Is it okay to buy a bourbon just because you love the bottle?
This week we're opening a Frank August Kentucky Bourbon Festival Single Barrel, and we might have found one of the most beautiful bourbon bottles we've ever owned.
It's barrel KBF01, bottle number 2 of just 186, and we're pretty excited about that.
We explore the story behind Frank August, its distinctive minimalist design, the founders' connections to New York and how a relatively young whiskey brand has created such a striking identity.
Then we get into the important stuff: how it tastes.
We're finding caramelised almonds, pecan brittle, apricot cake, dried fruit and a beautifully rich bourbon that absolutely deserves to be opened.
And that leads us to a question: how much does packaging influence the whiskey we buy?
We also debate whether a beautiful bourbon bottle actually becomes less attractive once you start drinking it.
