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What does real marketing risk look like in 2026 and why does trust matter more than ever? In this episode of 87:60, host BJ Kito dives into a wide-ranging conversation on brand risk, cultural backlash, and the myth of breakthrough marketing. Using recent campaigns from brands like YETI and American…
In this episode of 87:60, BJ Kito talks with Joe Wilson Jr., Director of Providence’s Department of Art, Culture and Tourism, about what it actually takes to build a city people want to stay in, not just visit. From permitting and producing major public events like PVDFest to stewarding public art,…
In this episode of 87:60, BJ Kito sits down with Kyle DeVivo, Chief Operating Officer of DATTCO, alongside his father, Don DeVivo, President of DATTCO, to talk about what it really takes to modernize a business without losing a people-first philosophy. Kyle highlights his family’s humble beginnings…
In this episode of 87:60, BJ Kito sits down with Vincent Errichetti, founder of Taste of Massachusetts and Taste of New England, to explore what travel and tourism content actually does when it’s done right: drive foot traffic, shape demand, and fuel local economies. From building a creator-owned b…
In this episode of 87:60, BJ Kito sits down with Becky Lewis, founder of Invictus Records, to explore a different kind of record label — one built to protect artists instead of exploiting them. Becky breaks down why most musicians still can’t make a living in a streaming-first world, how traditiona…
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