ABOUT THIS EPISODE
In today’s episode, we break down why offering constant promotions and discounts can damage your positioning, attract the wrong clients, and train people to wait for a sale instead of paying full price. We've made these mistakes ourselves, and we're sharing the experiences that completely changed how we approach pricing, incentives, and client relationships. You’ll learn why the right leads never need a discount, plus, real examples of how we create urgency, add value, and increase sales without cheapening our brand.
Highlights
02:13 - When does offering discounts turn you into a discount clothier?
04:13 - How we accidentally trained our clients to wait for our next promotion.
07:22 - Why discounting attracts the wrong clients and damages your long-term profitability.
09:41 - Why custom clothing is a margin business, not a volume business.
12:01 - How targeted outreach can generate sales without offering discounts.
15:46 - Why adding a complimentary shirt can be more effective than lowering your prices.
18:25 - How giving away custom jeans helped us sell premium suits and create repeat buyers.
26:13 - Why the psychology of adding value matters more than the actual dollar amount.
35:00 - How to increase an order's value without sacrificing your profit margins.
43:45 - Why you shouldn't assume your clients need a discount just because you can't afford your own prices.
Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Watch on Youtube
Follow
Appointment Only in IG: @appointmentonlypod
TRANSCRIPT 🔗
00:00:00.160 --> 00:00:12.160
In 2012, JCPenney offered fair and square pricing strategy, which eliminated coupons, sales, and discounts in favor of just everyday low prices.
00:00:12.480 --> 00:00:21.679
That caused a catastrophic financial collapse that heavily damaged the company and contributed to its long-term decline and subsequent bankruptcy and store reductions.
00:00:21.920 --> 00:00:28.480
This is Appointment Only, the podcast for custom clothiers and entrepreneurs building prof…
