ABOUT THIS EPISODE
“The seller’s price is like the Loch Ness monster. It may or may not exist. But if you start trying to hunt it you’re going to waste a lot of time and a lot of energy. Whether sellers say we will accept X or Y it bears little resemblance to where it eventually sells…So let’s not worry about it. Our job’s not to hunt seller’s price our job’s to hunt best prices. And sometimes they’ll overlap, sometimes they don’t overlap.”
Justin Nickerson is one of Australasia’s leading industry authorities on auctioneering & the auction process. Managing director of Apollo Auctions -- a group which spans 30+ team members across Australia & New Zealand having called over 7,000 auctions in the 2023 calendar year -- Justin is a multiple time winner of Australasia’s auctioneering championships, an AREC speaker and holder of Queensland’s auction record sale price. Real Agent sits down with Justin to discuss how to tackle the topics of price & commission at the listing table, the 3 most important ingredients to running a successful auction campaign & the art of working with buyers throughout an auction campaign from the point of handling enquiry, making call-backs right through to the set up required during auction week to generate enthusiastic registered bidders.
A special thanks to our partners @ Real Agent:
Shotflow | Property videos made easy, cheap & fast through technology Book a video: https://shotflow.io/
SellerLeadsForAgents.com.au | Earn more GCI with potential seller leads emailed to you Sign-up now: https://sellerleadsforagents.com.au/
Real Agent brings you the very best operators and icons of the residential real estate industry to deliver the highest value conversations possible and practical takeaways for agents to improve and grow their business.
To be notified the next time an episode is released, subscribe on YouTube, Apple Podcasts or Spotify. Follow us on Instagram @realagent.co for clips and reel content.
