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You're listening to B two B Tech
Talk with Ingram Micro, the place to
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learn about new technology and technological advances
before they become mainstream. This podcast is
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Go to imagine next dot ingram micro dot
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com to find out more. Let's
get into it. Welcome to B two
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B Tech Talk with Ingram Micro.
I'm your host, Shelby Scare talk at
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our guest today as Heather Blair,
Senior account manager for E Sports and Venue
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Solutions at l G. Heather,
welcome, Hi, nice to see you.
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Nice to me too, Absolutely well. Today we are talking about l
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G products in the sports and cinema
venue solutions industries. So first, Heather,
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though, tell us about your role
they're at LGE. I understand you've
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got a background in venues or send
m Yes. So I came to l
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G to help out as a kind
of a point person who's responsible for anything
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to do with the cinema community and
E sports. And it was ironic that
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I've spent twelve years in cinema selling
technology to the cinema community, and then
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four years or five years looking for
an opportunity to find a path forward for
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cinemas to have a new revenue stream, and something told me that it might
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be smart to invite viewing parties,
tournaments, practices, whatnot at your local
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cinema with the gaming and E sports
community. So I just started coordinating an
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effort to bring some communication between the
two worlds. I created an alliance called
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the Cinema E Sports Alliance Corporation or
the c E A C where I interviewed
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a bunch of E sports and gaming
companies and individuals, and then I invited
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East cinema companies to just talk and
have a level of dialogue. And l
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G has been looking at these different
industries as a potential market, and when
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they go after a market, they
want to delve down. They want to
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they want to know who all the
players are. They want to make sure
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that there's somebody who has lengthy relationships
because when it comes to products and technology,
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there maybe three, four, five, or multitude of companies that have
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similar technologies. And l G says, listen, we've probably have the best
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or close to the best in any
technology that we're that we're in now,
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we just want to bring the people
that are that have their relationships and bring
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them to the table. So they
took a look at me and said,
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well, she's into markets that were
pursuing so tada, Yeah, exactly.
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Maybe let's recap a little bit of
the the challenges that uh cinemas are facing
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and you know why they need for
that increased revenue stream. I mean,
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you know, we know that the
pandemic really took a toll on a lot
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of large independent are large chains let
alone, you know, the independent ones
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that really struggled to they couldn't have
people, you know, in house.
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How do you you know, tackle
that? I guess if you can just
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kind of give us a little state
of the union of of the challenges that
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cinemas were facing, that's the state
of the union, is exactly right.
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So this relationship that the that the
cinema has with the film studio is one
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that studio makes a movie, they
pay to make it, they pay to
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market it, and the cinema sell
the tickets to attend the movie and the
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concession. So it's a business model
that's been since the time beginning of time
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with the relationship and it's been wrought
with some challenges when the pandemic hit.
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That put a huge, big,
huge wake between the cinemas and the studios
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because the studios still needed to get
their movies out into the market, so
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they all started looking at streaming platforms. I started launching their movies on either
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their own platform or a Netflix or
fill in the blank whatever streaming companies were
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out there. And there's been a
lot of acquisitions and a lot of merging
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and whatnot, but right now everybody's
got a streaming platform that they can play
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their content on. That hurt a
lot. Well, then they tried different
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models. They tried to do day
and date, which means they're going to
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launch a movie out in a cinema
at the same time they launched it on
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a streaming platform. That also hurt
her ticket sales. So there's been a
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lot of movement back and forth.
So the cinemas have to be intelligent and
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and be more than just a retail
place for the movies. They've got to
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really understand their community. And it's
something that I've been working on really hard
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of talking to the cinema saying,
hey, listen, your community means your
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schools in the area, your daycare
centers in the area, your hospitals in
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the area. Those are people in
your community. What I think sounds like
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a an intelligent place for the cinemas
to look at is to talk to their
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local schools, find out if they
have sports teams, leagues, clubs,
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programs, and even a lab,
and say, why don't you come over
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here and have your practices, Why
don't you come over here and have your
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watch parties. So this is like
a dialogue I've been working. I think
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it's like a triangle, and an
E sports community also feels like, hey,
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we have a location, we've got
a team, we've got an order,
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we've got a league. How do
we make sure that we are talking
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to our customers of tomorrow. Let's
look at the education sector. The education
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sector is looking at saying we've got
students who are needing to learn about various
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things for their future, for their
careers. Animation that might be interesting,
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production that could be interesting, steam, science, technology, you know,
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engineering, art, math, all
of those things are super important for their
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future. So they're finding this nice
little tie in with the E sports and
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gaming where they can teach these kids
their ways for their future. So I'm
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just trying to tie them all up
into this nice little bow by leaning on
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l G. Is this great you
know, amazingly multicultural brand who provides you
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know, obviously the most sexy monitors, the most sexy displays and put them
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out there to this to these communities
and and and tie it all up.
