ABOUT THIS EPISODE
On today's episode of Authentic Influence, Adam Conner is joined by Brad Charron, the CEO of ALOHA. ALOHA is a consumer goods brand offering lines of clean, plant-based protein products.
Today, you'll learn:
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Brad's journey to ALOHA; how he focused the brand from a general marketplace to its current selection
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How ALOHA's focusing flowed through to its culture (even before the pandemic); how that has benefited the brand
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How ALOHA has leaned into the renewed importance on health during COVID, and has sought to redefined what "diet" means
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The persona of a brand which will allow it to survive post-pandemic, including transparency and the cruciality of purpose-driven brands to "show the receipt"; the steps ALOHA has taken here
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How ALOHA consumers are encouraged to share their stories, diet or no diet; the efforts ALOHA is actively taking to build community
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As always, advice to build a more authentic brand
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Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
