ABOUT THIS PODCAST 🔗
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on how to build authentic relationships with your audience, listen to and talk with your buyers, and apply real customer insights to your strategies and tactics. You owe it to the world to unmute your mic. Are you ready?
audience1st.substack.com
audience1st.substack.com
Hosts:
Update frequency:
every 17 days
Average audio length:
43 minutes
Guest interviews
Has sponsors
English
United States
105 episodes
since March 24, 2022
episodic
LATEST EPISODE 🔗
Alex Yampolskiy walked back into my studio, sat down, complimented the pillow, and then spent the next hour telling me things that kept me up that night.
It hasn't been long since our first conversation. But in the weeks between sessions, an open-source AI agent called OpenClaw went viral and then …
PREVIOUS EPISODES 🔗
Three decades. Billions of dollars in security investment. And the human element still sits behind 68% to 72% of every breach that happens. If that statistic does not make you uncomfortable, you have probably been in this industry long enough to have accepted it as inevitable. Masha Sedova has not …
John Hammond was a kid who Googled "how to become a hacker" and took it seriously. He learned Python, found his way into the Coast Guard Academy, and remembers squaring down a stairwell at two in the morning - rigid military posture, full indoctrination protocol - vibrating with excitement because …
Aleksandr Yampolskiy was doing everything right. He had the tools, the budget, the processes - the full security stack humming along at the e-commerce company where he served as CISO.
Then one routine vendor integration blew the whole thing open. Unencrypted credit card data from other customers, …
Every vendor in exposure management now says they do CTEM. Nick Lantuh's response: "You don't even know what you're talking about."
This episode with Nick Lantuh (CyberProof) and Amy Chaney (Citibank) breaks down how a methodology became a meaningless marketing term and how buyers can fight back.
T…
The Gartner debate keeps resurfacing on LinkedIn.
Skeptics vs. pragmatists vs. the "it depends" crowd.
Same arguments. Same camps. Same circular conversation.Everyone's missing the point.
After having hundreds of direct conversations between vendors and CISOs, I've come to a controversial conclusio…
For years, security has been treated as a necessary evil - a budget line item that CFOs approve without truly understanding its business impact. But what if cloud security could be a revenue driver, an efficiency enabler, and a cost-saving powerhouse?
In this episode, Dani Woolf sat down with Chris…
In this milestone 100th (and birthday!) episode of Audience 1st Podcast, Dani Woolf is joined by veteran cybersecurity leader David Doyle from DirectDefense for a brutally honest conversation about what’s broken in today’s security leadership models and how the rise of the vCISO is more than just a…
In this special episode of Authenticated, Confide brings together a powerhouse panel of security operators, marketers, and founders to dissect the brutal realities of go-to-market in cybersecurity. From failed conference booth investments to relationship-first community building, this conversation …
In this episode of Audience 1st Podcast, Dani Woolf sits down with Val Popke to explore the unspoken human dimensions of cybersecurity leadership.
Val, a veteran, assurance leader, and self-described “Wandering Cyber Vulva,” challenges the industry’s prevailing narratives around hiring, communicati…
Disclaimer: The podcast and artwork embedded on this page are from Dani Woolf, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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