Stop Prompting, Start Onboarding: Claude Cowork for Agents | AI Agent Advantage

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What if the best AI tip you hear all year comes from someone who'd rather be hiking in the Virginia wilderness than sitting in front of his laptop?
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So what made you sign up for ChatGPT as soon as it came out?
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You're like, this is what I've been waiting for my whole life?
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Yeah, I was ready to usher in the end of the world, and it seemed like very free way to do it.
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You gotta trust it to someone.
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It's a PhD level brain in marketing and consumer engagement and psychology.
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It knows more than we do.
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So say it a little bit slower for those in the back.
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Interview me.
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Interview me.
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Ask me what you need to know about me to be a better assistant, and then help me understand how you can assist me in my business.
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AI is not replacing you, but the agent who uses it will.
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This is AI Agent Advantage.
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One expert, one tool, one thing you can implement today with your host, Jay Mann.
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Welcome to AI Agent Advantage.
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I'm Jay Mann, and this episode is brought to you by our founding partners, Wise Agent, Subie, and the CE shop.
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These are companies that believe in what we're building here.
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We're grateful to have them in our corner.
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All right, let's get into it.
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What if the best AI tip you hear all year comes from someone who'd rather be hiking in the Virginia wilderness than sitting in front of his laptop?
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My guest today oversees 300 agents.
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He trains real estate agents across the country and figured out Claude Cowork in a way that is genuinely changing how his firm runs.
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Stay with me.
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This one is practical and it's fast.
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All right, Matthew Rathbun, welcome to AI Agent Advantage.
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Hey, Jay Man, how are you?
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Thanks for having me.
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Doing well, thanks.
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So for people who don't know you, you are the executive vice president at Coldwell Banker Elite, licensed broker in the DMB, also known as DC, Maryland, and Virginia.
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You oversee 300 agents and you've won instructor of the year at the national level multiple times.
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But the thing that surprised me when I read your intake form is that you'd rather be in the woods than than at a computer.
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John's at the same point.
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Tell me, tell me I read that right.
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No, you absolutely read it right.
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If um if tomorrow an EMT dropped EMP dropped and I had to go find a cabin in the woods for the rest of my life, I'd probably be happy.
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Um, I mean, I love tech, I love the gadgets, I love the resources, but my favorite YouTube channel is to watch the guys who are out in the middle of the woods with a hatchet building a cabin.
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Like it's, I don't know, it's this primal thing, I think of.
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But I will tell you this last weekend my brother and I went camping and it and it rained and rained and rained and rained and rained.
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And at one point we didn't have internet access, but we were walking into one dry patch going Elon Musk's Wi-Fi solution.
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How much a month?
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I need it.
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I'm camping, but I need it.
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We're getting skylinked.
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But if anybody's interested, it's 50 bucks a month.
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It's it's pennies.
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So oh, that's yeah, that's worth it.
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I think I did some research recently too on that.
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Now, you you said also that you've been waiting all your life for AI to take over.
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Like what like walk me back.
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Are you thinking the terminator, Sarah Connor?
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Coming like what's the deal there?
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So fun story.
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My uh fun fact about that.
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My mother's fate, my mother's favorite movie, by the way, uh, was the Terminator series.
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And she very much saw herself the Sarah Connor.
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Um uh she you know loved the idea of of you know robots and and sci-fi and stuff.
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She just loved it.
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And uh uh no, I I gotta say, honestly, it probably started with iRobot, the book iRobot, uh from Isaac Osmoff.
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Um good movie too with uh with Will Smith.
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Yeah, okay.
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I mean, yeah, it was Will Smith.
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Um, contrary to Will Smith, it turned out being a good movie.
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Okay, yep.
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He was he was in there.
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Yeah, he he does one character well, and that was his character.
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But that movie has nothing to do with the book, like it's vaguely.
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Oh, totally different.
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But I read it as a kid, and the idea of kind of thinking functioning robots kind of got my attention.
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And then uh growing up was just a huge fan of uh of Night Rider and all the other 80s things.
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Yeah.
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As a matter of fact, my AI is named Kit.
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That's what I call her.
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It's a female of a male, but um, but yeah, it and and it is female.
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And I I've shared this in class before, you know, I I have been married for 33 years.
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I have three daughters who are now themselves married and having kids.
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And if if anything is right all the time and quick to tell me that I'm not right, it's got to be a female.
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So I am sticking with AI as a female.
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You're right, kit.
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You're right.
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Whatever you say, kit.
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Um, but no, I uh I really did just the all the different, you know, as kids, we had lots in the uh born in the 70s, brothers in the 80s kind of thing.
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Uh lots of of just thinking robots.
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And for the most part, most of them were very helpful.
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Some of them wanted to kill us all, but uh for the most part, they're you know, howl and and all the rest.
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But yeah.
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And so then, but then later on, like uh I'm gonna say there were some attempts at AI, right?
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I mean, would you say like some of them missed the boat, Siri and some of the smart home and well they tried pushing you know, they tried pushing machine learning way faster than the chips or the technology or the consumer adoption would really allow.
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And um, you know, Siri is still, I I gotta say I'm a huge Apple fan, but I'm getting a little little intolerant of the lack of AI innovation there.
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Um, I mean, they'll Sherlock it, they'll come out tomorrow and have the best AI that ever existed and then claim they were the first there.
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That's that's what they do.
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But that's it, that is definitely their thing.
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Yeah, that's their thing.
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But um uh no, I mean, just even like if you and I won't say names, but if you remember, even seven, eight years ago, there were these machine learning here, we're gonna generate leads, we're gonna predict who's gonna be the next person to sell in your community.
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Fell in love with the concept, but knew that it was way too early for these things.
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So uh we're here now.
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We're we can do it now.
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And so what made you sign up for Chat GPT as soon as it came out?
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Were you like, this is what I've been waiting for my whole life?
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Yeah, I mean, I was ready to usher in the end of the world, and uh this seemed like you know a very free way to do it.
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So yeah, let's go.
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That's right.
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That's right.
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I'm yeah, jumping off the cliff.
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Um, no, I knew it was coming.
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Um, and I had kind of heard a little bit about the backstory of these companies and how they emerged, and um and was eager to give it a shot.
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I was not, I did not have very high hopes for its practicality in the day-to-day business of real estate agent and was suspect of actually deploying it in a in a business environment.
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Still am.
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Like I don't upload my clients' records, even a ratified contract wouldn't go in there.
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I will use a blank contract and no tax records.
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No, well, mine.
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I'll put my stuff in there because hell, you know, it it's getting you know hacked from within the government every day, anyways.
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But I won't put my client's stuff in there.
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So um, but uh yeah, no, I was ready to jump on the boat when it first came out.
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I was excited for what it could be, but I kind of thought I would be getting like a small version of it to put in a Raspberry Pi and do all these controlled experiments.
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Uh within an hour, I was absolutely blown away about what it could do.
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It was uh exceeded what I anticipated it being because we've had so many vaporware false promises for so long.
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And then I think I probably spent six hours that day just to pushing it to its limits.
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Went went down the rabbit hole quickly.
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Oh, yeah.
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My wife had to come grab me and go, it is bedtime.
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Yeah.
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It's bedtime.
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Wait, so so for for the non-technical folks, explain quickly, just Raspberry Pi has nothing to do with an actual pie.
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It has nothing to do with pie, sadly, because I am a big Pi fan.
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But uh Raspberry Pi is basically it's like a little hobbyist starter kit.
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They give you a little circuit board, it it's super, super cheap.
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And if you're a super nerd, you can program it to do a bunch of stuff.
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Um, anything.
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I mean, everything, controlling your household to running video games to whatever your imagination is.
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There's a whole community for it.
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What were your other real because like you're you're a techie, right?
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And so what what were your other real estate colleagues like they looked to you?
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Were they skeptical?
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Were they like, ah, this is another thing that's gonna pass?
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Like, what what was the friction?
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I think that would be the good word that you encountered early on.
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Yeah, I mean, strangely enough, it was the the day that it launched, uh, I thought it was fairly quiet in the real estate industry.
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And and I was like, is anybody else really looking at this?
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Is this a competitive edge?
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Is this just another nerdy thing that I'm gonna play with?
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And I was a little slow to tell everybody that I jumped on the boat.
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You know, doing what you and I do, people do ask for recommendations for things all the time.
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And so I used to be very early for Vine is the next big thing.
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You all need to go do mini videos on there.
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And I've just learned over time that that stuff fails.
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And so yeah, um, I I'm a little called.
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Okay.
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I was just this weekend, just this weekend cleaning out old presentations.
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And I had a presentation on Clubhouse for real estate agents.
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I'm going, man, I hope nobody ever listened to that video and that webinar because um man, did I miss that?
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But but I I that was a good example of the stuff that I uh I jumped on too early.
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I told people about too early.
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So I waited about a week, a whole week, which is forever in AI time.
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Yeah, it's like three years in AI time.
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I was already behind, you know, Craig Grant was out there with a whole eight-hour class already.
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Um, but but no, we um uh I started connecting with a couple other instructors uh and saying, have you guys seen this?
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I think even in the instructor Facebook group that we were in together, we run together, uh, I was asking, is anybody else looking at this or using it?
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And it was crickets.
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Like nobody was like, What do you nobody even know what a GPT is?
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I let me just say this because I I'm similar to you, but I was like, I don't know if I'm ready to say that I am because I don't because then Matthew's like, well, what about this?
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And I'm like, I don't know yet.
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I know a scared point.
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So I was, but I wasn't, I wasn't sure if I was ready to just talk about it publicly yet.
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It's like we are coming out of therapy.
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I just I'm not I'm not ready to discuss this yet.