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Yeah, So this idea of a
esports arena, well, you mentioned the
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labs, the education labs, so
you know they are are there's a growing
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movement towards you know, creating these
sports arenas or you know, whether it's
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a small scale thing or you know, pretty big display kind of atmosphere there.
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But where does l G play in
that space? Like you mentioned,
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you know, sexy monitors and displays. I guess if you can just kind
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of highlight a little bit of the
products that really kind of headline within the
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e sports industry. Well, what
I'm finding is the cinemas right now,
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and why I think this is interesting
for them is that they already have a
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lot of display signage on their walls. And just recently I went to go
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visit some friends of mine that that
are the fifth largest chain in North America,
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and I didn't even tell them why
I was coming their friends and they
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have bought from me before, so
their prior customers, and I said,
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I'm gonna talk about l G,
but I don't really. Just let me
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come and I'll explain why. As
we're sitting there in their in their bar,
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there was LG displays over the bar, there was LG displays in the
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in the concession areas. So they
already work with us. So we're saying
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to them, you can have E
sports programming, you can play content on
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those walls. You don't even even
have to have a dedicated space. Ideally,
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that's what we'd like. Ideally we
want to bring them Hurts monitors that
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the new Ultra Gear which is has
the fast reframe rate. We'd like to
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put our beautiful displays, the super
thin led walls. All that stuff is
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perfect because of the picture and a
picture, the stuff that they can do
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that they can't do right now on
a regular projector screen. So we're looking
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at these items that we have the
Ultra Gear monitor. That's kind of the
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hot thing right now that every gamer
wants. And when I talk to the
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sport orcs, the belong gamings,
the misfits, the nerd streets, the
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fill in the blanks, the skill
shots, they all want monitors. They
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need these, So that's kind of
like the nice little cool thing that we
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have. But the displays for the
walls, video walls. To go see
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a company called Exposure a week ago
and they have a wall right now is
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super thick bevil and you could see
lines through and they're like they look at
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it makes someone a cringe, just
like having a bad head haircut. Hate
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it. So I'm like, we
want to replace that stuff for them.
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So we're hoping that these items that
we have are the perfect fit for these
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labs and nice little turnkey kit that
hopefully you guys are providing the ancillary other
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stuff that aren't the display walls or
the monitors right well, And that's that's
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the thing is that you know,
you to talk to cinemas and theaters and
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and get them to commit to,
you know, updating their equipment when they
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are facing some of these, uh, these challenges with a dwindling market.
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Yeah, that makes absolute sense to
you know, let's bring one of the
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hottest and a lot of more.
I don't know if you're seen in the
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trades. The biggest cinema chain in
the world is Regal and they filed bankruptcy
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and everybody has something to say about
it. But what's going to end up
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happening is they'll sell off this excess, you know, locations that weren't performing
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well. And you know, with
with any look, some of these companies,
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like I said, like the sport
companies that are looking to expand their
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footprint are going to look for this
opportunity. So yeah, again we're hoping
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that we can help that sadness that's
happening right now. And you know either
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right, so, you know on
the podcast, we've talked about various E
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sports topics, especially outfitting and arena
and the sports arena. You know,
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we know that that is a very
in demand for everything from you know,
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lower education, higher education to companies. So with that, I wonder if
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we can go through some of the
specific LG technology that's really standing out.
