# Mark Petruzzi

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Ep. 137 - The Human AI Gap: Why Your Team Isn’t Using AI to Its Full Potential with Dr. Noah St. John - Part 1

General Episode Description: In this episode of Selling Intelligence, Dr. Noah St. John, bestselling author, performance expert, and founder of SuccessClinic.com, joins Mark Petruzzi and KK Anderson to explore why so many organizations continue to struggle with execution despite investing heavily i…

Ep. 138 - High Tech Requires High Touch: Bridging the Human AI Gap with Dr. Noah St. John - Part 2

General Description AI is transforming every aspect of sales, but technology alone isn’t enough to drive better performance. In Part 2 of this conversation, Dr. Noah St. John returns to Selling Intelligence to explore why organizations investing heavily in AI, automation, and coaching still struggl…

Ep. 139 - How Great CROs Build Revenue Engines That Actually Scale with Lance Haffner - Part 1

General Description: The path to becoming a Chief Revenue Officer doesn’t always begin in sales. In this episode of Selling Intelligence, Lance Haffner, Chief Revenue Officer at Papaya Global, shares how an unconventional career through staffing, recruiting, and HR prepared him to lead one of the m…

Ep. 140 - How Great CROs Build Revenue Engines That Actually Scale with Lance Haffner - Part 2

General Episode Description: In this episode of Selling Intelligence, Lance Haffner, Chief Revenue Officer at Papaya Global, returns to discuss one of the biggest challenges facing modern revenue leaders: creating demand for problems buyers do not yet recognize. He shares practical strategies for v…

Ep. 141 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 1

General Episode Description: In this episode of Selling Intelligence, Denis Scott, Chief Marketing Officer at Laradin, joins Mark Petruzzi and Alan Rudolph to explore one of the biggest questions facing business leaders today: how do you measure whether AI is actually delivering business value? Dra…

Ep. 142 – Measuring AI ROI and Turning Adoption into Business Outcomes with Denis Scott - Part 2

General Episode Description: In Part 2 of this conversation, Denis Scott continues the discussion by exploring what AI accountability looks like inside boardrooms, executive teams, and private equity backed organizations. He explains why leaders must move beyond tracking AI adoption and begin measu…

Ep. 143 – Building Predictable Pipeline and Breaking Revenue Silos with Thurman Sneed - Part 1

General Episode Description: In this episode of Selling Intelligence, Thurman Sneed, Chief Revenue Officer at Marigold, joins Mark Petruzzi and KK Anderson to unpack a simple but often overlooked discipline in revenue leadership: do the math. Drawing from his background in finance, operations, and …

Ep. 145 – Solving the Go-to-Market Riddle with Rick Nee - Part 1

In this episode of Selling Intelligence, Rick Nee, Chief Revenue Officer at Alcatraz, joins Mark Petruzzi and KK Anderson to unpack what happens after a company reaches product market fit and the challenge shifts from finding customers to building a go-to-market organization that can scale. Rick ex…

Ep. 146 - Solving the Go-to-Market Riddle with Rick Nee - Part 2

In Part 2 of Selling Intelligence, Rick Nee, Chief Revenue Officer at Alcatraz AI, joins Mark Petruzzi and KK Anderson to explore the people and culture behind a scalable go-to-market organization. Rick explains why vertical specialization should go beyond assigning sellers to industries. Sales lea…

Ep. 147 - Building the Revenue Engine with Chris Kobus - Part 1

In Part 1 of Selling Intelligence, Chris Kobus, Chief Revenue Officer at Genlogs, joins Mark Petruzzi and KK Anderson to explore what it takes to build a revenue engine that can scale across people, markets, and changing business priorities. Chris shares his leadership philosophy around developing …