speaker-0: We're live. Well, not live. We're recording. We're lording. This
speaker-1: Yeah.
speaker-0: is the quickest we've been able to get on to from getting on camera to recording. We were like, I don't know, 60 seconds of prep time. That was cool. so Rachel has 15 minutes. So we are gonna like.
speaker-1: We can stretch it. We can stretch it.
speaker-0: Yeah. Okay. Yes. So I thought today's topic would be fun to kind of do more of some like business essentials, like efficiencies. And for anyone, I don't know, I feel like some of our listeners will be like women business owners or women investors who are trying to get as much done in as little amount of time as possible as they're navigating kid drop off lines and grocery pickup delivery, meal planning, all the things. so what do you guys think about doing like some business essentials?
speaker-1: Absolutely.
speaker-2: Yep. Alright.
speaker-0: I like it. Okay, so Rachel. No, Amber. Yep. We talked last time. Okay, so we were we were talking about being efficient with our time with the podcast on the last episode. I don't know if it was before after we were actually recording or not. but we record two episodes at a time. So week to week, we're actually just doing we're doing two per week so that we can get ahead and then we can launch our podcast and have several episodes preloaded per se. So we'll meet again next Wednesday and we'll do two more and we'll get get ahead of schedule. but I think like finding those different things in your your calendar is super, super important. And sometimes we can get so like locked in on I gotta do a I have to do video every single day versus I'm gonna record, shoot, one second. My I have a contractor here.
speaker-1: Take it from here because I know where you're going with it. I feel like. Well, what we were talking about in the last episode is also balancing like your masculine and feminine energy. So what I like to do, if you know you're going to be doing certain creative tasks, those are better to block together. So today I was very happy that everything I've been doing today, I was shooting some content with somebody doing some like really ridiculous, kind of silly. Well, ridiculous for me because it's uncomfortable new skits. Then I get to come here, which I still get to be like more of my feminine because I'm hanging out with you guys. Then I have another meeting with a girlfriend right after this. So talking about like kind of time blocking, even according to feminine and masculine energy. Where when I'm in like the masculine role, I want those things grouped together. And there was, I wish I could remember what neuroscientist was talking about it. There's an actual way that they have calculated how much time it switches to really get into that feminine versus masculine energy. There's actually like a lag in time to completely like switch over from a brain standpoint.
speaker-0: It's 20 minutes just when you get distracted to get back on track. Right? So I tell my kids, I'm like, you come in here. Like if you can get three hours dedicated, like that's kind of how I've lived, like probably the last five years, is like if I can get three hours of really great work time in Monday through Friday, like that is game changing. It moves the needle a lot. But if I have three hours and my kid comes in and like it makes me crazy when James will come in and be like, Mom, mom, mom, can I go to KTR now? Mom, mom. And I'm like, okay, all you did was delay us being able to go that much longer. Cause now I have to my brain has to process what I was doing, get back on task, redo some of the stuff that I was already doing because I can't remember what it was. Like, yeah. 20 freaking minutes. That's a long time. That's a lot of time when you get if you get distracted five times in an hour.
speaker-1: Like we were talking about a couple episodes ago, how I get so much work done in the evenings. Like I love working in bed. Again, not like probably the healthiest habit, but nobody's like bugging me, nobody's on my phone. I'm single. I'm sitting in bed by myself. It's such a great work time for me. I'm so efficient.
speaker-0: Yeah, same. I'm like it's my favorite to and that's like right now I've my family is traveling and so I'm home alone and I'm like I literally start working at like five and I stop working at like midnight, but I get so much done. I'm like, this is pretty insane. Like it's
speaker-2: it's awesome.
speaker-0: it's insane. But it is like when you when we are balancing like our families, like we have to and when is your brain gonna be the most doldin? Because for me, like I We were talking about that, the sleep doctor. Yeah. Do that quiz. Like if you're listening to this, go do the free quiz and it'll talk to you about like so so cool. Like and then listening to the book, it'll tell you like when you should drink up like not you should never drink alcohol, but it'll even say like, you know, there there that's where the happy hour comes from because like from four to six, your body actually metabolizes alcohol quicker, which is also why like you drink a mimosa the first thing in the morning, like you feel drunk. I did.
speaker-2: I did drink mimosas. I did, I did, I drank mimosas this morning.
speaker-0: What?
speaker-1: Yeah.
speaker-2: It was the first day of school and one of the moms like invited us over and one of the other moms brought mimosas. Okay.
speaker-0: That's
speaker-1: Sorry, I wanna be friends with her.
speaker-0: What is the funniest thing that
speaker-2: So thank you!
speaker-0: Did it make you tipsier? Did you feel like you were drunker than if you would have had one at four o'clock?
speaker-2: I was actually double fisting. I had I was drinking mimosas and then I had my tea from Cape Cod. Cape Cod hot tea.
speaker-0: Mm.
speaker-1: Interesting.
speaker-0: You are such a hot I love it. The hot tea. Yeah. That's definitely a habit that I need to pick up on.
speaker-1: how you just said to everybody you should never drink alcohol. I just want you to know that I differ highly from Jamie on this.
speaker-0: Like I'm not gonna say I meant the book doesn't say the book doesn't say like well you should like alcohol's not good for you.
speaker-1: I know, I'm just teasing. I haven't.