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I mean, you know, we
know that there's the those high end oh
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Lad displays. I think of that
as kind of you know, some of
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the premium. But I wonder if
you can share a little bit of a
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maybe good better best approach to some
of the of what LGE offers. Okay,
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so in our in our little good
better best list, what's being requested
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right now a lot when they're super
large displays are eighty six inch. Good
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would be the U R six forty
and that is h d M WiFi.
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The better would be the U R
L three J series, and then the
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best would be the U H five
So that has that these are all web
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os enabled. Same thing goes for
our seventy displays. The good would be
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the U R six forty. Again, the better would be the U F
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the U five F and then the
best would be the U L three J.
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So those are our super large displays, and that seems to be when
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we're outfitting up for a big arena, some of these bigger walls, some
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of the more intimate labs maybe a
little bit smaller. We have some projectors
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that are being requested right now,
so we have the good would be the
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b U sixty P s T,
The better would be the BU fifty N
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S T, and the best would
be HU five LS. Okay, well,
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I wonder if we can we can
break those down then, so what
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is the baseline then, you know, for all of these good, better,
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best options, what can we count
on? We don't have to go
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into the specific numbers, but you
know, I wonder if you can just
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speak to when you are talking to
two companies that are trying to put together
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a lab or you know, practice
space, whatever the case may be.
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What are they saying, what do
they need? Well, right now,
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what seems to be in the world
that I'm talking to. They're looking for
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either places that gamers are sitting down
and playing, So we're going to talk
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to about their monitors. I'm finding
a lot of success with restaurants that have
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an esport component. There's been a
little bit of of of growth. Have
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actually been talking to quite a few
of them. So they're having a dining
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area, they'll have a gamer stations
where there are several gamers facing each other
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and some sort of interesting configuration.
So we'll look at the monitors first.
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Then we're gonna look for the display
areas potentially in the hallway, sometimes displays
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above. It's even though there's a
bunch of different brands doing it, they
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all kind of a similar style.
Places where people are just sitting as spectators
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viewing. Sometimes they're just looking for, like I said, they need these
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hot monitors when they're actually in gameplay. And then sometimes they're wanting to have
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a larger space so that a bunch
of people can all be there while they're
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competing and doing e sports. So
that's right now kind of I would say
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the hottest thing over and above cinemas
is having these restaurants that have these additional
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E sports and gaming centers in them. That's interesting. Yeah, I hadn't.
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I hadn't seen that. Yeah,
again, another another revenue avenue,
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because again we don't have to tell
this audience how hot the sports is and
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what type of revenue potential there is
there there there's a cool, sexy LG
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product that that I think is cool
for for the sports and gaming world,
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and I talk about it a lot
when I meet these clients. Is our
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transparent? Oh lad if you've heard
of that or seen that. So it's
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a clear glass old where you can
see the media through the glass. And
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when some of these e sport companies
like one in for example, is Battle
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and Brew. They're based in Atlanta. They currently have a location. Their
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location is the destination. It's been
around for twelve years, has a super
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following. People come, they play
card games, they have comedy night,
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they've got trivia night, all these
great things going on. So folks come
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from a problem about a twenty mile
radius to that location, Well, they're
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now moving to the battery. For
them to move to the battery, which
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is a big outdoor area where the
braves play, they know that they're competing
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for the attention of all the other
entertainment that's going on in that facility.
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So what we're trying to do is
help them by looking at the facility saying,
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hey, maybe if we do these
transparent olad either on your windows or
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in your doors, when people are
molling around the battery, they actually see
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what's going on inside with the media
that's going on through the through the transparent
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OHL it. So it's kind of
something new and sexy. And you know,
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me is a person who's looking at
LG for the first time working for
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them, is one of those things
that I saw that really stood out for
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me, going this is this is
this is hot? Yeah? Well okay,
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so so I understand is this This
is a projector based right, I
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mean, this is an actual The
stuff comes from from the under underneath of
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the products, so it kind of
comes upwards. So there's like a base
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that it's at. The LG has
uh doors in our in our big downtown
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and it's so neat to see it. It's just a unique way to look
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at media through through an O lad. Well, yeah, if the display
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is interesting, let alone the content
that is on that display exactly. Yeah,
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that that seems like a win win. It's gonna drive the eyeballs.
