finished the interview.
00:21:34.769 --> 00:21:35.519
I should finish.
00:21:35.549 --> 00:21:42.089
This is how we'll wrap this little section up in, when you're getting ready to post scroll down, it's called advanced settings.
00:21:42.180 --> 00:21:45.490
I saw that you'll click on that and do all texts, all texts.
00:21:47.329 --> 00:22:04.079
I love that alternate texts say if someone had slow internet or someone had the disability and couldn't necessarily see whatever that photo was, when you write alternative text, you're telling that person who maybe can't see the photo, what exactly is in that photo?
00:22:04.080 --> 00:22:05.670
So I'm super specific with it.
00:22:05.849 --> 00:22:22.230
So I'll say sugar cookies cut out in the form of unicorns with white Royal icing, it'll have blue Royal icing as the main in the tale with gold accents painted by TMP gold and a heart Royal icing.
00:22:22.529 --> 00:22:26.220
I was born in, uh, winter of November, 1988
00:22:26.220 --> 00:22:28.140
When my gleaming in my mother's eye.
00:22:28.349 --> 00:22:28.349
Yeah.
00:22:28.380 --> 00:22:31.259
Well, what I want to do is I want to reach absolutely.
00:22:31.260 --> 00:22:40.359
Every act like there's so much of my time that went into photoing, that post to making those cookies that I need to have as much runway to reach as many people as I possibly can.
00:22:40.500 --> 00:22:49.049
Yeah, no, I know there's a feature that you kind of use sometimes and it's getting people from your stories to go back, to see your posts and it's kind of giving people a glimpse.
00:22:49.319 --> 00:22:54.930
And I know you do it, go from this to see what, see my latest picture to see what this behind the scenes turned into.
00:22:54.960 --> 00:23:00.450
So that way your ugly stuff is in your story that expires in 24 hours and your highlight reel is back on your feed.
00:23:00.630 --> 00:23:00.869
Yeah.
00:23:00.871 --> 00:23:06.390
So when I post in my feed, I'll have an ugly photo of what it looked like.
00:23:06.450 --> 00:23:11.940
Unstaged cell phone, yellow light, and I'll put it in my stories and I say, go from this to this.
00:23:11.941 --> 00:23:16.619
And then you see a stage photo, but it also compliments the photo that I posted in my feed.
00:23:16.769 --> 00:23:20.730
So I want people to come from my stories to my feet, from my feed to my stories.
00:23:21.150 --> 00:23:30.690
So I can get as much traction off of that hard work and get as much runway as much reach as I possibly can because on that crumb cookies count, my goal is to get more followers.
00:23:30.691 --> 00:23:34.859
So if I can look at a post and I say, Hey, that brought in 50 followers, that's a good post.
00:23:34.920 --> 00:23:36.180
There was some strategy behind that.
00:23:36.181 --> 00:23:36.900
What did I do?
00:23:36.930 --> 00:23:38.009
Can I replicate it?
00:23:38.279 --> 00:23:39.869
Let's go from there, right
00:23:39.930 --> 00:23:49.970
In the advanced settings, a little pro tip that, um, I'll text, it has an SEO value to it, but also for people who cannot see, and it helps the, oh, I'm sorry, but yeah, but it's an SEO thing as well.
00:23:50.269 --> 00:23:51.950
So there is a double benefit to it.
00:23:52.759 --> 00:23:57.019
Um, but also you can hide like, um, in the advanced settings tab and why would people want to?
00:23:57.109 --> 00:23:57.109
Yeah.
00:23:58.059 --> 00:24:04.390
Um, because it's a kind of like a psychology thing, vanity metric, vanity vector, a lot
00:24:04.630 --> 00:24:07.869
Instagram realizes that people were starting to delete their content.
00:24:07.871 --> 00:24:10.839
If they didn't reach a certain amount of likes in a certain amount of time.
00:24:11.140 --> 00:24:17.650
And if Instagram is an app that keeps you trapped, you deleting stuff and getting off the app, cause he felt bad about it is not their goal.
00:24:17.651 --> 00:24:20.380
So they give you the option to hide it from everybody else.
00:24:20.381 --> 00:24:21.819
But you yourself can still see it.
00:24:21.940 --> 00:24:22.599
Yes.
00:24:22.869 --> 00:24:37.240
Which there, I mean, I think that's going to be a cool feature if they ever turn it all the way over to that, um, you know, to really engage with content because you actually like it versus seeing something has a thousand likes and just liking it because you see a thousand people liked it already.
00:24:37.869 --> 00:24:38.319
So,
00:24:38.380 --> 00:24:43.450
So let's say people start commenting on this beautifully formatted post you've tagged the right people, right.
00:24:44.019 --> 00:24:44.019
Hashtags
00:24:44.890 --> 00:24:44.890
Knows.
00:24:44.950 --> 00:24:48.190
As soon as I post I'm in that post for about 30 minutes.
00:24:48.191 --> 00:24:51.190
Because as soon as someone comments, I need to comment right back to them.
00:24:51.400 --> 00:24:53.349
I don't let it sit for another day.
00:24:53.589 --> 00:24:57.099
As soon as that posts, those first few comments are super important.
00:24:57.309 --> 00:25:03.819
As far as getting your posts to trend, to maybe hit the Explorer feed as far as talk to us about the explore feed.
00:25:04.000 --> 00:25:08.049
So the explore feed, you used to be one, explore, feed rolled them all.
00:25:08.170 --> 00:25:11.140
Now there's Explorer feeds for every single hashtag out there.
00:25:11.950 --> 00:25:17.470
Um, so you can hit the, let me just use sugar, cookie marketing, hashtag Shirley marketing.
00:25:17.471 --> 00:25:20.859
We have 27,000 mentions in the world of hashtags.
00:25:20.861 --> 00:25:28.750
That's a low amount of use, but it's such an active hashtag that you can appear at the top of the hashtag for it.
00:25:28.930 --> 00:25:35.950
So that's when Heather said, you know, you can do top posts or recent top posts means those are the trending ones for that hashtag.
00:25:36.670 --> 00:25:41.410
Um, when you hit that, you actually end up in the feeds of people following that specific hashtag.
00:25:41.411 --> 00:25:42.759
And that's how you reach more pizza.
00:25:42.849 --> 00:25:42.849
Right?
00:25:43.089 --> 00:25:43.089
Right.
00:25:43.099 --> 00:25:46.240
Now I'm going to give a couple shout outs to the people in online training.
00:25:46.539 --> 00:25:49.299
Sprinkle BZ has a beautiful flower.
00:25:49.539 --> 00:25:50.349
Well, she's fantastic.
00:25:50.351 --> 00:25:50.890
That's great.
00:25:51.549 --> 00:25:54.819
Um, baked blessings, speak blessings by Lisa and that's adorable.
00:25:55.589 --> 00:25:55.589
Absolutely.
00:25:55.590 --> 00:25:55.930
These are great.
00:25:55.990 --> 00:25:58.509
I always notice there's always one video in explore feed.
00:25:58.660 --> 00:25:59.619
It's always the top one.
00:25:59.621 --> 00:26:00.460
It's always the top one.
00:26:00.461 --> 00:26:03.640
And that's why video is truly reliable.
00:26:04.450 --> 00:26:08.170
Reels reels, a June bug and boom from Austin kindness.
00:26:08.171 --> 00:26:09.099
That's too talented.
00:26:09.339 --> 00:26:10.359
You're not allowed to use a hashtag
00:26:10.359 --> 00:26:10.630
Anymore.
00:26:12.410 --> 00:26:12.970
Talented.
00:26:13.000 --> 00:26:13.299
Oh look.
00:26:17.069 --> 00:26:19.000
And then Joe does cookie studio in Fort worth.
00:26:19.029 --> 00:26:19.420
Goodness.
00:26:19.421 --> 00:26:22.119
That is such a nice color palette and look at that photography.
00:26:22.390 --> 00:26:23.079
Okay, great.
00:26:23.380 --> 00:26:24.519
And then Lisa's cookie kitchen.
00:26:24.520 --> 00:26:31.539
Did these character cookies and they looked so hard and then we have people with cakes.
00:26:32.170 --> 00:26:34.299
So, so using the
00:26:34.329 --> 00:26:37.390
Hashtag sugar cookie marketing, you can see top posts.
00:26:37.420 --> 00:26:40.089
You can see the trending posts under the top posts.
00:26:40.150 --> 00:26:40.359
Those
00:26:40.359 --> 00:26:42.430
Are the, well, here's a question I think people might have.
00:26:42.431 --> 00:26:46.170
Should they use a brand hashtag I, I know people think, no.
00:26:46.230 --> 00:26:49.440
I mean, you'll see here's some marketers say, Hey, it wasted space, but here's the thing.
00:26:49.441 --> 00:27:00.000
If you tell your end user your client, Hey, if you have a picture of my cookies can use this hashtag then other clients, their friends can click to that hashtag and see other works produced by you.
00:27:00.420 --> 00:27:00.420
Right?
00:27:00.450 --> 00:27:01.890
And I know people are like, but they don't hang.
00:27:01.980 --> 00:27:04.230
The grain is photos, but I'd rather know.
00:27:04.230 --> 00:27:09.750
I think it's a social proof to say, look at all the people buying from this person rather than look this perfectly curated feed.
00:27:09.750 --> 00:27:12.569
If I want to see a curated feed, I'll go to your website, I'll see your highlight reel,
00:27:13.670 --> 00:27:14.869
Uh, sugar cookie classes.
00:27:14.871 --> 00:27:20.990
I always use that hashtag on the post because I want my post to appear when someone's looking for sugar glasses.
00:27:21.589 --> 00:27:25.039
So we did an exact match, meaning, um, tell me what
00:27:25.579 --> 00:27:30.710
Exact match would be a sugar cookie classes versus Heather and Corey's classes.
00:27:30.740 --> 00:27:33.349
So sugar cookie classes is the search keyword.
00:27:33.351 --> 00:27:40.250
It is a risky click in the world of SEO, but it's what we went with because we were not focusing on SEO being our primary lead source.
00:27:40.670 --> 00:27:43.039
So like I said, intentionality, we intentionally did it.
00:27:43.339 --> 00:27:43.660
Right.
00:27:43.670 --> 00:27:49.730
So I went someone looking for sugar, cookie classes to happen upon me to ask me, oh, where are you guys located?
00:27:49.740 --> 00:27:50.329
We live in today.
00:27:51.049 --> 00:27:51.349
Right?
00:27:51.380 --> 00:27:51.650
Right.
00:27:51.680 --> 00:27:53.750
So that wraps us up.
00:27:53.779 --> 00:27:55.039
I have to make an apology for it.
00:27:55.040 --> 00:27:57.740
We promise to folks this week being talking about SEO.
00:27:58.039 --> 00:28:03.109
And let me tell you, we did for about 45 minutes and Corey and I looked at each other and he said, this is so boring.
00:28:03.410 --> 00:28:04.220
What if we deleted?
00:28:04.221 --> 00:28:06.259
And Quinn said, goodness, I was hoping you'd ask.
00:28:06.799 --> 00:28:08.269
So it's just a rabbit hole.
00:28:09.619 --> 00:28:10.940
Deep drowning.
00:28:11.720 --> 00:28:12.019
SEO
00:28:12.019 --> 00:28:12.920
Is very complicated.
00:28:13.099 --> 00:28:14.000
I'd love to talk about it.
00:28:14.000 --> 00:28:21.470
But I think it's best relegated to a paid course because it is so intricate and it's constantly changing in it is so boring.
00:28:22.039 --> 00:28:23.299
Corey glazes like a jelly donut.
00:28:23.539 --> 00:28:24.859
When I try
00:28:24.859 --> 00:28:30.680
It out, I, I voted to veto, uh, to save you guys from my pro tip for all you are
00:28:31.069 --> 00:28:34.279
Dennis, by this, you
00:28:34.279 --> 00:28:37.819
Have the place to fill it out, fill it out and make copy.
00:28:37.820 --> 00:28:39.710
That is interesting to read and make sense.
00:28:39.980 --> 00:28:41.119
So don't make it boring.
00:28:41.121 --> 00:28:41.839
Don't make it short.
00:28:41.840 --> 00:28:46.759
If you have some paragraphs to fill that's Google or search engine saying, Hey, yo, you can write this much.
00:28:46.760 --> 00:28:47.269
Do you want to?
00:28:47.270 --> 00:28:48.170
And the answer should always be
00:28:48.950 --> 00:28:51.640
For everyone else that does not understand what Heather just said.
00:28:52.069 --> 00:28:52.670
Two seconds.
00:28:52.849 --> 00:29:00.619
We are creating a course that will take you step by step handhold by handhold, uh, through SEO.
00:29:00.621 --> 00:29:03.170
What it's about, why does it benefit you?
00:29:03.380 --> 00:29:05.690
Why you should consider it for your business.
00:29:06.319 --> 00:29:13.549
Um, and it's kind of more of putting your eggs in multiple baskets instead of just relying on Facebook and then maybe waking up one day and your page is gone.
00:29:13.700 --> 00:29:13.849
Right?
00:29:14.029 --> 00:29:14.029
Right.
00:29:14.059 --> 00:29:14.599
Exactly.
00:29:14.601 --> 00:29:19.880
So like we say, in marketing, it should be a multi eggs and multi baskets campaign.
00:29:19.950 --> 00:29:25.759
Shouldn't all, all eggs be in your Facebook basket, which is actually one random tip I'd like to add right now.
00:29:26.299 --> 00:29:33.950
So we had a member messaged us desperately and it was called like her, her Facebook name was group, uh, user 1, 5, 7, 9, 2.
00:29:34.009 --> 00:29:35.299
And it was like something crazy.
00:29:36.950 --> 00:29:38.660
No, it was one of the group members.
00:29:38.661 --> 00:29:40.819
She, her count had gotten closed.
00:29:41.920 --> 00:29:42.460
Um, nothing.
00:29:42.970 --> 00:29:43.480
Yeah.
00:29:43.480 --> 00:29:46.509
An ad account violation, but I can guarantee you the ad wasn't bad.
00:29:46.510 --> 00:29:47.650
It was about her cookie.
00:29:48.099 --> 00:29:50.049
She requested a review and she did.
00:29:50.050 --> 00:29:52.869
And she, you know, she emailed us today and said, Hey, I've finally given up.
00:29:52.990 --> 00:29:55.750
I finally given up about getting it back.
00:29:56.019 --> 00:29:56.710
So here's the thing.
00:29:56.740 --> 00:30:02.170
When you're the sole admin of a page and your Facebook page, your personal page is shut down.
00:30:02.171 --> 00:30:03.970
You lose access to your business page.
00:30:04.000 --> 00:30:04.450
Yeah.
00:30:04.539 --> 00:30:07.210
It is extremely, there are ways to get it back.
00:30:07.211 --> 00:30:10.299
But right now I'm going to say that Facebook support is Mia.
00:30:10.829 --> 00:30:11.880
They really are.
00:30:11.940 --> 00:30:17.640
And you are at the mercy of them deciding on if you can be a part of the platform.
00:30:17.641 --> 00:30:19.259
And if you can not Facebook
00:30:19.289 --> 00:30:22.529
Owes you nothing and they will kick you off faster than you hit.
00:30:22.559 --> 00:30:25.230
Your head can spin even if it has no basis.
00:30:25.259 --> 00:30:25.619
Right.
00:30:25.890 --> 00:30:29.069
So there's people I've seen loser and entire, you know, Facebook ads manager.
00:30:29.369 --> 00:30:29.369
Yeah.
