00:00:58.239 --> 00:01:04.799
For a data center, you start to get into all the air handling equipment, but also all the things that we are using to compute.
00:01:04.799 --> 00:01:08.560
So rack servers and the racks they sit in.
00:01:08.560 --> 00:01:10.159
The data is all over the place.
00:01:10.159 --> 00:01:18.959
The lead rating system had started to require disclosure of these emissions of how you make stuff through environmental product declarations or EPDs.
00:01:18.959 --> 00:01:38.639
So these EPDs were starting to proliferate and be published as PDF documents, electronics, ICT space, and as something that hadn't been well aggregated or provided in a place where you could understand who's disclosing emissions around those things so that you can quantify the impacts of those things.
00:01:38.639 --> 00:01:47.039
But it's a time and the scale that if you start really trying to wrap your head around, we need a small army of people working on this to really tackle it.
00:02:13.680 --> 00:02:22.399
And today's conversation is about something that all of us are constantly hearing about, especially right now, given the time.
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And that has to do with data centers.
00:02:24.560 --> 00:02:44.399
Everything we've talked about AI, we've talked about sort of how to utilize AI, but we haven't dug into data centers and we really haven't dug into the construction of them, but today focusing more on the sustainability side of data centers because data centers are not new.
00:02:44.399 --> 00:03:03.280
Data centers have been around for 20 plus years, 25 plus years, really post-dot-com era where we started kind of shifting from storing a lot of paper and getting into, you know, once the internet was created, all of these things of how we were going to store information all the way up through the cloud.
00:03:03.280 --> 00:03:08.719
So we have a history and we have a past around designing and building with data centers.
00:03:08.719 --> 00:03:37.840
And I wanted to have a conversation with someone who has really spent her career focusing on sustainability, but started as an architect and practicing or started working in architecture firms and practicing architecture, leaping in and doing work with a very large construction company focused on sustainability and supporting their creating uh tools and technology that would help us understand all of the materials that we utilize in the built environment.
00:03:37.840 --> 00:03:40.479
And today's guest is Stacy Smedley.
00:03:40.479 --> 00:03:46.319
She's the VP of Product Impact for ERG, Eastern Research Group.
00:03:46.319 --> 00:03:48.879
And she is based out of Seattle, Washington.
00:03:48.879 --> 00:03:54.079
And like I said, she's been in the AEC industry her entire career.
00:03:54.079 --> 00:04:09.520
And I came across her looking for someone who has really kind of zeroed in and focused on the data center side and understanding like, are we looking at the right information as it relates to sustainability for data centers?
00:04:09.520 --> 00:04:16.079
Because in the past, we weren't necessarily even wanting to design data centers in our profession.
00:04:16.079 --> 00:04:24.480
This has only really accelerated due to how many data centers we need to build and the fact that that's virtually all we're building today.
00:04:24.480 --> 00:04:25.600
It's what we hear about.
00:04:25.600 --> 00:04:27.519
It's like it's keeping people busy.
00:04:27.519 --> 00:04:35.519
It's it's allowing certain businesses to now suddenly grow to where other businesses were focused on other types of infrastructure.
00:04:35.519 --> 00:04:45.519
And some of the conversation is we'll we'll talk a little bit about the energy and some of the topics that are commonplace as it relates to data centers.
00:04:45.519 --> 00:04:59.519
But Stacy and the group there have really been studying things that we just we just didn't think about, or they just weren't part of our purview and within our contracts in the AEC to really be thinking about that.
00:04:59.519 --> 00:05:13.120
If if we think like the the sustainability issue driven by data centers is this, what happens when it's really this and we haven't even taken a look at it?
00:05:13.120 --> 00:05:25.840
Because if we're gonna talk about like the the impact of something that is accelerating at a rapid pace and wondering, like, okay, well, we're we just got to move fast and we can't be thinking about this.
00:05:25.840 --> 00:05:33.840
Like, what is the impact of the things that we didn't know about as we were designing and planning data centers?
00:05:33.840 --> 00:05:42.480
Stacey Smedley, welcome to Activating Curiosity.
00:05:42.799 --> 00:05:43.360
Thank you so much.
00:05:43.360 --> 00:05:44.480
Happy to be here.
00:05:44.799 --> 00:05:49.600
Yeah, I'm looking forward to the conversation because this topic is in everybody's news feed.
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We've seen it everywhere.
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It you can't miss it because it's a big topic in politics right now.
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It's happening everywhere, it's not wanting to happen everywhere, and that's the construction of data centers.
00:06:02.000 --> 00:06:05.840
But we're going to take a little different view and topic.
00:06:05.840 --> 00:06:23.360
Look at this because you've been studying throughout your career sustainability, and you could kind of get into your past starting from architecture, leading yourself into really where everything around sustainability, you work for construction companies, architects, looks like the government, right?
00:06:23.360 --> 00:06:26.799
So you have a unique perspective to bring to this.
00:06:26.799 --> 00:06:35.759
But also like some of the work that you've been doing recently around data centers and the sustainability side of things that maybe we didn't think about.
00:06:35.759 --> 00:06:46.480
But before we get to today, if we could just take a step back, because I think you and I, we we started our careers maybe a little bit around the same time.
00:06:46.480 --> 00:07:00.480
But like I think back to like the dot-com area and where we started shifting from, you know, so much paper and getting into digital data centers, you know, this idea of building them is not new.
00:07:00.480 --> 00:07:03.919
Like we've been going through this for quite some time.
00:07:03.919 --> 00:07:17.840
And those are transitioning at the same time as we're really starting to see USGBC here in the States and other groups really taking a look at sustainability and certifications and things for for buildings, right?
00:07:17.840 --> 00:07:36.799
As you were working through your career, like and even thinking back towards how data centers have shifted from the materials they were using to the energy usage, because that has gone through its own evolution in the last 20 years until AI popped up, and to how we talk about data centers today.
00:07:36.799 --> 00:07:52.480
But just share a little bit about some of those things that you were focused on early in your career around sustainability and the build environment and kind of how, as you studied this today around data centers, like what did you learn from the past and those types of things?
00:07:52.799 --> 00:07:53.039
Sure.
00:07:53.039 --> 00:07:53.919
Happy to, yeah.
00:07:53.919 --> 00:08:02.559
I mean, I started on the architecture side of the equation, um, degree in architecture, thinking I was gonna design, you know, green buildings to save the world.
00:08:02.559 --> 00:08:07.679
And I, you know, I did that um for the first almost 10 years of my career.
00:08:07.679 --> 00:08:14.320
And that took me down the pathway of all the certifications that are related to buildings and all the things that go into them.
00:08:14.320 --> 00:08:22.399
So you mentioned USGBC and the lead rating system that looks at all sorts of things, you know, energy, water, waste, um, material health.
00:08:22.399 --> 00:08:34.799
And then the living building challenge is another one that you know goes to kind of the net zero side of the equations of you know, net zero water use, net zero energy use, hyper-awareness on the toxicity and the ingredients and materials.
00:08:34.799 --> 00:08:51.600
And so those two things kind of made me generalist um when it came to this early on, um, trying to think holistically about all those things when you're designing a building, whether it's um, you know, a school or a hospital or a lab building, those same buckets appear no matter what the building is or a data center.
