ABOUT THIS EPISODE
In this episode of All Things Considered Franchising, Scotty Milas talks with Chad Townsend, co-founder of Millie’s Ice Cream, a chef-driven ice cream brand that began in Pittsburgh and is now expanding through franchising.
Chad shares his unique journey from working in Michelin-star kitchens in France to launching a handcrafted ice cream business with his wife, Lauren. What started as a small home experiment quickly grew into a successful brand known for scratch-made waffle cones, chef-crafted recipes, and community-focused shops.
The conversation explores how Millie’s evolved from a local concept into a franchise opportunity, why the brand emphasizes community connection, and how franchisees can generate revenue through multiple channels, including brick-and-mortar shops, catering, and ice cream trucks.
Chad also discusses the type of franchise partners Millie’s looks for, how the business manages seasonality, and why creating memorable moments for customers is central to the brand’s mission.
Contact Scotty: scotty@theperfectfranchise.com
