ABOUT THIS EPISODE
💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.
In this episode, Dmitri reveals the hidden social force driving up revenue in businesses, and most brands are completely blind to it. If you think customers act independently, this conversation may change how you see marketing, analytics, and growth. Jorge Cunha sits down with Dmitri Williams, professor at the University of Southern California and founder of Social Value Inc., to unpack a framework for measuring how people influence one another through real-world behaviour. Instead of treating customers as isolated buyers, Dmitri shows why the story often lies in the relationships between them.
About our guest:Dmitri Williams is a professor at the University of Southern California and founder of Social Value Inc., where he focuses on consumer behaviour, marketing analytics, and measuring social influence.
Connect with Dimitri William on LinkedIn https://www.linkedin.com/in/dmitri-williams-75b0911/
Sponsored by idira®.chat: talk to your marketing data for insights.
Important Note:
The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: https://www.linkedin.com/in/jorgecunha
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