00:08:51.600 --> 00:08:58.240
And then, you know, moving to Scanska for the other side of the coin and, you know, be on the construction side.
00:08:58.240 --> 00:09:19.919
That was really for me a moment where I could go from designing one building following those certifications and thinking through it to how does that apply to you know a large-scale contractor that's building stuff all over the world at a speed and a kind of capacity that you can make strategic choices that can impact a lot of buildings and a lot of construction projects at once across all of those things, all of those buckets.
00:09:19.919 --> 00:09:44.000
At Sceganska, we started doing a lot of work um for some of the large technology companies, and a lot of those companies were setting lofty goals around the carbon emissions associated with the buildings they were constructing, whether it was office buildings or data centers, and putting out targets across energy use, water use, but also specifically around the emissions of all the things they were buying and what it took to make them.
00:09:44.000 --> 00:09:58.319
So you can think of the concrete mixes, the steel that goes into it, the rebar framing, um, glass, all of those components, and wanting to really kind of quantify that in a way to understand the share of impact associated with how we manufacture everything.
00:09:58.319 --> 00:10:30.000
So I spent the past almost 10 years really digging deeply into that through the work at Scanska and then you know, co-launching a nonprofit called Building Transparency and co-conceiving of a tool called uh EC3 that was how people could measure all those things and the emissions around, you know, materials and quantify that and look at it comparatively against the energy and try to figure out how to be informed enough to know where to make really deep investments to reduce the impacts of what they are building, particularly around emissions when you think about energy and materials.
00:10:30.399 --> 00:10:38.639
You got an opportunity to go from that design side into now we're now we're applying it and trying to study from a from a general contractor.
00:10:38.639 --> 00:11:00.959
But talk talk a little bit more about this tool, because you again it goes back to these materials, because sometimes we like the trade-off of selecting one material over the other, or we're like it isn't just like you you make a choice, like there's all this upstream stuff that's happened to get you know all of these different materials and sort of selections made.
00:11:00.959 --> 00:11:20.000
Because you mentioned, you know, between concrete, like when we think about building a building, there's we can do structural steel, we can do build out concrete, whether it's precast or poured in place, there's mass timber, there's all these solutions for the structural system to the facades and the skins, to, you know, all the finished materials that are inside.
00:11:20.000 --> 00:11:33.120
As you were going through Wiskanska, at what at what point was it like, okay, I'm doing all of this, but like, man, it's just not very easy to calculate these things to say we we should probably we should probably create something, right?
00:11:33.120 --> 00:11:44.959
When you mentioned EC3 to help designers do this, like was there like just this, like this is a pain, or was it like, hey, this is a huge opportunity to help to help others as well?
00:11:45.279 --> 00:11:46.159
It was a pain first.
00:11:46.159 --> 00:11:59.039
I mean, I was in it, I was the person at the construction company that was tasked with figuring out how to quantify these things for for Skanska too, because they were setting their own targets, but also for these companies that were were asking us how.
00:11:59.039 --> 00:12:02.399
And you know, the data's all over all over the place, right?
00:12:02.399 --> 00:12:14.240
I think in the construction sector, we were at a place where the lead rating system had started to require disclosure of these emissions of how you make stuff through environmental product declarations or EPDs.
00:12:14.240 --> 00:13:34.960
So these EPDs were starting to proliferate and be published as PDF documents that a supplier could give you so you could check a box and get a point because they disclosed things.
00:13:34.960 --> 00:13:47.600
So I was in the pain of of finding all of those everywhere as PDF documents and figuring out how to make spreadsheets where I could, you know, put in the name of the material, the manufacturer, and the impact data, and then organize it.
00:13:47.600 --> 00:13:48.960
And this was pre-AI.
00:13:48.960 --> 00:13:51.759
So this was when humans still had to do all of this.
00:13:51.759 --> 00:13:54.159
So yeah, it was still a human effort.
00:13:54.159 --> 00:14:04.320
And then the opportunity was wow, if I could figure out a way to make this easy for me to put it into a you know a repository and have it just accessible digitally, someone needs to do that.
00:14:04.320 --> 00:14:21.840
But if I'm gonna do it for me or Scanska's gonna choose to do it for Scanska and we're gonna leverage that for clients, that means that everyone that's like me and every construction company that's like Scanska and every owner that's like the technology companies you were working for um needed this too.
00:14:21.840 --> 00:14:30.960
So that was the opportunity is how to really kind of think through um unlocking that when we were, you know, in the early days of of trying to figure out how to account for this stuff.
00:14:32.480 --> 00:14:41.840
Yeah, when you when you were describing it, I can only you know, just thinking through all the um kind of despair, not desperate, disparate uh information, right?
00:14:41.840 --> 00:14:42.960
That's out there on this.
00:14:42.960 --> 00:14:51.519
And you're like, oh, you got a the human side of collecting that, not only the pain of just am I getting the right information, is it accurate?
00:14:51.519 --> 00:14:53.039
Is it is it current?
00:14:53.039 --> 00:14:57.600
But when you just said it was like thinking, like, well, that's the whole thing about AI, right?
00:14:57.600 --> 00:15:10.320
As we start to transition into this data center talk, like that's supposed to take away some of those, you know, the human pieces of doing and pulling all this information to aggregate it, right?
00:15:10.320 --> 00:15:19.759
And put it out in front of in front of us as an exact executive summary, if you will, to to kind of assess it and figure out like, is this what we want to do?
00:15:19.759 --> 00:15:23.360
Like, is this the answer that we're looking for to make those decisions?
00:15:23.360 --> 00:15:49.279
So yeah, I just think that that's a perfect example of how we've transitioned through design and how sort of um our sustainability, you know, documentation has evolved around the building and the build environment to to now the technology that can can speed this up to tell us if we're doing if we're doing what needs to be done and making those choices.
00:15:49.279 --> 00:15:58.960
But talk a little bit then about like you you mentioned this too, because this is where we can kind of get into a little bit of your work today.
00:15:58.960 --> 00:16:05.840
Like you you're able to put this technology together or this um this EC3, right?
00:16:05.840 --> 00:16:23.519
And that gives people better access to the information or a way to kind of collect it, get it into the repository, see that the material is meeting the criteria that is needed to get a certain lead certification, or just respond to an owner or some goal that the company has.
00:16:23.519 --> 00:16:39.840
Like as you were going through these processes, thinking about data centers and the materials that are used to build them, like what were the materials, like, and we know most of them, but what were there any of the materials that sort of surprised you as you were going through this process and then getting into the day?
00:16:39.840 --> 00:16:47.759
Like, like most people will say, well, you know, the biggest issue is sustainability or from sustainability is is the energy usage, right?
00:16:47.759 --> 00:16:52.480
We don't have the power grid, we don't, we don't have all of the infrastructure to take care of these things.
00:16:52.480 --> 00:16:56.320
Then it's the concrete, and and we started picking and choosing.
00:16:56.320 --> 00:17:04.879
Were there any surprises as you really began this journey, not just with data centers, but in general with buildings, that you're like, I would have never thought that.
00:17:04.879 --> 00:17:10.480
Uh that that really sparked an interest for you, or just things that you'd like to share as you went through that journey.
00:17:10.799 --> 00:17:11.039
Yeah.