00:30:29.400 --> 00:30:36.539
So imagine people were like, if I lost my Facebook page, I would lose my business that you need to be a part of the course because we're going to go through email marketing.
00:30:36.540 --> 00:30:37.349
We're going through SEO,
00:30:37.529 --> 00:30:39.539
Diversifying your marketing, everything like that.
00:30:39.540 --> 00:30:39.809
Right.
00:30:39.810 --> 00:30:42.119
So anyways, she, she actually emailed us today.
00:30:42.359 --> 00:30:46.799
She tried everything, nothing worked and she's given up getting access back to her page.
00:30:46.800 --> 00:30:55.500
So our solution, and I know you're listening to this podcast and I'm so sorry, but our solution, after we reading that, add your husband or wife or sister, you really trust as a page admin.
00:30:56.069 --> 00:31:05.400
Um, I posted in the group how they can turn off notifications completely, but in the rare event that they, that you lose access to your page, you still have an admin that can add your new profile back.
00:31:05.700 --> 00:31:06.359
Yeah, that's true.
00:31:06.420 --> 00:31:08.700
Now I know people say, well, I'll just make a second account.
00:31:08.730 --> 00:31:10.980
Technically it's against Facebook terms of service.
00:31:11.009 --> 00:31:12.210
So it's a risk you can take.
00:31:12.660 --> 00:31:13.769
Um, Corey and I obviously do it,
00:31:15.119 --> 00:31:17.819
But so whatever you
00:31:17.819 --> 00:31:19.140
Do just mitigate your loss.
00:31:19.319 --> 00:31:23.369
Her quick question though, she desperately asked is I've given up on getting my page back.
00:31:23.371 --> 00:31:24.660
I'm going to start a new page.
00:31:24.960 --> 00:31:27.210
However, now I'd have two pages with the same name.
00:31:27.211 --> 00:31:33.420
One that people keep tagging, because that was me no less than 15 days ago, but what should I do to mitigate people tagging a page?
00:31:33.421 --> 00:31:34.259
I can no longer post
00:31:34.309 --> 00:31:34.369
To it.
00:31:34.680 --> 00:31:46.079
So in your settings of the page, in the new pages, work in your settings, up your new page, you can go and you can submit to combine duplicate pages.
00:31:46.619 --> 00:31:47.309
That's a sod one.
00:31:47.310 --> 00:31:48.750
I would start there before you do anything.
00:31:48.750 --> 00:31:49.170
Absolutely.
00:31:49.171 --> 00:31:49.500
Because
00:31:49.500 --> 00:31:56.609
Sometimes Facebook will allow you to keep either posts, maybe some followers, um, your information.
00:31:56.611 --> 00:31:57.839
So you don't have to retype it all.
00:31:58.319 --> 00:31:59.039
Uh, but I would do that.
00:31:59.069 --> 00:32:00.450
They can say no.
00:32:00.660 --> 00:32:05.880
If your name is too far different, is your old name is so far different from your new name should
00:32:05.880 --> 00:32:08.190
Really ideally like the human exactly the same,
00:32:08.259 --> 00:32:12.779
Same that's when they will maybe combine and merge those pages.
00:32:12.780 --> 00:32:14.789
If they're different, there'll be like now.
00:32:15.210 --> 00:32:15.990
So here's the thing.
00:32:16.049 --> 00:32:18.420
So I recommend create the new page, same name as the old page.
00:32:18.450 --> 00:32:18.690
Yes.
00:32:18.720 --> 00:32:20.009
Try to request a merger.
00:32:20.010 --> 00:32:23.910
If they say no, then update the new pages name to something more different.
00:32:24.720 --> 00:32:28.410
Um, unfortunately like this is just, this is just a crappy epi scenario, right?
00:32:28.440 --> 00:32:36.420
Not ideal in any aspect, but again, if people are tagging me old page, you know, that's going to linger for a while and two, you kind of rebrand.
00:32:36.421 --> 00:32:40.670
And when you rebrand, you can say, this was my refresher, no longer tag my old page.
00:32:40.671 --> 00:32:42.619
And it's going to just take word of mouth and repetitive
00:32:42.940 --> 00:32:45.130
To start with the merger and see if you can do that.
00:32:45.640 --> 00:32:46.960
Um, it's not an overnight thing.
00:32:46.961 --> 00:32:50.349
It can actually take up to two weeks for them to decide because they're going to come through.
00:32:51.099 --> 00:32:52.599
And again, remember it supports Mia.
00:32:52.601 --> 00:32:54.069
I don't think you're looking at two weeks anymore.
00:32:54.440 --> 00:32:54.609
It
00:32:54.609 --> 00:32:57.759
Could be, but it's worth it just to get something like that solution can.
00:32:58.269 --> 00:32:58.720
All right.
00:32:58.721 --> 00:33:00.160
So our next business
00:33:00.160 --> 00:33:02.829
Of baking talk about photography.
00:33:04.509 --> 00:33:14.740
We just talked about Instagram and how to get the most bang for your buck, but without good photography, you're really working on an uphill.
00:33:15.640 --> 00:33:21.829
I'm just going to say road, our slide, battle, battle uphill, uphill slide and uphill road.
00:33:21.880 --> 00:33:23.130
Where did you go to the playground?
00:33:24.440 --> 00:33:25.569
That was
00:33:27.369 --> 00:33:28.549
An uphill battle means that
00:33:30.539 --> 00:33:31.569
You said it's so slow.
00:33:33.299 --> 00:33:35.079
I need that slide was a solution.
00:33:35.769 --> 00:33:36.819
It's still would be a struggled with that.
00:33:38.410 --> 00:33:38.619
Okay.
00:33:38.621 --> 00:33:44.440
So with photography, when you're selling online, people buy with their eyes.
00:33:44.470 --> 00:33:51.910
And as we seen with the pandemic and quarantine, a lot of people turn to the internet to buy their things because you could no longer go out.
00:33:51.911 --> 00:33:57.670
So a lot of people started their business and quickly realized good photography sells.
00:33:57.970 --> 00:34:00.099
When you look at Heather, you've got two pages,
00:34:01.000 --> 00:34:02.859
Lucky somebody reported a contact.
00:34:02.861 --> 00:34:08.110
I had to leave it at all costs.
00:34:09.789 --> 00:34:10.119
Okay.
00:34:10.121 --> 00:34:11.349
So when it comes to photography,
00:34:11.590 --> 00:34:12.789
You people buy with their eyes.
00:34:13.000 --> 00:34:14.559
Good photography sells.
00:34:14.739 --> 00:34:18.010
Heather, have you ever opened a magazine and seen poor photography?
00:34:18.639 --> 00:34:21.400
No, because photography,
00:34:21.460 --> 00:34:30.610
Man, I don't think people realize if you never advertise in a magazine, uh, let's say we have a client that does remodeling to take out a one fourth pay Dan.
00:34:30.619 --> 00:34:33.159
So that means there's three other books in the back of the book.
00:34:33.190 --> 00:34:35.650
There's three other ads on the same page.
00:34:35.650 --> 00:34:40.360
As the client says, it's$3,500,$3,500 for an ad.
00:34:40.360 --> 00:34:42.099
I guarantee you it nobody's looking at it.
00:34:42.130 --> 00:34:44.949
But if you're going to have that ad, you better have good photography, good for dark.
00:34:44.980 --> 00:34:48.429
And I guarantee the photography in that, in that magazine is astoundingly.
00:34:48.431 --> 00:34:48.820
Great.
00:34:49.239 --> 00:34:51.730
I'm almost wondering if you took a cell phone potato
00:34:51.730 --> 00:34:52.630
Photo, would it do better?
00:34:53.349 --> 00:34:53.349
Okay.
00:34:53.500 --> 00:34:54.360
So you get some eyes on,
00:34:56.289 --> 00:34:58.510
But is very important.
00:34:58.570 --> 00:35:08.860
Especially when you are charging the prices, you should be charging for something that takes so long to make like sugar cookies, your photography helps sell the value.
00:35:09.070 --> 00:35:16.019
You're selling an experience of feeling and what that does is provide value for your customers.
00:35:16.021 --> 00:35:21.460
So good photography creates good feelings, creates a sense of value that you can then charge.
00:35:21.909 --> 00:35:24.280
It's also a great way to get money back.
00:35:24.280 --> 00:35:28.900
So let's say, Hey, somebody orders from you, cost of goods, cost of labor, cost of production.
00:35:28.900 --> 00:35:31.119
And then you deliver the item and then you got your profit.
00:35:31.121 --> 00:35:31.420
Okay?
00:35:31.659 --> 00:35:33.789
That's not where the sale ends.
00:35:33.791 --> 00:35:41.550
If you have good photography, because you can put that past work to future marketing use and make it work for you, which essentially is putting money back in your pocket.
00:35:41.659 --> 00:35:41.929
Right?
00:35:41.931 --> 00:35:43.579
So Heather knows everything.
00:35:43.610 --> 00:35:45.230
I bake gets a photo.
00:35:46.309 --> 00:35:57.380
Um, even if I'm not planning on using it this month or next month, it's going to get a photo and it's going to get a spotlight sooner rather than later in my marketing efforts, because I want my hard work to keep working for me.
00:35:57.889 --> 00:36:03.219
So Heather, I have some photography do's and don'ts, I think we'll go back and forth on.
00:36:03.679 --> 00:36:03.679
Okay.
00:36:03.739 --> 00:36:06.590
So you do know photography, even though you say, you know,
00:36:07.519 --> 00:36:09.079
I think you said you do know photography.
00:36:09.349 --> 00:36:09.349
Okay.
00:36:09.590 --> 00:36:09.920
Okay.
00:36:09.920 --> 00:36:10.309
Got it.
00:36:10.311 --> 00:36:14.289
Do no other notes for DACA.
00:36:15.289 --> 00:36:17.300
Um, first and foremost, I
00:36:17.300 --> 00:36:20.329
Know post-processing I do the photography.
00:36:20.331 --> 00:36:25.940
I don't do it like Cortez, but I fix problems and it's true in photography, garbage in garbage out.
00:36:25.940 --> 00:36:28.579
It is much harder to fix something than it is to do it.
00:36:28.581 --> 00:36:28.840
Right.
00:36:29.329 --> 00:36:36.349
So setting up a photo for success is so much easier to edit than giving it a crappy photo and try to make it work.
00:36:36.489 --> 00:36:36.489
Yeah.
00:36:36.500 --> 00:36:36.710
It's
00:36:36.710 --> 00:36:38.780
Extremely hard to make crappy photos better.
00:36:38.840 --> 00:36:44.989
So the higher we start, the higher pixel ratio, the higher quality image, the more I have elbow room to fix it in post.
00:36:44.989 --> 00:36:45.289
Right.
00:36:45.559 --> 00:36:49.730
And when she's talking about post-processing, that's like editing in Lightroom,
00:36:49.849 --> 00:36:49.849
Right?
00:36:49.940 --> 00:36:51.380
That means the photos taken.
00:36:51.380 --> 00:36:53.030
We cannot go back in time to get it.
00:36:53.030 --> 00:36:55.010
So whatever we have is what has to work.
00:36:55.010 --> 00:36:57.530
So for an example, Cory's cookie club photo.
00:36:57.800 --> 00:36:59.269
She didn't like the lighting.
00:36:59.271 --> 00:37:04.760
So she took it horizontally and she said, can you make it a Vertel cool photo in post-processing yes.
00:37:04.760 --> 00:37:06.380
You can mow.
00:37:06.389 --> 00:37:11.599
That takes a lot of knowledge of how to fix problems, other lows, that she knows how to do it.
00:37:15.170 --> 00:37:15.349
Okay.
00:37:15.380 --> 00:37:22.099
So my first is, and this, if you do anything for your photography needs to be your life.
00:37:22.280 --> 00:37:22.610
Here's
00:37:22.610 --> 00:37:23.210
The thing.
00:37:23.210 --> 00:37:24.590
Do you know what photography means?
00:37:24.590 --> 00:37:28.849
Photon is life photography is a capture of life
00:37:29.269 --> 00:37:30.110
Without light.
00:37:30.199 --> 00:37:31.369
You don't have a photo.
00:37:31.400 --> 00:37:32.000
No,
00:37:32.239 --> 00:37:34.130
That's my Samsung galaxy S 21.
00:37:35.090 --> 00:37:36.530
That's supposed to take awesome photos.
00:37:36.650 --> 00:37:36.650
It
00:37:36.650 --> 00:37:38.329
Was like, please don't move for the next 10 seconds.
00:37:40.030 --> 00:37:40.030
Okay.
00:37:40.219 --> 00:37:40.579
The lighting.
00:37:40.590 --> 00:37:44.329
So my deal is find indirect, natural light.
00:37:44.570 --> 00:37:47.539
I don't want you to go out and find the sun and put your base under it.
00:37:47.599 --> 00:37:48.199
Yeah, correct.
00:37:48.230 --> 00:37:50.449
Let me translate the non photography people.
00:37:50.719 --> 00:37:54.829
If the sun shines down and it makes it hard shadow, that is direct light.
00:37:55.340 --> 00:38:01.130
Now, if I get an overcast day that is diffused light, the light is going through something before it hits me.
00:38:01.130 --> 00:38:09.349
And I don't see any harsh shadows think Peter pan, if you can look down and you see a hard outline of your shadow, that you're in you're you are in direct sunlight.
00:38:09.409 --> 00:38:09.800
Yes.
00:38:09.829 --> 00:38:12.409
So Heather, but it's, it's done the outside.
00:38:12.411 --> 00:38:13.219
What do I do?
00:38:13.429 --> 00:38:17.449
I want you to go to the corner of your house, where the shadow
00:38:17.510 --> 00:38:18.860
Is, the sun don't shine.
00:38:19.820 --> 00:38:20.119
That
00:38:20.119 --> 00:38:21.380
Is indirect, natural light.
00:38:21.380 --> 00:38:23.239
You're as close to the light as you possibly can.
00:38:23.240 --> 00:38:25.670
So I have a giant sliding glass door in my basement.
00:38:25.969 --> 00:38:31.969
I will take a field trip with all my cookies downstairs and I will take a picture next to that sliding glass door.
00:38:32.000 --> 00:38:33.349
There's no direct line in it.
00:38:33.351 --> 00:38:34.969
I get indirect natural light.
00:38:35.199 --> 00:38:35.909
I turn off to
00:38:35.920 --> 00:38:36.579
Natural light.
00:38:36.610 --> 00:38:38.289
Meaning it's not a light bulb.
00:38:38.320 --> 00:38:38.800
It's a sun.
00:38:38.909 --> 00:38:39.480
Yes.
00:38:39.539 --> 00:38:39.960
Okay.
00:38:40.110 --> 00:38:44.099
In my don't do not use indoor light.
00:38:44.340 --> 00:38:44.969
So a lot
00:38:44.969 --> 00:38:52.349
Of things, but people don't realize is in a lot of overhead lights in a house, it's a yellow tension because that is more aesthetic for living in Byron
00:38:52.449 --> 00:38:57.179
It's your eyes are because if you are in a jewelry store at which me and Heather went shopping.
00:38:58.289 --> 00:38:58.559
Yeah.
00:38:58.590 --> 00:39:01.230
That is that's the light that is white.
00:39:01.320 --> 00:39:01.710
Yes.
00:39:01.739 --> 00:39:02.550
That is white light.
00:39:02.550 --> 00:39:03.719
It makes us diamond shine.
00:39:03.750 --> 00:39:05.550
But it also gives you a piercing headache.