speaker-2: Let's be honest.
speaker-0: I I drank wine last night. I'm not I am not saying don't drink alcohol or that it's like I I have no judgment. Yeah. I just mean if we're in if we're influencing somebody to live a healthier lifestyle, healthy, wealthy, alcohol is probably not the thing to pitch. Yep, yep. Agreed. I'm doing wine and nine tomorrow. Or wine and nine, golfing tomorrow. Speaking
speaker-1: Tricky thing with real estate investing, being a realtor, you doing golf, everything like alcohol is paired with so many things. I remember when I first became a realtor over 10 years ago, not really going to like all these realtor events, drinking. And somebody specifically told me, like half joking, but serious, you're a realtor now. You're you gotta be drinking like more. And it would be like Wednesday nights, Thursday nights. It would be like
speaker-0: I know it's ridiculous. And the thing is, if you so like I would go to events. So when I was not drinking at all, I would go to events and I would order an a drink just to walk around with it. I wouldn't drink it. I just order a Quirz Light and I would set it down and pick it up once in while and never took a sip of it and nobody says anything. It's but but then you have to think about it's them. That's a them issue, not a you issue. Like they're uncomfortable with you not drinking. Why? That's bizarre.
speaker-1: Isn't it funny how some people it really does bother them?
speaker-0: It's crazy. Okay, so business back to the business essentials. I think so it's interesting. My my sister-in-law has been here the last couple weeks and we were talking about business, and she's like, You remind me of my friend, and it's interesting because she can just like start a business and she knows what to do. And it's we t I feel like we take that for granted so much. Like I do, like if I want to start a business, I'm gonna go create a Google My Business page. I'm gonna ask AI for. you know, flaws in my business plan. I'm and it it kind of is just on you have to time block how much time is this actually gonna take me and being realistic about it and who and then also figuring out who you're gonna delegate things to when as you get as you get busier and as you grow. And I think that's probably one of the hardest things to process is what to delegate and when because we always a lot of times we think we're the there's no one who can I just saw a post about it today. Literally it was like how you know, all these team leaders are benefiting from their team's production. So it makes it look like they're selling more houses than they are. Well, if I as the team leader marketed, did all the bookkeeping, did all the like got the website, keeps the website maintained, doing the time blocking, doing coaching the agents, doing all these things, how do you figure that I'm not involved in that transaction? Yeah. Even if I didn't go on the appointment, I would I mean I would love to know like, do you think the CEO of Wells Fargo is like, let me check your receipt and make sure that you did that $20 deposit correctly? Like, no. But like the investors of Wells Fargo or whatever, it's like they want to know that the company is profitable and that the business is growing. That's your job as a team leader, is to ensure that the tr you're growing and you're taking care of your customers. You can't. In order to grow and actually be the best for your clients, you cannot be the one doing everything. You literally cannot be.
speaker-2: Work smarter, not harder.
speaker-0: Yeah, would you agree? Can you if you are yeah there's no there's not enough time to do that.
speaker-1: That's the the growing pains that I've been in right now is sometimes in business. I've realized if you wait until you're ready for anything, we touch on this already. If you wait till you're ready, fully ready to start the business, you're never gonna be ready. You wait till you're ready for anything in life, you're never gonna be ready. Right now, I can totally manage what I have going on in my life business wise. I cannot manage with the framework that I currently have, future Rachel's life. That I'm working towards in my new identity. So sometimes in business, the uncomfortable space is delegating before you feel like you're ready, setting certain things up before you feel like you're ready. But going on with the AI that you were talking about, Jamie, is it's easier than ever to start a business. I realized that over the weekend. I worked so hard for like two days straight, getting my a website up and going, different things with my branding, my guidelines, my belief system. Getting a program started. It is hard. I've done it before. I did it three years ago, but I'm telling you, it's still hard, but it's easier with AI, especially because my brain is like, I need to do this. I need to do that. I need to do this. I told AI, I'm like, you keep me on track. I'm all over the place. I'm like, you need to constantly keep me on track and be like, these five things still need to be answered, Rachel. And it does a good job. It's like, whoa, whoa, whoa, Rachel, slow down. Yeah. Thank you. You're the best. But it's still
speaker-0: Really the best.
speaker-1: it's it can take you through step by step what you need to do. If you don't know what you need to do, you just literally ask it, Hey, what do I do next? I didn't have that over ten years ago when I started this thing. I was reading some old book. I think it was like literally a book called Flipping Houses, probably. I can picture the cover of it. It had nothing about Nebraska. It didn't have any like, call this guy, he'll be able to help you out. I just had this random book is like, this is the general framework of a business. And just figured it out.