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It's gonna make people stop and come
and take a look. Um if they
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can play like maybe competition is going
on and that can play inside the glass
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to be kind of neat and something
different. You know. I guess you
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can sometimes say, well, this
display looks like that one. You know,
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they look similar in our competitor.
We always want to say we're better.
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Uh, this is really sexy.
Yeah. Yeah, Well, if
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if we can drill down a little
bit for the Ingram micro partners and resellers
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that that may be listening and thinking, okay, well, where does the
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opportunity lie for me? What would
you say to them? I would say
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that depending on where they're at,
I would highly recommend if they are talking
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to any schools or any cinemas,
I think they'll find a hot interests will
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be somebody who's gonna take that call
and say I'm looking the cinemas. Probably
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the thing that would be make your
relationship with them, is some sort of
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financing program for them. That is
where you're going to shine if you can
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offer that. I don't know how
you currently work, but it would help
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the cinemas tremendously to know that somebody's
going to give them some sort of financing
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program that will little move the needle. Yeah, that is a difference maker,
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and that's something that the Ingram micro
has helped a lot of businesses with
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because, yeah, we've we've shifted
to kind of a payment society, you
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know, pay as you go society, and we we don't want to buy
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the whole the whole cheeseburger up frout. We want to be able to you
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know, pay as we eat.
So yeah, and I think that that
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would be a healthy move for your
organization to give them some uh like toe
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in the water, ease their way
in and let them feel comfortable and then
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help them grow. Yeah, exactly, they're so hungry. There's a lot
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a lot there. Well, as
we do start to wrap up our our
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conversation today, we always ask our
guests the same final question, and that's
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where do you see technology going in
the next year? And that's broad by
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design, Uh, it can be
within this space, and this is a
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pretty pretty fascinating space. So you
know, by three, where will we
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be. I'm saying the fastest refresh
rates available number one, that's just where
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everybody's looking at, and like the
thinnest displays possible. They want that,
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but they want also that has strengths
so that if people throw stuff at it.
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People are very emotional in the sports, right, no tender brother and
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so I've heard that a lot,
like and then what's your warranty? So
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I know that as our partnership with
you guys, I think that's also pretty
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critical that we you know, get
fastest, skinniest and the you know,
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most robust warranty program that we can
because stuff does unfortunately break, yes from
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from passion, not not frustration,
product technology, but just get wet things,
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get whatever. You know. That's
exactly well for listeners who you know,
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have any questions about what we talked
about today or or want to find
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out more, how can they reach
out? So I'm Heather dot Blair at
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LGE dot com, and anybody's welcome
to text me as well. I respond
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to text pretty quickly, So if
you should, I give my text number
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out there. Sure, Okay,
it's three to three one. If you
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00:18:00.279 --> 00:18:02.519
text me, I usually respond right
away and I'll let you know I'm on
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a call, I'm in a meeting, but I'll get right back to you,
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So I try to be as approachable
as possible. Well, Heather,
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I appreciate all of the insight today. Thanks for joining me. Thank you
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all right, Thank you so much
to have a great one. Yeah,
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00:18:14.519 --> 00:18:18.079
and thank you listeners for tuning in
and subscribing to B two B Tech Talk
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00:18:18.079 --> 00:18:21.640
with Ingram Micro. If you liked
this episode or have a question, please
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00:18:21.720 --> 00:18:25.759
join the discussion on Twitter with the
hashtag B two B tech Talk. Until
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00:18:25.799 --> 00:18:29.680
next time. I'm Shelby Scare Talk. You've been listening to B two B
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00:18:29.759 --> 00:18:33.359
tech Talk with Ingram Micro. This
episode was sponsored by Ingram Micro's Imagine Next.
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00:18:33.640 --> 00:18:37.599
B two B Tech Talk is a
joint production with Sweet Fish Media and
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00:18:37.759 --> 00:18:41.079
Ingram Micro. Ingram Micro production handled
by Laura Burton and Christine Fan. To
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00:18:41.160 --> 00:19:00.000
not miss an episode, subscribe today
on your favorite podcast platform.
