WEBVTT
00:00:00.400 --> 00:00:08.000
Hello there, welcome back, popping into your feed today with a short temporary bonus episode because I have something exciting to share.
00:00:08.240 --> 00:00:17.440
I've spent the past several months redesigning acupuncture marketing school, my online marketing course for acupuncturists and other wellness professionals.
00:00:17.600 --> 00:00:43.359
And to celebrate the relaunch, enrollment is currently$200 off through Friday, October 23rd, but I wanted to take a few minutes to tell you not just what's new and why I decided to make such significant changes to the course, but also to give you a couple things to think about, new perspectives on your marketing approach, even if you decide not to enroll in the class.
00:00:43.600 --> 00:00:46.560
Why did I redesign acupuncture marketing school?
00:00:46.719 --> 00:00:56.960
If you've been listening to this podcast for a while, you know that I spend a lot of time thinking about how we can make marketing both more effective and more manageable for real life.
00:00:57.119 --> 00:01:05.680
And one of the biggest things I've been thinking about this year is how much the way people find healthcare providers has changed.
00:01:05.920 --> 00:01:12.959
So of course, we're still thinking about our website, Google Business Profile, SEO, content creation.
00:01:13.120 --> 00:01:14.400
Those things haven't gone away.
00:01:14.560 --> 00:01:16.319
Of course, they're still super important.
00:01:16.879 --> 00:01:31.120
But now we also have to think about how AI tools like ChatGPT or Claude are finding information about our practices and using it to make recommendations or not.
00:01:31.680 --> 00:01:41.439
And here's what I really want everyone to think about: marketing for AI and marketing for humans aren't necessarily separate marketing strategies.
00:01:41.599 --> 00:01:45.280
There's a lot of overlap, which I think is great news.
00:01:45.599 --> 00:01:55.280
And you can really think about marketing in a holistic way, the same way that we think about the body in acupuncture, right?
00:01:55.439 --> 00:01:58.719
Everything is connected in your marketing strategy.
00:01:58.959 --> 00:02:02.560
So your website communicates what you specialize in.
00:02:02.799 --> 00:02:08.719
It should help your ideal patients identify themselves and decide that you're a good fit for them.
00:02:08.879 --> 00:02:12.879
They should be able to see their symptoms listed somewhere on your website.
00:02:13.120 --> 00:02:16.560
And it helps build trust so that they decide to choose you.
00:02:16.639 --> 00:02:20.240
And your Google Business profile reinforces that information.
00:02:20.479 --> 00:02:26.240
Your content across different digital platforms can answer questions that potential patients are asking.
00:02:26.400 --> 00:02:36.719
And then your reviews and any media exposure or mentions on other websites that your business gets can really help establish your credibility.
00:02:36.879 --> 00:02:51.759
And together, these things create that marketing ecosystem that helps potential patients, the humans, Google, and AI, understand who do you help, how do you help, and why would someone choose your practice?
00:02:52.080 --> 00:03:10.479
So this is such an important shift in the way that we approach marketing because it's not necessarily about doing more marketing, it's about being intentional with the marketing you're already in doing, already doing, excuse me, and the message that you are choosing to communicate.
00:03:10.719 --> 00:03:13.439
So what is new inside acupuncture marketing school?
00:03:13.520 --> 00:03:21.520
I'm calling it acupuncture marketing school 2.0, but this is really like the 11th version of acupuncture marketing school.
00:03:21.599 --> 00:03:26.960
I have changed it so many times since its original inception, about 10 years ago.
00:03:27.280 --> 00:03:31.919
But this is probably the biggest single overhaul that I've ever done.
00:03:32.080 --> 00:03:35.520
So what's new inside AMS 2.0?
00:03:35.759 --> 00:03:44.560
So as I redesign this class, I organize everything around three ideas: clarity, visibility, and momentum.
00:03:44.639 --> 00:03:46.560
So first we focus on clarity.
00:03:46.800 --> 00:03:52.400
So this was a really large part of previous versions of acupuncture marketing school.