00:39:05.670 --> 00:39:05.849
Right.
00:39:06.420 --> 00:39:10.199
But it sells that jewelry because it's such a white clean light.
00:39:10.201 --> 00:39:13.409
However, if you lived in that, yeah, that would be like living in a fish tank.
00:39:13.559 --> 00:39:15.449
Most home bulbs are yellow.
00:39:15.900 --> 00:39:27.519
We, um, we had a client who hires a very, very, very expensive photographer, so expensive that when he gets to the client's house to take a real estate photography, he'll take out all their light bulbs and replace them with white.
00:39:27.900 --> 00:39:29.219
It's fantastic to watch them.
00:39:29.221 --> 00:39:34.920
It literally takes 5 million hours, but he does replace every single bowl, but in that space
00:39:35.159 --> 00:39:36.510
To get that white light.
00:39:36.539 --> 00:39:41.039
So it brings out the real estate photography and it works and he's expensive and it shows
00:39:41.159 --> 00:39:42.900
Right, because he has good photography.
00:39:42.929 --> 00:39:44.010
So people are willing to pay the price.
00:39:45.179 --> 00:39:49.980
Um, so indoor lighting, it is great to live in.
00:39:50.039 --> 00:39:51.750
It is not great to photo in.
00:39:51.960 --> 00:39:53.639
The reason being is because it's yellow.
00:39:53.641 --> 00:39:59.400
So say if Heather just talked about those unicorn cookies had posted that they were white with pink mains.
00:39:59.699 --> 00:40:06.599
If I took them under a light bulb that white icing would look yellow, kind of drafts a little dirty.
00:40:07.559 --> 00:40:07.800
Yeah.
00:40:07.800 --> 00:40:08.789
The eyedropper tool.
00:40:09.090 --> 00:40:11.579
If you, if you don't know, some people can't really see it.
00:40:11.610 --> 00:40:11.880
Right.
00:40:11.880 --> 00:40:13.889
They can't really see the whites and what color they are.
00:40:13.891 --> 00:40:17.309
The eyedropper tool in most photo editing apps.
00:40:17.311 --> 00:40:20.639
Photoshop definitely shows you if you drag and drop it on your white.
00:40:20.641 --> 00:40:23.280
So you can see like, whoa, this app thinks that's very yellow.
00:40:23.280 --> 00:40:28.289
So it's very yellow and you'll need to tune the, the photo to get that back to white.
00:40:29.059 --> 00:40:29.849
It's these called white out.
00:40:30.539 --> 00:40:30.780
Yeah.
00:40:30.780 --> 00:40:31.030
I think.
00:40:31.400 --> 00:40:31.400
Okay.
00:40:31.619 --> 00:40:31.889
Okay.
00:40:31.891 --> 00:40:32.159
So,
00:40:34.530 --> 00:40:39.269
Um, so when you're going to take a photo, I want you to do indirect natural light.
00:40:39.480 --> 00:40:45.570
If you take it in the morning, like ideal, it'll have a little bit of a blue hue that you'll need to pull out when you process the photo.
00:40:45.570 --> 00:40:49.860
If you take it in the evening, that's called golden hour yellows.
00:40:49.920 --> 00:40:50.579
You're going to have yellow.
00:40:50.581 --> 00:40:51.960
So you're going to need to pull those out
00:40:52.539 --> 00:40:57.539
Means is in the post-processing software, it's going to show you, Hey, here's where the yellow is at.
00:40:57.840 --> 00:41:00.360
Then you'd slide it back to blue to take out the yellows.
00:41:00.360 --> 00:41:03.960
If it says, Hey, a lot of blues, each slide it towards a yellow to take out the blues.
00:41:04.139 --> 00:41:07.530
Cause those are countering colors, which somebody wants to take to live on.
00:41:07.530 --> 00:41:08.579
I need to dig it myself.
00:41:08.889 --> 00:41:10.349
That's colored temperatures.
00:41:10.949 --> 00:41:13.409
Um, so there is a little bit of that theory.
00:41:13.739 --> 00:41:18.570
Um, I know sometimes when I'm scrolling through Instagram and I can be like, that was a morning photo, that wasn't evening photo.
00:41:18.869 --> 00:41:20.280
What you want to do photography.
00:41:20.280 --> 00:41:22.289
I don't want to know what time of day you took it.
00:41:22.409 --> 00:41:22.679
Here's the
00:41:22.679 --> 00:41:23.070
Funniest thing.
00:41:23.460 --> 00:41:24.809
Corey can't see purple very well.
00:41:25.170 --> 00:41:27.809
And we didn't know about it until she kept saying like, do you like this gray sweater?
00:41:27.840 --> 00:41:29.219
And we're like the purple one.
00:41:29.400 --> 00:41:30.389
And she's like, none of the gray one.
00:41:30.989 --> 00:41:31.469
I'm so sorry.
00:41:31.500 --> 00:41:32.190
The purple one.
00:41:33.110 --> 00:41:36.199
So Corey will edit a photo with more purples in it.
00:41:36.320 --> 00:41:37.099
Cause she can't see it.
00:41:37.101 --> 00:41:38.150
She sees him as great.
00:41:38.150 --> 00:41:38.989
So it's something.
00:41:39.199 --> 00:41:47.300
And if your computer screen is not calibrated correctly, um, if you have a, you know, at night I have my computer, uh, do a blue light filter, which means it takes blues out.
00:41:47.510 --> 00:41:48.800
If I'm editing photos, guess what?
00:41:48.860 --> 00:41:48.860
Yeah.
00:41:49.179 --> 00:41:49.719
That sucker boy.
00:41:52.570 --> 00:41:59.320
So lighting is number one important prop for you or photography is most on, right?
00:41:59.349 --> 00:42:02.110
So all you people who are like, Hey, Hey props.
00:42:02.139 --> 00:42:03.039
Guess what, honey.
00:42:05.769 --> 00:42:06.010
All right.
00:42:06.099 --> 00:42:06.849
How do you take the next one?
00:42:07.059 --> 00:42:07.530
Okay.
00:42:07.719 --> 00:42:08.349
So the subject.
00:42:08.351 --> 00:42:09.400
So we talked about lighting.
00:42:09.429 --> 00:42:12.670
Now let's talk about the subject of our photo.
00:42:12.699 --> 00:42:15.730
We don't, we do do not want to Crowder subject.
00:42:15.731 --> 00:42:17.559
So I know I haven't like hi babe.
00:42:17.829 --> 00:42:18.159
Okay.
00:42:18.610 --> 00:42:20.110
There's a time and place for props.
00:42:20.139 --> 00:42:21.550
And there's a time and place for no prompts.
00:42:21.550 --> 00:42:28.150
And each photo will be unique and require a different approach depending on what the content is and what the vibe is.
00:42:28.150 --> 00:42:31.000
So I always like to tell people like, find the vibe, what are we gonna go for?
00:42:31.001 --> 00:42:32.289
A clean abstract?
00:42:33.429 --> 00:42:34.750
Um, are we going to go for homie?
00:42:34.960 --> 00:42:37.539
Cause if we're talking homie, you're going to see some marshmallows and
00:42:38.710 --> 00:42:39.820
SaaS and woods and things.
00:42:40.119 --> 00:42:46.000
You know, you know, I tell Corey I really like a white back drop because I can clean it and use it a lot in Photoshop.
00:42:46.210 --> 00:42:51.250
Now, if we have a more busy backdrop, it's a little harder to post-product process, but she's painting an image.
00:42:51.251 --> 00:42:59.289
So when we, around Christmas time, you're going to see a lot more patterns and textures because that creates that homey, feel more darks, more candles, things like that.
00:42:59.920 --> 00:43:03.880
And as we get into something that's more fun, you know, we're going to change the props there.
00:43:04.150 --> 00:43:05.980
So the don't is don't crowd.
00:43:05.981 --> 00:43:09.099
Your subject, the do is focus on your, your stuff.
00:43:09.400 --> 00:43:12.760
So there is a point in a photo where you can have too many prompts.
00:43:12.760 --> 00:43:15.019
I know I am saying
00:43:16.809 --> 00:43:27.849
When you have too many props, baby little baby would like to see, you know, we would just add[inaudible]
00:43:28.039 --> 00:43:28.900
I was born angry.
00:43:29.289 --> 00:43:29.530
Okay.
00:43:29.530 --> 00:43:32.530
But you can have too many prompts in a photo.
00:43:32.530 --> 00:43:35.559
And what I like to do is my husband is not a cook here.
00:43:35.860 --> 00:43:41.079
He's not a photographer, but I will show him a photo and I will say, what does it look like on selling?
00:43:41.380 --> 00:43:45.760
If he does not say cookies that I know I have propped too far.
00:43:46.030 --> 00:43:46.269
Yeah.
00:43:46.271 --> 00:43:48.789
And I want people to think about where is the center?
00:43:48.791 --> 00:43:59.889
So, you know, if your photo's divided into thirds, so thirds, horizontally thirds vertically, does your subject, your focal point, does it fall within one of those intersecting lines through the center?
00:43:59.891 --> 00:44:05.380
If not the odds are it's too far out of your photo to be seen as the focus.
00:44:05.860 --> 00:44:09.010
So I'm is you're talking about the rule of thirds, right?
00:44:09.010 --> 00:44:09.190
So
00:44:09.190 --> 00:44:10.929
Rule of thirds, if you want to Google it definitely.
00:44:10.931 --> 00:44:12.880
That is a common thing, right?
00:44:13.420 --> 00:44:15.590
It's also a great way to like line up your photos too.
00:44:15.940 --> 00:44:18.250
Cause um, you know, it makes it a bit, so you can
00:44:18.250 --> 00:44:19.059
Actually do that.
00:44:19.150 --> 00:44:23.559
People who take cell phone photos, you can actually turn the grid on and integrate is rule of thirds.
00:44:23.561 --> 00:44:23.829
Yeah.
00:44:23.831 --> 00:44:25.570
And that will definitely help you with the rule of thirds.
00:44:25.570 --> 00:44:26.440
Definitely Google it.
00:44:26.440 --> 00:44:29.260
It's easier to look at than it is to explain on the podcast.
00:44:29.289 --> 00:44:29.409
But
00:44:29.409 --> 00:44:30.250
The concept is this.
00:44:30.280 --> 00:44:37.980
If, if I at your photo and it looks like you're selling bows and your cookie is a supporting prop, it's not at the right focus point.
00:44:38.460 --> 00:44:46.320
So if, if you, if you're struggling with drawing, focus into your cookies, start removing props until it feels like, Hey, my focus is the cookie.
00:44:46.909 --> 00:44:47.300
I love that.
00:44:47.300 --> 00:44:48.050
That's a great tip.
00:44:48.650 --> 00:44:51.320
Sometimes I've gone too far proppy and Heather would be like, um,
00:44:53.030 --> 00:44:55.909
I'm confused by why did you quit this job?
00:44:55.911 --> 00:44:57.110
And start working at Joanne's
00:44:59.780 --> 00:45:01.219
Is aspect ratios.
00:45:01.940 --> 00:45:08.869
Uh, when it comes to photography, we, the camera naturally fits in our hands horizontally.
00:45:08.900 --> 00:45:12.170
If you're taking it with a camera, your cell phone wants to do portrait
00:45:12.170 --> 00:45:12.260
Mode.
00:45:12.289 --> 00:45:12.380
Right?
00:45:12.380 --> 00:45:12.590
Right.
00:45:12.590 --> 00:45:16.550
So most of the times when you hear at 10 80 P what you're hearing is the aspect ratio.
00:45:16.550 --> 00:45:17.750
That's common for TVs.
00:45:18.019 --> 00:45:19.820
So, you know, it's 10 ADP.
00:45:19.909 --> 00:45:20.449
It was the old thing.
00:45:20.451 --> 00:45:28.789
Now it's 4k, but 10 NDP is 10 80, 10 80 pixels, 1,080 pixels by 1920 1,920 pickles.
00:45:36.260 --> 00:45:36.260
[inaudible]
00:45:36.789 --> 00:45:50.179
920 pickles[inaudible]. So when we're talking about pickles, when we're talking about pixels, gosh, darn it about pixels
00:45:57.440 --> 00:45:57.920
Aspect.
00:45:57.920 --> 00:45:58.730
Ratio is important.
00:45:58.731 --> 00:46:01.849
Now we need a factor in where is this photo going?
00:46:02.090 --> 00:46:06.559
If it's not going on a TV, that's at 1980 by 10 20.
00:46:08.329 --> 00:46:10.059
We'd probably want to go for what?
00:46:10.059 --> 00:46:13.429
We just looked up the aspect ratio for Facebook and Instagram ads.
00:46:13.460 --> 00:46:14.780
That's ideal today.
00:46:15.110 --> 00:46:15.710
16,
00:46:15.710 --> 00:46:16.639
Nine and 1 0 1.
00:46:17.630 --> 00:46:17.869
Yeah.
00:46:17.871 --> 00:46:21.230
So is using an abbreviation of a reduction of a
00:46:21.230 --> 00:46:24.349
Fraction square is one-to-one yeah.
00:46:24.380 --> 00:46:24.590
Yeah.
00:46:24.590 --> 00:46:27.139
One-to-one ratio is what you want to use.
00:46:27.199 --> 00:46:28.369
Instagram loves that.
00:46:28.849 --> 00:46:30.920
Um, some of the Facebook ads really love that
00:46:31.130 --> 00:46:33.199
16 to nine is 1920 by 10 80.
00:46:33.201 --> 00:46:38.960
These are conversions and they're very confusing, but basically what we w if we just talked about pics pixels
00:46:39.800 --> 00:46:41.480
Again, so close, I'm going to say it again.
00:46:41.840 --> 00:46:42.920
We're talking about pixels at
00:46:42.920 --> 00:46:44.809
One-to-one will be any two numbers that match.
00:46:44.811 --> 00:46:46.130
So 10 80 by 10 80.
00:46:46.519 --> 00:46:47.480
That's the same number.
00:46:47.481 --> 00:46:49.309
So we got a perfect aspect ratio.
00:46:50.090 --> 00:46:51.170
One-to-one that makes a perfect square.
00:46:51.409 --> 00:46:57.050
Now, when we're talking about a vertical thing, what Facebook actually recommends is switching 10 80 and 1920.
00:46:57.260 --> 00:47:01.880
So you'd have 1920 and 10 80, which creates a vertical length photo.
00:47:01.880 --> 00:47:03.349
Now why would we want vertical fields?
00:47:03.800 --> 00:47:04.190
Okay.
00:47:04.190 --> 00:47:10.039
So in layman's terms, if I take a picture horizontally, I take up less of a newsfeed on
00:47:10.039 --> 00:47:13.840
A cell phone, which is how 98% of people are accessing Facebook.
00:47:14.480 --> 00:47:14.480
Yeah.
00:47:14.480 --> 00:47:23.030
So what we want to do is we want to take up as much space on the newsfeeds for the endless scroll that maybe my photo might stop someone mid scroll.
00:47:23.030 --> 00:47:24.440
And they're like, oh, that looks delicious.
00:47:24.440 --> 00:47:25.940
Let me go buy this.
00:47:26.090 --> 00:47:33.039
So if I can take up more of my newsfeed space, my photo, I am working smarter.
00:47:33.190 --> 00:47:34.030
Not harder.
00:47:34.780 --> 00:47:36.159
Be is smarter, not harder.
00:47:36.730 --> 00:47:36.730
Yeah.
00:47:36.731 --> 00:47:37.539
I'm working harder
00:47:40.230 --> 00:47:41.130
To make those pickles.
