ABOUT THIS EPISODE
Ep. 215 – Why do developers and marketers struggle to work together? In this episode, Chris explains why developers and marketers are both "builders" but do very different work, and how mixing them up leads to broken forms, low sign-ups, and developers taking the blame. Drawing on his years on both sides, he shows how to split the work so each person does what they do best, and why this matters even more now that AI lets anyone build their own apps. Tune in to learn who should own what on your team so your website, landing pages, and leads stop falling through the cracks.
What You'll Learn:- 1:40 – The hidden cost of mixing roles in tech teams.
- 5:05 – Chris's analogy that explains why developers create platforms and marketers utilize them.
- 10:25 – Why a page built by a developer works, but a page built by a marketer actually turns visitors into leads.
- 12:27 – Why even senior developers say yes to marketing work they should turn down.
- 16:30 – The "you build it, you maintain it" rule, and what it means for AI-built internal platforms.
- 19:34 – The trick that keeps your landing pages and leads running even when your website goes down.
- 23:41 – The surprising relief on both sides when marketing comes off your developer's plate.
- 27:24 – Why Zapier and Make exist, and when it's smarter to have your developer connect your tools directly.
- Subscribe to the Automation Bridge Newsletter
- Join the Automation Bridge Community
- Listen to Ep. 10 - What is a Marketing Layer?
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