00:17:11.039 --> 00:17:28.720
I mean, I think um really when we started thinking about how to kind of peel back the layers of the onion, that's the analogy I like to use in all this, is like we're just continuing to peel back these layers and there's more layers, and then your eyes water because it's kind of painful, and then you put on the goggles and you keep on peeling back the layers.
00:17:28.720 --> 00:17:32.559
Anyhow, as we're doing that, um you know, you have to start somewhere.
00:17:32.559 --> 00:17:46.639
And so starting with the the both on the energy side, you know, the main drivers of what consumes the energy, but then on the embodied carbon emission side, the manufacturing emissions side of the materials, what are the things we're using the most of?
00:17:46.639 --> 00:17:49.359
And what are the things that emit the most and how they're made?
00:17:49.359 --> 00:18:02.399
And so that that led you on most building types into the world of you know, the envelope and enclosure, so concrete, steel, uh, glass, and and looking at those, they are the high impact materials.
00:18:02.399 --> 00:18:14.640
So you know, you discover that just quantifying some of those um low-hanging fruit things that are obvious, you're getting to 70, 80 percent of the emissions of uh of a typical building.
00:18:14.640 --> 00:18:25.200
Yeah, so once you've looked at the concrete, steel, and glass and some of those things that are pretty consistent, um, you then have to look at a kind of building you're building or designing and see where those differences start to happen.
00:18:25.200 --> 00:18:38.080
And that's where it gets really interesting when it comes to what that next layer of the onion is, because for a healthcare facility, it might be the large, you know, HVAC equipment and all the metal and all the things that go through all the stucks.
00:18:38.080 --> 00:18:44.320
And for, you know, an office building, it might be all the finishes, the carpets and things that go in and replace the furniture even.
00:18:44.320 --> 00:18:56.400
Um, and then for a data center, you start to get into all the air handling equipment again that's being used to heat and cool and move water around and do all those things, but also you know, all of the all the things that you we are using to compute.
00:18:56.400 --> 00:19:03.759
So rack servers and you know the the the um the racks they sit in um and how often they replace those things.
00:19:03.759 --> 00:19:07.279
You start thinking about the emissions of making it and then replacing it.
00:19:07.279 --> 00:19:18.320
Um and that's really where my work has led me now at ERG, you know, where building transparency is still is still carrying the torch and and doing all the work and providing the access to all of those core construction materials.
00:19:18.320 --> 00:19:30.560
But that next kind of around the corner thing is what about all the stuff that goes inside some of these types of buildings or even things outside of buildings, which I know isn't the topic of this podcast, but there's lots of other sectors out there too that we're focusing on.
00:19:30.560 --> 00:19:52.400
The data center equipment kind of falls into that electronics ICT space and is something that hadn't been you know well aggregated or provided in a in a place where you could understand who's disclosing emissions around those things in the same kind of way publicly so that you can you know quantify the impacts of those things when you're you know purchasing them.
00:19:52.400 --> 00:20:06.640
But also what do the impacts look like when you start to compare or add emissions of that equipment to those core materials that we've been thinking about and caring about and really investing in decarbonizing for the past you know five, 10 years?
00:20:07.120 --> 00:20:13.200
As you just said, it was kind of one of those areas that was understudied because the electron and components.
00:20:13.200 --> 00:20:33.120
So when we like going back to you know the early days of data centers, right, they were they were data centers, they were just different, like the compute GPUs and all the different racks that were kind of put into them, or even the space, like we weren't we were still using more paper than we were storing data, right?
00:20:33.120 --> 00:20:39.120
In 2000, 2005, probably even, you know, halfway through the 2010s.
00:20:39.120 --> 00:20:42.080
During that time, was there not like again?
00:20:42.080 --> 00:20:54.400
You're mentioning there was little to no evidence, you know, evidence or information, I guess, to kind of pull when they were building and designing the data centers, probably not even thought about from a sustainability standpoint.
00:20:54.400 --> 00:20:56.880
Was that something that you were also recognizing?
00:20:56.880 --> 00:21:00.240
Like, like for the most case, we just want to get them built.
00:21:00.240 --> 00:21:03.280
We kind of want to get them unseen and kind of out there.
00:21:03.280 --> 00:21:24.960
And then all of a sudden, that's sort of like, hey, we're building a lot more of these things and are a lot bigger, and they're taking up a lot more energy and they're taking a lot more material that it just wasn't under, you mentioned electronics were understudy, but just in general, were data centers sort of this thing that were just off to the side and not thought about really often from a sustainability approach?
00:21:25.200 --> 00:21:31.120
Yeah, I think from my perspective, at least where I sat, you know, at the architecture firms and then at a construction company.
00:21:31.120 --> 00:21:45.280
The projects that you focused your calories on when it came to sustainability were the ones that were high profile that you could, you know, talk about publicly and celebrate and have people tour and walk through and see all the sustainable things that you did if I'm reflecting on it and I'm kind of doing this live, actually.
00:21:45.280 --> 00:21:49.920
You know, you start there because they become the example projects and the ones that people can get inspired by.
00:21:49.920 --> 00:22:03.600
I don't think data centers were very inspiring or something people would think about or have top of mind then, even as something that you'd think you'd want to promote and advocate for doing better because they're not the buildings people engage with, you know, as humans.
00:22:03.600 --> 00:22:14.400
So I I do think that they were probably were not they were not focused on from a kind of let's go get lead certification, at least from where I sat in my job in those three different roles.
00:22:14.400 --> 00:22:23.680
It was more about improving you could do all these things on the projects that people were going to experience and that you could, you know, publish and and talk about in a way that was really inspiring.
00:22:23.680 --> 00:22:29.440
I mean the conversation's obviously shifting because everyone's building data centers now.
00:22:29.440 --> 00:22:38.160
It's you know, it's like it is the thing everyone's talking about actually, um, versus the thing we weren't talking or thinking about, you know, maybe 20 years ago.
00:22:38.880 --> 00:22:39.280
Yeah.
00:22:39.280 --> 00:22:39.840
Yeah.
00:22:39.840 --> 00:22:46.720
I think once once the the bright lights have been put, you know, onto them, and and it's all connected, right?
00:22:46.720 --> 00:22:59.040
Like people's fears of AI and all of the things and all the the good or the bad noise that continues to happen around AI, they're connected to data centers because that's that's the physical thing that we could see and feel.
00:22:59.040 --> 00:23:01.920
And we just we knew they existed, but we didn't think about them.
00:23:01.920 --> 00:23:09.520
It's sort of like seeing an industry, you know, the industrial park or the the big warehouses uh for distribution and things like that.
00:23:09.520 --> 00:23:14.160
Like most design, like something you said, I think is again going back to that design piece.
00:23:14.160 --> 00:23:18.160
That's how I thought is like, what did I want on my project portfolio, right?
00:23:18.160 --> 00:23:24.800
It was like, I didn't want to go design, you know, the warehouses and things, but they were part of of some people's work.
00:23:24.800 --> 00:23:33.520
They they went and did them, but the ones, like you said, they showcased and spent their energy on because there was so little time for us to do anything as practicing architects, right?
00:23:33.520 --> 00:23:36.400
Like, like, yeah, that's where we're gonna put it.
00:23:36.400 --> 00:23:44.960
We're gonna try to get clients to, if we're gonna do uh an MOB or anything in healthcare or a library or school, like it's gonna get the certification.