00:03:52.560 --> 00:03:54.319
And most of that is retained.
00:03:54.479 --> 00:03:56.159
Who are your ideal patients?
00:03:56.479 --> 00:03:58.719
What do you want your practice to be known for?
00:03:58.960 --> 00:04:10.560
And are you communicating your value and what makes your practice unique in a way that really speaks to and gets the attention of the people you want to attract?
00:04:10.800 --> 00:04:12.879
Then we move into visibility.
00:04:13.039 --> 00:04:18.639
So this is where we get into the practical strategies that help people discover your business.
00:04:18.959 --> 00:04:31.279
This is your website, SEO, Google Business Profile, content, email marketing, and then building authority through things like backlinks to your website and the low pressure media exposure.
00:04:31.519 --> 00:04:40.800
I have completely redesigned the content creation chapter, and we'll talk about what kind of content are actually worth your time right now.
00:04:41.040 --> 00:05:03.600
For example, how to create helpful conditions pages on your website, how to optimize your homepage and your Google Business profile, the top three things I recommend doing on your Google Business profile every week that have a big impact on your visibility, and even how to identify the questions your ideal patients are asking and where to post that content.
00:05:04.079 --> 00:05:07.439
We'll also talk about how these strategies work together.
00:05:07.759 --> 00:05:18.959
I really believe it's our responsibility as business owners to teach Google and AI what our business is about and which patients to send us.
00:05:19.279 --> 00:05:33.040
In a nutshell, we have to provide enough detailed content in the digital world that when someone asks ChatGPT a question, it realizes that our business is the answer to that question.
00:05:33.120 --> 00:05:43.439
And if you're not providing that information online, how are Google or AI systems supposed to know that you are the answer?
00:05:43.680 --> 00:05:47.759
And I think some good news here is that this sounds really complicated.
00:05:47.920 --> 00:05:56.000
It's not, as I mentioned, a lot of the marketing that we can do for the humans is also going to be really helpful for Google and AI.
00:05:56.399 --> 00:06:04.399
And this is all a big focus of the redesign chapters in acupuncture marketing school, breaking it down and making it step by step.
00:06:04.639 --> 00:06:19.519
And then finally, we focus on momentum because you can have a strong understanding of every marketing strategy in the book, but if you don't have a realistic plan for implementing those strategies, that knowledge isn't going to do much for your practice.
00:06:19.759 --> 00:06:28.399
I want you to be able to look at your marketing, identify what is missing, decide what deserves your attention, and move forward.
00:06:28.560 --> 00:06:35.439
And I want you to take into consideration things like your personality type, your energy levels, and your available free time.
00:06:35.600 --> 00:06:40.879
All of these things contribute to whether a marketing plan is sustainable for you.
00:06:41.040 --> 00:06:46.079
It doesn't matter if it works for someone else, if it doesn't work for your life.
00:06:46.319 --> 00:06:53.519
And I've also created some new workbooks and planning resources to help you apply everything that you are learning in the course.
00:06:53.759 --> 00:06:56.319
So who is AMS really built for?
00:06:56.639 --> 00:07:06.240
I designed acupuncture marketing school for acupuncturists and other wellness professionals who want to take an intentional approach to growing their practice.
00:07:06.399 --> 00:07:19.920
So, yes, even though it's called acupuncture marketing school, still excellent for chiropractors, naturopaths, etc., any independent wellness business owner, these concepts are incredibly important across professions.
00:07:20.480 --> 00:07:34.160
And this course is great if you are relatively new to practice and you want to build a strong marketing foundation from the ground up, or if you've been in business for a few years, but your marketing feels scattered.
00:07:34.319 --> 00:07:45.199
Maybe you're posting on social media occasionally, you update your website here and there, but you're trying different things without a clear sense of how they fit together, then this is a great course for you.
00:07:45.439 --> 00:07:56.639
Or maybe you are concerned about how AI is changing the way patients find healthcare providers, and you just want to make sure that your practice is keeping up with that.