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I'm not ready, but yeah, the relationship thanks to more.
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The relationship's very new.
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I don't want to, I don't want to get anybody worried about it.
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Um I did spend a lot of time with it.
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I I did some um, like, how much do you know about me?
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You know, how do I use you the best?
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Coach me through this process.
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Uh what's the best way for for a real estate agent to use this?
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And um uh probably another weekend, and and I was like, okay, I'm I'm I I'm ready to check with some other peers.
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And within two weeks, I was using it every day all the time.
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Um, and when voice mode was introduced, I never didn't stop.
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Like I my car rides, it's just AI and I talking together now.
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The best conversations you have with somebody that's not real.
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Right?
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You're like, what a great chat that was.
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Just me talking to talking to Kit.
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Yeah, and just telling me how great I am.
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Like everybody needs a little sycophant in their pocket, you know.
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It's just yeah, yeah, yeah.
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Yeah.
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And and so early on when you're when you're having those conversations and you're trying to figure out, I like what you said that you kind of kept it open-ended and said, Hey, how can I use this?
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How can you help me to do this?
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Because I think that's where a lot of agents, I don't know, miss the boat, but they they go in and they try to prompt something and they don't get what they're looking for rather than just saying, help me or ask me, how can you, you know, only keeping it open-ended.
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Talk a little bit about that because I think that was a good technique for somebody just getting started.
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Yeah, I mean, I I I know this is really, you know, not kind of what our core topic is, but I I the one thing when everybody asks, like, where do you start?
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Yeah, to me, it's simply a conversation.
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And again, I do like uh uh um voice mode the best.
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But I just said, look, I need you to be the the awakening for me, so to speak, uh, was hey chat GPT, hey kit.
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Uh I really want to make sure I get the most out of you.
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What I want to do is use you to help me with my marketing as an agent, as a broker, as a leader, and as an instructor.
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I want you to interview me as if I was onboarding you as an assistant and ask me all the questions you want.
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And we probably spent an hour and 15 minutes.
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I I have a you know about an acre behind me that's just I just walk a path during the day when I'm thinking and working on things.
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And we just had a conversation.
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At the end of that conversation, you know, when I started asking for things, it was in a totally different world.
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It is like hiring a human assistant, right?
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There's got to be a learning phase.
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It's just that AI does it in one hour, whereas my assistants have done it in six months.
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Um so rather than typing, because we were all not the best typists, you just have a conversation, natural language.
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Yeah, yeah.
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The NLP, the natural language protocols are fantastic.
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And I'm sure you're using it too.
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Whisper flow now has really solved a lot of these issues.
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I'm just much more uh thorough and robust when I'm talking than when I'm uh probably like you, you're typing, you're like, crap, I missed a common, you're backspacing instead of just yeah, just moving forward.
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Yeah, and it just takes way longer.
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So that the average real estate agent types at like five words a minute.
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Um uh, but we talk at 200 words a minute.
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So that's so bad.
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Five words.
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I I don't know.
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I'm still looking at people.
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You're probably right.
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Yeah, it's it's funny.
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You you mentioned, you know, we agents and staff were you know just shy of 300 people, so lots of different personalities and generations.
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And my older agents are not the best typists, but they they're they're getting, you know, they're there.
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Gen X is the perfect generation, so they do everything great.
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But our younger agents who are coming in, the sitting in front of like a laptop or a computer, they aren't good typists because they've done it on their phone most of their life and and they're very comfortable there.
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So yeah, we all speak more quickly and with a lot more um clarity usually than typing.
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Okay, so a lot of people sign up for Chat GPT and stopped.
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And and you know, when we talk about relationships and how involved you are, uh what made you or what made you or how did you or what prompted you to to make the switch or try out Claude and then bring you to Claude Cower?
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Because I feel like it's very much a relationship.
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I didn't leave Chat GPT because I was like, you know me, right?
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You know me, you know so much about me.
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Claude, it doesn't know anything.
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Like, how did you make that switch?
00:13:58.879 --> 00:14:02.399
Yeah, so a couple um a couple things to think about here.
00:14:02.559 --> 00:14:10.639
For for me, it was I'm gonna explore all the tools because I I want to make sure that I I am truly using and presenting in my my classes or my my online contracts.
00:14:11.120 --> 00:14:12.240
You know all the options, yeah.
00:14:12.480 --> 00:14:24.879
Yeah, and um uh I started noticing a lot of people I like and trust on um YouTube and in my newsletters started talking only about Claude and not necessarily about ChatGPT.
00:14:25.279 --> 00:14:26.960
And I said, Yeah, there may, yeah, right.
00:14:27.200 --> 00:14:29.200
I said, maybe there's got to be something to this.
00:14:29.279 --> 00:14:34.000
Let me go download another free version and uh and see what it does.
00:14:34.159 --> 00:14:38.639
And I started off with asking, this is so sketchy.
00:14:38.720 --> 00:14:46.000
But I went to Chat GPT and go, hey, so we've been getting along, we're working okay, there's some stuff about you that's not perfect for me.
00:14:46.240 --> 00:14:48.879
Can you help me set up my next relationship?
00:14:49.120 --> 00:14:56.480
And I I actually asked ChatGPT, I'm like, hey, if I wanted to migrate everything in your memory and everything you've learned about me into Claude, how would I do that?
00:14:56.559 --> 00:14:59.120
And she goes, Oh, let me create a file for you.
00:14:59.279 --> 00:15:02.639
And so Chat GPT literally created a summary file.
00:15:02.720 --> 00:15:03.120
Yeah.
00:15:03.360 --> 00:15:04.639
And let me download it.
00:15:04.720 --> 00:15:08.000
And I went to Claude and said, Here's what Chat GPT knows.
00:15:08.080 --> 00:15:09.120
Can you use this?
00:15:09.360 --> 00:15:12.000
And Chat G and Claude said, sure.
00:15:12.240 --> 00:15:14.159
And I it's almost like I didn't miss a beat.
00:15:14.240 --> 00:15:19.200
I mean, the brand voice was there, the like what I prefer and don't, and then it just keeps building on it.
00:15:19.360 --> 00:15:22.480
Um, you know, that persistent memory is incredibly powerful.
00:15:22.960 --> 00:15:28.960
The transition moment was not only um uh that it came across.
00:15:29.360 --> 00:15:30.399
Let me rephrase this.
00:15:30.480 --> 00:15:32.000
So it wasn't a transition moment.
00:15:32.080 --> 00:15:34.480
I still use OpenAI and ChatGPT.
00:15:34.559 --> 00:15:37.200
I still use Gemini, but they're for different purposes.
00:15:37.360 --> 00:15:42.080
So if you're building a team, right, you're gonna have you're never gonna have the perfect assistant.
00:15:42.159 --> 00:15:49.039
There's gonna be one that's better at at the customer service, one that's better at creative, one that's better at doing transaction management.
00:15:49.360 --> 00:15:59.440
Um, Claude is much more scientific-minded, it's much more reasoned, uh, it's less sycophantic, uh, which is I like, and it it just had a better memory built in.
00:16:00.080 --> 00:16:00.960
Say that last word again.
00:16:01.120 --> 00:16:01.840
Uh sycophant.
00:16:02.000 --> 00:16:03.039
It wasn't a sycophant.
00:16:03.120 --> 00:16:03.279
Yeah.
00:16:03.360 --> 00:16:08.559
It wasn't like where open AI was like, you're just so beautiful and perfect, and everything you say is the best idea.
00:16:08.879 --> 00:16:14.799
Claude was not telling me and puffing up my ego, it was just like, yeah, let's let's slow your role here.
00:16:15.120 --> 00:16:15.840
I see what you're saying.
00:16:15.919 --> 00:16:16.159
Yeah.
00:16:16.320 --> 00:16:18.240
Like, no, you're not right there.
00:16:18.480 --> 00:16:21.440
Let me push, let me push back a little bit on what you're saying.
00:16:21.600 --> 00:16:22.879
It said that to me a few times.
00:16:23.200 --> 00:16:29.519
So Claude is not like creating a graphic, ChatGPT blows that out of the water, but it was Gemini before, and now it's ChatGPT.
00:16:29.600 --> 00:16:32.720
So they each have their their their best use cases.
00:16:33.120 --> 00:16:54.960
The other thing was a little bit more um uh, I don't know, more highbrow, and that is I noticed following a lot of industry news, uh I noticed that a lot of the ethicists, the attorneys and ethics workers and people had strong feelings about what safe AI looked like were leaving other companies and going to anthropic over and over again.
00:16:55.039 --> 00:16:59.759
Just this week they got another huge win for a very big brain in AI.
00:16:59.840 --> 00:17:08.079
And they are uh and everybody should go read this essay from um Barrio Amade called uh Machines of Beautiful Grace.
00:17:08.480 --> 00:17:19.519
And it's about what AI could be to us as a population if we had proper policies and laws in place, if we used it in accordance with some type of uh you know intentional safe guidelines.
00:17:19.839 --> 00:17:22.960
It's just a beautiful article about what all the powerful things it's doing.
00:17:23.039 --> 00:17:24.079
And that really won me over.
00:17:24.240 --> 00:17:30.480
Like the the concept of the company, I feel they're more trustworthy and they're not you know trying to chase every little thing.
00:17:30.880 --> 00:17:37.119
And the last part was the practical part of co-work and um coding that were much stronger for Claude than the other two.
00:17:37.440 --> 00:17:45.759
Okay, so for anyone who's uh only use Claude as a chat tool, or they went in, they chat, and maybe they have the free account.
00:17:46.319 --> 00:17:47.279
What is cowork?
00:17:47.759 --> 00:17:51.759
Like, like what is it and what is it actually doing that's different from just chat?