00:23:44.960 --> 00:23:45.920
Yeah, right.
00:23:45.920 --> 00:23:52.400
Um, it doesn't mean that we're ignoring the fact that we're over here designing it, but the energy, like, well, one, they'll never pay for it.
00:23:52.400 --> 00:23:54.640
Two, we don't even have time to think about it.
00:23:54.640 --> 00:24:01.840
We're never gonna get the the fee to cover it and it's already tight, you know, tight from a contractor standpoint as well as architects.
00:24:01.840 --> 00:24:10.800
But now that you're like, you're saying like this light is much brighter, and it's because You you mentioned it, it is everywhere.
00:24:10.800 --> 00:24:16.080
It's literally the only thing, like if you go to an event or association event, it's the only thing being talked about.
00:24:16.080 --> 00:24:19.680
Everywhere, oh, there's more jobs because there's more data centers.
00:24:19.680 --> 00:24:44.480
There's more, you know, and it's just building, and it's like where all the funds are going right now, the capital, um, the energy, the firms, like people, you know, are making more money than they've ever made in construction, going and building uh some of these data centers, which aren't housing or doing any, you know, other than the the AI and the technology side, like they aren't the things that we touch and feel and walk into.
00:24:44.480 --> 00:24:50.720
We're not, you know, they weren't the thing that was on the front page of your website, right?
00:24:50.720 --> 00:25:13.360
So what, you know, with with the flashlight being on it now, like in the work that you're doing and the really the study and these things that that you've been kind of focused on with the data, like anything, anything surprising coming up that that is like, man, we're over here talking about this, but like we need to zero in and focus over here.
00:25:13.360 --> 00:25:16.720
You already mentioned like we weren't talking about the electronics.
00:25:16.720 --> 00:25:40.960
Well, I got to imagine like the footprint of the racks and everything has changed drastically compared to the data centers of of 2000, 2010, which to me is like, well, they're not, you know, they're probably not made from sustainable material to get the racks or all the components of the CPUs or the GPUs and you know, everything that goes inside of these computes.
00:25:41.440 --> 00:25:42.560
I I think there's a couple of things.
00:25:42.560 --> 00:25:56.080
I mean, I think just the scale of the emissions impact of those kind of non-core construction materials thing, things, because of the sheer quantity that can go in to a data center of the scale we're talking about, right?
00:25:56.080 --> 00:26:04.000
Like the concrete and steel scale or you know, the the core materials, the structural materials scale horizontally and vertically as a as a box.
00:26:04.000 --> 00:26:12.640
But the amount of things you're putting in that box scale exponentially, in my mind, and even with the numbers that you can kind of posture or validate.
00:26:12.640 --> 00:26:39.840
So, you know, if you're doing 14,000 rack servers or you know, some ginormous number like that, which is real with N these concrete and steel, and hopefully mass timber, there's some great examples of of tech companies doing mass timber to help really get that exterior component down, then all of a sudden what you're left with the big impact is the stuff that's going inside, and you're multiplying the emissions and making these things by that, you know, tens of thousands for that one data center.
00:26:39.840 --> 00:26:48.480
And then because technology shifts and things get faster, and you want your compute to be faster, you might be replacing those things every 10 years.
00:26:48.480 --> 00:26:53.840
So the multiplication factor just keeps on you know scaling on the emissions of those things.
00:26:53.840 --> 00:27:02.640
And you know, it's it's similar to like MAP MEP equipment, mechanical electrical plumbing, even today for the kind of other building types.
00:27:02.640 --> 00:27:07.680
Like you get a handle on the concrete, you start decarbonizing it, you make really good um impacts there.
00:27:07.680 --> 00:27:14.000
You can use you know, electric arc furnace, recycled content, steel, like you can do good move to mass timber, and so we feel really good.
00:27:14.000 --> 00:27:18.640
And it's like, holy cow, now we have to try to find the data and quantify all of this stuff.
00:27:18.640 --> 00:27:20.720
So I don't think it's just a data center problem.
00:27:20.720 --> 00:27:24.160
I think it's uh an unknown kind of next step.
00:27:24.160 --> 00:27:39.360
And now we're literate in this kind of data, and we know what we can do if we have it, and how we can use it to make smarter decisions, and how we can actually then invest in in companies and suppliers that are reducing their impacts because they can give us the data to show that.
00:27:39.360 --> 00:27:47.840
It's just how how we apply it at the scale and speed that we need it for how fast these things are moving, especially in the data center place.
00:27:47.840 --> 00:28:00.080
I I know there are technology companies and data center builders that are thinking about this internally and and trying to do things and you know, create alignment about how you account for this and move to where we want to be with this data.
00:28:00.080 --> 00:28:21.600
I just get wrapped around just that the speed and scale and how we being a practitioner that had to do the calculations and try to have people make better decisions, how we can get the data in front of the decisions, because right now decisions are being made so quickly to build these things as fast as they're they're needed or or wanted that that we don't have the stuff we need to help them make smart decisions yet.
00:28:21.600 --> 00:28:35.520
So there's this flywheel that needs to happen when data generation to help make these decisions at a speed that hopefully if we use AI for good, AI could actually help with if we're going back to the whole cause of all of this.
00:28:35.520 --> 00:28:55.680
But but yeah, the emissions impact of those like rack servers and generators and things that you know we've been able to actually aggregate data for at ERG in my my new my new effort with product impact, which is another tool, is you know, showing that the emissions of those things can be be twice the emissions of the concrete.
00:28:55.680 --> 00:29:03.920
And you know, as someone that was so focused on high impact materials that I thought were the ones that if we solve this, we're making such a big dent.
00:29:03.920 --> 00:29:08.320
But you know, it just makes you want to go do the work there.
00:29:08.320 --> 00:29:15.280
Um and let let the good work that's happening over here continue on decarbonizing, you know, those high impact core materials at the same time.
00:29:15.600 --> 00:29:16.080
Mm-hmm.
00:29:16.080 --> 00:29:34.560
Yeah, I think we can well, one, I'm gonna back up to what you said is like the information isn't getting upstream because we're we're making decisions on the the things that we know today or the unknowns that we just don't have time because we got to move fast enough just to move forward.
00:29:34.560 --> 00:29:46.880
But it's the, you know, the down now that we don't have any upstream information to make the decision, it's all the downstream stuff that now we're going to really find out the impact, which isn't going to be tomorrow or next week.
00:29:46.880 --> 00:30:03.360
It's maybe decades from now or a decade, you know, from this point, because that's the same thing that happens all the time, is we just have to rush into building out infrastructure that wasn't planned or thought through of the reality of what might come.
00:30:03.360 --> 00:30:20.000
And it it is, you know, it's one of those things where it's like you want to see the construction industry benefit and people benefit from building things, but when we're we're not sure of the outcome, like one, building a data center, you know, it maybe it's exciting.
00:30:20.000 --> 00:30:21.600
It's from a design side, right?
00:30:21.600 --> 00:30:25.920
Like it's it's complicated, there's complexities to it, it's problem solving.
00:30:25.920 --> 00:30:37.120
But as you just said, also it's like if we're even thinking sustainability, we're going to go back to to yesterday's thoughts about it and we're going to apply those, which is what we need to, right?
