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Ever spend more time deciding what to write than actually writing it? If marketing feels harder than it should, the problem may not be your writing. You may simply be asking the wrong question. Dr. J.J. Peterson remembers sitting down every week to write emails and wondering what to say. Everythi…
A year ago, Dr. J.J. Peterson launched Badass Softie with a lot of questions. What if nobody listened? What if it went nowhere? And maybe the hardest one: Who am I to do this? A year later, the fear wasn't the thing that disappeared. J.J. changed. After a year of conversations about ambition, vul…
If your marketing feels exhausting, you're not imagining it. Every week there's another platform to learn, another algorithm to understand, and another tactic promising to help you reach more people. But what if the problem isn't that you need more attention? What if it's that you're acting as tho…
It’s easy to tell yourself you’re being kind when you decide not to say the hard thing. You don’t want to hurt someone, create tension, or turn a small problem into a bigger one. But what if avoiding the conversation isn’t actually kindness? Matt Turner learned that putting people first sometimes …
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