00:47:41.130 --> 00:47:41.369
Okay.
00:47:43.079 --> 00:47:46.230
We want to go up the slide, get the pickles to work harder.
00:47:46.231 --> 00:47:48.989
Not smarter guys, nothing but quality here.
00:47:48.990 --> 00:47:50.880
The sugar cookie marketing podcast, headquarter.
00:47:51.210 --> 00:47:53.340
So take pictures vertically.
00:47:53.789 --> 00:47:55.110
Do not take them horizontal.
00:47:55.440 --> 00:47:55.800
We're confused
00:47:55.800 --> 00:47:56.309
By what we're saying.
00:47:56.311 --> 00:47:59.789
Aren't you doing the logo collab in the aspect ratio.
00:47:59.791 --> 00:48:01.050
We just talked about the vertical.
00:48:01.469 --> 00:48:07.800
So if you want to look tomorrow to see the sugar cookie marketing logo as a cookie, Cory's going to upload it in that aspect ratio.
00:48:07.800 --> 00:48:10.829
Facebook recommended to take the majority of the feed on a cell phone.
00:48:11.070 --> 00:48:11.070
Yeah.
00:48:11.639 --> 00:48:15.119
If you want to take up less of the feed, take the picture of horizontally or do
00:48:15.539 --> 00:48:17.849
One-on-one if you want a compromise between the two and that's a perfect score.
00:48:18.059 --> 00:48:18.480
Yes.
00:48:18.481 --> 00:48:23.670
So I always say, do the first one second one, try to avoid horizontal photos.
00:48:23.670 --> 00:48:24.150
If you can.
00:48:24.659 --> 00:48:24.780
I
00:48:24.780 --> 00:48:25.739
Love a horizontal photo.
00:48:25.740 --> 00:48:26.820
I love a horizontal video.
00:48:26.820 --> 00:48:29.130
It's just not what people are seeing on the phone.
00:48:29.760 --> 00:48:30.030
Right.
00:48:30.090 --> 00:48:33.900
And it will actually change your staging in photography.
00:48:34.619 --> 00:48:36.000
So quarry, that's a great point.
00:48:36.001 --> 00:48:41.699
When she took the photo today of the sugar cookie marketing logo, she took it vertically because you were having what lighting.
00:48:42.030 --> 00:48:42.570
Yes.
00:48:42.719 --> 00:48:43.170
Lighting
00:48:43.170 --> 00:48:45.239
On that pink backdrop was weird.
00:48:45.240 --> 00:48:48.590
I usually love a white backdrop because it doesn't, it's forgiving.
00:48:48.719 --> 00:48:49.050
Right.
00:48:49.050 --> 00:48:52.739
So when you have a gradient, now we have more light at the top than we have at the bottom.
00:48:52.920 --> 00:48:54.809
We're getting a gradient of pink.
00:48:54.811 --> 00:48:57.539
So it has a little bit more difficult to deal with in post.
00:48:57.541 --> 00:49:03.239
I was able to add the pink back to the top of bottom and make that, um, nine, 16 to nine.
00:49:04.170 --> 00:49:04.170
Yeah.
00:49:04.179 --> 00:49:07.710
So when you see that tomorrow for the love of the club, definitely check it out.
00:49:07.710 --> 00:49:09.539
It's going to take up more of your newsfeed than it works.
00:49:09.630 --> 00:49:10.019
I love
00:49:10.019 --> 00:49:10.530
That one.
00:49:10.769 --> 00:49:14.130
And basically summation take up as much as the cell phone screen as you can.
00:49:14.699 --> 00:49:17.699
And then we should have started with that versus pickles and thoughts.
00:49:18.500 --> 00:49:18.710
All right.
00:49:19.710 --> 00:49:19.710
Uh,
00:49:19.920 --> 00:49:19.920
Okay.
00:49:19.920 --> 00:49:21.059
The next one color palette.
00:49:21.090 --> 00:49:22.019
Did you spell palette, right?
00:49:22.980 --> 00:49:23.280
Correct.
00:49:23.309 --> 00:49:25.050
I have no idea how to spell pat.
00:49:25.260 --> 00:49:25.559
There's
00:49:25.559 --> 00:49:28.409
Five ways to spell palette in the English language and none of them.
00:49:28.411 --> 00:49:28.980
I know.
00:49:29.400 --> 00:49:31.320
I just try to throw a couple ELLs in there.
00:49:31.500 --> 00:49:31.949
Sometimes
00:49:34.650 --> 00:49:34.650
[inaudible], um, the color palette
00:49:36.480 --> 00:49:38.460
Do choose, uh, complimentary colors.
00:49:38.489 --> 00:49:44.519
This is again with color theory and then don't choose, um, brighter colors than your cooking, which is a great one.
00:49:44.579 --> 00:49:45.300
I really liked that.
00:49:45.300 --> 00:49:48.449
So we don't want our props and we don't want our backdrop to out shine.
00:49:49.289 --> 00:49:49.619
So
00:49:49.619 --> 00:49:54.719
Can I say we have, for those in the United States, uh, 4th of July is coming up this weekend.
00:49:55.380 --> 00:49:58.889
Um, a lot of those red, white and blue props are very bright.
00:49:59.219 --> 00:50:05.070
What I searched for at the whole baby low baby and the TJ max is that the world was more subdued colors.
00:50:05.489 --> 00:50:07.380
Um, rustic flags, rustic flags.
00:50:07.380 --> 00:50:07.860
Exactly.
00:50:07.860 --> 00:50:14.489
Because when I want someone to see my photo, I want my bright colors on my cookies to be what catches their attention.
00:50:14.490 --> 00:50:19.619
I don't want the flag that I'm not selling to the side to be what get grabs their eyes and their attention.
00:50:19.621 --> 00:50:21.599
I want my cookies too.
00:50:21.601 --> 00:50:27.030
So all my props are more of subdued colors and I'll definitely take a picture of this week and show you that's a good one.
00:50:27.500 --> 00:50:31.579
Um, because I don't want my prompt to take the attention away from what I'm actually saying.
00:50:32.289 --> 00:50:32.739
Now.
00:50:32.769 --> 00:50:37.300
Let's say what if we had, oh, a white backdrop cookie, so white flood.
00:50:37.539 --> 00:50:40.389
Then we had the accents on the cookie, a bright red and blue.
00:50:40.809 --> 00:50:44.800
And then we had a very simple red paper background, solid paper.
00:50:45.429 --> 00:50:48.219
Now we don't have a lot of competing here because we have such a simple background.
00:50:48.221 --> 00:50:52.780
We can have brighter colors and it's all about, if something goes up, something must go down, kind of like that.
00:50:52.780 --> 00:50:54.489
So brighter colors, fewer prompts.
00:50:55.360 --> 00:51:08.349
Um, but you know, because I am in post-processing things I like to do is use the Dodge and burn to add light where I want focus and to dark and areas where I don't want people to notice a desaturation on certain colors that are competing.
00:51:08.351 --> 00:51:12.940
So again, if we're using the whole image and we're, desaturating all our blues, your cookie is going to lose this blue too.
00:51:13.510 --> 00:51:15.309
Um, so I like to bring those into Photoshop.
00:51:15.340 --> 00:51:18.730
I like to create a selection outside of the cookie and de saturate those.
00:51:19.239 --> 00:51:21.849
So what's she saying in layman's terms for
00:51:21.849 --> 00:51:24.039
Us is that if we
00:51:24.039 --> 00:51:31.690
Have a red, white, and blue cookie, that's, let's just say a flag, but I also have a red, white, and blue flag as my prop.
00:51:31.869 --> 00:51:33.789
I don't want those colors to be identical.
00:51:33.791 --> 00:51:35.380
I want my cookie to stand out.
00:51:35.380 --> 00:51:42.699
So Heather will take it into Photoshop, put a little barrier around the cookie and then de saturate everything that isn't the cookie.
00:51:42.701 --> 00:51:44.559
So cookie remains vibrant.
00:51:44.561 --> 00:51:46.539
Everything else takes a view, right?
00:51:46.539 --> 00:51:48.219
And it's not turning completely great.
00:51:48.221 --> 00:51:59.079
What I'm doing is I'm drawing your attention to my focal point and away from distracting objects in the background and why, again, it comes about how are my props interplaying with my foot.
00:51:59.139 --> 00:52:00.460
My focus point in my subject
00:52:01.000 --> 00:52:06.880
Are your prompts always playing complimentary to your subject, which is whatever you're baking.
00:52:07.090 --> 00:52:12.099
If I look at there and I don't know what you're selling, you have done your staging incorrectly.
00:52:12.250 --> 00:52:12.670
Right?
00:52:12.670 --> 00:52:18.190
So, um, another thing I like to do, like sometimes my family asks me, Hey, can you edit my photo real quick?
00:52:18.190 --> 00:52:19.570
Can you take out this like pinball I have.
00:52:19.570 --> 00:52:20.519
Okay, cool, cool.
00:52:20.920 --> 00:52:20.920
Sorry.
00:52:22.360 --> 00:52:23.650
Can you make me look 10 years younger?
00:52:24.340 --> 00:52:30.760
Um, something I like to, I like to step back from their photo and I'll take out other things that they didn't ask me for, but I know that they don't notice.
00:52:31.000 --> 00:52:35.590
So Ashley sent me, she said, uh, like she had a wrinkle on her shirt and asked me to Photoshop it out.
00:52:35.769 --> 00:52:41.409
But in the bottom right corner, near her elbow where nobody was supposed to look was a blurry candle light.
00:52:41.800 --> 00:52:45.070
So she had a candle lit behind her and all I could see was her smiling face.
00:52:45.070 --> 00:52:46.780
And then that bright light towards her elbow.
00:52:46.929 --> 00:52:48.340
So I took it out, send it back to her.
00:52:48.340 --> 00:52:50.289
She never brought it up because she didn't see
00:52:50.349 --> 00:52:50.349
It.
00:52:50.619 --> 00:52:51.190
Yes.
00:52:51.250 --> 00:52:52.239
And Heather does that.
00:52:52.240 --> 00:52:52.539
Great.
00:52:52.541 --> 00:52:56.920
She took out my husband's belly roll and I did not have a heart to tell him that there was a belly roll there.
00:52:57.039 --> 00:52:58.179
He was very proud of what he looks.
00:52:58.300 --> 00:52:58.300
Yeah.
00:52:58.309 --> 00:52:59.289
He thought he'd looked like he,
00:52:59.349 --> 00:53:01.210
Yeah, it truly does add 10 pounds.
00:53:01.360 --> 00:53:03.400
So if you know anything about, uh, focal length.
00:53:04.000 --> 00:53:04.840
So I tell people,
00:53:04.840 --> 00:53:06.309
Is this what you think you look like?
00:53:06.311 --> 00:53:07.000
And they're like, yeah.
00:53:07.389 --> 00:53:08.500
And they're like, did you edit me?
00:53:08.501 --> 00:53:10.960
I said, but you don't need to know.
00:53:10.989 --> 00:53:11.570
You don't need it.
00:53:11.679 --> 00:53:13.630
If this is what you think, you look like, this is what it is.
00:53:13.829 --> 00:53:14.380
And for people
00:53:14.380 --> 00:53:18.849
Who are not connoisseurs of Photoshop like Heather, but she will be breaking down that in the course.
00:53:19.159 --> 00:53:19.809
I think I have a lot.
00:53:19.811 --> 00:53:20.349
I have a, I've
00:53:20.349 --> 00:53:21.820
Already built out the course for Photoshop.
00:53:21.849 --> 00:53:23.679
I think it's a lot of great stuff people can use.
00:53:23.681 --> 00:53:24.309
It's pretty
00:53:24.309 --> 00:53:24.820
Easy.
00:53:24.989 --> 00:53:25.230
Good.
00:53:25.231 --> 00:53:32.159
So if you are not ready for the course, you aren't going to sign up for the course, but you want to have these be take a photo.
00:53:32.161 --> 00:53:32.940
This is what I do.
00:53:32.940 --> 00:53:37.199
I take a photo and then I look at it and I say, what could I fix here?
00:53:37.201 --> 00:53:39.989
What wrinkle or a candle could I fix here?
00:53:40.409 --> 00:53:42.480
Um, that would bring my attention back to where it needs to go.
00:53:42.481 --> 00:53:44.309
And then I'll fix my staging a little
00:53:44.309 --> 00:53:44.489
Bit.
00:53:44.550 --> 00:53:44.940
There you go.
00:53:45.300 --> 00:53:46.230
Garbage in, garbage out.
00:53:46.260 --> 00:53:46.769
Yes.
00:53:47.219 --> 00:53:47.820
Love that one.
00:53:47.820 --> 00:53:48.960
You want to take us to the next
00:53:48.960 --> 00:53:49.170
One?
00:53:49.170 --> 00:53:52.530
The next is your photo edges with props.
00:53:52.800 --> 00:53:54.719
Do let your props hang off.
00:53:54.721 --> 00:53:58.110
The side of your photo does itself, all your props into the photo.
00:53:58.159 --> 00:53:58.550
I
00:53:58.579 --> 00:53:59.420
Love that one.
00:53:59.420 --> 00:54:06.170
Sometimes you see like the cookies in the photo and the entire prompts in the photo and then a candles in the photo and words are on the proper.
00:54:06.289 --> 00:54:07.849
And the photo is a lot of compassion
00:54:08.719 --> 00:54:09.199
Attention.
00:54:09.230 --> 00:54:09.590
Yeah.
00:54:09.889 --> 00:54:15.949
So you can actually let what I really want you to do and focus on and see if you can see it is cut off your prompts.
00:54:16.159 --> 00:54:17.030
We're not selling props.
00:54:17.030 --> 00:54:18.260
We don't really care about the props.
00:54:18.440 --> 00:54:20.869
They're just there to help sell the photo and add value.
00:54:20.989 --> 00:54:22.159
So you can cut them off.
00:54:22.309 --> 00:54:28.309
A lot of times, if you can cut the props off people's eye will be directed to the one thing that isn't cut off, which is your bakes.
00:54:28.340 --> 00:54:28.880
Exactly.
00:54:28.880 --> 00:54:29.510
I love it.
00:54:29.539 --> 00:54:30.860
So let it hang off the side.
00:54:30.860 --> 00:54:31.880
It doesn't need to all fit in.
00:54:32.059 --> 00:54:32.320
And Eric,
00:54:32.320 --> 00:54:36.619
Think about, if you take a family photo, are you trying to get everything around them in it?
00:54:36.621 --> 00:54:45.110
Or are you just really focusing on the people and Hey, if it crops out the beach scene, if it crops out the house who cares, that's not the focus, your cookies are no different.
00:54:45.380 --> 00:54:45.679
Exactly.
00:54:45.681 --> 00:54:47.750
So I love to cut a prop out.
00:54:48.110 --> 00:54:50.269
If I feel like I'm stepping too many props,
00:54:50.630 --> 00:54:52.730
You ever have a prop completely in.
00:54:52.760 --> 00:54:53.119
I don't.
00:54:53.150 --> 00:54:54.320
I always kind of go, let me see.
00:54:54.320 --> 00:54:55.820
I'm going to go through your Instagram and I'm talking,
00:54:55.849 --> 00:54:56.630
Oh, I'm scared.
00:54:57.469 --> 00:55:00.590
Um, so props are great when they add value.
00:55:00.590 --> 00:55:02.420
They're not great when you're stepping them in.
00:55:02.900 --> 00:55:05.239
Um, so I use a core backers.