speaker-0: Yeah. And you and like how many mistakes? I mean, just the time that you get back because of like it's fascinating to me. Like I can go to Clot and if I am confused about even what it says, I'll be like, Can you please find me a YouTube tutorial that will visually explain this in the shortest amount of time based on what you're trying to communicate with me? Cause I've been trying to do with like marketing and Instagram and I've been like, I'm like a Facebook girl. I mean If you ask me anything about Facebook, like how to get in front of more people, how to do ads, like that's where I live. And that's where 90% of my real estate clients come from is Facebook. And so the Instagram thing is like pretty new to me. And I'm like, okay, I just like teach me, tell me what to do. I know I'm supposed to post at the same time every day. I know I'm supposed to keep my topic topics on point. And so it created like exactly what to do. It was like 70% golf. 20% real estate, 10% like real life or whatever. And then I was and then created a content calendar for me. But like before we used to have to hire somebody to create a content calendar for you or buy something off Etsy that was not necessarily tailored to you and your brand and your voice. It's like you're just kind of buying something, then you're using your own mind, which is great. But then that's more mind power that it's then it's just another thing that doesn't get done. So it's like, I downloaded this template, but now I have to spend time implementing it and tweaking it to my business and my goals. Whereas now you can literally just use AI to tell you exactly like it literally told me, post this, talk about this. This is what's being Googled right now. And that's why that was a big part of why I wanted to get on Instagram. Speaking of being Googleable, is when you Google, now Instagram comes up in Google search results. So you want to be using SEO tags and AI. to be found on AI, you wanna be on Instagram and using the right words so that the Google spiders will find you.
speaker-1: I Google spiders. I like that.
speaker-2: Yeah,
speaker-0: And people don't Google, right? I mean I still Google, but you have it's Google AI now, right? Yeah, yeah. It's like Google AI figures it out for you. So and you can literally ask AI to do an audit to help you be found by AI. And then just follow what it tells you.
speaker-1: I think it's what's fascinating to me over the weekend when I was working with AI and building things for my brand and my my coaching business again, did this three years ago. So I was starting the process like, this is what I did three years ago. And then realizing, my gosh, there's all these new tools. How much more fun it is. I love creating. I'm not gonna have AI create like all these Canva and different things for me. Did I have AI help me come up with the template? And what it should look like, yes. But then I spent way, way too much time, probably like three hours, because I loved it creating like three different templates because it was just so much fun messing with it. Yes, you could bypass all this stuff and have AI do everything, but then it's like not authentic to me what I love to do. But I'm so excited that I'm finding this balance of like, okay, what do I actually like really enjoy and love, even if AI could do it for me, that I still want to do. And so that was really, really fun to kind of mix around and find the balance. And I think it's the same with anybody's business, no matter what you're doing with AI, is finding the balance of when does it still make sense to have a person do it, whether because of like cost, time, or just to like really feel like it's authentic to your business and kind of what roles you're playing. And
speaker-0: When and at what point do you s like put a stop on it? So even like in real life, like not in real life, in before, it's like you might spend so much time on a task thinking you can get it done. But at what point do you go, wow, I thought this was gonna take me 20 minutes and I'm two hours in? And having the switch go, okay, I am two hours in. Sometimes we it's like with the client. The the you're working with a buyer and you've shown them a hundred homes and you get in this psychological mental state of well I've come this far. I have to now I have to keep going because you feel like you're so close to the payoff. And but are you? You know, and there it's the I mean then you have the other like the breakthrough is on the other side of the breakdown. Like that's not what I'm talking about. That those are like that's like when you're building something really amazing and it's like you're about to give up because you've given every ounce of everything, like give the extra ounce and it's like then you you get on the other side. But there's a point where you have to say, this is not like the to the dollars per hour, this is not working in my favor. I need to hand this off to somebody else. Like it's not benefiting me and it's actually holding me back. And I'm the bottleneck now in my business. Which is like, you know, for when you're a brand new real estate agent, you time block showings. But then when you get busier and you're doing the marketing and client, you have more clients, now you have to have somebody, that's what you delegate. You hire somebody to open the doors. And then you run the numbers on the house that they're looking at, or you go in on the only the houses that they're actually interested in, maybe do a second showing. And you know, for me, like I like to get eyes on the property, I like to understand the maintenance that's going into it so I can offer accordingly. And so just making sure that you're and it changes at every stage of the business. I think that's what's really confusing in with coaching, is a lot of times we treat everyone, no matter what stage or how long they've been in the business, is the same. And it's like Well, no, because a brand new agent isn't going to have the experience. So like they need to do these, they need to write their offers. They shouldn't have a transaction. I don't think you should have a transaction coordinator the first year because you need to like, yes, it's beneficial. And yes, it's but if you don't understand the concept and how to write the offer, you're putting your like, you know, that's a risk to your to your license by not knowing how to do it. Then once you know how to do it, then hire it out. When you can communicate it really, really effectively on how to do it. Yeah, I'd probably write could write your offers now anyway. Yeah.
speaker-2: Jamie, what what you said, I did coaching from Jamie a little bit, and what she said, and I think I already had an assistant, but I had an assistant, so I could scale up, you know, like get an assistant before you think you need one. Because I wasn't selling as much real estate as most people that were asking me about an assistant. They're like, How do you know when to get an assistant? I was I'd probably get one right now. And she helped me save so much time. What's interesting is Our brain uses 30, it uses 30% of our brain just to do the robotic activities. So getting out of bed, brushing your teeth, anything, probably scrolling on your phone, 30% of your brain. So think how much it takes, like when you're learning new skills. Like you have to save your energy. You have to save your brain energy. I feel that. Now that I'm in my 40s, I when I was younger, I didn't feel that. But I feel it now. I'm like, I only have so much like gas in the tank here. Do you agree?
speaker-0: Yeah, that's why I drink lion's meat.
speaker-1: I was gonna pick that up earlier. There was when we did coaching before and I don't see you talk about it or post about it as much, but you s always be like, You guys, I'm turning off my phone for three to four hours. I'm taking my lion's mane. Like I'm going in.