00:17:52.000 --> 00:18:00.160
So cowork, which is really what wins the day for me and where I spend most of my day as a creator, um, is a is software you can download, right?
00:18:00.319 --> 00:18:02.000
So, so all of them have apps.
00:18:02.079 --> 00:18:07.200
Uh ChatGPT has an app and Gemini has an app, all the Frontier models and Claude has an app.
00:18:07.680 --> 00:18:12.559
And um they first came out on Mac, like most, and I know a lot of frustration.
00:18:12.640 --> 00:18:16.720
I see it online all the time, people complaining about why it always come out for Mac for months before.
00:18:16.880 --> 00:18:19.359
Well, Mac is a solid system.
00:18:19.599 --> 00:18:25.119
It's got better hardware and software that intentionally match up, it's got more security, it's easier to debug.
00:18:25.200 --> 00:18:27.440
Um, and there's less hackers attacking Apple.
00:18:27.599 --> 00:18:29.519
Not that it's they don't exist, but there's two are them.
00:18:29.759 --> 00:18:32.079
Uh smarter people use Mac, I would say, right?
00:18:34.720 --> 00:18:41.839
I'm gonna say that, yes, but if if Apple doesn't get their AI stuff together, I may be going back to the old, you know, Android and Google.
00:18:42.240 --> 00:18:44.000
No, I'm I can't see myself doing that.
00:18:44.160 --> 00:18:52.880
But no, it's it well, it is, and and creative people and a lot of you know, even your programmers are now using Mac Macs much more, much more often than they used to.
00:18:53.039 --> 00:18:56.319
Gamers are using PCs, your grandma's using PCs.
00:18:56.400 --> 00:18:58.640
Like that's that's pretty much the two PCs to talk.
00:18:59.039 --> 00:19:03.039
And so I would I if I was Mac, well, they have it for Windows as well now, too.
00:19:03.279 --> 00:19:04.720
They do, they released it for Windows now.
00:19:05.039 --> 00:19:07.759
So I would download Claude Cowork.
00:19:08.160 --> 00:19:10.079
I download the Claude desktop app.
00:19:10.240 --> 00:19:11.680
And Claude Desktop, okay.
00:19:11.920 --> 00:19:13.119
And it has cowork built in.
00:19:13.359 --> 00:19:15.440
And it has chat, cowork, and code.
00:19:15.759 --> 00:19:16.480
It does, yep.
00:19:16.720 --> 00:19:16.960
Right?
00:19:17.119 --> 00:19:17.680
Yep.
00:19:18.640 --> 00:19:19.680
That's my first step.
00:19:20.000 --> 00:19:20.240
Yep.
00:19:20.319 --> 00:19:26.559
So we're gonna download the app, and then when you open it up in the top left-hand corner, you'll see the chat, which is what everybody's comfortable with.
00:19:26.640 --> 00:19:28.319
That's what we've most of us have been using.
00:19:28.559 --> 00:19:30.319
And then next to it, you'll see co-work.
00:19:30.559 --> 00:19:33.440
And when you open up co-work, it looks very similar.
00:19:33.599 --> 00:19:38.400
There's a chat dialogue box, but then there's a few other little prompts in there that make it different.
00:19:38.720 --> 00:19:38.960
Okay.
00:19:39.359 --> 00:19:44.160
So co-work really took um the agent part of AI.
00:19:44.240 --> 00:19:49.440
So when we talk about agents, we're talking about uh a software can work somewhat autonomously.
00:19:49.519 --> 00:19:57.519
Like it's not self, it's still directed by you, but it can go do things that you've directed to do on your behalf at a deeper level than you know, just asking questions and giving you directions.
00:19:58.000 --> 00:20:01.279
Um, it also will work with files on your computer.
00:20:01.920 --> 00:20:19.359
And it'll even, if you're so brave, take over the browser and your computer and do things like fix that thing on your website you didn't like, go book flights for you, you know, and it has can it'll go create things in c in Canva that look absolutely amazing and better than most of us would recreate without its assistance as first drafts.
00:20:20.079 --> 00:20:24.000
Um and I'm very clear to tell everybody that AI is here to augment you, not replace you.
00:20:24.160 --> 00:20:26.720
You shouldn't everything it creates is a draft, right?
00:20:26.799 --> 00:20:30.079
You still need your creativity, your state of humanity, your wisdom and knowledge.
00:20:30.559 --> 00:20:38.880
But it really did uh kickstart a lot of um uh drafts for me in such a way that I wouldn't have to spend as many hours doing it.
00:20:39.119 --> 00:20:40.559
So let's go back for a second now.
00:20:41.200 --> 00:20:44.160
So with chat, it basically just replies.
00:20:44.960 --> 00:20:45.279
Right?
00:20:45.440 --> 00:20:51.519
You ask something and it replies where what you're saying is with co-work, you say, I want you to do this.
00:20:52.240 --> 00:20:56.160
And they can go off and go do it with your permission, right?
00:20:56.400 --> 00:21:01.440
And then depending on on your permissions, either it can come back and go, Hey, I need to access your browser.
00:21:01.519 --> 00:21:02.000
Is that okay?
00:21:02.160 --> 00:21:02.400
Yeah.
00:21:02.480 --> 00:21:10.880
So if you remember when Windows first came out, Windows like every update it needed, not first came out, but one of the one of the iterations of Windows, everything it did, you had to go, yes.
00:21:10.960 --> 00:21:11.599
You want to upgrade?
00:21:11.680 --> 00:21:11.839
Yes.
00:21:11.920 --> 00:21:12.640
Do you want to upgrade this?
00:21:12.720 --> 00:21:13.039
Yep, yes.
00:21:13.119 --> 00:21:13.920
Do you want to upgrade again?
00:21:14.000 --> 00:21:14.160
Yes.
00:21:14.880 --> 00:21:17.599
And it was mind-numbing to answer 15 questions.
00:21:17.839 --> 00:21:24.319
Um, Claude is not like that, but there are critical moments where it'll say, Are you sure you're gonna give me permission to do this thing?
00:21:24.480 --> 00:21:27.440
And it lays out what the permission is, and you have to say yes to it.
00:21:27.519 --> 00:21:29.759
It can't just go and do all the crazy stuff.
00:21:30.000 --> 00:21:30.160
Right.
00:21:30.240 --> 00:21:36.960
And that falls back to like it having that framework to be more protective so that it just doesn't run wild on your computer.
00:21:37.039 --> 00:21:38.880
Because I think some people might be scared of that, right?
00:21:39.039 --> 00:21:39.359
Yes.
00:21:39.519 --> 00:21:40.720
And you have to remember that.
00:21:40.799 --> 00:21:42.559
Like, and oh, and Apple's the same way.
00:21:42.640 --> 00:21:45.599
Like a big part of their reputation hinges on security.
00:21:45.759 --> 00:21:52.079
Like if Apple, you know, if if Apple just started getting hacked all the time, you might as well just go get an Android.
00:21:52.240 --> 00:21:52.480
Right.
00:21:52.559 --> 00:21:55.519
And so Apple, that's their big distinguishing feature.
00:21:55.680 --> 00:21:59.759
And I think I I think Claude and and Anthropic are taking it more seriously.
00:22:00.240 --> 00:22:05.839
Than the other competitors right now to keep security as a feature, uh a primary feature.
00:22:06.160 --> 00:22:06.400
Okay.
00:22:06.480 --> 00:22:08.160
And now why do I need an app?
00:22:08.240 --> 00:22:09.119
Because I get this.
00:22:09.359 --> 00:22:10.400
I don't want another app.
00:22:11.440 --> 00:22:13.440
Why do I need to do the app?
00:22:13.519 --> 00:22:15.039
And why can't I just do it on the browser?
00:22:15.200 --> 00:22:18.720
Why can't I just go to cloud.ai and and use cowork in there.
00:22:18.880 --> 00:22:20.319
What it I have to have the app?
00:22:20.559 --> 00:22:20.720
Yep.
00:22:20.799 --> 00:22:26.720
You have to have the app downloaded um to use the cowork or coding feature.
00:22:26.880 --> 00:22:35.119
Um so the the regular browser, um, there's permission issues, there's browser security problems, there's all bunch of stuff.
00:22:35.279 --> 00:22:41.680
So they, in my opinion, wisely said, here's a separate app where if you're gonna give it access, it won't be to the open web.
00:22:41.759 --> 00:22:44.559
You control what parts of the web, if any, it could use.
00:22:44.799 --> 00:22:45.119
I see.
00:22:45.279 --> 00:22:48.240
So it's separated, and in that way, there's a little bit of protection.
00:22:48.400 --> 00:22:48.880
That's right.
00:22:49.039 --> 00:22:49.359
Okay.
00:22:49.599 --> 00:22:49.920
All right.
00:22:50.079 --> 00:22:51.599
So what's our step two then?
00:22:51.680 --> 00:22:53.359
Are we uh how do we set it up?
00:22:53.440 --> 00:22:57.599
Does it have the like you did, you know, you the brand voice and all that in the memory?
00:22:57.680 --> 00:22:58.720
Will that still be there?
00:22:58.880 --> 00:23:00.079
Do I have to add that in there?
00:23:00.160 --> 00:23:00.799
Is it separate?
00:23:00.960 --> 00:23:02.079
What what's our next step?
00:23:02.319 --> 00:23:10.960
Yeah, not only does it so so cowork is best to describe as uh uh um AI on your computer, right?
00:23:11.039 --> 00:23:12.799
It's on the hard drive on the computer.
00:23:12.960 --> 00:23:18.640
So I can't, unless I intentionally say go copy this file and go make duplicates of this and that.