00:55:05.240 --> 00:55:06.619
It's a food safe backdrop.
00:55:06.860 --> 00:55:08.269
If no, we have a discount code for that.
00:55:08.300 --> 00:55:08.630
Yeah.
00:55:08.659 --> 00:55:20.809
If you want to save 20% off your, a quarterback or used a sugar cookie at www, which I definitely just sent WW or backers.com and you can save 20%, it is food safe.
00:55:20.811 --> 00:55:29.119
So when I set up my stage on my backdrop, I will have so many of my props hanging off the side because I don't care about them.
00:55:29.329 --> 00:55:34.429
I just want them to be there, to paint a picture, to create a vibe, to sell a feeling.
00:55:34.880 --> 00:55:36.309
Um, but I don't necessarily sell props.
00:55:36.311 --> 00:55:37.849
So if they hang off, that's fine.
00:55:38.409 --> 00:55:41.059
Right now, if we're selling cookie cutters, we're going to take a different approach.
00:55:41.090 --> 00:55:42.679
There it's really what you're trying to sell.
00:55:43.070 --> 00:55:43.070
Right.
00:55:43.579 --> 00:55:48.050
You know, if you're taking, if you're trying to sell a car, you're not going to cut off photo parts of the car and your photo.
00:55:48.469 --> 00:55:49.340
He's the focal point.
00:55:49.340 --> 00:55:49.760
The car is.
00:55:49.760 --> 00:55:49.849
Yeah.
00:55:49.880 --> 00:55:50.119
Yes.
00:55:50.121 --> 00:55:50.480
So
00:55:50.510 --> 00:55:58.010
I would not necessarily cut off pictures of my cookies to fit a profit, but I would cut off a prop to fit my cookies.
00:55:58.550 --> 00:56:03.440
In all fairness, sometimes you do Korea actually have a focal point cookie, and then she'll have prop cookies.
00:56:03.440 --> 00:56:07.070
And even though they're the same thing, she'll have one cookie completely in the photo.
00:56:07.070 --> 00:56:13.880
And in the backdrop, in the background, you'll have that extra part of the set, which is an aesthetic, maybe a little bit more of an advanced tip, but it works really well.
00:56:14.059 --> 00:56:14.420
Right?
00:56:14.420 --> 00:56:22.969
It's when you want to bring a focus to say, if I do a set and there's one prize cookie that I know will make me more sales, that will be my focus cookie.
00:56:23.139 --> 00:56:28.900
The other ones will actually take a B roll as a prop that play alongside of my focus.
00:56:29.130 --> 00:56:29.519
Basically
00:56:29.579 --> 00:56:31.650
It says, Hey, this is a set, but I want you to look at this.
00:56:31.670 --> 00:56:32.219
Yes.
00:56:32.940 --> 00:56:34.099
You mean a lot more content to work at?
00:56:34.320 --> 00:56:36.989
Cause I'll switch him out for another guy, switch him out for another guy.
00:56:37.139 --> 00:56:41.070
Then I have like five pictures to work with in my marketing campaigns versus just one.
00:56:41.610 --> 00:56:41.789
All right.
00:56:41.791 --> 00:56:51.179
So back to props, uh, tall props, very confusing when things are different Heights in a photo, because it creates a challenge for the camera and for the photographer and for the people looking at it.
00:56:51.449 --> 00:56:51.719
Right?
00:56:51.721 --> 00:56:55.409
So we don't, we want to put big things in the back, big thing in the back.
00:56:56.340 --> 00:57:02.809
Um, remember that poem, I just wrote for you big things in the back[inaudible]
00:57:03.210 --> 00:57:03.210
Ratios.
00:57:03.960 --> 00:57:05.369
So we want to put our taller
00:57:05.369 --> 00:57:07.079
Objects toward the back and not focus on them.
00:57:07.081 --> 00:57:08.280
Again, they're going to get cut off.
00:57:08.309 --> 00:57:10.320
They're taller than our focus point.
00:57:10.320 --> 00:57:15.809
And that's fine because they are just a supporting argument to our main case, which is this beautiful cookie.
00:57:15.869 --> 00:57:22.079
So say cake, cake, people think I don't give them any love because I don't bake cakes are extremely hard to photograph.
00:57:22.440 --> 00:57:23.219
You would want to do.
00:57:23.221 --> 00:57:26.340
If you were staging a cake, a cake stand.
00:57:26.369 --> 00:57:31.949
Now we're elevated is to maybe have a vase with a tall floral coming out in the background it's blurry.
00:57:31.951 --> 00:57:35.880
But what it's doing is guiding our eyes higher to where that cake is.
00:57:36.000 --> 00:57:39.690
So we're going to actually focus in the middle of our photo versus flat lay.
00:57:39.690 --> 00:57:41.309
Like we deal with cookies often.
00:57:41.429 --> 00:57:47.010
We're going to actually do a straight on photo in that tall vase in the background is actually going to guide our eyes up.
00:57:47.159 --> 00:57:51.599
So the same way we talk about beads, guiding the eyes, your props can guide your eyes up.
00:57:51.630 --> 00:57:52.920
It can guide your eyes around.
00:57:53.130 --> 00:57:54.659
It can take up dead space.
00:57:54.661 --> 00:57:56.579
And that's what we really want with our props.
00:57:57.000 --> 00:58:00.630
I like that one thing Corey mentioned is not an A-list here, but something I really like.
00:58:01.079 --> 00:58:03.719
I'm a blurry, BU I like depth of field.
00:58:03.721 --> 00:58:06.210
So when I say depth of field, I'm talking about blur.
00:58:06.480 --> 00:58:08.730
So, you know, you'll have something in the foreground.
00:58:08.731 --> 00:58:10.079
That's in focus in the background.
00:58:10.110 --> 00:58:12.360
It's just blurted enough that you're not really sure what it is.
00:58:12.360 --> 00:58:21.179
It's kind of taking that is a great way to direct attention because our eyes will naturally always focus on what's in focus and what's in the blurry background.
00:58:21.181 --> 00:58:23.429
We'll never see, but it adds a static.
00:58:24.000 --> 00:58:29.760
So with flatly photography and people who don't understand what flatland means, it means things link flat.
00:58:30.030 --> 00:58:38.309
So they're all on the same line of field, field line, but depth of field, depth of field lines, we've got pickles, pickles are
00:58:38.489 --> 00:58:40.050
In the depth of field line up a slide,
00:58:42.030 --> 00:58:42.809
Wave photography.
00:58:42.811 --> 00:58:45.239
Everything's usually along the same depth of field.
00:58:45.240 --> 00:59:01.829
So it's hard to get that blur, but say, what if we focused on our prime cookie and kind of took an angle with our flat light, then we can have that blur going on through the back of our photo to kind of paint that beautiful picture, creating that mystique would be back there.
00:59:01.840 --> 00:59:02.099
Women.
00:59:02.570 --> 00:59:06.900
I think when we talk blur, we're talking about a little higher end photography gear.
00:59:06.900 --> 00:59:08.489
We're not necessarily talking about your phone.
00:59:08.490 --> 00:59:11.489
I know apple has that portraiture blur feature.
00:59:13.949 --> 00:59:15.389
Um, and that's a manufactured blur.
00:59:15.391 --> 00:59:16.199
That's not true.
00:59:16.201 --> 00:59:20.519
And so the higher quality lens will give you a lower f-stop.
00:59:20.521 --> 00:59:24.769
And I know that confusing, and everyone's going to like tune me out the lower.
00:59:24.771 --> 00:59:27.170
The f-stop probably the more expensive it is.
00:59:27.170 --> 00:59:30.409
So I think the lowest f-stop we have is maybe at 1.4.
00:59:30.710 --> 00:59:38.269
And that means on the 50, the nifty 50, I can get a lot of depth of field, meaning Corey's eyes could be in focus, but her hair will be blurry.
00:59:38.271 --> 00:59:39.469
If you get a lower f-stop.
00:59:40.210 --> 00:59:40.210
Then
00:59:40.239 --> 00:59:49.599
I bought the macro lens, which means smaller photography, smaller photography, a lot more blur, more detail I can capture in there a hundred million.
00:59:50.380 --> 00:59:50.889
I don't know.
00:59:50.980 --> 00:59:59.139
I don't think I was asking about it, but the concept being investing in your photography allows you a little bit more flexibility when it comes to capturing your image.
00:59:59.409 --> 01:00:04.179
If you're dealing with a camera that has no depth of field, that means a lot of your stuff will be in focus.
01:00:04.181 --> 01:00:06.190
And you'll be battling that a little bit more.
01:00:06.519 --> 01:00:10.030
Just something to keep in mind, if you're wondering how people are getting that nice blur effect.
01:00:10.239 --> 01:00:14.530
It's because they're probably using a DSLR or a, uh, what's a new camera.
01:00:14.530 --> 01:00:15.340
What's a Sony camera.
01:00:15.639 --> 01:00:16.960
It doesn't have mirrorless camera.
01:00:17.650 --> 01:00:22.300
So that's all I had for prop talk for photography.
01:00:22.329 --> 01:00:23.530
We could go on endlessly.
01:00:23.530 --> 01:00:35.019
And I know we'll bring it back in another podcast because I really want to talk about how to build a vibe and a feeling in your photo, because that is what you want to convey to your audience.
01:00:35.110 --> 01:00:41.170
When they look at those cookies, do they feel like they're curled up on the couch in their Breda blankets sweating.
01:00:41.559 --> 01:00:41.889
Right?
01:00:42.099 --> 01:00:45.519
Think about what you're trying to sell and work back, work the problem backwards.
01:00:45.521 --> 01:00:50.349
If we're in winter, if we're in Valentine's day, I'm going to say we're going to be looking at reds and pinks.
01:00:50.590 --> 01:00:51.010
Yeah.
01:00:51.039 --> 01:00:54.250
Bright, anything summer, I think bright fun.
01:00:54.400 --> 01:00:56.349
Let's do our white backdrops and really do it.
01:00:56.769 --> 01:00:56.769
Yeah.
01:00:57.110 --> 01:01:02.050
Summer's just going to be blues, tans, yellows, bright, fun, light, airy who
01:01:02.050 --> 01:01:03.159
Were darker.
01:01:03.280 --> 01:01:04.550
We got Halloween coming up.
01:01:04.719 --> 01:01:05.349
That's a lot more, right.
01:01:05.920 --> 01:01:13.059
So you can kind of say in a great way, if you don't see this yourself is just to go to the mall and walk around and look at the ads there and look at the stores and what they're selling.
01:01:13.090 --> 01:01:14.289
They're painting the picture for you.
01:01:14.619 --> 01:01:14.829
What
01:01:14.829 --> 01:01:15.699
Catches your eye?
01:01:15.760 --> 01:01:16.030
Yeah.
01:01:16.300 --> 01:01:18.940
Because what catches your eye odds are, it's going to catch someone else's.
01:01:19.869 --> 01:01:21.610
Um, so I love photography.
01:01:21.820 --> 01:01:22.719
It is my favorite thing.
01:01:22.721 --> 01:01:25.090
I think I just baked so I can take photos.
01:01:25.599 --> 01:01:28.539
Um, and I collect the photos and Heather says your phone can't hold anymore.
01:01:28.809 --> 01:01:29.019
Nice.
01:01:29.110 --> 01:01:30.190
We've had a couple of interventions.
01:01:31.150 --> 01:01:34.179
I've been trying to convince her what cloud storage is and how it works.
01:01:36.190 --> 01:01:36.639
All right.
01:01:36.641 --> 01:01:43.599
So that wraps, it says, and now we're at Heather's favorite part and I do enjoy it myself, which is a voicemails at four voicemails.
01:01:43.601 --> 01:01:45.250
You can call or text him.
01:01:45.251 --> 01:01:45.699
I swear.
01:01:45.701 --> 01:01:47.110
We will not talk to you.
01:01:47.110 --> 01:01:47.349
We will.
01:01:47.739 --> 01:01:47.980
That's
01:01:47.980 --> 01:01:50.519
The incentive is that you don't have to talk to us about pickles,
01:01:51.170 --> 01:01:51.909
Pickles are side.
01:01:51.911 --> 01:01:56.019
So that phone number is(571) 556-5644.
01:01:56.170 --> 01:02:04.690
Or you can send an email in hello at sugar, cookie marketing.com have there someone wanted us to figure out how to make it like the international phone number.
01:02:05.889 --> 01:02:06.309
Oh Lord.
01:02:06.369 --> 01:02:06.849
I don't know.
01:02:07.510 --> 01:02:08.860
I don't really know how to answer my own voicemail.
01:02:09.400 --> 01:02:10.420
I'll figure it out.
01:02:10.449 --> 01:02:11.230
If not though,
01:02:11.230 --> 01:02:13.929
Don't worry about calling, texting the email work on.
01:02:14.530 --> 01:02:17.170
So that'd be hello@sugarcookiemarketing.com.
01:02:18.070 --> 01:02:23.590
Um, and that one's international and you could also probably send a voice text to Facebook and I'm sure I could download it.
01:02:23.809 --> 01:02:24.110
Most
01:02:24.110 --> 01:02:25.840
People send text messages anyways.
01:02:25.840 --> 01:02:26.530
So an email.
01:02:27.219 --> 01:02:27.219
Yeah.
01:02:27.221 --> 01:02:27.500
Yeah.
01:02:27.559 --> 01:02:28.159
That's just fine.
01:02:28.219 --> 01:02:29.480
But we do have a voicemail.
01:02:29.690 --> 01:02:31.039
I'm going to play it.
01:02:32.989 --> 01:02:34.099
Hey, has a recording.
01:02:34.460 --> 01:02:35.960
I just finished the podcast.
01:02:35.960 --> 01:02:36.920
Number 17.
01:02:36.920 --> 01:02:38.150
Glad you had a great trip.
01:02:38.869 --> 01:02:40.219
The question is about Eddie.
01:02:40.730 --> 01:02:41.280
I have worked.
01:02:41.690 --> 01:02:48.079
There are to have the best tasting sugar cookie decorated with rural license that doesn't drive our cart.
01:02:48.710 --> 01:02:58.039
I've had so many customers tell me they are pleasantly surprised when I think has a soft bite and not work hard as others as a pretty set pad.
01:02:58.820 --> 01:03:00.440
I'm in the Facebook group.
01:03:00.469 --> 01:03:07.190
And I've seen some of the posts that people have no smearing or bleeding issues with their normal.
01:03:07.190 --> 01:03:10.070
I've seen that they have added concert queue.
01:03:11.059 --> 01:03:14.659
Then I hear you guys talk about, you want to modify your recipes.
01:03:15.719 --> 01:03:16.039
This is a deal.
01:03:16.599 --> 01:03:27.139
Excuse me, how can I set up satisfy my dilemma without just blindly buying Eddie, by the way, I'm in south Texas, where we are hot and humid as hell.
01:03:27.650 --> 01:03:35.900
I need a dehumidifier and that big hydrator have any suggestions for me, by the way, you are both my favorites.
01:03:36.050 --> 01:03:37.400
Thanks for all you do.
01:03:37.730 --> 01:03:42.829
And I love blur live podcast, Kristen from Texas.
01:03:43.849 --> 01:03:43.849
Thanks.
01:03:45.800 --> 01:03:46.280
All right.
01:03:46.280 --> 01:03:48.949
That is a fantastic question.
01:03:49.250 --> 01:03:51.679
And why would people be asking us any questions?
01:03:52.190 --> 01:03:55.159
Uh, Eddie is our sponsor and we made a post about them.