speaker-0: yeah. Yeah. You have to like you have to go and do not disturb and figure out what you need to get done. I mean, we talked about this like even lately. So my one of the things that I'm always behind on is my taxes. Like we're always a year behind. And then it's always when I'm gonna buy some property that we're like, crap, we got to get caught up on our taxes so that our banker will give us the money to buy this new property or this new business or whatever. And so then I'm like, you know what? This something that takes up so much in the back of my head, talk about the brain. It's like something that I know I have to do and it just takes up space. So like we do have bookkeepers, but there's still the ask list. And then last year I was like, okay, I got this ask list and it was huge. And I'm like, why, why is this so huge? And it was because my handyman wasn't there wasn't he wasn't entering the receipts, even though I'd asked him multiple times to do it. But he's a handyman, he's not a bookkeeper. And, you know, it's like he c he's An older guy. So, like for him, it wasn't a habit. I have to I had to figure out how to help him create the habit. So I had to hold him accountable. But that short-term accountability and getting stuff on board to also hold him accountable. And then having my virtual assistant also email him asking for the receipts. This year, every single receipt for the credit card when he uses it is logged. Like I can go find any transaction for any property. And I don't have to go back and be like, what maintenance order? Like literally what I was doing is I was like, what? And I wanted my properties to be correct. So like I would go in and find what maintenance order was picked that day, or like what was it? And then I would go find the receipt and be like, yeah. So this qu this client or this tenant requested, you know, the thermostat was broke, and then he went to Home Depot and he bought a thermostat. So it's with this property. But it was very time consuming. Now, but you have to fix it. Like I could have just let that keep going and keep going. And I would be doing the same mind game effing, blowing my mind. frustrated because it's like, okay, I instead of training correctly and fixing the problem, you we think, I'll I'll get to it later, I'll get to it later. That's like the same as an assistant. If you train your assistant right up front, it's the mess, it's the best thing ever. It feels heavy in the moment. It feels so heavy. But the the short term burden is like, I mean, now all of a sudden you're like, you're like light years ahead where you would have been when you're trying to just like fumble through it or when you hire like the I'd say one of the worst things you can do is like you hire a friend or a family member just because they need a job and you are desperate. Like that doesn't work. You need to hire for the skill set that is either gonna be opposite of you. Like you need to hire your weaknesses. So if you get along really well paperwork and they love it and they love the same things you are, you're probably gonna get along great, but your business is probably going to stay where it is. Because they're just gonna be doing the tasks that you're good at already. That didn't help you in any way, shape, or form.
speaker-1: So
speaker-2: and the
speaker-1: right now. What? Yeah. No, like all the hard work, everything Jamie just said, like that's what you're in the middle of doing. You're in the thick of it. Like doing the heavy work. Well, I do video.
speaker-2: Videos. Yeah. Because Jamie taught me to do videos. So I'm like, just look at the video. That's how you do it. Because I've went through so many people now. Well now I have a VA and I think she'll stay and I have a good feeling.
speaker-0: Cool, Amber and I love like we didn't have we didn't spend a year together coaching. We booked, we did four calls. Yeah. Like I I'm big on that, like being efficient. Like, let's do a call, get like, let's just look at your business. Let's Google you and let's find actionable steps right now that are gonna move the needle. And that's like, I don't know, it's it is, I don't know. That's just it doesn't make me committed long term, it doesn't make you committed long term. It It works when you have the because that's what's hard is like you sign up for a year coaching program, which is great. I I've done a lot of been a part of a lot of year long coaching programs that I'm like literally so glad I went through. So this is not me saying that's not the way. It wasn't the way for me. This was me like figuring out, my gosh, like yes, everyone, like every when I was learning to be a coach, it's like all these coaches are telling you to create a year long program. But for me, our life changes so much. So often and it's like we do the short term rentals and we're traveling and those are all things I want to be a part of my life. I don't want to cut the things out I enjoy for the business when I work so hard to get here. And it was like, wow, you know what? My ideal client is the person who wants to come in, get shit done, and go implement. And that's and it works like those, that's who I drive well with. And it's been really cool to just do that. I've I've like helped a few people. I don't really talk about it. It's like, That's what it like funny when I brought that up a couple weeks ago. I'm like, we're
speaker-1: Yeah, yeah
speaker-0: not selling each other anything. And I was like, wait, you guys have both I was like, then I got stuck and I'm like, well, I guess that's like not it's true. Like, but you go we're not selling
speaker-1: It's just if I need a service and one of my friends already does it, why would I not pay my friend? That feels so much better. Like you know your shit. That's how we go to you for a certain thing. For
speaker-2: Yeah.
speaker-1: sure. Vice
speaker-0: my god.
speaker-1: versa. Yeah, it's it's not we're on Jamie a podcast with Jamie because we're gonna give her some money for anything.
speaker-0: No, exactly. yeah, you guys gotta go. Okay, so we'll take this off. I hope you guys got something out of today. That's navigating some the business life and
speaker-1: This is the true meeting. True business life is you we got other meetings and other things to do. Yeah. Absolutely. Well we'll keep pointing our podcast. Please hang in there with us, everybody. Yes.
speaker-0: Without the subscribers, here we come.