00:23:18.720 --> 00:23:22.960
I can't just go to another computer, log in, and have the same uh features.
00:23:23.119 --> 00:23:27.200
Um, I can package it and transfer it later, but it's not automatic.
00:23:27.279 --> 00:23:29.680
There's no cloud-based connection.
00:23:30.079 --> 00:23:39.519
And um, for cloud cohort, the next step is you can go set up a very specific folder on your computer and say you only have access to things in this folder.
00:23:39.680 --> 00:23:41.680
You don't have complete access to my computer.
00:23:42.000 --> 00:23:46.720
Um, and so I did that for, and I did it for me, I did it through uh Google Drive.
00:23:46.799 --> 00:23:50.240
So I have a folder in Google Drive that says, whenever I need something, here's the folder.
00:23:50.319 --> 00:23:56.559
So like all my presentations for teaching may be on there uh in that folder.
00:23:56.720 --> 00:24:01.920
Um, my working documents, the project I'm working on, policy manual that I'm working on is in that folder.
00:24:02.079 --> 00:24:06.319
Um I'm used and actually just switched to Obsidian for my second brain system.
00:24:06.400 --> 00:24:14.319
If you all are familiar with Tiago Forte's book, Second Brain, for especially for us as agents, because we don't, we're never gonna remember all the stuff we need and we need references.
00:24:14.559 --> 00:24:18.960
And so Apple Notes and Evernote, all those are great services you're familiar with.
00:24:19.119 --> 00:24:27.359
Obsidian's a little bit nerdier, but the thing about obsidian is it has a local file folder and each note becomes an actual file.
00:24:27.680 --> 00:24:29.759
So Claude can use those files.
00:24:29.839 --> 00:24:32.079
So I have somewhere around 500 files.
00:24:32.319 --> 00:24:32.720
Yeah.
00:24:32.880 --> 00:24:40.480
Everything, my medical records, uh, my brand voice, my marketing brand kit, colors and everything are all in there.
00:24:40.640 --> 00:24:57.119
And so I can tell co-work to go grab something and say, hey, apply my brand voice, and it'll look through my obsidian files or whatever I've programmed it, it knows exactly what colors, what font, what logo, what headshot I prefer for each piece that I'm I'm uh creating.
00:24:57.279 --> 00:25:00.640
And if I don't want to have access, I can just delete the access.
00:25:00.720 --> 00:25:02.480
I can delete the folder or move it elsewhere.
00:25:02.799 --> 00:25:08.319
And so just to overly simplify it, co-work is like an assistant.
00:25:08.799 --> 00:25:15.519
Like if you hired a real life assistant, it's sitting at a desk, called your Mac, right?
00:25:15.680 --> 00:25:21.119
And then you give it access to say, okay, this is the only filing cabinet that you can pull information from.
00:25:21.440 --> 00:25:23.839
Let me tell you about one of our founding partners, Suby.
00:25:24.079 --> 00:25:29.759
If you ever felt like the transaction side of real estate is where your time just disappears, Suby was built for you.
00:25:29.839 --> 00:25:31.920
It's your AI transaction genie.
00:25:32.000 --> 00:25:37.920
From contract to close, it keeps everything organized, your timelines on track, and all the details accounted for.
00:25:38.079 --> 00:25:39.680
Their tagline says it all.
00:25:39.839 --> 00:25:41.359
Your work is my command.
00:25:41.519 --> 00:25:44.079
Check them out at oksuby.com.
00:25:44.319 --> 00:25:47.839
Link in the show notes and be sure to tell them J Squared Stentia.
00:25:48.000 --> 00:25:55.359
If somebody, because I feel like Obsidian's a little bit more advanced, but it could be just, hey, this is the this desktop folder called Claude.
00:25:55.759 --> 00:26:02.880
And if you're and if you're confused, you can just say Claude co-work, like help me to set up a folder on my desktop that only you could access.
00:26:03.039 --> 00:26:03.519
Could you do that?
00:26:03.680 --> 00:26:04.799
Yeah, well, yes, you can.
00:26:04.880 --> 00:26:09.279
It'll tell you the steps at that point, unless you say, Go do the thing.
00:26:09.440 --> 00:26:11.039
And then it's gonna say, Are you sure?
00:26:11.119 --> 00:26:14.240
You you told me to go take control of your computer and create a folder.
00:26:14.319 --> 00:26:14.880
Is that okay?
00:26:15.039 --> 00:26:16.640
And you go, yeah, you can do that.
00:26:16.880 --> 00:26:22.319
Um, and some people do get more adventurous than I do, and you can just say, It's always yes.
00:26:22.480 --> 00:26:23.920
Whatever I tell you to do, it's always yes.
00:26:24.000 --> 00:26:24.799
I'm I'm not there.
00:26:24.880 --> 00:26:26.799
I'm still trusting it in smaller steps.
00:26:27.039 --> 00:26:29.920
For some things, I do I do that.
00:26:32.079 --> 00:26:41.680
Yeah, I mean, so let me give you another like another example of so if you're thinking about what to put in a folder, think about every listing presentation you've ever done, like every PowerPoint you've ever done.
00:26:42.000 --> 00:26:44.000
Buyer broker, buyer broker, that's right.
00:26:44.079 --> 00:26:46.319
Your cun your counseling session materials.
00:26:46.480 --> 00:26:49.359
You put them all in a folder and go, this is my voice.
00:26:49.519 --> 00:26:58.160
This is how I create things, this is a design elements that I like, make it better, summarize, you know, create another PowerPoint for me using these materials.
00:26:58.319 --> 00:27:01.039
Uh, we probably have some instructors who are here.
00:27:01.119 --> 00:27:03.920
Um, I had to update, as is our way in Virginia.
00:27:04.000 --> 00:27:06.480
Every three years, I have to update all my CE classes.
00:27:06.640 --> 00:27:14.880
So I put them in the bucket, I put them in a folder and said, apply my brand kit, my color, my formatting, my design preferences.
00:27:15.039 --> 00:27:19.839
Here's 382 other PowerPoints or keynotes I've I've created in the past.
00:27:19.920 --> 00:27:21.519
So use those as a reference.
00:27:21.839 --> 00:27:34.799
Go out to the internet, search for anything that's updated, that's a regulatory reference in any presentation, put in the new stuff, create a new PowerPoint, a new syllabus, a new didactic, a new submission for D for the real estate commission.
00:27:34.880 --> 00:27:36.240
Here's the form it needs.
00:27:36.400 --> 00:27:38.799
And in five minutes, I've it's all done.
00:27:38.960 --> 00:27:39.920
The draft is all done.
00:27:40.000 --> 00:27:41.039
I have to check the work.
00:27:41.200 --> 00:27:43.759
That would have taken me weeks of work to do in the path.
00:27:44.000 --> 00:27:47.119
So why not have a bigger sample size of presentations for it?
00:27:47.440 --> 00:27:49.039
Because 400 isn't enough.
00:27:51.440 --> 00:27:52.240
Oh, that's it.
00:27:52.319 --> 00:27:53.279
That's all you got there.
00:27:53.359 --> 00:27:53.519
Yeah.
00:27:53.839 --> 00:28:04.640
But that I so it could from, I mean, that's a really great sample size to know your style of presentation, because everybody has a different style of how they they create their presentations.
00:28:04.799 --> 00:28:09.599
Some would be more TED Talk style, where it's like less words on the screen, more image-based.
00:28:09.920 --> 00:28:20.640
So it can learn your style that way because many of us don't know how to describe our style in creating presentations or the marketing that we create and those things.
00:28:20.799 --> 00:28:29.680
So it could just say, hey, based on what you've given me, this is what I feel like your brand of presentation generation is, or however you want to word that.
00:28:29.920 --> 00:28:30.000
Yeah.
00:28:30.079 --> 00:28:36.160
And I'll I mean, I'll I'll give you like just to wrap up that example for our instructors and then give you one for agents.
00:28:36.400 --> 00:28:42.799
The other thing that I did was I took the um transcripts of about a hundred different classes that I've taught.
00:28:42.960 --> 00:28:46.160
Some of them have been this, like I've recorded or taught by Zoom these CE classes.
00:28:46.240 --> 00:28:54.960
I gave it the transcripts and said, now go install instructor notes because I have other instructors in my school and I want them to know what I meant when I created the slide.
00:28:55.039 --> 00:28:57.759
And it did that, it added instructor speaker notes to every slide.
00:28:58.079 --> 00:28:58.880
Additional context.
00:28:59.519 --> 00:29:00.720
Additional context, that's right.
00:29:00.880 --> 00:29:10.400
From an agent standpoint, you can also in co-work, and you can do this in in all the frontier models, but um uh I gave it access to my Gmail account.
00:29:10.640 --> 00:29:18.720
And I said, Look, uh I Gmail account and also a folder, and I went and collected all the addendums I've written over the past 10 years or so.
00:29:18.880 --> 00:29:22.640
And I said, I want you to go learn my voice from my email account.
00:29:22.799 --> 00:29:27.200
So go back and look at the past 17 years that I've had, you know, this Google account.
00:29:27.359 --> 00:29:29.039
Go look at that to learn my voice.
00:29:29.200 --> 00:29:35.440
And then I want you to go look at this folder where I here is an example of how I write addendums.
00:29:35.759 --> 00:29:47.039
And oh, by the way, because I teach a class on writing contracts, here's the my my notes, my transcript from teaching this class, because we always teach better than we actually do, right?
00:29:47.200 --> 00:29:50.000
Um, and I said, I want you to use that as influence.
00:29:50.079 --> 00:30:05.920
So now if I want you to rewrite this home inspection addendum, I have in co-work created a version of my brain that's going to clean up the language and make sure that it's in and um enforceable in our regional contracts and it doesn't have any conflicts and it's written in my voice.
