# Nikita Morell
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Top podcast episodes featuring nikita morell.
What Architects Actually Want From Conferences (But Don't Say)
Why do so many architecture conferences feel inspiring in the moment but lead to no real change afterward?
Firm owners attend sessions, take notes, earn credits, and leave motivated, only to return to the same challenges the next week. Most events focus on ideas instead of practical business skil…
The Business Reality of Firm Owners No One Talks About
What if the most important thing missing from architecture conferences is not better speakers, but a space where people can finally admit what is not working?
In this episode of Archicon Uncut, Aya Shlachter and Nikita Morrell share the thinking behind ArchiCon and why it is intentionally differen…
Why Most AI Talks in Architecture Miss the Mark
Most AI conversations in architecture fixate on image generation and renderings — but firm leaders are asking bigger questions: How will AI change workflows, staffing, business models, and profitability?
In this episode of Archicon Uncut, Aya Shlachter and Nikita Morell look ahead to Archicon, whe…
The Reason Why We Haven't Promoted Our Women Speakers Yet…
In an AI-driven industry, the real competitive edge is no longer just tools or output, but how firms invest in education, marketing, and continuous upskilling to stay relevant and resilient.
In this episode of Archicon Uncut, Aya Shlachter and Nikita Morell explore how these three pillars are bec…
What Architects Need to Hear Right Now | Paul Keskeys of Architizer
What if the real threat to architecture is not AI, but the industry's inability to communicate its own value?
In this episode of Archicon Uncut, Aya Shlachter and Nikita Morell sit down with Paul Keskeys, Editor-in-Chief of Architizer, to unpack the challenges shaping the profession today, from lo…
#74 Nikita Morell of DIRT and Nikita Morell
Nikita Morell is a messaging strategist specializing in architecture and the founder of DIRT Agency. In this episode, Nikita shares her journey from corporate marketing to a messaging architect... for architects. She discusses building her agency and the importance of research, client interviews, a…
The Conference Fixing Architecture's Loneliness Problem...
What if the key to transforming the architecture industry lies in creating engaging and interactive experiences?
In this episode of Archicon Uncut, Aya Shlachter and Nikita Morell dive into the making of Archicon, a groundbreaking business conference designed to break the mold. They discuss the ch…
241: Unboring Architecture Business, Live Events, and AI-Driven Operations
How can architecture leaders navigate economic uncertainty, build authentic brand voices, and transform practice operations through live connection and practical AI tools?
In the Season 13 premiere of Practice Disrupted, host Evelyn Lee opens the season with a dynamic roundtable featuring Aya Shlac…
10 Days Out: What We Haven't Told You About Archicon…
What does it really take to bring an unboring architecture conference to life?
In this episode of Archicon Uncut, Aya Shlachter and Nikita Morell go behind the scenes of the final stretch leading up to Archicon 2026. They talk about the decisions, details and unexpected moments that come with buil…
JJRR 138 Don't miss Archicon 2026 Oct 8-9 Melbourne Australia - with Aya Garcia Shlachter
#archicon2026 #mgsglobal #jimjimsreinventionrevolution #nikitamorell
Aya Garcia Shlachter is back for a special JJRR promo for Archicon 2026! Listen to JJRR 138 as Aya previews the new Archicon 2026, the architecture industry's first UNBORING conference being held October 8-9 at the W …
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