speaker-1: Hey, hi lady.
speaker-1: Yeah.
speaker-0: is the quickest we've been able to get on to from getting on camera to recording. We were like, I don't know, 60 seconds of prep time. That was cool. so Rachel has 15 minutes. So we are gonna like.
speaker-1: We can stretch it. We can stretch it.
speaker-0: Yeah. Okay. Yes. So I thought today's topic would be fun to kind of do more of some like business essentials, like efficiencies. And for anyone, I don't know, I feel like some of our listeners will be like women business owners or women investors who are trying to get as much done in as little amount of time as possible as they're navigating kid drop off lines and grocery pickup delivery, meal planning, all the things. so what do you guys think about doing like some business essentials?
speaker-1: Absolutely.
speaker-2: Yep. Alright.
speaker-0: I like it. Okay, so Rachel. No, Amber. Yep. We talked last time. Okay, so we were we were talking about being efficient with our time with the podcast on the last episode. I don't know if it was before after we were actually recording or not. but we record two episodes at a time. So week to week, we're actually just doing we're doing two per week so that we can get ahead and then we can launch our podcast and have several episodes preloaded per se. So we'll meet again next Wednesday and we'll do two more and we'll get get ahead of schedule. but I think like finding those different things in your your calendar is super, super important. And sometimes we can get so like locked in on I gotta do a I have to do video every single day versus I'm gonna record, shoot, one second. My I have a contractor here.
speaker-1: Take it from here because I know where you're going with it. I feel like. Well, what we were talking about in the last episode is also balancing like your masculine and feminine energy. So what I like to do, if you know you're going to be doing certain creative tasks, those are better to block together. So today I was very happy that everything I've been doing today, I was shooting some content with somebody doing some like really ridiculous, kind of silly. Well, ridiculous for me because it's uncomfortable new skits. Then I get to come here, which I still get to be like more of my feminine because I'm hanging out with you guys. Then I have another meeting with a girlfriend right after this. So talking about like kind of time blocking, even according to feminine and masculine energy. Where when I'm in like the masculine role, I want those things grouped together. And there was, I wish I could remember what neuroscientist was talking about it. There's an actual way that they have calculated how much time it switches to really get into that feminine versus masculine energy. There's actually like a lag in time to completely like switch over from a brain standpoint.
speaker-0: It's 20 minutes just when you get distracted to get back on track. Right? So I tell my kids, I'm like, you come in here. Like if you can get three hours dedicated, like that's kind of how I've lived, like probably the last five years, is like if I can get three hours of really great work time in Monday through Friday, like that is game changing. It moves the needle a lot. But if I have three hours and my kid comes in and like it makes me crazy when James will come in and be like, Mom, mom, mom, can I go to KTR now? Mom, mom. And I'm like, okay, all you did was delay us being able to go that much longer. Cause now I have to my brain has to process what I was doing, get back on task, redo some of the stuff that I was already doing because I can't remember what it was. Like, yeah. 20 freaking minutes. That's a long time. That's a lot of time when you get if you get distracted five times in an hour.
speaker-1: Like we were talking about a couple episodes ago, how I get so much work done in the evenings. Like I love working in bed. Again, not like probably the healthiest habit, but nobody's like bugging me, nobody's on my phone. I'm single. I'm sitting in bed by myself. It's such a great work time for me. I'm so efficient.
speaker-0: Yeah, same. I'm like it's my favorite to and that's like right now I've my family is traveling and so I'm home alone and I'm like I literally start working at like five and I stop working at like midnight, but I get so much done. I'm like, this is pretty insane. Like it's
speaker-2: it's awesome.
speaker-0: it's insane. But it is like when you when we are balancing like our families, like we have to and when is your brain gonna be the most doldin? Because for me, like I We were talking about that, the sleep doctor. Yeah. Do that quiz. Like if you're listening to this, go do the free quiz and it'll talk to you about like so so cool. Like and then listening to the book, it'll tell you like when you should drink up like not you should never drink alcohol, but it'll even say like, you know, there there that's where the happy hour comes from because like from four to six, your body actually metabolizes alcohol quicker, which is also why like you drink a mimosa the first thing in the morning, like you feel drunk. I did.
speaker-2: I did drink mimosas. I did, I did, I drank mimosas this morning.
speaker-0: What?
speaker-1: Yeah.
speaker-2: It was the first day of school and one of the moms like invited us over and one of the other moms brought mimosas. Okay.
speaker-0: That's
speaker-1: Sorry, I wanna be friends with her.
speaker-0: What is the funniest thing that
speaker-2: So thank you!
speaker-0: Did it make you tipsier? Did you feel like you were drunker than if you would have had one at four o'clock?
speaker-2: I was actually double fisting. I had I was drinking mimosas and then I had my tea from Cape Cod. Cape Cod hot tea.
speaker-0: Mm.
speaker-1: Interesting.
speaker-0: You are such a hot I love it. The hot tea. Yeah. That's definitely a habit that I need to pick up on.
speaker-1: how you just said to everybody you should never drink alcohol. I just want you to know that I differ highly from Jamie on this.
speaker-0: Like I'm not gonna say I meant the book doesn't say the book doesn't say like well you should like alcohol's not good for you.
speaker-1: I know, I'm just teasing. I haven't.
speaker-2: Let's be honest.