00:30:06.160 --> 00:30:08.559
And now I still have to tell it what the client wants.
00:30:08.640 --> 00:30:14.960
I still have to edit it when it comes out, but man, I save so much time and I don't forget things that may be important in that addendum.
00:30:15.200 --> 00:30:19.839
So what I'm hearing you say as an agent, like more is better, right?
00:30:20.079 --> 00:30:22.559
Additional context, things that you've written, email.
00:30:22.720 --> 00:30:39.039
And and when you say emails, let's say emails before you started using AI to write your emails because you may not it's important because it it could be like, oh man, November 2022, you sounded like a Harvard professor from then on.
00:30:39.759 --> 00:30:44.960
But before that, you were like a Crow Magnum man, like I send you a dunno.
00:30:45.519 --> 00:30:48.960
Like Yeah, every one of my emails said, Did you even read the contract?
00:30:49.039 --> 00:30:52.000
That's how I ended every conversation with every other agent.
00:30:52.240 --> 00:30:58.480
Um, no, I uh I mean that's a good point too, about you know, the the best version of me, I think is what my prompt actually says.
00:30:58.720 --> 00:31:06.640
Um, but I I a couple years ago, I put a post-it note on my desktop here, and then I had one in the steering wheel, my Tesla.
00:31:06.720 --> 00:31:09.519
And the post-it note says, How can AI help me with this?
00:31:09.759 --> 00:31:19.839
And so I kept finding myself doing a task on, man, if I had just used AI for this, it would have been done in a quarter of the time, and I wouldn't have worried about so many other things, and I could have, you know, moved forward.
00:31:20.000 --> 00:31:23.039
I have a listing presentation this afternoon, this evening, actually.
00:31:23.359 --> 00:31:27.039
And um, I went through and said, okay, here's my CMA, check my work.
00:31:27.200 --> 00:31:31.279
Here's all the comps, here's all the stuff, here's all the things, check my work.
00:31:31.440 --> 00:31:37.839
Um, here are the here's what I know about the four people I'm meeting uh who are co-owners in this property.
00:31:38.160 --> 00:31:44.880
Um keep me on track here, remind me how to get through this, so it's like justify my position and opinions in these things.
00:31:45.039 --> 00:31:45.119
Yeah.
00:31:45.279 --> 00:31:48.319
And oh, by the way, update my listing presentation.
00:31:48.559 --> 00:31:56.240
Um, here's here's a copy of my PowerPoint listing presentation, update it with stuff based on the RPR report that I just published, that I just pulled from RPR.
00:31:56.400 --> 00:31:57.599
Here's a copy of that report.
00:31:57.680 --> 00:32:00.480
Now make sure that the presentation matches today's market standards.
00:32:00.559 --> 00:32:01.440
It's it's done in minutes.
00:32:01.680 --> 00:32:07.039
Yeah, I mean, and you could almost customize it to their learning style and and the personality type, right?
00:32:07.119 --> 00:32:10.079
If you do research and you talk to them, you're like, man, this guy's a high D.
00:32:10.160 --> 00:32:17.119
I got to really get to the point with this one and just speak to them, speak to their, you know, to how they would listen.
00:32:17.359 --> 00:32:17.680
Yeah.
00:32:17.839 --> 00:32:23.039
I mean, and we I even talk about this in um, like when I teach R and E, the negotiations class.
00:32:23.279 --> 00:32:39.200
One of the techniques that I'm talking now is like if you've got a particularly challenging client and we all have them, um, instead of just assuming, you know, that they're a jerk and that you don't want to work with them, start to say, look at the emails back and forth and help me to identify what his underlying concern is.
00:32:39.359 --> 00:32:40.960
I I don't feel like we're communicating well.
00:32:41.039 --> 00:32:41.839
What am I doing wrong?
00:32:42.000 --> 00:32:45.200
Here, check your emails or check my iMessage with this particular person.
00:32:45.440 --> 00:32:46.400
Yeah, that's smart.
00:32:46.640 --> 00:32:50.559
So let's let's go to step three, skills and projects.
00:32:51.119 --> 00:32:55.359
We set up a folder, we're at we added some additional context in there.
00:32:56.079 --> 00:32:57.920
What is skills and projects?
00:32:58.240 --> 00:33:04.559
Yeah, so um uh projects are a lot like uh custom GPTs if you're if you're a chat GPT user.
00:33:04.960 --> 00:33:12.240
So a project is for me to say, um, I want to create a new client onboarding project.
00:33:12.400 --> 00:33:18.480
So this is my brand voice, this is the steps that I do, here's the checklist that I use when I have a new buyer or new seller.
00:33:18.640 --> 00:33:22.319
Um, and the project is a duplicatable process.
00:33:22.480 --> 00:33:27.359
So I can go in and go, I have a new buyer, I want you, and you can give it references.
00:33:27.440 --> 00:33:32.240
Like, here are my talking points, here's my commission, you know, uh discussion points.
00:33:32.640 --> 00:33:37.839
I have a new buyer, they've signed the buyer agency agreement, we're post the we're past the counseling session.
00:33:38.000 --> 00:33:45.440
Um, help me formulate uh the welcome email, the next steps, you know, what part of the checklist can you do for me?
00:33:45.680 --> 00:33:53.039
Can you uh, you know, check and see if there's any, and we're this is gonna be very cynical, and I know this is somewhat political.
00:33:53.200 --> 00:33:56.160
We're in the hide the listing phase of real estate now.
00:33:56.400 --> 00:33:58.880
And so, you know, not all listings may be an MLS.
00:33:59.039 --> 00:34:01.359
I may have to, yeah, it's exactly right.
00:34:01.519 --> 00:34:14.400
So I I actually have in a project to go look for any coming soon listings that are on Redfin, Realtor, Zillow, and homes.com that match this buyer's criteria.
00:34:14.559 --> 00:34:22.159
And every morning at Monday, every morning at 5 a.m., send me anything new you find in the aggregators, and then I'll compare it against what's an MLS.
00:34:22.480 --> 00:34:33.679
Once they're ready for the showing, the project, I can go say they're gonna see these five houses today, and it'll map out the quickest way to get there and you know, remind me to go a checklist for just that showing day and all the stuff.
00:34:33.760 --> 00:34:34.800
So that's a project.
00:34:35.119 --> 00:34:47.760
So a project could be buyer representation, and then within that project, you could work on first-time home buyers, you could work on second home resort buyers, you could work out with investors, but it's it has all of your buyer representation related stuff.
00:34:47.840 --> 00:34:54.559
And then to your point, as well, search for off-market opportunities for these buyers that may not be listed in the MLS.
00:34:54.800 --> 00:34:55.119
That's right.
00:34:55.199 --> 00:35:03.519
And so the the project is a very specific task, and I don't want to have to put in the six-paragraph prompt every single time for every single client.
00:35:03.679 --> 00:35:08.719
So I can also add a lot of documents and say these are your reference documents.
00:35:08.880 --> 00:35:12.559
So past marketing campaigns, but first time homebuyer is a great example.
00:35:12.639 --> 00:35:13.760
That's what I have here.
00:35:14.000 --> 00:35:15.519
It's always been my target.
00:35:15.760 --> 00:35:23.360
And and then the first time homebuyers um uh target, I actually have like my whole theory about working with them.
00:35:23.599 --> 00:35:30.000
I have five or six PDFs of special loan and grant programs in Virginia for that buyer.
00:35:30.320 --> 00:35:36.719
And so I can say, here's my buyer, here's my problem, here's where they're working, help me create a solution uh uh E for them.
00:35:36.880 --> 00:35:42.079
Give me the email to introduce them to the solution, create the PDFs with their step-by-step of what they need to know.
00:35:42.239 --> 00:35:46.400
I I have field guides in that project again because it's very specific.
00:35:46.480 --> 00:35:48.960
It's gonna only use the work I've given a sample to.
00:35:49.199 --> 00:35:53.119
I'm a big uh Donald Miller fan from um Story Brand.
00:35:53.360 --> 00:35:57.280
And so I like to create assets in a story brand methodology.
00:35:57.519 --> 00:36:06.639
So I have some of his free downloadables in there and a prompt to say, whenever you're creating something, create it in my voice using the story brand methodology.
00:36:06.880 --> 00:36:14.559
And so now I can say I want a six-month uh email sequence for first-time home buyers in Virginia.
00:36:14.639 --> 00:36:20.719
And I want to you to infuse what are their villains, what are my solutions for them, how am I the guide?
00:36:20.800 --> 00:36:25.920
Uh, what are the the different marketing, uh, what are the different uh resources out there?
00:36:26.079 --> 00:36:30.800
And now give me a 30-day email sequence and I can go to brand wise, uh brand wise.
00:36:31.280 --> 00:36:48.079
So in thinking about projects, I I want to again like I'm like, okay, in real life, if we were working on a project that could be all of us sitting around a table and saying, okay, all 12 of us are working on this buyer project, and we have a pile of stuff that we can pull from as far as resources are concerned.
00:36:48.239 --> 00:36:56.800
I almost I I always think to like um like a show where everybody's sitting around a table pitching ideas and they have all the different resources to choose from.
00:36:57.039 --> 00:36:58.960
So you you could have projects for everything.
00:36:59.039 --> 00:37:09.840
And could you then, if like I have projects in GPT that I've been working on for a couple years, similarly have projects, just kind of bring them over and add some stuff to it?
00:37:10.079 --> 00:37:10.239
Yeah.
00:37:10.480 --> 00:37:15.760
So um, in if I go to a GPT, I can say, and I'll give you a great example of this.
00:37:15.840 --> 00:37:19.039
I in GPT, I have like a board of directors.