1
00:00:08.880 --> 00:00:12.000
You're listening to B two B Tech
Talk with Ingram Micro, the place to
2
00:00:12.080 --> 00:00:17.320
learn about new technology and technological advances
before they become mainstream. This podcast is
3
00:00:17.359 --> 00:00:21.719
sponsored by Ingram Micro's Imagine Next.
It's not about the destination, it's about
4
00:00:21.760 --> 00:00:26.440
going someplace you never thought possible.
Go to imagine next dot ingram micro dot
5
00:00:26.519 --> 00:00:30.280
com to find out more. Let's
get into it. Welcome to B two
6
00:00:30.280 --> 00:00:33.399
B Tech Talk with Ingram Micro.
I'm your host, Shelby Scare talk at
7
00:00:33.399 --> 00:00:37.840
our guest today as Heather Blair,
Senior account manager for E Sports and Venue
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00:00:37.840 --> 00:00:41.880
Solutions at l G. Heather,
welcome, Hi, nice to see you.
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00:00:42.000 --> 00:00:45.920
Nice to me too, Absolutely well. Today we are talking about l
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G products in the sports and cinema
venue solutions industries. So first, Heather,
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though, tell us about your role
they're at LGE. I understand you've
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got a background in venues or send
m Yes. So I came to l
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G to help out as a kind
of a point person who's responsible for anything
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to do with the cinema community and
E sports. And it was ironic that
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I've spent twelve years in cinema selling
technology to the cinema community, and then
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four years or five years looking for
an opportunity to find a path forward for
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cinemas to have a new revenue stream, and something told me that it might
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be smart to invite viewing parties,
tournaments, practices, whatnot at your local
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cinema with the gaming and E sports
community. So I just started coordinating an
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effort to bring some communication between the
two worlds. I created an alliance called
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the Cinema E Sports Alliance Corporation or
the c E A C where I interviewed
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a bunch of E sports and gaming
companies and individuals, and then I invited
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East cinema companies to just talk and
have a level of dialogue. And l
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G has been looking at these different
industries as a potential market, and when
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they go after a market, they
want to delve down. They want to
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they want to know who all the
players are. They want to make sure
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that there's somebody who has lengthy relationships
because when it comes to products and technology,
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there maybe three, four, five, or multitude of companies that have
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similar technologies. And l G says, listen, we've probably have the best
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or close to the best in any
technology that we're that we're in now,
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we just want to bring the people
that are that have their relationships and bring
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them to the table. So they
took a look at me and said,
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well, she's into markets that were
pursuing so tada, Yeah, exactly.
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Maybe let's recap a little bit of
the the challenges that uh cinemas are facing
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and you know why they need for
that increased revenue stream. I mean,
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you know, we know that the
pandemic really took a toll on a lot
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of large independent are large chains let
alone, you know, the independent ones
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that really struggled to they couldn't have
people, you know, in house.
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How do you you know, tackle
that? I guess if you can just
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kind of give us a little state
of the union of of the challenges that
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cinemas were facing, that's the state
of the union, is exactly right.
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So this relationship that the that the
cinema has with the film studio is one
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that studio makes a movie, they
pay to make it, they pay to
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market it, and the cinema sell
the tickets to attend the movie and the
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concession. So it's a business model
that's been since the time beginning of time
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with the relationship and it's been wrought
with some challenges when the pandemic hit.
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That put a huge, big,
huge wake between the cinemas and the studios
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because the studios still needed to get
their movies out into the market, so
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they all started looking at streaming platforms. I started launching their movies on either
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their own platform or a Netflix or
fill in the blank whatever streaming companies were
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out there. And there's been a
lot of acquisitions and a lot of merging
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and whatnot, but right now everybody's
got a streaming platform that they can play
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their content on. That hurt a
lot. Well, then they tried different
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models. They tried to do day
and date, which means they're going to
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launch a movie out in a cinema
at the same time they launched it on
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a streaming platform. That also hurt
her ticket sales. So there's been a
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lot of movement back and forth.
