# Noelle Dye

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#013 Noelle Dye - The Psychology of Uncertainty

In this episode we wanted to explicitly focus on the psychology of uncertainty. Therefore we are very pleased to welcome Noelle Dye. She is co-founder of the strategy and innovation unit at the legendary design firm Continuum, where she helped co-create, amongst many other products and services, th…

47: Applying Design Thinking to #covid19 Challenges with Innovation Accelerator Noelle Dye

While known as an approach for product innovation, Design Thinking can help leaders navigate through the myriad challenges presented during and beyond COVID-19. On today’s episode, I chat with innovation guru Noelle Dye, who pioneered design thinking work as part of the team that developed P&G’s bl…

Why 98% of online ads don't work - and what to do about it, with Martin Lucas

Transcript: Jenny   So today I'm thrilled to have on the show Martin Lucas. Martin is the, he calls himself a mathematical psychologist, which we're gonna dive into a little bit more. But he's the founder of a company called Gap in the Matrix. And they specialise in cognitive data science. And Mart…

Women Who Lead – Behind the Scenes Of Product Design

Have you ever wondered where the Swiffer and Wet Jet came from? Wonder no longer as we go behind the scenes of the woman who helped create these products and the techniques she used to solve a problem that women never knew they had. This week’s guest is Noelle Dye, a masterful product designer, who…

#047 Chapter 1 - Start at the End

Welcome to On The Edge, a podcast and now also a book, about making unexpected connections everywhere and anywhere. Why should you embrace uncertainty as an opportunity not a threat? How can you connect people and ideas to engineer serendipity? Where should you start when embarking on a transit…

#048 Chapter 2 - This is Happening

Welcome to On The Edge, a podcast and now also a book, about making unexpected connections everywhere and anywhere. Why should you embrace uncertainty as an opportunity not a threat? How can you connect people and ideas to engineer serendipity? Where should you start when embarking on a transit…

#049 Chapter 3 - Into The Unknown

Welcome to On The Edge, a podcast and now also a book, about making unexpected connections everywhere and anywhere. Why should you embrace uncertainty as an opportunity not a threat? How can you connect people and ideas to engineer serendipity? Where should you start when embarking on a transit…