00:37:19.280 --> 00:37:27.679
And so if I go and have this brand new great idea, um, that board of directors, there's a finance person to challenge me on whether this is a fiscally responsible move.
00:37:27.840 --> 00:37:32.480
I have a marketing specialist who's programmed to say, this is beyond your scope.
00:37:32.559 --> 00:37:35.119
You're not good at short form videos, you shouldn't do this.
00:37:35.280 --> 00:37:38.000
I I suck at short form video, man.
00:37:38.239 --> 00:37:42.960
You give me a good 20 minutes, I'll learn you, but you give me short form video, and I'll be like, uh, I don't know what to do.
00:37:43.360 --> 00:37:46.880
Um so, anyways, so I I can go do all that.
00:37:47.039 --> 00:37:55.679
And then and because I've also told them my my services, I can say, okay, so I use Notion, I use ChatGPT, I use WiseAgent for CRM.
00:37:55.760 --> 00:37:57.519
I, this is the stuff that I have.
00:37:58.239 --> 00:38:02.719
How coach me about how to best execute on this idea, and the board of directors will tell you that.
00:38:02.880 --> 00:38:05.280
And then they'll say, okay, now I'll go ahead and export these.
00:38:05.360 --> 00:38:07.119
So I already have that set up on GPT.
00:38:07.280 --> 00:38:12.480
And now I can go and say, Dear Chat GPT, I want to recreate this in Claude.
00:38:12.719 --> 00:38:16.800
Give me all the directions and assets I need to do and the steps I need to do it in Claude.
00:38:17.039 --> 00:38:19.920
The only thing it doesn't do is transfer like PDFs and resources.
00:38:20.000 --> 00:38:24.480
Like I have the um, again, Wise WiseAge CRM.
00:38:24.639 --> 00:38:29.440
I've got the guidebooks as part of that project, so it knows how to tell me to go do things in there.
00:38:29.519 --> 00:38:31.039
So I don't have to poke around and figure it out.
00:38:31.199 --> 00:38:33.199
And I it's already intuitive, but I don't have to.
00:38:33.519 --> 00:38:36.400
And it also knows what the capabilities of that system are.
00:38:36.559 --> 00:38:46.079
So it'll create a spreadsheet that I can go and add as a new uh nurture sequence if I wanted to from that.
00:38:46.159 --> 00:38:47.920
So I was able to just transfer that over.
00:38:48.000 --> 00:38:50.000
It's a couple extra steps, but it's pretty easy to do.
00:38:50.320 --> 00:38:52.159
Okay, now let's talk about skills.
00:38:52.400 --> 00:38:53.920
You have projects and you have skills.
00:38:54.000 --> 00:38:57.760
Look at look at how excited for those who aren't watching.
00:38:58.000 --> 00:38:59.920
He got he perked right up.
00:39:02.000 --> 00:39:03.360
Let's talk about skills.
00:39:03.599 --> 00:39:09.679
Yeah, so skills are amazing because this has been an an ever never-ending challenge for all of us.
00:39:09.920 --> 00:39:14.880
So, what's the best way to describe a sh a skill is it's a short code to a prompt.
00:39:15.039 --> 00:39:23.840
So uh a short code if you're if you're a website builder, instead of having a ton of HTML, you can just put a word in there with brackets and it'll say, go do that thing.
00:39:24.000 --> 00:39:31.119
Um, in this case, one of the most reoccurring questions I do get from agents is um there's tons of prompt books.
00:39:31.280 --> 00:39:34.639
I have prompt book, I'm I know you have prompt books, we give our learners.
00:39:34.960 --> 00:39:37.599
We're like inundated at this point with that's right.
00:39:37.840 --> 00:39:41.280
And and there's a ton of them, and I want to customize them and then where do I store them?
00:39:41.360 --> 00:39:42.800
And I wish it was an easier way to get them.
00:39:42.880 --> 00:39:49.039
So, what skills are is a way for me to create a one or two word uh title.
00:39:49.679 --> 00:39:57.920
And when I put forward slash and the title I've created, it automatically pulls the prompt that I've I've I've used.
00:39:58.159 --> 00:40:09.599
So if I go to um uh um yeah, if I go to co-work and I go to customize, one of the options is skills.
00:40:09.840 --> 00:40:15.920
When I click on skills, I need to add anthropic skill called skill creator.
00:40:16.079 --> 00:40:21.119
Yeah once I've added that skill, I can now go in and just again have a conversation.
00:40:21.440 --> 00:40:34.800
Dear Claude forward slash skill creator, uh I'd like for you to create a skill to help me build my listing marketing kit or my buyer consultation session presentation in the future.
00:40:34.960 --> 00:40:36.400
And here's what that looks like.
00:40:36.639 --> 00:40:40.159
So the one that I use most often is my listing kit builder.
00:40:40.400 --> 00:40:42.719
And so for a prompt, I mean, it's really lengthy.
00:40:42.800 --> 00:41:00.400
What I actually took was seven prompts that I used: one to do a market analysis, one to do the marketing content, one for marketing plan, one for consumer persona, one for the market, uh one for the um uh uh this pricing strategy for me to discuss with the client, like all these things.
00:41:00.639 --> 00:41:02.639
And I said, here's what I want you to do.
00:41:02.800 --> 00:41:07.199
I want you to create it and not violate fair housing.
00:41:07.360 --> 00:41:09.039
I want you to not use m-dashes.
00:41:09.360 --> 00:41:12.960
I hate the word um uh dream home, you know.
00:41:13.039 --> 00:41:14.480
I yeah, so fired up.
00:41:14.719 --> 00:41:15.519
Yeah, fired up.
00:41:15.599 --> 00:41:22.159
I don't want you to sound anything outside of my voice that you have learned from my emails and from my content and recording and the stocking.
00:41:22.320 --> 00:41:23.679
I want you to create a CMA.
00:41:23.840 --> 00:41:30.239
I want you to use my brand colors, I want you to use my font, my logo, my uh uh color choices.
00:41:30.400 --> 00:41:35.920
Um, don't include open houses because I personally don't believe that they're a profitable use of my time.
00:41:36.000 --> 00:41:37.119
So I don't do them.
00:41:37.280 --> 00:41:42.880
Um, and you know, all the other things that I don't I don't want to have to remember to tell her every single time or AI every time.
00:41:43.119 --> 00:41:50.400
And I can say, learn from me now, ask me any other questions you need to know and minimize what you need for me to get to the end result.
00:41:50.880 --> 00:41:59.199
And so when I go, hey, Claude, I'm building, I have a new listing, use forward slash listing kit.
00:41:59.760 --> 00:42:02.719
She now says, okay, I need to know the property address.
00:42:02.800 --> 00:42:10.480
I want to copy the tax records, the RPR seller report, all of your comps, and a list of things that are unique selling features of the home.
00:42:10.559 --> 00:42:11.679
And that's all I have to give her.
00:42:11.760 --> 00:42:11.840
Yeah.
00:42:12.000 --> 00:42:15.599
And I hit that button and I get a 40-page or whatever you want.
00:42:15.840 --> 00:42:18.559
Mine's 20 pages, 20 page listing presentation.
00:42:18.639 --> 00:42:25.039
I get a new PowerPoint, and all of it is specific to that property, and it takes four minutes instead of four hours.
00:42:25.440 --> 00:42:35.039
Um, so yeah, so skills are just a uh a quick hack to to be able to add your more in-depth prompts instead of retyping them every time you use them.
00:42:35.360 --> 00:42:35.599
Okay.
00:42:35.760 --> 00:42:38.480
I want to back up just to recap for them.
00:42:38.960 --> 00:42:40.400
We downloaded cowork.
00:42:40.880 --> 00:42:46.159
Once we have that, then we go to customize on the left to left side tool toolbar.
00:42:46.400 --> 00:42:47.039
Toolbar?
00:42:47.360 --> 00:42:47.679
Yeah.
00:42:47.920 --> 00:42:49.920
On the left sidebar, yeah.
00:42:50.159 --> 00:42:54.000
Uh go to customize, and then you're gonna see create new skills.
00:42:55.440 --> 00:42:59.840
There you're gonna want to create the skill called skill creator.
00:43:00.559 --> 00:43:01.119
Already exists.
00:43:01.199 --> 00:43:04.079
You're just gonna add it, the plus sign, and it'll be there, and then you add it.
00:43:04.159 --> 00:43:04.400
Okay.
00:43:04.559 --> 00:43:16.719
I just wanted to do that slowly so they have it, because then from there, if you have anything that you've created in the past, like you said, like if if it's a listing package that you know, hey, every single seller that I work with, I'm gonna create this.
00:43:16.960 --> 00:43:18.079
Let's make a skill.
00:43:18.320 --> 00:43:27.119
Or you could piece it out like you all the different parts of what you just mentioned, the the marketing strategy, the CMA, the those could also be separate skills as well.
00:43:27.199 --> 00:43:27.840
Is that correct?
00:43:28.000 --> 00:43:28.239
Yes.
00:43:28.320 --> 00:43:30.000
And there's two more things about skills.
00:43:30.159 --> 00:43:34.639
One is if you go to browse skills, there are a ton of skills that are already created for you.
00:43:34.800 --> 00:43:35.840
Tons of examples.
00:43:36.159 --> 00:43:37.280
That that's what I did initially.
00:43:37.360 --> 00:43:39.519
I just went yes, yes, yes, and I just plus them all.
00:43:39.760 --> 00:43:40.480
That's right.
00:43:40.880 --> 00:43:41.920
You know, heck with it.
00:43:42.000 --> 00:43:42.639
Have all my stuff.
00:43:42.719 --> 00:43:43.760
Here's my social security model.
