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“Risk has two components: magnitude—how big is the badness—and likelihood. A balanced view helps us make better decisions.” - Michelle Florendo Michelle reflects on the value of tools like decision trees and introduces the Relief-Regret Matrix, a framework she developed to evaluate future scenarios…
I told someone I'd just flown in from a Decision Professionals conference. Their response? "A Society of WHAT?" Most people have no idea there's an entire field dedicated to decision-making. It's like this best-kept secret that no one wants to keep secret. At the conference in Vancouver, I met fasc…
This season was made possible in partnership with the Society of Decision Professionals.__________ In this mini episode of Ask a Decision Engineer, Michelle Florendo takes listeners behind the scenes of the 2025 Society of Decision Professionals Annual Conference in Vancouver. After years of virtua…
"So remember, there are three components to every single decision. There are your objectives. What is it that you want? There are the options. What are the different ways that you can achieve those things that you want? And then there's information like how do those different options deliver agains…
By distinguishing between acting from emotion and being aware of emotion, Michelle equips listeners with tools to embrace emotions constructively. This episode dives deep into the nuances of emotions in decision-making, making it an essential listen for anyone navigating big life choices. S5E4 | De…
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