00:30:37.120 --> 00:30:40.240
Like you said, with the with the concrete and everything.
00:30:40.240 --> 00:30:47.520
But your the point that you made about you think about like, well, I got the concrete and I got, you know, I got the walls.
00:30:47.520 --> 00:30:55.600
We don't in an office buildings and everything else, the volume of the space isn't filled to capacity.
00:30:55.600 --> 00:31:05.520
And in this case, every square foot that it can, other than where you need to, I assume, walk through to access and things like that, right?
00:31:05.520 --> 00:31:14.800
These huge data farms, like they're gonna use as much square footage and fill as much cubic feet as possible to make sure like air movement and meeting code.
00:31:14.800 --> 00:31:18.480
That's not, we don't do that in other buildings.
00:31:18.480 --> 00:31:26.160
Like we don't office space, like you're not stacking, well, you don't stacking desks on top of each other in the same volume, right?
00:31:26.400 --> 00:31:29.760
Yeah, the multiplier, I think, is the part that surprised me the most.
00:31:29.760 --> 00:31:39.280
It it feels very familiar to me because it's what what what we did on some of those, you know, if you look at a building, what's the highest impact materials, right?
00:31:39.280 --> 00:32:02.960
If you can focus on the top three or four things in a data center that you that are the highest impact in terms of what you're putting in it, whether it's the quantity of the thing or it's the quantity of the thing plus the emissions of the thing, just start to make the dent there and get people providing data for those things so that we can start to understand how we can reduce the impacts of making those things or recycling those things or reusing those things.
00:32:02.960 --> 00:32:07.760
I think that's really where my mind goes because it's awareness of the thing in the first place.
00:32:07.760 --> 00:32:19.520
Um, and then applying the lessons and and the successes you had previously, you know, to this new category of material um or artifact that needs it.
00:32:19.520 --> 00:32:22.080
So yeah, I'm excited about that.
00:32:22.080 --> 00:32:26.240
I think it's it's exciting to know that and to have data.
00:32:26.240 --> 00:32:36.560
Like there are brands and suppliers that are publishing either environmental product declarations for rack servers and generators or for product carbon footprints of those things.
00:32:36.560 --> 00:32:46.160
And and they're available and we've aggregated them, and you can go in and actually build that kind of little model that I talked about to start to see, like, oh, this is this much of the footprint.
00:32:46.160 --> 00:32:50.240
How's that compared to the concrete over here or the enclosure over here?
00:32:50.240 --> 00:33:07.280
So I see the path to at least what I'm doing to ERG with with the product impact database and tool stuff, like helping to solve that problem and doing it in a way that's leaning on the lessons of how you know we we did it for other things before in the construction space.
00:33:07.280 --> 00:33:17.360
But it's it's the time and the scale that if you start really trying to wrap your head around, we need us, you know, a small army of people working on this to really tackle it.
00:33:17.680 --> 00:33:20.080
We in the you know the AEC industry, right?
00:33:20.080 --> 00:33:22.240
Like we we studied the building.
00:33:22.240 --> 00:33:34.080
And and you can think back through any building that you designed, like for a lot of times, like the IT or the components and those things, like those were a separate contract that weren't things that were always studied.
00:33:34.080 --> 00:33:36.400
Furniture was one of those that was.
00:33:36.400 --> 00:33:40.480
And when I just think about not sure, again, I don't design data centers.
00:33:40.480 --> 00:33:48.000
Um, so I'm not gonna act like I'm an expert in that area, but like this is probably decisions made outside of that sort of realm.
00:33:48.000 --> 00:33:57.120
Like, you know how to design the mechanical, you know how to get everything else done, but like these are in someone else's uh purview and their responsibility.
00:33:57.120 --> 00:34:11.199
So, like you said, it's there are people now looking at, you know, how they're making the racks to the I'm for the GPUs or whatever the material is used, that I think you said it so well.
00:34:11.199 --> 00:34:15.360
Like sometimes what we have to have is an interruption, like this moment of awareness.
00:34:15.360 --> 00:35:25.250
Like, oh, we didn't, nobody even that was not on anybody's radar because it's not it, you know, it's something we haven't seen, or maybe we've seen it, but now it's just so totally different because of the acceleration of it.
00:35:25.250 --> 00:35:30.929
Like you mentioned this, like the acceleration of the compute power to quantum and all that other stuff, right?
00:35:30.929 --> 00:35:34.849
Like, like it's gonna change faster than we've ever seen it.
00:35:34.849 --> 00:35:44.369
We don't know what happens once, once the data center is live, yeah, how often the stuff is gonna go through sort of into life.
00:35:44.369 --> 00:35:50.929
Like I don't even know what the shelf life is for this equipment versus say 20 years ago, right?
00:35:50.929 --> 00:36:00.369
Like when when it wasn't going, it was still going fast, but not as fast as as today, to know how often that these things are gonna have to be switched out.
00:36:00.690 --> 00:36:03.730
Yeah, and that's that's again, I think the the layers again, right?
00:36:03.730 --> 00:36:08.849
Like, you know, the understanding the emissions of making the thing is the first step when you're first buying it.
00:36:08.849 --> 00:36:12.369
But then if we're really dealing with that kind of turnover, it makes me think of fashion.
00:36:12.369 --> 00:36:18.769
We're doing work in apparel and stuff too, and like the turnover of and recycling and waste of of fashion.
00:36:18.769 --> 00:36:31.089
That's how some of these things you have to be thinking about that at the same time you're thinking about the manufacturing emissions of like how how are we making these things so that we can take them apart and recycle and reuse them.
00:36:31.089 --> 00:36:40.289
And again, this isn't the plug for ERG, it's just that I'm now in a place where there's people just thinking about the circularity stuff and I get to focus on the emissions stuff.
00:36:40.289 --> 00:36:47.729
And part of my thinking is how you bring all that together and and leverage the the right data at the right point to really hit all the things at once.
00:36:47.729 --> 00:36:54.289
Because if we don't do that too, like it's such a big, it's such a big thing to take a bite out of.
00:36:54.289 --> 00:37:01.249
We kind of need people hitting it in all places at once and then like working together and overlapping where they have to.
00:37:01.249 --> 00:37:05.409
But I think it's possible because I've seen it before with some of these other materials.
00:37:05.409 --> 00:37:18.849
It's just how we we take that and apply it to some of these things that are now becoming that that next I wanna call it, don't want to call it bright, shiny thing, the next really important or impactful thing just based on how the world is shifting.
00:37:19.249 --> 00:37:19.889
Yeah.
00:37:19.889 --> 00:37:31.649
Well, and I think, yeah, you're you're transitioning, you know, transitioning things that we've known, and how do we how can we utilize those skill sets in order to as as we step into new situations?
00:37:31.649 --> 00:37:44.449
Like we we have to do that as our you know, as designers and architects and contractors on a daily basis of like, we've never seen this before, but what are the skill sets that I need to bring to it?
00:37:44.449 --> 00:37:47.569
And what are the new ones that I need to to apply?
00:37:47.569 --> 00:38:02.769
But I think what you've said that is also just intriguing is this it is it can feel too big for a lot of people of like like this thing's coming at us, and we're being, we feel like it's being forced on us.
00:38:02.769 --> 00:38:07.409
And and then there are people who are, you know, they're not in the AEC industry either, right?