00:43:44.880 --> 00:43:45.199
Yeah.
00:43:45.360 --> 00:43:48.320
Um, I mean, like the Canva design skill I use all the time.
00:43:48.559 --> 00:43:59.199
And Claude doesn't do as good as as well, as good, as well, as well, as well designing things as other products, but it does do better at using Canva to do it if I connect my account.
00:43:59.360 --> 00:44:04.800
Um And the cool thing, so the so that's the first thing I wanted to mention was yeah, there's tons of skills.
00:44:04.960 --> 00:44:08.159
Go look for ones that uh uh attune with you and then use them.
00:44:08.400 --> 00:44:12.639
The other one is um you can package your skills.
00:44:12.719 --> 00:44:25.679
So, like for my company, the other day I created a skill with our color company colors and brand and logos, and I just added the entire brand kit that says, here's what you're allowed to do, how you can use realtor, how you can't, whatever.
00:44:25.920 --> 00:44:28.800
I grant created one, I exported it, I emailed it to everybody.
00:44:28.960 --> 00:44:31.440
It's a double-click it, add as a skill.
00:44:31.760 --> 00:44:41.119
And now they've got uniform brand kits throughout the program that also have all of our state rules and regs and the association rules and franchise rules.
00:44:41.360 --> 00:44:44.480
So when they're creating things, they don't have to think about any of that anymore.
00:44:44.880 --> 00:44:47.599
Now, where we used to go, oh, what what are the prompts?
00:44:47.679 --> 00:44:48.880
What are the prompts you got, Matthew?
00:44:48.960 --> 00:44:49.440
Come on, huh?
00:44:49.599 --> 00:44:51.760
And you're like now, it's like, what are the skills?
00:44:51.920 --> 00:44:53.280
Do you have skills that you can share?
00:44:53.360 --> 00:44:55.599
Because you can share those skills with other people too, right?
00:44:55.679 --> 00:44:57.360
You can say go here and yeah, we are.
00:44:57.440 --> 00:45:03.199
And now the thing about skills, um, the thing about skills is they can also uh change over time.
00:45:03.360 --> 00:45:13.280
So if you're like working on a skill and you go, you know what I'd really like in the future is I'd like a one-page infograph about you know what's going on with the target consumer in this area.
00:45:13.440 --> 00:45:15.920
And I can say, remember this for your skills in the future.
00:45:16.079 --> 00:45:19.840
So the persistent memory from Claude is better than the other ones.
00:45:19.920 --> 00:45:25.199
So when you say remember this in the future, it references that, it'll add it and edit the skill in real time.
00:45:25.360 --> 00:45:28.960
It's like training your assistant without having to repeat it to him or her over and over again.
00:45:29.199 --> 00:45:29.440
Yeah.
00:45:29.519 --> 00:45:34.639
For example, with this podcast, when we're all done, I'm gonna give Matthew a ton of assets.
00:45:34.719 --> 00:45:39.199
He'll have clips, he'll have all these things from and so I created, I did it one time.
00:45:39.280 --> 00:45:42.079
I said, here's all the things that I want for my guests to have.
00:45:42.239 --> 00:45:45.760
They're gonna have an email, they're gonna have a press release, they're gonna have all these.
00:45:46.719 --> 00:45:53.039
And then once it's done, now I just have to do slash guest promo kit, I think I called it.
00:45:53.360 --> 00:46:03.920
And not only would I would it have taken me probably six to eight hours to do before, I probably wouldn't have done it because of the time constraint, right?
00:46:04.000 --> 00:46:12.079
Like it's it's not just that it saves you the time, it also kind of helps you just to do so much more because you wouldn't have done it because of the time that it took.
00:46:12.400 --> 00:46:12.719
That's right.
00:46:12.880 --> 00:46:17.840
And and I like at this point, you probably have half your listeners going, that that's just so much.
00:46:18.000 --> 00:46:20.800
So, first of all, rest assured, we have tutorials and assets.
00:46:20.880 --> 00:46:22.960
It's between Jamin and I, I'm sure we have tons of stuff we can do.
00:46:23.280 --> 00:46:24.079
Started nerd now, guys.
00:46:24.159 --> 00:46:26.159
Sorry here, we're pushing our glasses back.
00:46:26.719 --> 00:46:30.000
The um uh you know, refocusing my contacts now.
00:46:30.239 --> 00:46:37.679
Um, the uh the the reality is that the time you invest in learning this will save you hours of time later on.
00:46:37.920 --> 00:46:42.719
And every once in a while, you know, I hear, especially an agent who'll be like, I'm just too old to learn something new.
00:46:42.880 --> 00:46:49.360
Well, then this is the wrong industry to be in if you're not learning something new because they're hiring us for us knowing the current new things.
00:46:49.599 --> 00:47:02.480
But also, it's gonna be very hard to keep up with agents who are investing an hour or two into listening to a podcast like this and then going and playing with it and setting it up for themselves where they can automate these things at a higher quality and deploy them more easily.
00:47:02.719 --> 00:47:08.320
So it's definitely in your own best interest to to sit down and figure out how to learn how to do this and spend a couple minutes getting it right.
00:47:08.559 --> 00:47:11.920
And to that point, what are people doing wrong at step zero?
00:47:12.159 --> 00:47:17.119
Um, I think a lot of people are treating it like Google and Google search instead of an assistant.
00:47:17.360 --> 00:47:17.599
Yeah.
00:47:17.840 --> 00:47:18.000
Yeah.
00:47:18.079 --> 00:47:19.039
I mean, you see it all the time.
00:47:19.119 --> 00:47:19.840
It's like, yes.
00:47:20.000 --> 00:47:20.400
Yeah.
00:47:21.119 --> 00:47:25.599
I mean, the that's so the first step is it's not, it's just not organic organic Google.
00:47:25.760 --> 00:47:26.639
You're not spent gurgle.
00:47:26.719 --> 00:47:27.760
It's not organic gurgle.
00:47:28.079 --> 00:47:29.280
Organic Google.
00:47:29.760 --> 00:47:31.519
Gurgle, I'm sure, is a page out there somewhere.
00:47:31.679 --> 00:47:32.480
I wouldn't Google it.
00:47:32.559 --> 00:47:33.119
Don't look it up.
00:47:33.599 --> 00:47:34.079
Don't do it.
00:47:34.239 --> 00:47:34.639
Don't do it.
00:47:34.800 --> 00:47:40.320
But um, but instead of Googling, what just gave you everybody else's answers, AI is customizing answers for you.
00:47:40.400 --> 00:47:44.480
And so if you don't know how to do something, um, go to any of these tools.
00:47:44.559 --> 00:47:47.760
And I would say probably Gemini does this one the best.
00:47:47.920 --> 00:47:55.679
They have an option called study and learn and go, I want to understand how to use Claude um co-work better.
00:47:55.840 --> 00:47:59.199
And and don't be like some of you are like, I I heard this in the student one time.
00:47:59.280 --> 00:48:01.760
She goes, Well, doesn't that hurt their feelings if I ask them about another product?
00:48:01.920 --> 00:48:02.800
No, they're soulless.
00:48:02.880 --> 00:48:03.440
They don't care.
00:48:03.599 --> 00:48:05.199
They don't, yeah, they don't have feelings.
00:48:05.519 --> 00:48:06.239
They're here to help.
00:48:06.320 --> 00:48:17.599
And so if I go to study and learn and Google Gemini and go, help me with a uh learn claude code, Google Gemini is gonna say, okay, cool.
00:48:17.760 --> 00:48:20.880
Based on what I know of you, I think your learning style is your visual learner.
00:48:20.960 --> 00:48:24.000
So videos are a better option than a how-to app.
00:48:24.400 --> 00:48:33.360
And if it is, it'll give you five or six videos to watch, the sequence in which to watch them, and it's gonna customize a learning experience for you to help you through the process.
00:48:33.519 --> 00:48:44.480
Um, and again, watching videos that a ton of us as as nerd instructors uh are putting out there or downloadables or resources taking classes helps you get to know these things better.
00:48:44.719 --> 00:48:48.159
How do you coach agents through that intimidation barrier?
00:48:48.320 --> 00:48:50.159
Like what do you actually say to them?
00:48:50.239 --> 00:48:59.599
If they're they're watching this, we had them, we had them at download co-work, and then they're like looking at it now and they're like, um, first of all, it it's free to a point.
00:48:59.840 --> 00:49:01.599
So you're not gonna break it.
00:49:01.760 --> 00:49:04.159
Um, you're you're not gonna waste money on it.
00:49:04.239 --> 00:49:13.360
And even if you do, like Claude, the introductory uh uh account is only 17 bucks a month or something, it's cheaper than literally cheaper than the coffee I buy in the mornings.
00:49:13.679 --> 00:49:15.119
Um literally.
00:49:15.599 --> 00:49:16.320
Literally, yeah.
00:49:16.639 --> 00:49:19.679
And and it's not gonna be it's there to help you learn.
00:49:19.760 --> 00:49:27.760
And having a conversation is just like hiring an assistant, only much cheaper and less stress and drama, and saying, I don't know what your best use is for me.
00:49:27.840 --> 00:49:32.880
Help me coach, help coach me through a process to figure out how to implement you into my business.
00:49:33.039 --> 00:49:34.639
And then trust the AI.
00:49:34.800 --> 00:49:39.280
And I do hear people uh from time to time going, it gave me really bad information the other day.
00:49:39.360 --> 00:49:41.519
It told me I shouldn't be doing open houses in my marketplace.
00:49:41.599 --> 00:49:43.199
It's an actual conversation.
00:49:43.280 --> 00:49:47.840
I'm like, well, open houses nationwide have about a 1.3 conversion rate.