00:07:56.879 --> 00:07:59.120
Again, this course is a great fit.
00:07:59.360 --> 00:08:08.319
Wherever you're starting from, my goal is to help you understand which strategies matter most for your practice and how to put them into action.
00:08:08.480 --> 00:08:17.759
And I want you to be able to do that in a way that works for your personality, your schedule, and the time and energy that you actually have available.
00:08:18.079 --> 00:08:25.600
So if you have been thinking about joining Acupuncture Marketing School, this is a great time to celebrate the completely updated course.
00:08:25.759 --> 00:08:32.159
I'm offering$200 off enrollment through Friday, October 23rd at midnight Pacific time.
00:08:32.639 --> 00:08:35.360
And the regular price is$697.
00:08:35.519 --> 00:08:41.440
The relaunch price is$497 with the discount code Fresh Start200.
00:08:41.519 --> 00:08:44.240
So that's all one word, Fresh Start200.
00:08:44.399 --> 00:08:53.120
You can learn more about the course and see what's included and enroll at MichelleGrassick.com forward slash AMS.
00:08:53.200 --> 00:08:59.360
And of course, I will put the link and the discount code Fresh Start200 in the show notes for you.
00:08:59.679 --> 00:09:05.279
If you have any questions about whether AMS is a good fit for you, please feel free to email me.
00:09:05.440 --> 00:09:07.120
I'm always happy to chat with you.
00:09:07.279 --> 00:09:10.720
My email is Michelle at MichelleGrassic.com.
00:09:11.039 --> 00:09:15.120
I am genuinely so excited about this new version of the course.
00:09:15.440 --> 00:09:24.559
I have put a ton of thought into how to make it more useful for navigating marketing today, and I can't wait to share it with you.
00:09:24.799 --> 00:09:29.200
Thank you so much for listening, and I hope to see you inside Acupuncture Marketing School.
00:09:29.440 --> 00:09:30.240
Have a great week.
00:09:30.320 --> 00:09:31.440
I'll talk to you next week.
00:00:00.400 --> 00:00:08.000
Hello there, welcome back, popping into your feed today with a short temporary bonus episode because I have something exciting to share.
00:00:08.240 --> 00:00:17.440
I've spent the past several months redesigning acupuncture marketing school, my online marketing course for acupuncturists and other wellness professionals.
00:00:17.600 --> 00:00:43.359
And to celebrate the relaunch, enrollment is currently$200 off through Friday, October 23rd, but I wanted to take a few minutes to tell you not just what's new and why I decided to make such significant changes to the course, but also to give you a couple things to think about, new perspectives on your marketing approach, even if you decide not to enroll in the class.
00:00:43.600 --> 00:00:46.560
Why did I redesign acupuncture marketing school?
00:00:46.719 --> 00:00:56.960
If you've been listening to this podcast for a while, you know that I spend a lot of time thinking about how we can make marketing both more effective and more manageable for real life.
00:00:57.119 --> 00:01:05.680
And one of the biggest things I've been thinking about this year is how much the way people find healthcare providers has changed.
00:01:05.920 --> 00:01:12.959
So of course, we're still thinking about our website, Google Business Profile, SEO, content creation.
00:01:13.120 --> 00:01:14.400
Those things haven't gone away.
00:01:14.560 --> 00:01:16.319
Of course, they're still super important.
00:01:16.879 --> 00:01:31.120
But now we also have to think about how AI tools like ChatGPT or Claude are finding information about our practices and using it to make recommendations or not.
00:01:31.680 --> 00:01:41.439
And here's what I really want everyone to think about: marketing for AI and marketing for humans aren't necessarily separate marketing strategies.
00:01:41.599 --> 00:01:45.280
There's a lot of overlap, which I think is great news.
00:01:45.599 --> 00:01:55.280
And you can really think about marketing in a holistic way, the same way that we think about the body in acupuncture, right?
00:01:55.439 --> 00:01:58.719
Everything is connected in your marketing strategy.