00:38:07.409 --> 00:38:09.889
And they're they're feeling the impact of these things.
00:38:09.889 --> 00:38:22.849
And they're they're screaming like the sustainability side to the energy use, and and maybe they're not wherever they fall right in line, they know it's impacting them because they can see it.
00:38:22.849 --> 00:38:29.569
And it is for our industry, it is like, how do we how do we study it?
00:38:29.569 --> 00:38:37.809
How do we work together when the problem seems enormous and we don't feel like we have time to even think about it or do it?
00:38:37.809 --> 00:38:41.569
And uh, you know, the way these are built anymore, right?
00:38:41.569 --> 00:38:49.329
Like, I mean, we could you could have a whole podcast on like how the funding works and who actually owns, right?
00:38:49.329 --> 00:39:07.569
Who's making these decisions to build these things to know like beyond the specification of the whole rack system or whatever, all the components that are going in there, right, for the compute, like that whole chain of command of of decision making upstream of when these things are happening.
00:39:07.569 --> 00:39:13.729
But it's good to know, like you're saying, that there are you got you've been doing a lot of work on it.
00:39:13.729 --> 00:39:17.169
You're you're it's now becoming like we're now becoming aware of it.
00:39:17.169 --> 00:39:45.089
Now the real work sort of begins of how do we how do we improve the data, how do we improve educating, how do we improve our decision making to make sure that that you know, as we're deciding upon what to put in, you know, who to bring in and what to put in, that they are are really conscious about their own embodied emissions, you know, and and and the and the whole process, right?
00:39:45.089 --> 00:39:45.889
All the way upstream.
00:39:45.889 --> 00:39:50.369
It's got it's a whole recipe to build whatever it is that that we're building.
00:39:50.369 --> 00:39:58.449
You said something else about, you know, kind of the HVAC and the mechanical side.
00:39:58.449 --> 00:40:16.449
I know this goes, this goes a little bit off tangent of of sort of some of these topics that we've been on, but a lot of the talk, you know, the concern is the the energy use, right, of of these, of these systems or or to be able to build the data centers, right?
00:40:16.449 --> 00:40:22.929
And and a lot of talk is like, you know, there's water usage, and you know, everyone now is saying, you know, hey, these are closed loop.
00:40:22.929 --> 00:41:11.409
You know, no, I think about like geothermal, I think about like the way mechanical systems have evolved really over the last 20, 25 years, that not only with how we're the materials that we're using are improving to build the building, but the the core systems that go into place, they continue to get more efficient and get alternative energy opportunities to utilize them, as well as like how you know, thinking about, you know, the compute and the rack systems, like as we're shifting from really today, like what are the real opportunities for people who are early stage designing these things or thinking about them of like how they could be thinking about you know the mechanical systems to the to the materials of the core and shell, to to the racks, from your expertise, right?
00:41:11.409 --> 00:41:21.249
Your your lived experiences of studying these, like are there sh, you know, things that you're like, hey, this this will actually you know make a major impact if we start to think about it.
00:41:21.649 --> 00:41:31.169
I mean, I think I'll be honest, I haven't thought about it at this scale on the data center side when it comes to the water systems or the energy systems that are being deployed.
00:41:31.169 --> 00:41:42.209
But I I can I can see the systems that we deployed on you know large campuses and then uh office buildings and healthcare projects that I I think can be replicated.
00:41:42.209 --> 00:41:44.369
There needs to be people working just on that too.
00:41:44.369 --> 00:41:54.609
Again, this is such a big there were so many the the different silos I talked about or pillars I talked about in some of these rating systems or the things that we tackled holistically.
00:41:54.609 --> 00:42:00.049
There's the water use, the energy use, the material emissions, the uh material health is another thing, right?
00:42:00.049 --> 00:42:35.009
And we kind of need like the the specialists and all of those things to take everything they've learned from the past on these on these projects where you have found those systems that do all these things, they connect things, there's closed loop systems, there's grid level systems for you know, five blocks of I'm trying to think of the word for that, but you know, there's just so many different things that we've proven um and the people that know them need to take them and scale them to the the size and the speed of data center design and construction.
00:42:35.009 --> 00:42:52.369
I think that if I was just gonna put it in like a sentence, that's really what I would say is that I'm confident we actually have 80% maybe of the solutions in terms of the technicality around all of those things, how they work, what they can make efficient, even how we collect the data on the material side.
00:42:52.369 --> 00:42:54.369
We we have all of those pieces.
00:42:54.369 --> 00:43:03.729
It's really the question of the piece, people that know those things, how you take it and you you wrap your head around how to scale it to this problem or this challenge now.
00:43:03.729 --> 00:43:08.209
So I don't want to try to answer that question for I'm not the expert in those systems.
00:43:08.209 --> 00:43:08.529
Right.
00:43:08.529 --> 00:43:13.569
I think that's what we need everyone who is an expert in any one of these things to do is really shift their mind.
00:43:13.569 --> 00:43:26.129
And that's what I've been trying to do, you know, with moving kind of my my my focus from those core construction materials to things that um I see as the next kind of big challenges.
00:43:26.129 --> 00:43:29.169
Data center equipment, electronics, definitely.
00:43:29.169 --> 00:43:38.689
I would love to do a whole other podcast, probably not with you since you're focused on AEC stuff on what we're what we're finding in sectors like apparel for some of the state that exists and all those things.
00:43:38.689 --> 00:43:46.289
But you know, it's just it's it's not copy pasting, but it's definitely leveraging you know all the things that I think we have successfully proven.
00:43:46.289 --> 00:44:02.129
Even the I don't want to minimize the work that a large a lot of these large companies, these these owners, especially in the technology space, have done to really invest in in projects and solutions, even at like manufacturing facilities to decarbonize house mitt and concrete and steel are made.
00:44:02.129 --> 00:44:05.089
And really test these new materials like mass timber.
00:44:05.089 --> 00:44:19.489
Like we know even how to do that, and they're figuring out ways to, you know, go in together and invest in these things to actually make the manufacturing of these high-impact materials less we do we did do that for some of these things on the you know, electronics ICT space too.
00:44:19.489 --> 00:44:22.769
Semiconductors, really, you know, upstream are the thing.
00:44:22.769 --> 00:44:31.969
And so how do you how do they all come together and invest in the manufacturers to help them figure out a way to reduce the emissions of those and then recycle them and all those things?
00:44:31.969 --> 00:44:33.569
So I could keep talking about that.
00:44:33.569 --> 00:44:45.889
But I a lot of work's been done, a lot of really good work, and that work continues on those things where we've we found those solutions, and now it's like how we could all just clone ourselves and like take a copy of ourselves.
00:44:45.889 --> 00:44:49.329
Maybe we need to train our own AI bots or agents upon ourselves, right?
00:44:49.329 --> 00:44:51.969
Like give them our brains and say, go solve.
00:44:51.969 --> 00:44:54.529
Here's what we done, we've done, we know it works.
00:44:54.529 --> 00:44:58.049
I'll go apply this to data centers um at that scale.
00:44:58.049 --> 00:45:00.449
Yeah, that's really the challenge that I I think about a lot.
00:45:00.449 --> 00:45:04.449
It's just uh there's not enough people doing this work that's always been a problem too.
