ABOUT THIS EPISODE
Tom Martin and Carlos Pacheco are the hosts of The Video Insiders Podcast, sharing the strategies and tactics for successfully managing your YouTube channel. Tom is also the Founder & CEO of Channel Fuel, a YouTube consultancy and channel management firm. Prior to Channel Fuel, Tom worked as a Sr. YouTube Channel Manager at BBC Worldwide and the Head of Audience Development for Endemol Shine.
Carlos is a Partner and Chief Operating Officer at Truly, a social agency that specializes in brand publishing programs, growing customer communities, and amplifying word of mouth. Prior to joining Truly, Carlos served as the Digital Director for Just for Laughs and the Vice President of Audience Development at Boat Rocker Media.
In this episode, Tom and Carlos share their expertise for how to grow your YouTube audience. Carlos encourages creators and publishers to focus on content that serves their community while Tom explains that the key to YouTube channel growth is consistency: creating consistent content, publishing on a consistent schedule, and consistently optimizing your video metadata. We also discuss key differences between social platforms, most of which operate as closed ecosystems and favor bespoke content created specifically for their platform. Finally, we consider the future of Tik Tok, which seems like more of a fun place for creators than a premium destination for brands, and discuss what’s coming next for live streaming, with Tom arguing that Twitch will continue to dominate while YouTube occupies a distant second place.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
OUR SPONSOR
This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
Carlos is a Partner and Chief Operating Officer at Truly, a social agency that specializes in brand publishing programs, growing customer communities, and amplifying word of mouth. Prior to joining Truly, Carlos served as the Digital Director for Just for Laughs and the Vice President of Audience Development at Boat Rocker Media.
In this episode, Tom and Carlos share their expertise for how to grow your YouTube audience. Carlos encourages creators and publishers to focus on content that serves their community while Tom explains that the key to YouTube channel growth is consistency: creating consistent content, publishing on a consistent schedule, and consistently optimizing your video metadata. We also discuss key differences between social platforms, most of which operate as closed ecosystems and favor bespoke content created specifically for their platform. Finally, we consider the future of Tik Tok, which seems like more of a fun place for creators than a premium destination for brands, and discuss what’s coming next for live streaming, with Tom arguing that Twitch will continue to dominate while YouTube occupies a distant second place.
Host: James Creech
ABOUT THE SHOW
All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates!
ABOUT THE HOST
James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.
OUR SPONSOR
This episode is brought to you by TubeBuddy, the complete toolkit for YouTube channel management. This power-packed browser extension helps with everything from bulk metadata edits and trending keyword suggestions to thumbnail optimization, fan engagement tools, and so much more. Visit TubeBuddy.com to meet your new best friend on YouTube.
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of All Things Video.
OTHER EPISODES IN THIS PODCAST
Tom Pick is the Founder of Webbiquity, a B2B marketing agency and strategy consultancy. Prior to launching Webbiquity, Tom spent 25 years in PR and digital marketing at SoftBrands, John B. Collins Associates, and KC Associates.
In this episode, Tom shares the secrets to successful B2B marketing. A…
Evan Britton is the Founder of Famous Birthdays, a website that profiles celebrities and social media stars in what Evan describes as "Wikipedia for Generation Z." Prior to Famous Birthdays, Evan founded Site Launcher to offer services to web domain registrants and later founded ResourceWebs, which…
Charles Gabriel is the Head of Global Advertising Sales for WildBrain Spark, a premium kids and family AVOD network. Charles started his career in finance before transitioning to media, initially at Broadband Enterprises and later at 5min Media, AOL, and Maker Studios. Prior to joining WildBrain Sp…
Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of …
Jason Falls is the Director of Digital and Social Strategy at Cornett, a creative agency based in Lexington, KY. He’s also an author, frequent industry speaker, and the host of both Winfluence and the Digging Deeper podcasts. Jason started his career in PR at Doe Anderson before founding Social Med…
Disclaimer: The podcast and artwork embedded on this page are from James Creech, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