speaker-0: I I drank wine last night. I'm not I am not saying don't drink alcohol or that it's like I I have no judgment. Yeah. I just mean if we're in if we're influencing somebody to live a healthier lifestyle, healthy, wealthy, alcohol is probably not the thing to pitch. Yep, yep. Agreed. I'm doing wine and nine tomorrow. Or wine and nine, golfing tomorrow. Speaking
speaker-1: Tricky thing with real estate investing, being a realtor, you doing golf, everything like alcohol is paired with so many things. I remember when I first became a realtor over 10 years ago, not really going to like all these realtor events, drinking. And somebody specifically told me, like half joking, but serious, you're a realtor now. You're you gotta be drinking like more. And it would be like Wednesday nights, Thursday nights. It would be like
speaker-0: I know it's ridiculous. And the thing is, if you so like I would go to events. So when I was not drinking at all, I would go to events and I would order an a drink just to walk around with it. I wouldn't drink it. I just order a Quirz Light and I would set it down and pick it up once in while and never took a sip of it and nobody says anything. It's but but then you have to think about it's them. That's a them issue, not a you issue. Like they're uncomfortable with you not drinking. Why? That's bizarre.
speaker-1: Isn't it funny how some people it really does bother them?
speaker-0: It's crazy. Okay, so business back to the business essentials. I think so it's interesting. My my sister-in-law has been here the last couple weeks and we were talking about business, and she's like, You remind me of my friend, and it's interesting because she can just like start a business and she knows what to do. And it's we t I feel like we take that for granted so much. Like I do, like if I want to start a business, I'm gonna go create a Google My Business page. I'm gonna ask AI for. you know, flaws in my business plan. I'm and it it kind of is just on you have to time block how much time is this actually gonna take me and being realistic about it and who and then also figuring out who you're gonna delegate things to when as you get as you get busier and as you grow. And I think that's probably one of the hardest things to process is what to delegate and when because we always a lot of times we think we're the there's no one who can I just saw a post about it today. Literally it was like how you know, all these team leaders are benefiting from their team's production. So it makes it look like they're selling more houses than they are. Well, if I as the team leader marketed, did all the bookkeeping, did all the like got the website, keeps the website maintained, doing the time blocking, doing coaching the agents, doing all these things, how do you figure that I'm not involved in that transaction? Yeah. Even if I didn't go on the appointment, I would I mean I would love to know like, do you think the CEO of Wells Fargo is like, let me check your receipt and make sure that you did that $20 deposit correctly? Like, no. But like the investors of Wells Fargo or whatever, it's like they want to know that the company is profitable and that the business is growing. That's your job as a team leader, is to ensure that the tr you're growing and you're taking care of your customers. You can't. In order to grow and actually be the best for your clients, you cannot be the one doing everything. You literally cannot be.
speaker-2: Work smarter, not harder.
speaker-0: Yeah, would you agree? Can you if you are yeah there's no there's not enough time to do that.
speaker-1: That's the the growing pains that I've been in right now is sometimes in business. I've realized if you wait until you're ready for anything, we touch on this already. If you wait till you're ready, fully ready to start the business, you're never gonna be ready. You wait till you're ready for anything in life, you're never gonna be ready. Right now, I can totally manage what I have going on in my life business wise. I cannot manage with the framework that I currently have, future Rachel's life. That I'm working towards in my new identity. So sometimes in business, the uncomfortable space is delegating before you feel like you're ready, setting certain things up before you feel like you're ready. But going on with the AI that you were talking about, Jamie, is it's easier than ever to start a business. I realized that over the weekend. I worked so hard for like two days straight, getting my a website up and going, different things with my branding, my guidelines, my belief system. Getting a program started. It is hard. I've done it before. I did it three years ago, but I'm telling you, it's still hard, but it's easier with AI, especially because my brain is like, I need to do this. I need to do that. I need to do this. I told AI, I'm like, you keep me on track. I'm all over the place. I'm like, you need to constantly keep me on track and be like, these five things still need to be answered, Rachel. And it does a good job. It's like, whoa, whoa, whoa, Rachel, slow down. Yeah. Thank you. You're the best. But it's still
speaker-0: Really the best.
speaker-1: it's it can take you through step by step what you need to do. If you don't know what you need to do, you just literally ask it, Hey, what do I do next? I didn't have that over ten years ago when I started this thing. I was reading some old book. I think it was like literally a book called Flipping Houses, probably. I can picture the cover of it. It had nothing about Nebraska. It didn't have any like, call this guy, he'll be able to help you out. I just had this random book is like, this is the general framework of a business. And just figured it out.