00:01:58.959 --> 00:02:02.560
So your website communicates what you specialize in.
00:02:02.799 --> 00:02:08.719
It should help your ideal patients identify themselves and decide that you're a good fit for them.
00:02:08.879 --> 00:02:12.879
They should be able to see their symptoms listed somewhere on your website.
00:02:13.120 --> 00:02:16.560
And it helps build trust so that they decide to choose you.
00:02:16.639 --> 00:02:20.240
And your Google Business profile reinforces that information.
00:02:20.479 --> 00:02:26.240
Your content across different digital platforms can answer questions that potential patients are asking.
00:02:26.400 --> 00:02:36.719
And then your reviews and any media exposure or mentions on other websites that your business gets can really help establish your credibility.
00:02:36.879 --> 00:02:51.759
And together, these things create that marketing ecosystem that helps potential patients, the humans, Google, and AI, understand who do you help, how do you help, and why would someone choose your practice?
00:02:52.080 --> 00:03:10.479
So this is such an important shift in the way that we approach marketing because it's not necessarily about doing more marketing, it's about being intentional with the marketing you're already in doing, already doing, excuse me, and the message that you are choosing to communicate.
00:03:10.719 --> 00:03:13.439
So what is new inside acupuncture marketing school?
00:03:13.520 --> 00:03:21.520
I'm calling it acupuncture marketing school 2.0, but this is really like the 11th version of acupuncture marketing school.
00:03:21.599 --> 00:03:26.960
I have changed it so many times since its original inception, about 10 years ago.
00:03:27.280 --> 00:03:31.919
But this is probably the biggest single overhaul that I've ever done.
00:03:32.080 --> 00:03:35.520
So what's new inside AMS 2.0?
00:03:35.759 --> 00:03:44.560
So as I redesign this class, I organize everything around three ideas: clarity, visibility, and momentum.
00:03:44.639 --> 00:03:46.560
So first we focus on clarity.
00:03:46.800 --> 00:03:52.400
So this was a really large part of previous versions of acupuncture marketing school.
00:03:52.560 --> 00:03:54.319
And most of that is retained.
00:03:54.479 --> 00:03:56.159
Who are your ideal patients?
00:03:56.479 --> 00:03:58.719
What do you want your practice to be known for?
00:03:58.960 --> 00:04:10.560
And are you communicating your value and what makes your practice unique in a way that really speaks to and gets the attention of the people you want to attract?
00:04:10.800 --> 00:04:12.879
Then we move into visibility.
00:04:13.039 --> 00:04:18.639
So this is where we get into the practical strategies that help people discover your business.
00:04:18.959 --> 00:04:31.279
This is your website, SEO, Google Business Profile, content, email marketing, and then building authority through things like backlinks to your website and the low pressure media exposure.
00:04:31.519 --> 00:04:40.800
I have completely redesigned the content creation chapter, and we'll talk about what kind of content are actually worth your time right now.
00:04:41.040 --> 00:05:03.600
For example, how to create helpful conditions pages on your website, how to optimize your homepage and your Google Business profile, the top three things I recommend doing on your Google Business profile every week that have a big impact on your visibility, and even how to identify the questions your ideal patients are asking and where to post that content.
00:05:04.079 --> 00:05:07.439
We'll also talk about how these strategies work together.
00:05:07.759 --> 00:05:18.959
I really believe it's our responsibility as business owners to teach Google and AI what our business is about and which patients to send us.
00:05:19.279 --> 00:05:33.040
In a nutshell, we have to provide enough detailed content in the digital world that when someone asks ChatGPT a question, it realizes that our business is the answer to that question.
00:05:33.120 --> 00:05:43.439
And if you're not providing that information online, how are Google or AI systems supposed to know that you are the answer?
00:05:43.680 --> 00:05:47.759
And I think some good news here is that this sounds really complicated.
00:05:47.920 --> 00:05:56.000
It's not, as I mentioned, a lot of the marketing that we can do for the humans is also going to be really helpful for Google and AI.
