ABOUT THIS EPISODE
In this episode of Front Cover: A Rough Notes Podcast on the Agency Intelligence Podcast Network, Jason Cass sits down with Michael Cruz, Principal Owner of Foresight Insurance, the agency featured on the August 2026 front cover of Rough Notes Magazine.
Key Topics:
Michael's reaction to being featured on the cover of Rough Notes Magazine
Foresight Insurance's growth to 13 employees and 10 years in business near DC
Why starting with a strong carrier like Erie beat going the aggregator route
Michael's journey from Cuba to Maryland and adjusting to a new culture at 13
How networking, not cold outreach, led to his Liberty Mutual and Erie opportunities
Building a bilingual agency that serves a 40 to 50% Spanish-speaking client base
Moving client-facing work to trained offshore virtual employees instead of call centers
Rolling out a four-day, 32-hour work week to fight burnout during the hard market
Using cross-training, shared inboxes, and team-based service to keep the agency running smoothly
Michael's push for agents to get involved through groups like the Erie Task Force
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