So the cinemas have to be intelligent and
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and be more than just a retail
place for the movies. They've got to
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really understand their community. And it's
something that I've been working on really hard
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of talking to the cinema saying,
hey, listen, your community means your
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schools in the area, your daycare
centers in the area, your hospitals in
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the area. Those are people in
your community. What I think sounds like
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a an intelligent place for the cinemas
to look at is to talk to their
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local schools, find out if they
have sports teams, leagues, clubs,
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programs, and even a lab,
and say, why don't you come over
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here and have your practices, Why
don't you come over here and have your
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watch parties. So this is like
a dialogue I've been working. I think
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it's like a triangle, and an
E sports community also feels like, hey,
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we have a location, we've got
a team, we've got an order,
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we've got a league. How do
we make sure that we are talking
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to our customers of tomorrow. Let's
look at the education sector. The education
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sector is looking at saying we've got
students who are needing to learn about various
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things for their future, for their
careers. Animation that might be interesting,
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production that could be interesting, steam, science, technology, you know,
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engineering, art, math, all
of those things are super important for their
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future. So they're finding this nice
little tie in with the E sports and
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gaming where they can teach these kids
their ways for their future. So I'm
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just trying to tie them all up
into this nice little bow by leaning on
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l G. Is this great you
know, amazingly multicultural brand who provides you
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know, obviously the most sexy monitors, the most sexy displays and put them
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out there to this to these communities
and and and tie it all up.
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Yeah, So this idea of a
esports arena, well, you mentioned the
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labs, the education labs, so
you know they are are there's a growing
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movement towards you know, creating these
sports arenas or you know, whether it's
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a small scale thing or you know, pretty big display kind of atmosphere there.
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But where does l G play in
that space? Like you mentioned,
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you know, sexy monitors and displays. I guess if you can just kind
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of highlight a little bit of the
products that really kind of headline within the
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e sports industry. Well, what
I'm finding is the cinemas right now,
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and why I think this is interesting
for them is that they already have a
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lot of display signage on their walls. And just recently I went to go
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visit some friends of mine that that
are the fifth largest chain in North America,
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and I didn't even tell them why
I was coming their friends and they
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have bought from me before, so
their prior customers, and I said,
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I'm gonna talk about l G,
but I don't really. Just let me
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come and I'll explain why. As
we're sitting there in their in their bar,
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there was LG displays over the bar, there was LG displays in the
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in the concession areas. So they
already work with us. So we're saying
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to them, you can have E
sports programming, you can play content on
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those walls. You don't even even
have to have a dedicated space. Ideally,
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that's what we'd like. Ideally we
want to bring them Hurts monitors that
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the new Ultra Gear which is has
the fast reframe rate. We'd like to
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put our beautiful displays, the super
thin led walls. All that stuff is
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perfect because of the picture and a
picture, the stuff that they can do
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that they can't do right now on
a regular projector screen. So we're looking
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at these items that we have the
Ultra Gear monitor. That's kind of the
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hot thing right now that every gamer
wants. And when I talk to the
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sport orcs, the belong gamings,
the misfits, the nerd streets, the
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fill in the blanks, the skill
shots, they all want monitors. They
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need these, So that's kind of
like the nice little cool thing that we
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have. But the displays for the
walls, video walls. To go see
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a company called Exposure a week ago
and they have a wall right now is
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super thick bevil and you could see
lines through and they're like they look at
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it makes someone a cringe, just
like having a bad head haircut. Hate
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it. So I'm like, we
want to replace that stuff for them.
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So we're hoping that these items that
we have are the perfect fit for these
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labs and nice little turnkey kit that
hopefully you guys are providing the ancillary other
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stuff that aren't the display walls or
the monitors right well, And that's that's
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the thing is that you know,
you to talk to cinemas and theaters and
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and get them to commit to,
you know, updating their equipment when they
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are facing some of these, uh, these challenges with a dwindling market.
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Yeah, that makes absolute sense to
you know, let's bring one of the
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hottest and a lot of more.
I don't know if you're seen in the
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trades. The biggest cinema chain in
the world is Regal and they filed bankruptcy
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and everybody has something to say about
it. But what's going to end up
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happening is they'll sell off this excess, you know, locations that weren't performing
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well. And you know, with
with any look, some of these companies,
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like I said, like the sport
companies that are looking to expand their
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footprint are going to look for this
opportunity. So yeah, again we're hoping
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that we can help that sadness that's
happening right now. And you know either
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right, so, you know on
the podcast, we've talked about various E
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sports topics, especially outfitting and arena
and the sports arena. You know,
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we know that that is a very
in demand for everything from you know,
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lower education, higher education to companies. So with that, I wonder if
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we can go through some of the
specific LG technology that's really standing out.