01:03:55.161 --> 01:03:59.869
And then apparently their group blew up and now they have no mortise back order.
01:04:00.139 --> 01:04:00.510
There, there
01:04:00.710 --> 01:04:08.239
Was a shipping issue and there was a lot of orders at the same time with those powers combined, the poor Edie manufacturing plant has been under full max operations.
01:04:08.690 --> 01:04:11.210
I think they're cruising for a bruising since they got everything going.
01:04:11.840 --> 01:04:14.030
I'm hoping that, but great question.
01:04:14.659 --> 01:04:18.079
Um, what Eddie, which is a, so here's
01:04:18.079 --> 01:04:25.039
A complex ness about any, he prints on anything, anything edible, it's an edible food printer approved by the FDA
01:04:25.610 --> 01:04:26.570
Too surface printer.
01:04:26.570 --> 01:04:29.269
So no don't think sheets don't think wafer paper.
01:04:29.271 --> 01:04:30.949
This is right on your Royal icing.
01:04:30.951 --> 01:04:31.820
Like an airbrush would be
01:04:32.119 --> 01:04:41.090
Now the complexity of Eddie is if you have more of a glaze type icing, the print prints on there, it's a water-based
01:04:41.119 --> 01:04:41.630
Ink, right?
01:04:41.630 --> 01:04:43.639
So what is Royal icings?
01:04:43.641 --> 01:04:44.750
Arch nemesis.
01:04:45.920 --> 01:05:01.820
So think that if it's a humid situation, if you have a lot of water in your icing, a lot of water in your flood, you could potentially face color bleed, just like in airbrushing dislike in real icing, the colors can bleed and it can over saturate and it can cause your cookies.
01:05:02.630 --> 01:05:08.329
So our Texans friends question is if I'm not willing to change my recipe because I absolutely love it.
01:05:08.331 --> 01:05:09.050
And it's the best.
01:05:09.050 --> 01:05:12.349
And I definitely, definitely did not mail any to you because your mailbag is empty.
01:05:14.539 --> 01:05:17.920
Kush, could I consider an Eddy or should I be shopping elsewhere?
01:05:18.280 --> 01:05:22.119
Great thing primary said, send us your cookies and we'll print on them, send it back to you.
01:05:22.121 --> 01:05:25.179
So you can see what it looks like with the Eddy print on there.
01:05:25.181 --> 01:05:26.860
So if it bleeds, they'll send it back to you.
01:05:26.860 --> 01:05:28.199
If it doesn't bleed, they'll send it back to you,
01:05:28.409 --> 01:05:28.650
Right.
01:05:28.650 --> 01:05:36.179
It seems to me like the Edie has a struggle, not so much with just printing on it, but it's the bagging, um, is where you see it in the way in the bag.
01:05:36.181 --> 01:05:38.250
You're capturing that moisture has nowhere to go.
01:05:38.251 --> 01:05:41.190
You have cellophane touching the print face now.
01:05:41.369 --> 01:05:46.409
And it's a little bit of that, um, depositing, but people have used cornstarch to kind of paint the corn
01:05:46.800 --> 01:05:46.800
Starch.
01:05:46.820 --> 01:05:49.710
We use D dehumidifier because it's so humid up here.
01:05:49.710 --> 01:05:52.019
So it actually helps everything to dry faster.
01:05:52.230 --> 01:05:54.150
It pulls any excess water out.
01:05:54.150 --> 01:05:56.820
And then we've had a lot of luck with no bleed with that.
01:05:57.210 --> 01:06:02.760
But I'd say if I took an Eddy cookie on your current recipe, but Cory will be tweaking her recipe to make it less.
01:06:03.329 --> 01:06:05.340
Um, I have a lot of based water
01:06:05.369 --> 01:06:07.139
And a lot of butter in the recipe.
01:06:07.769 --> 01:06:09.389
Um, that's two moisture additives.
01:06:10.019 --> 01:06:11.250
So I think we'll be tweaking.
01:06:11.251 --> 01:06:14.519
It I've tasted some great cookies with less butter and water in it.
01:06:14.521 --> 01:06:16.800
So I don't think it's the end of the world of compromise.
01:06:17.489 --> 01:06:26.190
Um, at the end of the day, I'd rather be able to produce five dozen, uh, with a decently great recipe then do have five dozen that are bleeding and transferring.
01:06:26.550 --> 01:06:26.550
Right?
01:06:26.550 --> 01:06:26.809
Right.
01:06:27.000 --> 01:06:30.269
You're looking at me with like a dazed and confused tastes better cookies.
01:06:30.539 --> 01:06:31.170
No,
01:06:31.199 --> 01:06:33.119
They're all, all copies of great.
01:06:33.300 --> 01:06:35.610
There's just different recipes that fit different scenarios.
01:06:35.789 --> 01:06:36.659
You guys listen.
01:06:36.661 --> 01:06:43.170
These are like take, you guys need to be more[inaudible] to make money.
01:06:43.590 --> 01:06:44.099
So you can
01:06:44.099 --> 01:06:49.050
Actually send your kids these, then get them tested, see what it looks like different exactly on your cookies.
01:06:49.199 --> 01:06:53.309
I think if you send it in that 3.5 inch circle cookie, that's what they'd probably prefer.
01:06:53.909 --> 01:06:55.019
And they can print on there.
01:06:55.021 --> 01:07:01.380
I don't know how many they would do for you, but I just heard that this is a service they offer to see if it helps you make any decisions.
01:07:01.739 --> 01:07:05.099
Another great thing is you can return your editor within 30 days of purchase.
01:07:05.849 --> 01:07:07.469
So if you got it, set it up, hated it.
01:07:07.559 --> 01:07:08.309
Then you can return it.
01:07:09.000 --> 01:07:09.840
Test drive that though.
01:07:10.110 --> 01:07:10.110
Yeah.
01:07:10.110 --> 01:07:15.199
And a lot of people are waiting to get the refurbished ones or sent back ones, but yeah.
01:07:15.201 --> 01:07:15.570
Yeah.
01:07:15.599 --> 01:07:18.599
So it is a, it is a really cool feature, I would say.
01:07:19.230 --> 01:07:19.889
Um, it's not cheap.
01:07:19.891 --> 01:07:21.480
It's about$3,000 out the door.
01:07:21.481 --> 01:07:23.579
Canadians are looking at$5,000.
01:07:24.119 --> 01:07:24.960
Um, it's definitely something.
01:07:24.960 --> 01:07:32.010
If you can find, if you can join the Edie group and ask if anyone's a local to you, uh, you could go sit there and talk to them about it, test it with your environment.
01:07:32.250 --> 01:07:35.579
Because at the end of the day, if you ask Eddie, like why what's with the bleed problems?
01:07:35.610 --> 01:07:38.760
Eddie said, there's too many environments and too many recipes for us to tell you,
01:07:38.969 --> 01:07:44.219
We had a local cook here drive over to us and she printed them to cookies and it didn't bleed for her.
01:07:44.221 --> 01:07:45.579
So now she's thinking about it.
01:07:45.989 --> 01:07:45.989
Hmm.
01:07:46.079 --> 01:07:46.349
Yeah.
01:07:46.380 --> 01:07:49.500
So find somebody that people have Eddie's are willing to let you come over.
01:07:49.501 --> 01:07:52.230
And I'm speaking for Eddie's as if I'm like the spokesperson.
01:07:56.039 --> 01:07:56.039
[inaudible]
01:07:57.179 --> 01:07:57.869
Um, that's a great question.
01:07:57.871 --> 01:07:58.139
Okay.
01:07:58.141 --> 01:07:59.750
Corey voicemail, two's a text.
01:07:59.769 --> 01:08:00.539
You want to read it?
01:08:00.659 --> 01:08:00.989
Sure.
01:08:00.990 --> 01:08:01.559
It's from me.
01:08:01.570 --> 01:08:05.099
9, 3, 7 area code and no idea right
01:08:05.340 --> 01:08:07.860
From Farmersville cookie co in Ohio.
01:08:09.179 --> 01:08:13.980
Hey, twins, Madison from farmers, they'll cookie co in Ohio.
01:08:14.250 --> 01:08:17.359
Absolutely listening to your podcast while on baking.
01:08:17.390 --> 01:08:18.590
Thank you for all you do.
01:08:18.920 --> 01:08:22.069
And the knowledge you share it is so valuable and very much appreciated.
01:08:22.100 --> 01:08:22.340
Okay.
01:08:22.341 --> 01:08:23.390
Quick question.
01:08:23.689 --> 01:08:32.479
Thoughts on teaching cookie decorating class and how this may affect your customers in the area from them buying your cookies versus attempting to make them on their own.
01:08:32.720 --> 01:08:36.470
Maybe a silly question, because of course their skill level won't be the same.
01:08:36.649 --> 01:08:38.420
So they'll probably buy cookies anyways.
01:08:38.569 --> 01:08:49.489
But my husband thinks that if I teach all my secrets in decorating classes, it will take away from my customers ordering beautiful cookies from me and also may have them try and to start selling cookies as well.
01:08:49.699 --> 01:08:58.100
I used to do a lot of vinyl projects with my cricket and my biggest three customers at the beginning all ended up buying their own and trying to sell things they made as well.
01:08:58.279 --> 01:08:59.779
Of course there's room for everyone.
01:08:59.780 --> 01:09:04.369
So not a huge deal, but it was kind of annoying when we have a lot of the same mutual friends.
01:09:04.371 --> 01:09:09.090
Also thoughts on virtual classes versus in-person thanks so much happy 20.
01:09:09.340 --> 01:09:09.729
Okay.
01:09:09.760 --> 01:09:10.720
This is a great question.
01:09:10.720 --> 01:09:16.810
We have taught, you know, I think at this point over 150, maybe 200 people you're taught over 200 people.
01:09:17.020 --> 01:09:21.340
One person sells only one person, one person, and we told them everything they needed to know.
01:09:21.550 --> 01:09:26.949
We had people coming to class who had the airbrush machine already and they're not selling yet.
01:09:27.130 --> 01:09:27.460
Right.
01:09:27.729 --> 01:09:31.810
Um, but at the end of the day, I figured that those are very two distinct target audiences.
01:09:31.810 --> 01:09:35.260
People wanting to take class, we find is more, they're having a good time.
01:09:35.739 --> 01:09:38.560
And the people who are truly there to learn act much differently.
01:09:38.619 --> 01:09:39.039
Right.
01:09:39.250 --> 01:09:47.260
And as you know, all you bakers out there to get into cookie decorating costs, a small fortune in about 10 years off your life.
01:09:47.261 --> 01:09:55.989
So not that isn't for everybody, a lot of people don't realize how much it entails until they go look at how much an Edie printer is.
01:09:56.500 --> 01:10:02.380
If anything, what I find that people come to class, then that's a little thing they say as they're leaving is I didn't realize it was that difficult.
01:10:02.529 --> 01:10:02.949
Yes.
01:10:02.979 --> 01:10:05.350
So if anything, we've been able to add value.
01:10:05.699 --> 01:10:06.310
Yeah.
01:10:07.630 --> 01:10:09.159
Well, I got charged a million dollar for these.
01:10:09.220 --> 01:10:10.449
Have we ever, have you ever had
01:10:10.449 --> 01:10:13.300
An order from somebody, um, that took the class
01:10:13.329 --> 01:10:14.289
That took the class?
01:10:14.291 --> 01:10:19.479
I don't know if I can actually had an order from him, but I don't actually tell it that I want to do their customers.
01:10:19.689 --> 01:10:24.520
You always tell somebody to order quizzes, Alyssa people she'd refer them out to cause Corey apparently doesn't want money.
01:10:24.520 --> 01:10:24.939
So great.
01:10:25.300 --> 01:10:25.539
I
01:10:25.539 --> 01:10:31.329
Only can do that one solid order a week, except for Heather had me do six days and last week and I almost
01:10:31.329 --> 01:10:32.529
Cried so pretty.
01:10:33.640 --> 01:10:34.630
So I would say,
01:10:35.199 --> 01:10:38.829
Um, vinyl and stickering is a little bit different than cookie is that one
01:10:38.829 --> 01:10:43.359
Doesn't require necessarily the skill, talent pressing print on an entity.
01:10:43.869 --> 01:10:46.569
Me is much different than you guys with your custom orders.
01:10:46.630 --> 01:10:51.220
And I don't know that it would do anything other than educate your customer.
01:10:51.220 --> 01:10:52.630
That it is a very difficult thing to do.
01:10:52.720 --> 01:10:53.039
Right?
01:10:53.050 --> 01:10:53.199
So
01:10:53.199 --> 01:10:56.619
Out of our 200 plus students only one sells and she doesn't sell that much.
01:10:57.250 --> 01:10:58.090
Um, I'm still friends with her.
01:10:58.810 --> 01:10:58.810
Yeah.
01:10:58.840 --> 01:11:01.029
She still sends us photos of her creations.
01:11:02.140 --> 01:11:04.029
So I'm never worried about it.
01:11:04.060 --> 01:11:07.869
There's so many mouth's out there that are willing to buy cookies.
01:11:07.871 --> 01:11:09.579
That it just never crosses my mind.
01:11:09.729 --> 01:11:11.199
Then I'm training my competition.
01:11:11.500 --> 01:11:11.500
Yeah.
01:11:11.529 --> 01:11:13.000
I think it's a little different than the cricket.
01:11:13.020 --> 01:11:15.479
The cricket is by the machine by the print file.
01:11:15.689 --> 01:11:16.079
Sell it.
01:11:16.770 --> 01:11:18.630
The cookies is a little bit more of an art.
01:11:19.079 --> 01:11:19.470
I could
01:11:19.560 --> 01:11:20.670
Get people don't get mad at me.
01:11:20.671 --> 01:11:21.949
Don't get mad at my hand.
01:11:22.020 --> 01:11:23.579
You guys have a town it's hard.
01:11:23.810 --> 01:11:25.760
Oh, they're going to be, well, you just chose court.
01:11:26.000 --> 01:11:34.850
Your, um, and last question, virtual classes versus in-person during the pandemic, we did a lot of virtual classes, but what happens is a lot of people prefer in-person,
01:11:35.210 --> 01:11:35.989
Here's the thing about it.
01:11:35.990 --> 01:11:36.800
Think about it this way.
01:11:37.220 --> 01:11:41.420
When we turn, when we do a virtual class, we can't, we could try, but it didn't do well.
01:11:41.630 --> 01:11:43.909
You can't charge as much as the in-person class one.
01:11:44.270 --> 01:11:47.449
You don't have to do cleanup, but two, um,
01:11:47.630 --> 01:11:52.000
You don't get that personal feel round and be like, let's fix that mistake you just did.
01:11:52.100 --> 01:11:52.100
Right?
01:11:52.220 --> 01:11:52.430
Yeah.
01:11:52.880 --> 01:11:54.390
And fixing that mistake, that one on one.
01:11:54.500 --> 01:11:56.449
So we did do the virtual class over zoom.
01:11:56.689 --> 01:11:57.979
We muted everyone in the class.
01:11:57.980 --> 01:12:02.840
We did give them the ability to use that chat feature, but we, most of them didn't even have their cameras on anyways.
01:12:03.260 --> 01:12:05.720
So it was not that in-person vibe.
01:12:05.750 --> 01:12:07.039
And we did cut it off by an hour.
01:12:07.041 --> 01:12:10.460
So it was an hour for them versus our in-person classes an hour and a half.
01:12:10.461 --> 01:12:11.600
And we do a lot more practice.
01:12:11.750 --> 01:12:12.079
Right.