speaker-0: Yeah. And you and like how many mistakes? I mean, just the time that you get back because of like it's fascinating to me. Like I can go to Clot and if I am confused about even what it says, I'll be like, Can you please find me a YouTube tutorial that will visually explain this in the shortest amount of time based on what you're trying to communicate with me? Cause I've been trying to do with like marketing and Instagram and I've been like, I'm like a Facebook girl. I mean If you ask me anything about Facebook, like how to get in front of more people, how to do ads, like that's where I live. And that's where 90% of my real estate clients come from is Facebook. And so the Instagram thing is like pretty new to me. And I'm like, okay, I just like teach me, tell me what to do. I know I'm supposed to post at the same time every day. I know I'm supposed to keep my topic topics on point. And so it created like exactly what to do. It was like 70% golf. 20% real estate, 10% like real life or whatever. And then I was and then created a content calendar for me. But like before we used to have to hire somebody to create a content calendar for you or buy something off Etsy that was not necessarily tailored to you and your brand and your voice. It's like you're just kind of buying something, then you're using your own mind, which is great. But then that's more mind power that it's then it's just another thing that doesn't get done. So it's like, I downloaded this template, but now I have to spend time implementing it and tweaking it to my business and my goals. Whereas now you can literally just use AI to tell you exactly like it literally told me, post this, talk about this. This is what's being Googled right now. And that's why that was a big part of why I wanted to get on Instagram. Speaking of being Googleable, is when you Google, now Instagram comes up in Google search results. So you want to be using SEO tags and AI. to be found on AI, you wanna be on Instagram and using the right words so that the Google spiders will find you.
speaker-1: I Google spiders. I like that.
speaker-2: Yeah,
speaker-0: And people don't Google, right? I mean I still Google, but you have it's Google AI now, right? Yeah, yeah. It's like Google AI figures it out for you. So and you can literally ask AI to do an audit to help you be found by AI. And then just follow what it tells you.
speaker-1: I think it's what's fascinating to me over the weekend when I was working with AI and building things for my brand and my my coaching business again, did this three years ago. So I was starting the process like, this is what I did three years ago. And then realizing, my gosh, there's all these new tools. How much more fun it is. I love creating. I'm not gonna have AI create like all these Canva and different things for me. Did I have AI help me come up with the template? And what it should look like, yes. But then I spent way, way too much time, probably like three hours, because I loved it creating like three different templates because it was just so much fun messing with it. Yes, you could bypass all this stuff and have AI do everything, but then it's like not authentic to me what I love to do. But I'm so excited that I'm finding this balance of like, okay, what do I actually like really enjoy and love, even if AI could do it for me, that I still want to do. And so that was really, really fun to kind of mix around and find the balance. And I think it's the same with anybody's business, no matter what you're doing with AI, is finding the balance of when does it still make sense to have a person do it, whether because of like cost, time, or just to like really feel like it's authentic to your business and kind of what roles you're playing. And
speaker-0: When and at what point do you s like put a stop on it? So even like in real life, like not in real life, in before, it's like you might spend so much time on a task thinking you can get it done. But at what point do you go, wow, I thought this was gonna take me 20 minutes and I'm two hours in? And having the switch go, okay, I am two hours in. Sometimes we it's like with the client. The the you're working with a buyer and you've shown them a hundred homes and you get in this psychological mental state of well I've come this far. I have to now I have to keep going because you feel like you're so close to the payoff. And but are you? You know, and there it's the I mean then you have the other like the breakthrough is on the other side of the breakdown. Like that's not what I'm talking about. That those are like that's like when you're building something really amazing and it's like you're about to give up because you've given every ounce of everything, like give the extra ounce and it's like then you you get on the other side. But there's a point where you have to say, this is not like the to the dollars per hour, this is not working in my favor. I need to hand this off to somebody else. Like it's not benefiting me and it's actually holding me back. And I'm the bottleneck now in my business. Which is like, you know, for when you're a brand new real estate agent, you time block showings. But then when you get busier and you're doing the marketing and client, you have more clients, now you have to have somebody, that's what you delegate. You hire somebody to open the doors. And then you run the numbers on the house that they're looking at, or you go in on the only the houses that they're actually interested in, maybe do a second showing. And you know, for me, like I like to get eyes on the property, I like to understand the maintenance that's going into it so I can offer accordingly. And so just making sure that you're and it changes at every stage of the business. I think that's what's really confusing in with coaching, is a lot of times we treat everyone, no matter what stage or how long they've been in the business, is the same. And it's like Well, no, because a brand new agent isn't going to have the experience. So like they need to do these, they need to write their offers. They shouldn't have a transaction. I don't think you should have a transaction coordinator the first year because you need to like, yes, it's beneficial. And yes, it's but if you don't understand the concept and how to write the offer, you're putting your like, you know, that's a risk to your to your license by not knowing how to do it. Then once you know how to do it, then hire it out. When you can communicate it really, really effectively on how to do it. Yeah, I'd probably write could write your offers now anyway. Yeah.
speaker-2: Jamie, what what you said, I did coaching from Jamie a little bit, and what she said, and I think I already had an assistant, but I had an assistant, so I could scale up, you know, like get an assistant before you think you need one. Because I wasn't selling as much real estate as most people that were asking me about an assistant. They're like, How do you know when to get an assistant? I was I'd probably get one right now. And she helped me save so much time. What's interesting is Our brain uses 30, it uses 30% of our brain just to do the robotic activities. So getting out of bed, brushing your teeth, anything, probably scrolling on your phone, 30% of your brain. So think how much it takes, like when you're learning new skills. Like you have to save your energy. You have to save your brain energy. I feel that. Now that I'm in my 40s, I when I was younger, I didn't feel that. But I feel it now. I'm like, I only have so much like gas in the tank here. Do you agree?
speaker-0: Yeah, that's why I drink lion's meat.
speaker-1: I was gonna pick that up earlier. There was when we did coaching before and I don't see you talk about it or post about it as much, but you s always be like, You guys, I'm turning off my phone for three to four hours. I'm taking my lion's mane. Like I'm going in.