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I mean, you know, we
know that there's the those high end oh
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Lad displays. I think of that
as kind of you know, some of
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the premium. But I wonder if
you can share a little bit of a
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maybe good better best approach to some
of the of what LGE offers. Okay,
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00:10:00.240 --> 00:10:03.279
so in our in our little good
better best list, what's being requested
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00:10:03.360 --> 00:10:07.720
right now a lot when they're super
large displays are eighty six inch. Good
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would be the U R six forty
and that is h d M WiFi.
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The better would be the U R
L three J series, and then the
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best would be the U H five
So that has that these are all web
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os enabled. Same thing goes for
our seventy displays. The good would be
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the U R six forty. Again, the better would be the U F
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the U five F and then the
best would be the U L three J.
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So those are our super large displays, and that seems to be when
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we're outfitting up for a big arena, some of these bigger walls, some
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of the more intimate labs maybe a
little bit smaller. We have some projectors
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that are being requested right now,
so we have the good would be the
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b U sixty P s T,
The better would be the BU fifty N
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S T, and the best would
be HU five LS. Okay, well,
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I wonder if we can we can
break those down then, so what
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is the baseline then, you know, for all of these good, better,
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best options, what can we count
on? We don't have to go
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into the specific numbers, but you
know, I wonder if you can just
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speak to when you are talking to
two companies that are trying to put together
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a lab or you know, practice
space, whatever the case may be.
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What are they saying, what do
they need? Well, right now,
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what seems to be in the world
that I'm talking to. They're looking for
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either places that gamers are sitting down
and playing, So we're going to talk
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to about their monitors. I'm finding
a lot of success with restaurants that have
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an esport component. There's been a
little bit of of of growth. Have
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actually been talking to quite a few
of them. So they're having a dining
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area, they'll have a gamer stations
where there are several gamers facing each other
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and some sort of interesting configuration.
So we'll look at the monitors first.
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Then we're gonna look for the display
areas potentially in the hallway, sometimes displays
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above. It's even though there's a
bunch of different brands doing it, they
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all kind of a similar style.
Places where people are just sitting as spectators
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viewing. Sometimes they're just looking for, like I said, they need these
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hot monitors when they're actually in gameplay. And then sometimes they're wanting to have
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a larger space so that a bunch
of people can all be there while they're
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competing and doing e sports. So
that's right now kind of I would say
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the hottest thing over and above cinemas
is having these restaurants that have these additional
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E sports and gaming centers in them. That's interesting. Yeah, I hadn't.
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I hadn't seen that. Yeah,
again, another another revenue avenue,
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because again we don't have to tell
this audience how hot the sports is and
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what type of revenue potential there is
there there there's a cool, sexy LG
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product that that I think is cool
for for the sports and gaming world,
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and I talk about it a lot
when I meet these clients. Is our
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transparent? Oh lad if you've heard
of that or seen that. So it's
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a clear glass old where you can
see the media through the glass. And
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when some of these e sport companies
like one in for example, is Battle
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and Brew. They're based in Atlanta. They currently have a location. Their
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location is the destination. It's been
around for twelve years, has a super
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following. People come, they play
card games, they have comedy night,
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they've got trivia night, all these
great things going on. So folks come
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from a problem about a twenty mile
radius to that location, Well, they're
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now moving to the battery. For
them to move to the battery, which
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is a big outdoor area where the
braves play, they know that they're competing
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for the attention of all the other
entertainment that's going on in that facility.