00:49:48.000 --> 00:49:53.039
And an agent will go, yes, but I got last year, I did six open houses and one of them turned into a deal.
00:49:53.280 --> 00:49:55.519
Yes, that may have happened.
00:49:55.920 --> 00:49:58.000
Six out of the last 20 years.
00:49:58.320 --> 00:50:02.000
But last year you did six open houses, an average of five hours apiece.
00:50:02.079 --> 00:50:02.880
That's 30 hours.
00:50:03.039 --> 00:50:10.880
Imagine how much business you would have if you spent 30 hours doing handwritten notes, social media targeted advertising, fine-tuning your websites.
00:50:11.360 --> 00:50:14.239
Appreciation parties, client appreciation party, pop buys.
00:50:14.719 --> 00:50:15.840
Imagine what it would be.
00:50:15.920 --> 00:50:19.920
That's that's why AI is not telling you to do something that is low profitability.
00:50:20.000 --> 00:50:22.159
It's focused on things that are high profitability.
00:50:22.320 --> 00:50:23.760
So you got to trust it to some extent.
00:50:23.840 --> 00:50:26.960
It's a PhD level brain in marketing and consumer engagement and psychology.
00:50:27.199 --> 00:50:28.159
It knows more than we do.
00:50:28.400 --> 00:50:30.320
So would that be the fastest win?
00:50:30.480 --> 00:50:33.440
Like when you get started, just say, help me with my business.
00:50:33.679 --> 00:50:33.840
Yeah.
00:50:34.000 --> 00:50:35.280
Like, what do you need to know about me?
00:50:35.440 --> 00:50:44.000
Interview me to be a good assistant and then coach me through the best use for you uh to apply in my my business to augment me, not replace me.
00:50:44.159 --> 00:50:47.840
I think that's a very important sentence because AI will sometimes be like, Do you want me to do that for you?
00:50:48.000 --> 00:50:51.599
No, I'm gonna make my own phone calls, I'm gonna do my own handwritten notes.
00:50:51.840 --> 00:50:55.199
Uh, but I appreciate you giving me a plan to do this better.
00:50:55.440 --> 00:50:58.800
So say it a little bit slower again for those in the back.
00:50:59.039 --> 00:51:00.079
Interview me.
00:51:00.400 --> 00:51:01.039
Interview me.
00:51:01.199 --> 00:51:01.599
Yep.
00:51:01.840 --> 00:51:02.559
Interview me.
00:51:02.719 --> 00:51:15.119
Ask me what you need to know about me to be a better assistant, and then help me understand how you uh can assist me in my business to be you know the best performance that I can.
00:51:15.360 --> 00:51:17.519
And and again, don't worry about that.
00:51:17.599 --> 00:51:19.679
So many people are like, did I ask the right thing?
00:51:20.639 --> 00:51:23.840
We all have our way of getting the best prompt.
00:51:24.000 --> 00:51:29.440
Um, mine starts off with ask it to behave as the person you would be paying to do the same job.
00:51:29.599 --> 00:51:32.079
So, hey, you're gonna be hired as my personal assistant.
00:51:32.800 --> 00:51:36.159
So I want you and I to have a good relationship.
00:51:36.400 --> 00:51:37.679
What does that look like?
00:51:38.400 --> 00:51:39.760
Just talk to like a person.
00:51:39.840 --> 00:51:42.000
You don't have to have a super sophisticated prompt.
00:51:42.079 --> 00:51:43.440
You can just have a conversation.
00:51:43.519 --> 00:51:44.400
It's very intuitive.
00:51:44.559 --> 00:51:47.039
What's your favorite thing to do with AI that has nothing to do with real estate?
00:51:47.199 --> 00:51:47.599
Plan trips.
00:51:47.760 --> 00:51:48.239
Plan trips.
00:51:48.400 --> 00:51:49.440
Yeah, plan trips.
00:51:49.519 --> 00:51:53.360
Uh my wife and I were just recently, and this is this just happened two nights ago.
00:51:53.440 --> 00:51:54.480
We're going to London this year.
00:51:54.559 --> 00:51:55.360
That's our our big trip.
00:51:55.440 --> 00:51:58.159
And then we have like a little micro vacation between.
00:51:58.400 --> 00:52:05.679
And uh my wife's looking at the pricing and she goes, based on your points, you know, you and I doing what we do, we have tons of points, and I save them up for her to travel with me.
00:52:05.920 --> 00:52:08.079
Um here's the price I got.
00:52:08.159 --> 00:52:10.880
And it was like for the upgraded version, we wanted to go to London.
00:52:10.960 --> 00:52:14.079
I think it was like 2,500 bucks plus all of our points.
00:52:14.320 --> 00:52:20.159
So I said, okay, we went to Claude and I said, I want you to go to Delta.com and I want you to find a better option.
00:52:20.239 --> 00:52:21.920
And it wound up being like 400 bucks.
00:52:22.000 --> 00:52:26.880
It saved us 1500 bucks by going and looking for the best time, the best flights, the best plan.
00:52:27.039 --> 00:52:31.440
Uh, it knows, you know, where we're living and what I prefer in my travel because I use it to plan all the time.
00:52:31.679 --> 00:52:32.239
It's amazing.
00:52:32.400 --> 00:52:32.719
Okay.
00:52:33.199 --> 00:52:34.880
Hunting, camping, or fishing.
00:52:34.960 --> 00:52:36.719
If you had to pick one for the rest of your life, what would you do?
00:52:36.880 --> 00:52:37.760
Oh, I could only do hunting.
00:52:38.000 --> 00:52:41.039
Uh hunting is not my favorite thing in the world to do.
00:52:41.119 --> 00:52:44.079
I do believe you only should kill for for survival and what you're going to eat.
00:52:44.239 --> 00:52:48.559
So, you know, once every two or three years, my brother and I will go, and that's usually carry us through the freezer.
00:52:48.800 --> 00:52:51.840
Um, fishing is okay, but it's very frustrating.
00:52:52.000 --> 00:52:56.800
So, camping in general, like trying out new gear and techniques and all that kind of stuff is is is great.
00:52:56.880 --> 00:52:59.280
Yeah, I think camping would be the thing I would end with.
00:52:59.519 --> 00:53:00.719
My side of the mountain, baby.
00:53:00.800 --> 00:53:02.079
That's the best book ever written.
00:53:02.239 --> 00:53:02.880
Sorry.
00:53:04.239 --> 00:53:05.599
All right, all right.
00:53:06.000 --> 00:53:08.800
Now, every episode ends the same way.
00:53:09.599 --> 00:53:14.159
What is your single best tip for someone who's just getting started with AI?
00:53:14.400 --> 00:53:18.480
Um, yeah, I think I'm going to go back to what I I I alluded to earlier.
00:53:18.559 --> 00:53:19.920
One is you can't be afraid of it.
00:53:20.000 --> 00:53:22.800
It's not, you're not gonna hurt anybody, it's not gonna let you.
00:53:22.960 --> 00:53:28.880
Um uh my best tip is to have conversations with it, to talk to it like a person and see where it goes.
00:53:28.960 --> 00:53:32.320
And if she gets stuck, if it get if AI gets stuck, it'll say, I don't understand.
00:53:32.400 --> 00:53:33.360
Can you clarify?
00:53:33.519 --> 00:53:34.400
And then it'll get it.
00:53:34.480 --> 00:53:39.519
You'll be surprised at how well it understands you and how quickly it picks up on the nuances of how you speak.
00:53:39.760 --> 00:53:41.840
Um uh and to come up with answers.
00:53:41.920 --> 00:53:42.880
So yeah, just talk to it.
00:53:43.039 --> 00:53:43.599
Awesome.
00:53:43.840 --> 00:53:47.039
And where should people go to learn more about what you're doing with AI in real estate?
00:53:47.199 --> 00:53:49.679
Yeah, uh, my website is where kind of the hub of everything is.
00:53:49.760 --> 00:53:51.599
So MatthewRathbun.com.
00:53:51.679 --> 00:53:53.920
And if you're specifically interested in AI, it's very simple.
00:53:54.079 --> 00:53:56.079
MatthewRathbun.com forward slash AI.
00:53:56.400 --> 00:53:58.480
My latest tutorials and downloadables are all there.
00:53:58.639 --> 00:53:59.440
Matthew 2Ts.
00:53:59.599 --> 00:54:00.320
Two tees, yep.
00:54:00.400 --> 00:54:00.639
All right.
00:54:00.719 --> 00:54:07.920
Matthew Rathbun, EVP at Codewell Banker Elite, national instructor, and the man who proved that the best AI users are not the people glued to their screens.
00:54:08.079 --> 00:54:10.800
Thank you for being on AI Agent Advantage.
00:54:11.679 --> 00:54:18.639
Uh everybody hit subscribe, share this with one agent in your network, just one who needs to hear it, who wants to learn one thing in greater detail.
00:54:18.800 --> 00:54:20.559
We'll see you next Friday.
00:54:20.800 --> 00:54:26.079
Uh, but before we let you go, we want to say thank you to our founding partners, Wise Agent Subi and the CE shop.
00:54:26.239 --> 00:54:29.840
They make this show possible and they're building tools that actually help people in the industry.
00:54:30.000 --> 00:54:30.559
Check them out.
00:54:30.639 --> 00:54:31.760
All the links are in the show notes.
00:54:31.840 --> 00:54:33.679
And thank you, Matthew, for spending your time with us.
00:54:33.760 --> 00:54:35.599
And thank you to everyone for listening and watching.
00:54:35.760 --> 00:54:37.280
That is not something we take lightly.
00:54:37.360 --> 00:54:39.760
Now go make it an AI day.