# Martina Lauchengco
Najpopularniejsze odcinki podcastów
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Top podcast episodes featuring martina lauchengco.
Coaching Decision Making
In this episode, Christian Idiodi welcomes back SVPG partner Martina Lauchengco to coach decision making. They break down what good decision making looks like in empowered teams and common mistakes that hold people back. Learn how to harness data, gut instinct, and contextual information to make be…
E057: Why Market-Product Fit Beats Building the Best Product with Martina Lauchengco
Martina Lauchengco is an accomplished product marketing strategist, author of Loved: How to Rethink Marketing for Tech Products, and partner at Costanoa Ventures. Her diverse background spans Microsoft, Netscape, Loudcloud, and teaching at UC Berkeley. In this candid conversation, Martina unpacks t…
Loved, with Martina Lauchengco
This episode is the first in a series on product marketing. In my opinion, this is one of the toughest roles someone can have in a company. As its two-word name suggests, it sits in no-mans land between other well entrenched corporate functions. Yet, to get external clients to fall in love with wha…
S4E14 - On Storytelling with Martina Lauchengco: Why elevated & unexpected stories stick
In this fluid episode, we tune into the frequency of story telling with Martina Lauchengco - what makes a story great, what elements you can consider for your next story and why practicing your story out loud is the most important thing you can do (which is a step that most people miss).
Martina’s …
Martina Lauchengco: What Great B2B Product Marketing Looks Like in 2026
Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.
In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great …
Product Marketing In The AI Era
Christian Idiodi sits down with SVPG partner Martina Lauchengco to discuss whether AI is actually improving product marketing or just accelerating mediocre marketing. Martina makes the case that while product marketing foundations haven’t changed, AI has flipped the bottleneck from product building…
Repost: Martina Lauchengco: What Great B2B Product Marketing Looks Like in 2026
Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.
In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great …
Coaching Product Positioning
Christian Idiodi sits down with SVPG partner Martina Lauchengco for a sharp conversation about positioning in an era when anyone can build anything. They untangle positioning from messaging, using Palantir's product headlines and Nike's brand presence to show that positioning is the actions you tak…
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