ABOUT THIS EPISODE
Targets feel good. Eighty-four days. No lost battles. A streak you can point to. But Reuben has watched too many men go strong for 50 or 60 days, fixate on the number, and crash — because the count quietly replaced the fundamentals. There's a principle called Goodhart's Law: when a measure becomes a target, it stops being a good measure. In this episode, Reuben makes the case for loosening your grip on the streak and instead winning one day at a time. "Today is my day to win" is the only number you need. When men stop counting days and start focusing on today, they soar.
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