00:45:04.609 --> 00:45:24.129
Um that's a whole other well, and I think it it's a fair thing to bring up because you said it, and I uh whether you meant it this way or not, it just triggered in my head of like we end up in default mode on projects in our industry where it's just rinse and repeat.
00:45:24.129 --> 00:45:26.449
So we just keep, and and this thing is accelerating.
00:45:26.449 --> 00:45:27.169
And you talked about it.
00:45:27.169 --> 00:45:35.169
Like, if we're gonna keep building and building and building, we may just rinse and repeat, I think you said the same specifications.
00:45:35.169 --> 00:45:43.649
And and sometimes the the greatest interruption we can have as you know, from an industry, and I hate the I hate the word disruption.
00:45:43.649 --> 00:45:47.649
I've I've used it in the past, like my passcode, but like disruption is negative.
00:45:47.649 --> 00:46:04.449
So, like an interruption in a pattern, like when we find ourselves in default mode of just keep specifying things the way we've always known it to be, and and just grabbing the last spec or whatever it was, like we're not validating the current situation and whether anything has changed.
00:46:04.449 --> 00:46:13.729
And sometimes the the best interruption that we can have is someone who isn't an expert with the topic or or whatever it is.
00:46:13.729 --> 00:46:16.209
So, like you said, it's like you weren't the expert in it.
00:46:16.209 --> 00:46:34.769
I think it's fair with what you said of like like how can we, you know, just from a curiosity level, like how can we just explore these things that we we have been able to do in the past to try to duplicate or implement in a much larger scale.
00:46:34.769 --> 00:46:42.369
Well, I'm sure, as you said, there are probably plenty of people studying some of these things and and going through and doing it.
00:46:42.369 --> 00:46:55.569
But if they, if they aren't aware of some of the stuff and the studies that that you've been putting together and the groups that you've been working with on the things that aren't necessarily building and trying to understand where you pull that data, they could just be in default mood.
00:46:55.569 --> 00:47:01.249
And I think that's that's the whole reason I wanted to talk to you was like these.
00:47:01.249 --> 00:47:24.289
This opportunity is sort of like as the thing's going really fast, like, how do we just like put something in front to slow down to say, like, hey, we all know there isn't enough humans to accomplish some of these things, but like it may feel big, but like people like you, Stacy, and others that are like, hey, I'm just waving a flag over here.
00:47:24.289 --> 00:47:25.729
Like, I think we should pay attention.
00:47:25.729 --> 00:47:35.809
Like, we're all looking here, but we should pay attention to this other thing that is embodying more, you know, more cock, you know, more carbon and the emissions are higher than we we've ever thought.
00:47:35.809 --> 00:47:38.689
And we haven't been tracking it, haven't been thinking about it.
00:47:38.689 --> 00:47:49.489
Uh, so I think it's important, important for those things that you just laid out and kind of said, regardless of, you know, I don't even mechanical inside, thinking about coming from architecture, right?
00:47:49.489 --> 00:48:04.449
Like sometimes the best interruption for a consultant from an architectural is to ask that question that we're we think they're gonna look at as be like, you got like nine heads right now, but they suddenly rethink their design and and kind of come back with something better.
00:48:04.449 --> 00:48:06.449
So what else, um, Stacy?
00:48:06.449 --> 00:48:24.209
Like, is there something else that maybe maybe I haven't asked you uh a question that you were like, oh, I wish you would have asked me this, or or a study or something, like you said, like the whole fashion industry, like because I think in the in the end, I think a lot of the way things get manufactured, we could all be learning from one another, right?
00:48:24.209 --> 00:48:26.929
Like you just said with timber and everything else to get efficiency.
00:48:26.929 --> 00:48:31.009
But is there something like you're just like, hey, like I want listeners to know this?
00:48:31.009 --> 00:48:34.929
You you know, we didn't really de dive into it, but you want to share it.
00:48:35.649 --> 00:49:08.209
In the space I lived in and and where I am now, like the the realization this process of manufacturing stuff, emitting stuff, documenting that, publishing it, using that information to actually buy lower emitting stuff, pushing the manufacturer to reduce emissions and how they make this stuff because we now know what they're emitting, and then redo you know, actually actually making impact and reducing reducing those emissions of how we make things apply to anything.
00:49:08.209 --> 00:49:15.969
And that's really what I've been able to dig into at ERG is you know, outside of construction, where does this data exist already?
00:49:15.969 --> 00:49:19.089
How can we aggregate that to get people started?
00:49:19.089 --> 00:49:25.569
Where do we need this data for high impact things where it doesn't because it's all still proprietary or you know they haven't put this process in place?
00:49:25.569 --> 00:49:30.049
How can we help them see that they can actually do all those things?
00:49:30.049 --> 00:49:32.209
And that's it's led us into electronics.
00:49:32.209 --> 00:49:35.809
It led us into this kind of ICT equipment because we found the data.
00:49:35.809 --> 00:49:37.969
It led us into apparel.
00:49:37.969 --> 00:49:51.489
And if you think about a sector that upstream materials have such a big impact, things like you know, cotton production, you know, polyester and the plastics that go into those fabrics.
00:49:51.489 --> 00:49:59.169
We can apply the same thing that I just said we could apply to the equipment for data centers to to any of those things and people that buy and make any of those things to.
00:49:59.169 --> 00:50:09.009
And so, you know, I think I had my blinders on and not my blinders, but my my focus, like my my spotlight on construction, because that's what I knew my whole career.
00:50:09.009 --> 00:50:14.929
And then that spotlight just has grown to how we can really apply this across everything.
00:50:14.929 --> 00:50:28.449
So if you're not in the construction sector or you're just interested in some of these other sectors and and the impacts and where there's differences to be made and emissions to be reduced, like there is data, and that's what we're putting into our database at ERG.
00:50:28.449 --> 00:50:36.689
And there are pathways to actually leverage data like that to really make big investments and decarbonizing all sorts of things.
00:50:37.009 --> 00:50:46.129
I mean, I think one, we can all have interests outside of AEC and just know like everything we encounter in life, right?
00:50:46.129 --> 00:50:50.929
Is yeah, there's the build environment, but like so many of the other things that you're talking about.
00:50:50.929 --> 00:50:55.009
Like we have to, we can't just can't just be the AEC industry addressing this, right?
00:50:55.009 --> 00:51:02.529
Like everybody has to be zeroed in and and and kind of understanding the data and knowing that the data exists.
00:51:02.529 --> 00:51:12.769
Is there, you know, regulations over here or not over here, or is it intrinsic because we we believe that it's something that should be studied and kind of understood?
00:51:12.769 --> 00:51:20.049
But I think I think too often that we think like the outside influencers can have no impact on how we do things.
00:51:20.049 --> 00:51:34.769
And I think especially with the AC industry, I think outside influencers are and and and having hearing a perspective from others that suddenly you're like, wait, like we we have that problem in this industry.
00:51:35.089 --> 00:51:47.089
I just have to that the funniest one one of the funniest things that happened when I started talking to brands and manufacturers of non-construction materials, folks in the apparel sector or or in electronics.
00:51:47.089 --> 00:51:55.169
And I would show them what we had done or accomplished as an industry or as a sector in construction and point into some of those examples.
00:51:55.169 --> 00:51:59.569
They would say, But our our materials and supply chain is just so much more complicated.
