ABOUT THIS EPISODE
Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across Search, YouTube, agentic commerce, creative and measurement.
First, host Ginny Marvin is joined by Google’s Head of Ads and Commerce, Vidhya Srinivasan, fresh off the keynote stage. They discuss how Gemini is fundamentally transforming intent understanding to keep with consumer behavior and deliver ads on longer, more complex searches, as well as unlocking performance on YouTube. Vidhya also shares the skills and mindsets she’s seeing in the teams who are succeeding in adapting and rewiring for the AI era.
That’s followed by an in-depth, technical roundtable with product leaders to double-click on the why and how behind the headlines:
- Reinventing ads for AI Search: Chris Monkman, Senior Director for Ads in AI Experiences, breaks down how AI Max and Performance Max deliver ads that provide rich answers to complex queries in AI Mode, and how the new AI Brief delivers the brand control and audience constraints you need.
- Graduating measurement from report card to performance driver: Christine Turner, Managing Director for Measurement, Data & Audiences, talks about the compounding effects of data strength and details the rollout of new metrics like Campaign Type Attribution for Demand Gen, Attributed Branded Searches, and Qualified Future Conversions
- Generating high-performing ad creative at scale: Josh Moser, Advertising Platform Senior Director, shares how bringing our most advanced AI models into Asset Studio really is allowing advertisers to quickly build and scale creative assets that are optimized for performance.
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Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.
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