ABOUT THIS EPISODE
HVAC contractors don’t simply sell equipment—they sell comfort.
In this episode, Ben Middleton speaks with Serge Viter, Regional Sales Director for Ontario at Daikin Comfort Technologies, about inverter technology, heat pumps and the changing Canadian HVAC market.
Serge explains how Ontario’s extreme temperatures, green electrical grid and evolving energy costs are influencing homeowners’ heating and cooling decisions. They also discuss why contractors must move beyond selling equipment boxes and instead deliver complete comfort solutions built around efficiency, performance and customer experience.
The conversation offers a Canadian perspective on the future of inverter technology and how HVAC contractors and distributors can differentiate themselves in an increasingly competitive market.