speaker-0: yeah. Yeah. You have to like you have to go and do not disturb and figure out what you need to get done. I mean, we talked about this like even lately. So my one of the things that I'm always behind on is my taxes. Like we're always a year behind. And then it's always when I'm gonna buy some property that we're like, crap, we got to get caught up on our taxes so that our banker will give us the money to buy this new property or this new business or whatever. And so then I'm like, you know what? This something that takes up so much in the back of my head, talk about the brain. It's like something that I know I have to do and it just takes up space. So like we do have bookkeepers, but there's still the ask list. And then last year I was like, okay, I got this ask list and it was huge. And I'm like, why, why is this so huge? And it was because my handyman wasn't there wasn't he wasn't entering the receipts, even though I'd asked him multiple times to do it. But he's a handyman, he's not a bookkeeper. And, you know, it's like he c he's An older guy. So, like for him, it wasn't a habit. I have to I had to figure out how to help him create the habit. So I had to hold him accountable. But that short-term accountability and getting stuff on board to also hold him accountable. And then having my virtual assistant also email him asking for the receipts. This year, every single receipt for the credit card when he uses it is logged. Like I can go find any transaction for any property. And I don't have to go back and be like, what maintenance order? Like literally what I was doing is I was like, what? And I wanted my properties to be correct. So like I would go in and find what maintenance order was picked that day, or like what was it? And then I would go find the receipt and be like, yeah. So this qu this client or this tenant requested, you know, the thermostat was broke, and then he went to Home Depot and he bought a thermostat. So it's with this property. But it was very time consuming. Now, but you have to fix it. Like I could have just let that keep going and keep going. And I would be doing the same mind game effing, blowing my mind. frustrated because it's like, okay, I instead of training correctly and fixing the problem, you we think, I'll I'll get to it later, I'll get to it later. That's like the same as an assistant. If you train your assistant right up front, it's the mess, it's the best thing ever. It feels heavy in the moment. It feels so heavy. But the the short term burden is like, I mean, now all of a sudden you're like, you're like light years ahead where you would have been when you're trying to just like fumble through it or when you hire like the I'd say one of the worst things you can do is like you hire a friend or a family member just because they need a job and you are desperate. Like that doesn't work. You need to hire for the skill set that is either gonna be opposite of you. Like you need to hire your weaknesses. So if you get along really well paperwork and they love it and they love the same things you are, you're probably gonna get along great, but your business is probably going to stay where it is. Because they're just gonna be doing the tasks that you're good at already. That didn't help you in any way, shape, or form.
speaker-1: So
speaker-2: and the
speaker-1: right now. What? Yeah. No, like all the hard work, everything Jamie just said, like that's what you're in the middle of doing. You're in the thick of it. Like doing the heavy work. Well, I do video.
speaker-2: Videos. Yeah. Because Jamie taught me to do videos. So I'm like, just look at the video. That's how you do it. Because I've went through so many people now. Well now I have a VA and I think she'll stay and I have a good feeling.
speaker-0: Cool, Amber and I love like we didn't have we didn't spend a year together coaching. We booked, we did four calls. Yeah. Like I I'm big on that, like being efficient. Like, let's do a call, get like, let's just look at your business. Let's Google you and let's find actionable steps right now that are gonna move the needle. And that's like, I don't know, it's it is, I don't know. That's just it doesn't make me committed long term, it doesn't make you committed long term. It It works when you have the because that's what's hard is like you sign up for a year coaching program, which is great. I I've done a lot of been a part of a lot of year long coaching programs that I'm like literally so glad I went through. So this is not me saying that's not the way. It wasn't the way for me. This was me like figuring out, my gosh, like yes, everyone, like every when I was learning to be a coach, it's like all these coaches are telling you to create a year long program. But for me, our life changes so much. So often and it's like we do the short term rentals and we're traveling and those are all things I want to be a part of my life. I don't want to cut the things out I enjoy for the business when I work so hard to get here. And it was like, wow, you know what? My ideal client is the person who wants to come in, get shit done, and go implement. And that's and it works like those, that's who I drive well with. And it's been really cool to just do that. I've I've like helped a few people. I don't really talk about it. It's like, That's what it like funny when I brought that up a couple weeks ago. I'm like, we're
speaker-1: Yeah, yeah
speaker-0: not selling each other anything. And I was like, wait, you guys have both I was like, then I got stuck and I'm like, well, I guess that's like not it's true. Like, but you go we're not selling
speaker-1: It's just if I need a service and one of my friends already does it, why would I not pay my friend? That feels so much better. Like you know your shit. That's how we go to you for a certain thing. For
speaker-2: Yeah.
speaker-1: sure. Vice
speaker-0: my god.
speaker-1: versa. Yeah, it's it's not we're on Jamie a podcast with Jamie because we're gonna give her some money for anything.
speaker-0: No, exactly. yeah, you guys gotta go. Okay, so we'll take this off. I hope you guys got something out of today. That's navigating some the business life and
speaker-1: This is the true meeting. True business life is you we got other meetings and other things to do. Yeah. Absolutely. Well we'll keep pointing our podcast. Please hang in there with us, everybody. Yes.
speaker-0: Without the subscribers, here we come.
speaker-1: Hey, hi lady.