01:12:12.079 --> 01:12:15.680
So my neighbor is one of our number one.
01:12:16.069 --> 01:12:17.810
I think she's taken a seven classes for some
01:12:17.810 --> 01:12:21.199
Reason, but she did take the in-person one and she did take the virtual one.
01:12:21.201 --> 01:12:23.630
So I was able to get a first person impression.
01:12:23.840 --> 01:12:30.439
And she said, it's just more valuable and more fun to be there in class with you walking around, telling us how horrible we are.
01:12:30.470 --> 01:12:30.890
So,
01:12:31.069 --> 01:12:31.069
Yeah.
01:12:31.130 --> 01:12:32.060
So think about it this way.
01:12:32.060 --> 01:12:38.720
If we can fit 10 people in a room to eat, to manage, because we got to do people management and we could charge them$70.
01:12:38.869 --> 01:12:39.739
That's 700 people.
01:12:40.069 --> 01:12:42.050
But if we could, oh,$700,
01:12:42.800 --> 01:12:44.060
Am I doing with my life?
01:12:45.119 --> 01:12:46.069
This is a rough one.
01:12:46.070 --> 01:12:48.050
We're really getting off the landing landing.
01:12:48.051 --> 01:12:48.260
Sure.
01:12:49.159 --> 01:12:49.159
Um,
01:12:49.819 --> 01:12:56.359
But if I did a virtual class and I charged less, I'd have to have more people and it's whatever you, however you want to approach that.
01:12:56.360 --> 01:12:59.930
As long as we're trying to maximize profits effectively, if
01:12:59.930 --> 01:13:01.880
We could choose, I would love to do virtual class.
01:13:02.140 --> 01:13:04.489
Virtual classes are a lot easier, a lot more
01:13:04.489 --> 01:13:07.250
Like as soon as I turn off the zoom Cornell, like let's go to lunch.
01:13:07.819 --> 01:13:09.739
Um, the in-person class, we got to do a lot of cleanup.
01:13:09.770 --> 01:13:17.239
We, a lot of people like to Lloyd or after class and chit chat and talk and show us what their daughters, cousins, dad made for a birthday cake 10 years ago.
01:13:17.630 --> 01:13:24.739
So if you are, if your clientele would do a virtual class, I would say that is less time consuming for you.
01:13:24.800 --> 01:13:26.060
But I think a lot of people don't did
01:13:26.060 --> 01:13:26.689
A great test.
01:13:26.690 --> 01:13:32.060
We actually offered an in-person class, but if you didn't want to do the in-person class, we'd live, broadcast it over zoom.
01:13:32.060 --> 01:13:33.319
And no one signed up for the virtual.
01:13:33.380 --> 01:13:33.380
Yeah.
01:13:33.390 --> 01:13:33.800
We
01:13:33.829 --> 01:13:36.170
Sold out in person, no virtual.
01:13:36.619 --> 01:13:36.619
So
01:13:38.090 --> 01:13:39.229
We did the test for ya.
01:13:40.239 --> 01:13:41.300
Um, another text,
01:13:41.390 --> 01:13:43.039
This is already in an hour and 13 minutes.
01:13:43.041 --> 01:13:43.729
I'm so sorry.
01:13:44.000 --> 01:13:44.600
We even did a
01:13:48.529 --> 01:13:48.529
Text.
01:13:48.530 --> 01:13:50.989
Number three says, uh, 8, 4, 7 area code.
01:13:51.770 --> 01:13:51.770
Whew.
01:13:51.829 --> 01:13:52.279
Hello.
01:13:52.310 --> 01:13:53.390
My favorite set of twins.
01:13:53.390 --> 01:13:57.409
This is tomorrow, uh, from way Northern Illinois.
01:13:57.710 --> 01:14:02.479
My question might make me sound like I'm trying to work at home baby little baby as it's only June.
01:14:02.480 --> 01:14:05.029
And I'm thinking ahead towards autumn, like so many others.
01:14:05.030 --> 01:14:10.729
I love the coziness that Paul brings and I'm excited to represent that in my cookies, aside from back to school and Thanksgiving.
01:14:10.730 --> 01:14:16.989
What other types of fall theme pre-sales should I be thinking about I'm not currently ready to do pop-ups nor do I do farmer's markets.
01:14:17.260 --> 01:14:20.050
Any advice would be amazing or dairy site miraculous.
01:14:20.409 --> 01:14:21.789
I love the podcast and the group.
01:14:21.819 --> 01:14:22.750
Thanks for everything you do.
01:14:22.751 --> 01:14:24.850
Hashtag team beats, team pizza emoji.
01:14:25.590 --> 01:14:25.920
Okay.
01:14:26.220 --> 01:14:27.869
To, uh, okay.
01:14:27.930 --> 01:14:32.850
What we sold out out of over and over all of last fall was DIY kits,
01:14:33.039 --> 01:14:34.560
Especially for Halloween.
01:14:34.590 --> 01:14:41.489
I mean, my goodness, the, uh, that was, that was our first holiday DIY kit testing, like pre-ordering thing.
01:14:41.850 --> 01:14:51.090
And Corey decided to keep the ordering farm open the night before, and I was on a trip and I get a call from Corey saying, I need help.
01:14:51.119 --> 01:14:52.020
There's too many orders.
01:14:52.020 --> 01:14:54.239
And like I say, Corey, like, I'm driving down an interstate.
01:14:54.240 --> 01:14:54.659
She's like, this
01:14:54.659 --> 01:14:55.500
Is your, uh, shoulder.
01:14:56.340 --> 01:14:59.369
So I'm pulling off on the shoulder where it says authorized vehicles only.
01:14:59.371 --> 01:15:00.939
And I'm trying to get my Chromebook.
01:15:01.050 --> 01:15:06.029
And I do the hotspot from my phone and a police officer pulls up and he says, are you in distress?
01:15:06.060 --> 01:15:06.750
I said, yes.
01:15:10.210 --> 01:15:12.090
I think we ended up selling 50.
01:15:12.569 --> 01:15:17.010
And at the 50th order, we had already increased the price by I think over$20.
01:15:17.100 --> 01:15:17.100
Yeah.
01:15:17.130 --> 01:15:17.670
In total.
01:15:17.670 --> 01:15:22.649
So I will say that day before we sold 30 in total, we did 50 from the weekend this year.
01:15:23.069 --> 01:15:25.649
Um, so that was fantastic for us.
01:15:25.680 --> 01:15:28.739
I will say though, that was a pandemic year.
01:15:29.039 --> 01:15:29.399
That was
01:15:29.399 --> 01:15:29.699
True.
01:15:29.909 --> 01:15:31.560
Nobody was going out trick or treating.
01:15:31.560 --> 01:15:34.920
And somebody had posted about us in a moms group saying, oh crap.
01:15:35.189 --> 01:15:35.760
Oh no, it's cute.
01:15:36.869 --> 01:15:37.170
Is it okay?
01:15:37.171 --> 01:15:37.409
It's good.
01:15:38.880 --> 01:15:40.199
This thing stops filming.
01:15:40.201 --> 01:15:41.970
So is recording
01:15:42.569 --> 01:15:43.529
A couple podcasts to go?
01:15:43.530 --> 01:15:47.340
Me and Heather copied our words and we said, whole baby low baby segment
01:15:47.340 --> 01:15:47.789
Twice.
01:15:47.880 --> 01:15:52.319
I would like to officially apologize to podcast land for saying whole baby Lowy that many times.
01:15:52.409 --> 01:15:52.590
Yeah.
01:15:52.590 --> 01:15:56.159
So that was an accident I heard there was like, it stopped, it stopped recording.
01:15:56.161 --> 01:15:56.880
We have to start again.
01:15:56.960 --> 01:15:58.680
And I said, have we talked about a whole baby logo yet?
01:15:58.680 --> 01:15:59.760
And she's like, I don't think so.
01:15:59.939 --> 01:16:02.640
So when I listened to the podcast on the way home, I said we are
01:16:03.949 --> 01:16:04.340
Okay.
01:16:04.350 --> 01:16:05.640
So, but
01:16:06.180 --> 01:16:07.199
That was a weird year.
01:16:07.201 --> 01:16:07.710
Last year.
01:16:07.711 --> 01:16:09.329
It was a great year for cookies.
01:16:09.390 --> 01:16:15.989
If you look at the Google trends report I posted in the group, it was, it was trending up from a downtrend that we'd been seeing for years prior.
01:16:16.250 --> 01:16:20.399
But for Thanksgiving we sold a ton of DIY kits to them and we sold it like something fun to do.
01:16:20.520 --> 01:16:21.239
You will be at home.
01:16:21.960 --> 01:16:23.909
Everything's closed this year on Thanksgiving.
01:16:23.911 --> 01:16:26.100
So give them something fun to do it.
01:16:26.489 --> 01:16:26.640
Yeah.
01:16:26.640 --> 01:16:32.069
So I like the DIY kits and I like focusing Halloween is the first uptick of the holiday season for cookies.
01:16:32.670 --> 01:16:38.489
Um, if DISA, if Christmas is the super bowl and uh, no Thanksgiving is a playoffs.
01:16:39.210 --> 01:16:42.779
October 31st is whatever comes before the playoffs final for,
01:16:43.949 --> 01:16:50.090
Um, the[inaudible].
01:16:50.159 --> 01:16:50.399
Okay.
01:16:50.400 --> 01:16:53.399
So voicemail number 4, 8 1 8 area code.
01:16:53.400 --> 01:16:55.770
I feel like that's in some rap song out there.
01:16:55.949 --> 01:16:56.520
Hi twin.
01:16:56.550 --> 01:17:05.789
Thank you so much for everything you do for this group just had to text you to let you know that I do not have a favorite twin, but my 15 month old baby does,
01:17:06.479 --> 01:17:10.939
Of course,[inaudible] my baby
01:17:11.000 --> 01:17:12.409
Sent you a friend request.
01:17:12.529 --> 01:17:16.159
We have Facebook that I had no clue about until you accepted it.
01:17:16.310 --> 01:17:25.760
My son saw the notification come in and insisted on taking my phone and proceeding to stare and smile for a full five minutes at your profile.
01:17:26.000 --> 01:17:27.050
Thanks for accepting.
01:17:27.260 --> 01:17:28.310
His name is Luca.
01:17:28.310 --> 01:17:35.090
If you want to give him a shout out and that is Amber Amber with auto B baking co
01:17:37.090 --> 01:17:38.170
Stop screaming in that voice.
01:17:40.590 --> 01:17:45.069
I would like to say the reason why I don't accept for any questions, cause I'm not on Facebook for anything, but what
01:17:47.619 --> 01:17:48.489
Craig says, offer and request.
01:17:49.840 --> 01:17:50.079
No.
01:17:50.081 --> 01:17:50.770
If I can see
01:17:50.770 --> 01:17:52.750
That you're a baker, I'll accept it.
01:17:52.751 --> 01:17:56.800
But if you're like, you know, a 75 year old sugar daddy
01:18:00.550 --> 01:18:01.029
[inaudible] that's good.
01:18:01.030 --> 01:18:01.420
That's good.
01:18:01.899 --> 01:18:01.899
Okay.
01:18:01.909 --> 01:18:02.710
We have got to put
01:18:02.710 --> 01:18:03.159
Along here.
01:18:03.250 --> 01:18:06.369
It's an it's an hour and 18 minutes in making this your longest contest.
01:18:09.189 --> 01:18:11.319
I think that, oh yeah, the group eyes.
01:18:11.320 --> 01:18:11.529
Okay.
01:18:11.530 --> 01:18:13.090
So we have our logo collapsed tomorrow.
01:18:13.119 --> 01:18:13.479
Okay.
01:18:13.869 --> 01:18:14.560
This is group stuff.
01:18:14.560 --> 01:18:16.899
The local clubs tomorrow, you can't sign up for it anymore.
01:18:17.050 --> 01:18:18.640
You technically could participate.
01:18:18.640 --> 01:18:20.319
If you baked a cookie at tonight and
01:18:22.300 --> 01:18:23.260
You can sign up for the
01:18:23.319 --> 01:18:24.159
Handy-dandy list.
01:18:24.189 --> 01:18:25.270
No one will use that I made.
01:18:25.840 --> 01:18:26.619
Um, but that'll be cool.
01:18:26.621 --> 01:18:29.199
You can, if you want to peruse what people do, I think it'll be fun.
01:18:29.201 --> 01:18:30.250
It's hashtag sugar.
01:18:30.251 --> 01:18:31.390
Cookie marketing collab.
01:18:31.600 --> 01:18:31.600
Yeah.
01:18:31.750 --> 01:18:31.750
Yeah.
01:18:31.779 --> 01:18:32.979
Glam with two L's.
01:18:34.210 --> 01:18:36.100
Is there a collab of sometimes people spell it, right?
01:18:36.399 --> 01:18:36.670
Oh,
01:18:36.760 --> 01:18:38.800
I thought I spelled it wrong, which I wouldn't have put it past me.
01:18:38.829 --> 01:18:39.220
Okay.
01:18:39.489 --> 01:18:40.359
Upcoming lives
01:18:40.359 --> 01:18:42.489
Tonight in an hour or two.
01:18:43.930 --> 01:18:47.439
How to make back tags with the Avery website with Belinda Cooley.
01:18:47.440 --> 01:18:51.970
So she said, Hey, a lot of people pay for an app, but Avery lets you do it free.
01:18:52.029 --> 01:18:54.970
You can get the Avery labels at your local Walmart online.
01:18:54.970 --> 01:19:00.819
But avery.com the company that makes labels has a bag tag kind of maker.
01:19:00.820 --> 01:19:02.500
And she's going to walk us through that tonight,
01:19:03.850 --> 01:19:06.189
Thursday, this is a chock full of live.
01:19:06.779 --> 01:19:11.890
We have last minute intro to Canva with Lauren Jacobs and that's Thursday 7:00 PM.
01:19:11.920 --> 01:19:13.090
Eastern standard time.
01:19:13.210 --> 01:19:17.979
She is going to, if you have a camera question, if you're like, I've heard about Canva, I have no idea what it is.
01:19:18.159 --> 01:19:21.340
She is going to give you that intro, break it down for you.
01:19:21.341 --> 01:19:22.869
And she is passionate about it.
01:19:22.871 --> 01:19:24.130
So if we need to learn from it,
01:19:24.609 --> 01:19:26.340
I downloaded Canva or downloaded.
01:19:26.341 --> 01:19:29.630
I made an account on Canva just to look at the like, it looks like there's a lot.
01:19:29.680 --> 01:19:30.729
It's a really powerful tool.
01:19:30.730 --> 01:19:32.260
So I'd say tune in.
01:19:32.800 --> 01:19:32.800
Right?
01:19:32.810 --> 01:19:39.789
And then on Friday we have a really cool last minute live with Michelle wildly, wildly, wildly, anyways.
01:19:40.020 --> 01:19:43.210
So she's really good at pop-ups, but she's like, Hey, I'm having a pop-up Friday night.
01:19:43.239 --> 01:19:44.439
Can I just walk everyone through it?
01:19:44.670 --> 01:19:44.829
So
01:19:44.829 --> 01:19:46.989
Why is she sets it up where you get to see
01:19:47.109 --> 01:19:49.840
What she brings, why she brings it, what she does and how she sets it up.
01:19:49.841 --> 01:19:51.060
And she's like, yeah, I'm willing to show you.
01:19:51.350 --> 01:19:51.850
She actually
01:19:51.850 --> 01:19:53.109
Is super successful with them.