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So what we're trying to do is
help them by looking at the facility saying,
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hey, maybe if we do these
transparent olad either on your windows or
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in your doors, when people are
molling around the battery, they actually see
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what's going on inside with the media
that's going on through the through the transparent
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OHL it. So it's kind of
something new and sexy. And you know,
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me is a person who's looking at
LG for the first time working for
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them, is one of those things
that I saw that really stood out for
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me, going this is this is
this is hot? Yeah? Well okay,
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so so I understand is this This
is a projector based right, I
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mean, this is an actual The
stuff comes from from the under underneath of
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the products, so it kind of
comes upwards. So there's like a base
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that it's at. The LG has
uh doors in our in our big downtown
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and it's so neat to see it. It's just a unique way to look
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at media through through an O lad. Well, yeah, if the display
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is interesting, let alone the content
that is on that display exactly. Yeah,
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that that seems like a win win. It's gonna drive the eyeballs.
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It's gonna make people stop and come
and take a look. Um if they
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can play like maybe competition is going
on and that can play inside the glass
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to be kind of neat and something
different. You know. I guess you
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can sometimes say, well, this
display looks like that one. You know,
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they look similar in our competitor.
We always want to say we're better.
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Uh, this is really sexy.
Yeah. Yeah, Well, if
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if we can drill down a little
bit for the Ingram micro partners and resellers
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that that may be listening and thinking, okay, well, where does the
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opportunity lie for me? What would
you say to them? I would say
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that depending on where they're at,
I would highly recommend if they are talking
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to any schools or any cinemas,
I think they'll find a hot interests will
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be somebody who's gonna take that call
and say I'm looking the cinemas. Probably
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the thing that would be make your
relationship with them, is some sort of
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financing program for them. That is
where you're going to shine if you can
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offer that. I don't know how
you currently work, but it would help
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the cinemas tremendously to know that somebody's
going to give them some sort of financing
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program that will little move the needle. Yeah, that is a difference maker,
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and that's something that the Ingram micro
has helped a lot of businesses with
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because, yeah, we've we've shifted
to kind of a payment society, you
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know, pay as you go society, and we we don't want to buy
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the whole the whole cheeseburger up frout. We want to be able to you
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know, pay as we eat.
So yeah, and I think that that
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would be a healthy move for your
organization to give them some uh like toe
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in the water, ease their way
in and let them feel comfortable and then
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help them grow. Yeah, exactly, they're so hungry. There's a lot
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a lot there. Well, as
we do start to wrap up our our
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conversation today, we always ask our
guests the same final question, and that's
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where do you see technology going in
the next year? And that's broad by
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design, Uh, it can be
within this space, and this is a
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pretty pretty fascinating space. So you
know, by three, where will we
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be. I'm saying the fastest refresh
rates available number one, that's just where
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everybody's looking at, and like the
thinnest displays possible. They want that,
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but they want also that has strengths
so that if people throw stuff at it.
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People are very emotional in the sports, right, no tender brother and
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so I've heard that a lot,
like and then what's your warranty? So
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I know that as our partnership with
you guys, I think that's also pretty
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critical that we you know, get
fastest, skinniest and the you know,
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most robust warranty program that we can
because stuff does unfortunately break, yes from
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from passion, not not frustration,
product technology, but just get wet things,
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get whatever. You know. That's
exactly well for listeners who you know,
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have any questions about what we talked
about today or or want to find
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out more, how can they reach
out? So I'm Heather dot Blair at
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LGE dot com, and anybody's welcome
to text me as well. I respond
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to text pretty quickly, So if
you should, I give my text number
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out there. Sure, Okay,
it's three to three one. If you
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text me, I usually respond right
away and I'll let you know I'm on
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a call, I'm in a meeting, but I'll get right back to you,
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So I try to be as approachable
as possible. Well, Heather,
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I appreciate all of the insight today. Thanks for joining me. Thank you
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all right, Thank you so much
to have a great one. Yeah,
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and thank you listeners for tuning in
and subscribing to B two B Tech Talk
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00:18:18.079 --> 00:18:21.640
with Ingram Micro. If you liked
this episode or have a question, please
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hashtag B two B tech Talk. Until
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00:18:25.799 --> 00:18:29.680
next time. I'm Shelby Scare Talk. You've been listening to B two B
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tech Talk with Ingram Micro. This
episode was sponsored by Ingram Micro's Imagine Next.
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00:18:33.640 --> 00:18:37.599
B two B Tech Talk is a
joint production with Sweet Fish Media and
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00:18:37.759 --> 00:18:41.079
Ingram Micro. Ingram Micro production handled
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