00:51:59.569 --> 00:52:04.769
Like everyone thought that their thing was the most complicated thing, which is fair because that's what you are living and what you know.
00:52:04.769 --> 00:52:12.129
Then you start to unpack like within a a building, you've got 300 different materials or products or things, right?
00:52:12.129 --> 00:52:16.209
And then of those 300 things, they all have upstream supply chains of the stuff that make them.
00:52:16.209 --> 00:52:17.809
You think about a laptop.
00:52:17.809 --> 00:52:20.289
I mean, how many components are in a laptop compared to a building?
00:52:20.289 --> 00:52:26.049
And you can start to like make the you can start to show the path where actually, you know, it's all complicated.
00:52:26.049 --> 00:52:32.129
It may be differently complicated, but there is our solutions that can can be cross-sector and and kind of address those things.
00:52:32.129 --> 00:52:35.409
So that's just interesting to hear because it would be the first common thing I would hear.
00:52:35.409 --> 00:52:38.449
It's just more complicated for me.
00:52:38.449 --> 00:52:41.169
But it's just differently complicated.
00:52:41.169 --> 00:52:43.489
And that's okay.
00:52:43.489 --> 00:52:44.609
Um, yeah.
00:52:45.009 --> 00:52:56.369
Well, and I think I I think that's a perfect point, is that we all have our blinders on to our industry and believe like what I've got to do or what we're doing is the hardest thing.
00:52:56.369 --> 00:53:06.689
But when you do break it down in this the simplest form, like go back to first principle, like it it really is like a supply chain that's got to start, right?
00:53:06.689 --> 00:53:13.489
It begins with an idea, and then you're trying to figure out like how do you build that idea and finding where all those components come from.
00:53:13.489 --> 00:53:25.329
All we're doing, like even in a building, it's just a lot of, you know, a lot of different people putting something, like a raw material into something else, getting it manufactured and shipped.
00:53:25.329 --> 00:53:27.009
That's how everything is made.
00:53:27.009 --> 00:53:52.449
And I think with the way you just said it, is like like we we sometimes just have to allow ourselves to study and hear from outside influencer or you know, outside influencers and and kind of reading books that aren't aren't about like what we do for a living that suddenly like capture us, like, ooh, yeah, like I I do think that or feel that, or I have seen that.
00:53:52.449 --> 00:53:59.009
And this is something I can reapply because I think more and more that's how stuff gets created.
00:53:59.009 --> 00:54:07.649
Yeah, because it suddenly allows you to like think and see it from like a different lens than you've been looking at it.
00:54:07.649 --> 00:54:19.729
So I'm glad that you shared it because you you have you have had a journey of of you know, we both started in the architecture side, we've both gotten to work in construction, you've gotten to do some other thing.
00:54:19.729 --> 00:54:31.649
You're we've taken obviously different paths, but like those things, like when when all of a sudden you hear it from someone else or a different perspective, you're something like, wow, we've been translating that wrong the whole time.
00:54:31.649 --> 00:54:32.209
Yep.
00:54:32.209 --> 00:54:38.449
Um, so I appreciate you know you being willing to kind of come on and have this talk.
00:54:38.449 --> 00:54:56.289
I know you've got reports out there, you know, ERG, the the Eastern Research Group, you all the work that you're doing, work with the government, work with uh companies and individuals, all the different um sectors, like like I'd be curious enough to go dig through some of those articles.
00:54:56.289 --> 00:55:00.449
I started going through them, and I'm like, this this seems like something I would I'd want to read about.
00:55:00.449 --> 00:55:08.849
So I'm glad that you, you know, during your journey, you like you said, hey, look, I could have held on to, we could have held on to this.
00:55:08.849 --> 00:55:16.769
We could have, we could have not worked on this calculator, but your whole story is sort of like this is bigger than me.
00:55:16.769 --> 00:55:27.409
And I I just want to help people kind of see and recognize where the data is or how they utilize it and how I can help help kind of other companies and other other individuals.
00:55:27.409 --> 00:55:34.449
So I appreciate you being willing to come on, um, have this conversation and kind of share, share more about the things that you've been looking at.
00:55:34.769 --> 00:55:35.329
Thank you so much.
00:55:35.329 --> 00:55:36.209
Yeah, I appreciate it.
00:55:36.209 --> 00:55:41.889
It's been a great conversation and it's made me think about a few things I hadn't hadn't thought about before, too, which is great.
00:55:42.129 --> 00:55:42.369
Yeah.
00:55:42.369 --> 00:55:43.169
Oh, good.
00:55:43.169 --> 00:55:47.889
That's uh that's a that's part of the part of the exercise here on activating curiosity.
00:55:47.889 --> 00:55:50.209
So thanks so much for coming on, Stacey.
00:55:50.449 --> 00:55:50.929
Thank you.
00:55:51.169 --> 00:55:52.449
All right, thank you.
00:55:52.449 --> 00:55:56.289
So that is the episode with Stacy Smedley.
00:55:56.289 --> 00:55:58.049
Uh, hope you all enjoyed it.
00:55:58.049 --> 00:56:12.129
I some of these conversations, like they are really about opening up our minds and trying to again think like like breaking the pattern, breaking the way that we've always thought about something, breaking through.
00:56:12.129 --> 00:56:17.889
And Stacy mentioned this, like suddenly, like we can all think like, hey, I got the toughest job.
00:56:17.889 --> 00:56:19.329
We have the toughest industry.
00:56:19.329 --> 00:56:23.489
We, we have this is this is how we are and this is how we work.
00:56:23.489 --> 00:56:33.809
But having an outside influencer sort of ask you a question or kind of hear it from that perspective suddenly brings you uh new information that you didn't have before.
00:56:33.809 --> 00:56:48.369
And that new information allows you to explore things that suddenly, suddenly make the process even better than we thought before, as far as the questions that we should be asking and the exploration that we should be doing.
00:56:48.369 --> 00:56:50.529
So I hope you enjoyed the conversation.
00:56:50.529 --> 00:56:58.049
And if you're enjoying all of the conversations we're having, be sure to follow us on any of the platforms where you get your podcast.
00:56:58.049 --> 00:57:05.889
Be sure to follow us and subscribe on our YouTube channel and share it with your network because we want to have more conversations like we just did with Stacy.
00:57:05.889 --> 00:57:16.289
Get them out to our network, but also kind of share them with people who are just more interested in sustainability, maybe not even part of the construction industry.
00:57:16.289 --> 00:57:21.729
So until next time, I hope you continue to look at those things that you're like, hey, this is important.
00:57:21.729 --> 00:57:27.809
I think we've been ignoring it, or it's something that's just been top of mind, but you haven't had time to find it.
00:57:27.809 --> 00:57:47.649
Figure out how much time you actually think you need to just poke at it a little bit, read about it something, and allow some of those outside influencers in your life to spend some time with them and have them asking you different questions than maybe other people who are constantly within your network aren't asking to see what that might expose.
00:57:47.649 --> 00:57:53.489
So continue to activate your curiosity and continue to activate curiosity within others.
00:57:53.489 --> 00:58:03.729
The Activating Curiosity podcast is brought to you by Connective Consulting Group and Connective Coaching, part of the Curiosity Building Experiences.
00:58:03.729 --> 00:58:09.809
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