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Send a text Excited to provide the buyer's perspective from Chris who brings 25 years of experience as a CISO and buyer to this episode, and helps us build a bridge over the chasm between buyers and sellers.About the show:Walt and Jason two technology sales veterans bring a fresh take for sale…
Send a text We delve into the exciting world of tradeshows, where buyers and sellers come together to engage in business transactions (maybe).  With the worlds largest Cybersecurity tradeshow, RSA, on the horizon, we'll be discussing various aspects of engagement at such events, making predict…

Be a Human

Send a text Join us on "All That Salesy Stuff" as we dive deep into the buyer-seller dynamic with our special guest, Brent, a CISO with a unique perspective. Discover why being human in sales works, including building genuine connections, the power of empathy, and simple rules for engagem…

Process

Send a text In this episode we start off with a quick review of the tradeshow RSA...best/worst food you know the important stuff.  We also get into process and methodology.  Diving into empathy for buyers, KPI's and why/how relationships matter.  Hope you enjoy.About the show:Walt and Jason tw…

Bring the Pain

Send a text Welcome to Season 2 Episode 1.  We cover qualification, discovery, learning about the other human, listening....pain identification...something along the lines of the "I" in MEDDIC (for sales context)We have a real conversation about the value of understanding the customer&apo…
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