01:19:53.110 --> 01:19:57.100
So I'm excited for these next three lives the next three days.
01:19:57.460 --> 01:19:57.729
No.
01:19:57.729 --> 01:19:57.909
Yeah.
01:19:57.911 --> 01:19:59.020
So that one is tonight.
01:19:59.050 --> 01:20:01.060
The last minute intro to canvas on Thursday.
01:20:01.060 --> 01:20:02.079
And then yeah, it feels
01:20:02.079 --> 01:20:04.300
Like a Wednesday, but it's because it's almost Wednesday.
01:20:06.550 --> 01:20:06.550
Okay.
01:20:06.819 --> 01:20:07.649
We past lives.
01:20:07.650 --> 01:20:09.569
We had a really awesome line with fricea.
01:20:09.989 --> 01:20:13.140
Oh, she is the packaging boat labra.
01:20:13.140 --> 01:20:13.350
She
01:20:13.350 --> 01:20:14.189
Really walked everyone.
01:20:14.190 --> 01:20:17.489
I think she did it for over an hour and a half shows you how to make bows and everything.
01:20:17.609 --> 01:20:17.609
Yeah.
01:20:17.750 --> 01:20:18.170
It's really
01:20:18.170 --> 01:20:18.500
Cute.
01:20:18.770 --> 01:20:21.289
And so many people had just taken it and run with it.
01:20:21.560 --> 01:20:23.989
I haven't saw Sam from Sam's cookie university.
01:20:28.220 --> 01:20:28.579
Okay.
01:20:28.581 --> 01:20:31.760
And then we have one ticket left for a late lunch lunch.
01:20:32.510 --> 01:20:32.510
It's
01:20:32.750 --> 01:20:34.779
Going to be the lucky number.
01:20:35.930 --> 01:20:36.890
Yeah, that'll be,
01:20:36.949 --> 01:20:39.470
That'll be our first ever sugar cookie marketing meetup.
01:20:39.920 --> 01:20:45.710
And that will be at Tyson's corner center on August 26th, um, two to four.
01:20:45.890 --> 01:20:47.689
And then after that we'll have a, just a happy hour.
01:20:47.690 --> 01:20:51.109
You can, that is free to just show up, drop in, say hello
01:20:51.859 --> 01:20:53.390
From two to four, join us four to six.
01:20:53.489 --> 01:20:54.319
We can drone on there.
01:20:56.180 --> 01:20:56.390
And
01:20:56.390 --> 01:20:57.920
Then cookie cutter, which we have.
01:20:57.921 --> 01:20:59.420
T-shirts a lot of people ask for it.
01:20:59.449 --> 01:21:06.409
I know we're like talking at the speed of sound at this[inaudible]
01:21:06.590 --> 01:21:06.590
No.
01:21:06.800 --> 01:21:07.069
So a lot
01:21:07.069 --> 01:21:11.029
Of people said, Hey, we'd like to do, go to cookie con, but we'd like to meet other members.
01:21:11.239 --> 01:21:12.920
Can we have a cookie Khan shirt?
01:21:12.921 --> 01:21:18.199
So we made two shirts that you can order from sugar, cookie marketing.com forward slash shop.
01:21:18.229 --> 01:21:21.859
You can pick teen Dallas or a team Orlando.
01:21:22.789 --> 01:21:29.960
And I think in Orlando where Corey and I will be speaking, um, we'll have a meetup where you can wear that pink shirt and we can take a group photo.
01:21:31.399 --> 01:21:31.399
Yeah.
01:21:31.400 --> 01:21:32.449
You have the team dollar shirts.
01:21:32.451 --> 01:21:33.100
So you need to order.
01:21:36.289 --> 01:21:39.680
Um, so definitely whether you're a team downs, whether your team or landed,
01:21:39.680 --> 01:21:42.260
I think it'd be a cool way to meet other members silently
01:21:42.260 --> 01:21:44.600
Have the, the silent nonsense.
01:21:44.659 --> 01:21:44.989
Yeah.
01:21:45.500 --> 01:21:47.329
You're wearing a highlighter pink shirt.
01:21:47.331 --> 01:21:48.890
I too am wearing a highlighter pink.
01:21:50.720 --> 01:21:51.890
This was photos from Dallas.
01:21:52.220 --> 01:21:53.390
Book that meet up with other Dallas.
01:21:53.449 --> 01:21:54.229
Oh yeah.
01:21:54.319 --> 01:21:54.619
Okay.
01:21:54.621 --> 01:21:56.029
So now we're on to twin trust.
01:21:56.390 --> 01:21:59.359
I buy immediately with haste
01:21:59.390 --> 01:22:01.369
With no haste Corey
01:22:02.000 --> 01:22:03.680
And I have renamed it though to breath.
01:22:04.760 --> 01:22:05.720
Greg automotive, bro.
01:22:06.199 --> 01:22:06.590
It's called
01:22:06.590 --> 01:22:12.079
A footpath, but mainly I'd love to change the, uh, pronunciation of words.
01:22:12.081 --> 01:22:14.029
So it's about a brown out pickles pixel.
01:22:15.079 --> 01:22:15.289
Oh baby.
01:22:16.340 --> 01:22:17.779
So from freesias
01:22:18.260 --> 01:22:22.279
Live, she uses, there's a boat Agra beg and a bow Deborah Little and
01:22:22.489 --> 01:22:24.739
Sh you got the mini Cory.
01:22:25.100 --> 01:22:25.100
Good.
01:22:26.149 --> 01:22:35.930
How are you going to judge me for getting[inaudible] she made the boat.
01:22:35.960 --> 01:22:36.439
How was it?
01:22:36.890 --> 01:22:38.329
Uh, the big boat, a breath.
01:22:39.500 --> 01:22:40.550
You have an issue.
01:22:41.210 --> 01:22:43.729
You sleep in a hot cocoon and he say boat, bro.
01:22:46.100 --> 01:22:51.289
It would be good for wreath making boats that big, you can make giant boats from it.
01:22:51.560 --> 01:22:53.510
You can also make a little bit smaller bows.
01:22:53.511 --> 01:22:54.229
That would be good.
01:22:54.230 --> 01:22:58.189
If you were saying packaging on those bigger boxes we use.
01:22:58.340 --> 01:22:59.600
Yeah, it would be fine for that.
01:22:59.960 --> 01:23:08.800
The mini boater bra can be great for really showcasing your cookies because you, it doesn't cover the window at all, but it's also good if you individually packaged.
01:23:09.960 --> 01:23:09.960
That's
01:23:10.260 --> 01:23:10.260
Good.
01:23:10.261 --> 01:23:13.170
So would you recommend people starting with a mini first many photographs,
01:23:13.170 --> 01:23:14.880
Like 12 bucks, 1299.
01:23:14.970 --> 01:23:15.149
It's
01:23:15.149 --> 01:23:18.630
The gateway drug because the Bo ribbon is what's expensive.
01:23:19.140 --> 01:23:20.670
Hopefully they love, we was not discounted.
01:23:21.359 --> 01:23:25.229
I would shop those ribbon sales yesterday.
01:23:25.380 --> 01:23:25.590
Yeah.
01:23:26.069 --> 01:23:26.579
Creamy driver to me.
01:23:26.640 --> 01:23:27.060
It was crazy.
01:23:28.350 --> 01:23:28.770
Um, okay.
01:23:28.770 --> 01:23:30.810
So a lot of people prime day just passed.
01:23:30.869 --> 01:23:34.199
Many of you spent way too much corny looking at you, buddy.
01:23:34.529 --> 01:23:36.750
Courtney, Courtney bought so much.
01:23:36.869 --> 01:23:38.340
He said boxes keep arriving.
01:23:38.341 --> 01:23:45.539
My husband keeps finding Courtney[inaudible].
01:23:45.689 --> 01:23:47.939
I know a few people had a question.
01:23:48.029 --> 01:23:49.170
They bought the ender three
01:23:49.500 --> 01:23:51.600
Pro three pro VT.
01:23:51.600 --> 01:23:51.689
Yeah.
01:23:51.690 --> 01:23:57.210
We had the ender three pro and people are like, I don't really know how to get it to print.
01:23:57.539 --> 01:23:58.739
And the big key
01:23:59.250 --> 01:24:00.810
Me either the Vicki, I
01:24:00.989 --> 01:24:02.010
Know nothing about 3d printing.
01:24:02.011 --> 01:24:05.670
I just know for that specific model, you have to have the bed leveled.
01:24:06.090 --> 01:24:07.470
And that sounds complicated.
01:24:07.470 --> 01:24:11.609
It's not, but I thought maybe I'd do like a Facebook live on just how to level the bed.
01:24:11.789 --> 01:24:13.619
Cause that's the only big step you need.
01:24:13.621 --> 01:24:14.909
Once you assemble it to get printing.
01:24:15.090 --> 01:24:24.510
I've seen Heather, not all of that in his professional spaghetti printer, but the biggest thing I could recommend for you, people who did get 3d printers is joined Sam's cookie university.
01:24:24.840 --> 01:24:26.579
She does not have the under three pro.
01:24:26.581 --> 01:24:31.859
She has a little bit more advanced set up and she has a lot of them, but she teaches you how to use the fusion software.
01:24:31.860 --> 01:24:36.510
She sells this amazing app called Bella that builds out the cookie cutters.
01:24:36.840 --> 01:24:41.039
And um, she also tells you how to make a cookie cutter every weekend.
01:24:41.460 --> 01:24:42.750
And then she gives you the STL file.
01:24:42.760 --> 01:24:43.649
So you don't have to do it.
01:24:44.640 --> 01:24:44.640
Huh.
01:24:44.699 --> 01:24:45.539
So you can make it,
01:24:46.229 --> 01:24:47.550
But she gives you the STL file.
01:24:47.551 --> 01:24:48.960
So you don't have to make you just press print,
01:24:49.619 --> 01:24:50.460
Make the cookie cutter.
01:24:50.699 --> 01:24:50.699
Yeah.
01:24:51.210 --> 01:24:52.439
She has so many she's given.
01:24:52.440 --> 01:24:54.750
So she's been doing it for months every Sunday, her
01:24:54.750 --> 01:24:55.409
And her husband.
01:24:55.529 --> 01:24:56.130
Heather's friend.
01:24:56.850 --> 01:24:57.119
Yeah.
01:24:57.149 --> 01:24:58.050
They're really amazing.
01:24:58.051 --> 01:25:01.529
And she does really kind of advanced tactics and teaches you how to do it.
01:25:01.530 --> 01:25:04.829
And if you just give up and start cursing, you can just take your STL file and print it.
01:25:05.550 --> 01:25:05.550
Okay.
01:25:06.029 --> 01:25:06.689
Um, all right.
01:25:06.720 --> 01:25:06.869
Now
01:25:06.989 --> 01:25:07.859
We are at sponsors.
01:25:08.039 --> 01:25:09.529
It says, say something about it.
01:25:09.600 --> 01:25:09.600
Okay.
01:25:09.689 --> 01:25:09.810
Oh
01:25:09.810 --> 01:25:09.989
Yeah.
01:25:09.990 --> 01:25:13.649
The, um, just so you know, if you bought the ender three pro right now
01:25:13.649 --> 01:25:15.659
On Amazon, it's only 165 bucks
01:25:16.109 --> 01:25:18.270
On the creativity website is over 200.
01:25:18.270 --> 01:25:19.020
It's 213.
01:25:19.659 --> 01:25:19.659
Definitely.
01:25:20.039 --> 01:25:20.039
Yeah.
01:25:20.609 --> 01:25:20.939
Yeah.
01:25:20.970 --> 01:25:23.520
It's a fun little thing to be able to print your own cutters.
01:25:23.579 --> 01:25:24.810
Heather charges me now
01:25:24.840 --> 01:25:25.659
Four bucks.
01:25:26.489 --> 01:25:26.850
Four bucks.
01:25:35.069 --> 01:25:35.069
Okay.
01:25:35.369 --> 01:25:36.600
Uh, it says, say something about it.
01:25:38.220 --> 01:25:38.550
Okay.
01:25:38.551 --> 01:25:42.210
So Eddie and our sponsor, it is that printed that we referenced earlier.
01:25:42.899 --> 01:25:45.960
It is a good, it is good.
01:25:45.961 --> 01:25:48.390
I learned, so we printed off some cow cookies.
01:25:48.659 --> 01:25:50.579
The client wanted purple cow cookies.
01:25:50.581 --> 01:25:52.979
And when we went to take him to print, he printed off a
01:25:52.979 --> 01:25:55.949
Little pink and someone said, I, the wrong color profile on Photoshop.
01:25:56.489 --> 01:25:59.550
I want to say it because Heather printed off.
01:26:04.340 --> 01:26:12.380
So I had to rush downstairs, make 15 more Kalki I used them, dehydrate them and print them.
01:26:13.149 --> 01:26:13.720
Corey Smith strength.
01:26:14.050 --> 01:26:15.850
I'd say it was almost as hot as your bed.
01:26:18.579 --> 01:26:22.989
So it turns out with the Eddy cause we wanted to do the sponsorship is not just saying buy something.
01:26:23.050 --> 01:26:24.340
We wanted to add a little value.
01:26:24.399 --> 01:26:28.630
It needs to be a, I had an RGB color profile.
01:26:28.631 --> 01:26:32.979
If you know anything about editing photos, the color profile needs to be set to.
01:26:32.980 --> 01:26:38.590
CMK why I had it to RGB and Eddie doesn't prefer that dare you pink
01:26:41.979 --> 01:26:42.489
Last night.
01:26:42.490 --> 01:26:43.239
The last guy.
01:26:44.470 --> 01:26:44.800
Okay.
01:26:44.800 --> 01:26:51.460
So we actually have a, another sponsor coming in the works and we will hopefully work out them details sling, but I'm going
01:26:51.529 --> 01:26:52.479
To take get all Southern.
01:26:52.480 --> 01:26:52.720
I don't know.
01:26:53.289 --> 01:26:59.529
Cause I'm[inaudible] okay.
01:26:59.560 --> 01:27:00.369
And
01:27:00.460 --> 01:27:02.199
Just a reminder we want
01:27:05.470 --> 01:27:09.789
So yeah, well bag and thank you so much to Greg and our blueberry
01:27:09.789 --> 01:27:12.189
Last week who sent the printer table?
01:27:12.489 --> 01:27:12.819
Really?
01:27:12.850 --> 01:27:13.300
Just write
01:27:13.390 --> 01:27:17.859
Us a card man card people just say chorus.
01:27:17.869 --> 01:27:21.760
My favorite twin, God send me a picture of your kids and your family.
01:27:21.761 --> 01:27:22.960
I just have photos.
01:27:23.649 --> 01:27:31.600
So the address is, uh, 1 5 0 0 0 Potomac town place suite 2 45, Woodbridge, Virginia, 2, 2, 1 9 1.
01:27:31.659 --> 01:27:31.989
Don't make
01:27:31.989 --> 01:27:33.100
Me start naming people.
01:27:33.159 --> 01:27:35.020
I will name you and I will call your
01:27:35.020 --> 01:27:40.270
Name is Courtney Courtney's and Corey Courtney, Courtney, just add me making cookies for her this week.
01:27:40.270 --> 01:27:41.560
So Courtney don't send anything.
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If your name starts with the letter a through Z, we're going to need you to write as a letter.
01:27:47.350 --> 01:27:53.140
Right guys, we are talking to at the speed of light out here at the end and they need to get into traffic so I can get home,
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Joe, but I don't want hi.
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Hi guys.