00:05:56.399 --> 00:06:04.399
And this is all a big focus of the redesign chapters in acupuncture marketing school, breaking it down and making it step by step.
00:06:04.639 --> 00:06:19.519
And then finally, we focus on momentum because you can have a strong understanding of every marketing strategy in the book, but if you don't have a realistic plan for implementing those strategies, that knowledge isn't going to do much for your practice.
00:06:19.759 --> 00:06:28.399
I want you to be able to look at your marketing, identify what is missing, decide what deserves your attention, and move forward.
00:06:28.560 --> 00:06:35.439
And I want you to take into consideration things like your personality type, your energy levels, and your available free time.
00:06:35.600 --> 00:06:40.879
All of these things contribute to whether a marketing plan is sustainable for you.
00:06:41.040 --> 00:06:46.079
It doesn't matter if it works for someone else, if it doesn't work for your life.
00:06:46.319 --> 00:06:53.519
And I've also created some new workbooks and planning resources to help you apply everything that you are learning in the course.
00:06:53.759 --> 00:06:56.319
So who is AMS really built for?
00:06:56.639 --> 00:07:06.240
I designed acupuncture marketing school for acupuncturists and other wellness professionals who want to take an intentional approach to growing their practice.
00:07:06.399 --> 00:07:19.920
So, yes, even though it's called acupuncture marketing school, still excellent for chiropractors, naturopaths, etc., any independent wellness business owner, these concepts are incredibly important across professions.
00:07:20.480 --> 00:07:34.160
And this course is great if you are relatively new to practice and you want to build a strong marketing foundation from the ground up, or if you've been in business for a few years, but your marketing feels scattered.
00:07:34.319 --> 00:07:45.199
Maybe you're posting on social media occasionally, you update your website here and there, but you're trying different things without a clear sense of how they fit together, then this is a great course for you.
00:07:45.439 --> 00:07:56.639
Or maybe you are concerned about how AI is changing the way patients find healthcare providers, and you just want to make sure that your practice is keeping up with that.
00:07:56.879 --> 00:07:59.120
Again, this course is a great fit.
00:07:59.360 --> 00:08:08.319
Wherever you're starting from, my goal is to help you understand which strategies matter most for your practice and how to put them into action.
00:08:08.480 --> 00:08:17.759
And I want you to be able to do that in a way that works for your personality, your schedule, and the time and energy that you actually have available.
00:08:18.079 --> 00:08:25.600
So if you have been thinking about joining Acupuncture Marketing School, this is a great time to celebrate the completely updated course.
00:08:25.759 --> 00:08:32.159
I'm offering$200 off enrollment through Friday, October 23rd at midnight Pacific time.
00:08:32.639 --> 00:08:35.360
And the regular price is$697.
00:08:35.519 --> 00:08:41.440
The relaunch price is$497 with the discount code Fresh Start200.
00:08:41.519 --> 00:08:44.240
So that's all one word, Fresh Start200.
00:08:44.399 --> 00:08:53.120
You can learn more about the course and see what's included and enroll at MichelleGrassick.com forward slash AMS.
00:08:53.200 --> 00:08:59.360
And of course, I will put the link and the discount code Fresh Start200 in the show notes for you.
00:08:59.679 --> 00:09:05.279
If you have any questions about whether AMS is a good fit for you, please feel free to email me.
00:09:05.440 --> 00:09:07.120
I'm always happy to chat with you.
00:09:07.279 --> 00:09:10.720
My email is Michelle at MichelleGrassic.com.
00:09:11.039 --> 00:09:15.120
I am genuinely so excited about this new version of the course.
00:09:15.440 --> 00:09:24.559
I have put a ton of thought into how to make it more useful for navigating marketing today, and I can't wait to share it with you.
00:09:24.799 --> 00:09:29.200
Thank you so much for listening, and I hope to see you inside Acupuncture Marketing School.
00:09:29.440 --> 00:09:30.240
Have a great week.
00:09:30.320 --> 00:09:31.440
I'll talk to you next week.
